evolution of online services
TRANSCRIPT
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The Evolution of Online ServicesQiqoChat Virtual Brown BagJune 16, 2015
Moira Edwards, MS, CAE
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PURPOSE
To consider how associations have evolved to use technology for innovative online services, and how you can too!
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NECESSARY
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MOVE TO THE NEXT LEVEL
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STARTING SMALL USING CURRENT TOOLS
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• Municipalities write ordinances
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GETTING TO MEDIUMUSING AVAILABLE TOOLS
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• Municipalities write ordinances
• Associations provide data
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Data Book
• Photo of printed data book
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Data Book
• AAMC list of data reports
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Data Book
• Dynamic Benchmarking
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• Tableau
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GOING BIGCUSTOM DEVELOPMENT
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• Municipalities write ordinances
• Associations provide data• Contractors make bids
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• Municipalities write ordinances
• Associations provide data• Contractors make bids• School boards have
meetings
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Who has Harnessed Technology?
• Municipalities write ordinances
• Associations provide data• Contractors make bids• School boards have
meetings• Professional schools
receive applications
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And the X factor is?
WHATPEOPLEDO
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WHAT OTHER FEATURES?
CUSTOMIZED
NON-COMMERCIAL
CONTROL
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CENTRALIZED ________ SERVICE
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CENTRALIZED APPLICATION SERVICE
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CENTRALIZED BIDDING SERVICE
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CENTRALIZED DOCUMENT SERVICE
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CENTRALIZED ________ SERVICE
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COME UP WITH THREE SERVICES YOUR MEMBERS MIGHT USE
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Watch them in Action
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What technology have they already developed?
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What are their Pain Points?
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HOW MIGHT WE…?
Secret phrase top innovators use, according to HBR:
bit.ly/HowMightWe
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• What do they do?• What do they help each other do?• What are they vocal about?• What might they do better together?• What technology are they already using?• How might you … improve what they do?
What’s your association’s service?
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QUESTIONS?
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COME UP WITH THREE SERVICES YOUR MEMBERS MIGHT USE
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SHARE YOUR IDEA?
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MAKING IT A REALITY
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Set a Goal, not a Measure
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LISTEN to EVERYONE
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Gather LOTS of Data
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Conduct Rigorous Evaluation
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GOOD LUCK