evolution of technology: 30 years of innovation to reach the cloud
DESCRIPTION
This presentation was first delivered at Localization World in Dublin, Ireland on June 4th, 2014. It covers the evolution of technology in the localization industry over the last 30 years.TRANSCRIPT
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EVOLUTION OF TECHNOLOGY30 YEARS OF INNOVATION TO REACH THE CLOUD
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2
OVER THE YEARS…
Text files, Word, Excel, etc.
Trados, GlobalSight, and Idiom Worldserver
o Built to improve the speed of translation
All three acquired by LSPs
o Trados (SDL)
o GlobalSight (Transware, then Welocalize)
o Idiom WS (SDL)
The cloud is introduced to the localization industry
o Focused on enterprise business process
o Improving GTM strategies globally
o IT JUST WORKS!
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3
A TIMELINE, EVOLUTION AND EPIC SHIFT
TRANSLATOR WAS THE CENTER OF THE UNIVERSE AND A “BLACK BOX” TO THE ENTERPRISE
2010sENTERPRISE CUSTOMER IS THE CENTER OF THE UNIVERSE
WorldServer, GlobalSight, MT & Proxy Servers
2000s
Trados & eTranslate1990s
Word docs and Excel1980s
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 4
THE MISSING PIECE OF THE MARKETING TECHNOLOGY STACK
CUSTOMERS HAVE TECHNOLOGY FOR…
HR AND
BACK OFFICE
CASE
MANAGEMENT
SALES PROCESSES
MANAGING THEIRWEB EXPERIENCE
MARKETING
AUTOMATION
STREAMLINING CONTENT
GLOBALIZATION
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 5
CA TECHNOLOGIES – TECH STACK
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 6
THE GLOBALIZATION PLATFORM
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© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 7
THE NEXT 24 MONTHS:ENTERPRISE-WIDE GLOBALIZATION CLOUD
EXTENDING THE GLOBALIZATION CLOUD THROUGHOUT THE ENTERPRISE
o Workflows and integrations for all departments
o Cloudwords app store - 3rd parties will develop their own integrations against their content systems
o Support other globalization related tasks