1

Evolution of the Email Encryption Market

Imposed

Yesterday

Today

Best Practices

Consumerized

Tomorrow

2

Imposed• Secure communication between dependent

parties in a tight community• Regulated by government requirements• Small, niche market• Committed and invested in dictated

technology • Cumbersome, user experience not a concern

3

Best Practices• Secure communication expands and is used for

ongoing relationships• Market grows beyond highly regulated

verticals• Used to enhance business processes and for

added Security• User Experience becomes important: easy to

use, intuitive interface required

4

Consumerized• Used by businesses on the fly to send customers

secure information• Market grows from periodic use to on demand use• No single technology commitment, consumers dictate

choice of delivery• User experience and ease of use of utmost

importance• Consumers choose to authenticate with everyday,

widely recognized credentials