1. A Short History of the World Wide Web (WWW) 2. To celebrate the 25th anniversary, this short story of the World Wide Web (WWW) highlights some of the most important and meaningful events that have made the web what it is today: A Platform Used by 2,802,478,934* People Worldwide! *as of 10th December 2014 3. WWW Summary Interactive websites appeared marking the beginning of Web 2.0 SEO appeared, looking to optimise information within search engines Browsers started competing for market share Web is now used by everyone: young, old and even royalties Web 2.0 Era The internet opened for public use W3C established internet regulations for all Popular websites started shaping the Web 1.0 More browsers Appeared Search Engines were born to organise information Growth, Regulations and the Web 1.0 First browser was written First hyperlink was created Involved only scientists, CERN employees and some businesses Creation of Internet 4. What made the internet possible? The ability to connect individual files on the web through browsers and hyperlinks. 5. The World Wide Web On the left is our timeline starting in 1989. Tim Berners-Lee wrote the first browser called WorldWideWeb, (later renamed to Nexus to avoid confusion between the software and the World Wide Web). It used hyperlinks through which people could navigate from one document to another. This was established over what is today known as the Internet. 1989 References www.asiantribune.com W3 http://www.w3.org/People/Berners-Lee/WorldWideWeb.html http://info.cern.ch/hypertext/WWW/TheProject.html 6. Websites started to connect Document 1 Document 2 Website Document 1 Document 2 Website Document 1 Document 2 Website 7. The first browser This is what the first browser used to look like References Image credits http://www.w3.org/People/Berners-Lee/WorldWideWeb.html 1989 8. Who was the Web for? Scientists, CERN Created online documents /websites Businesses Opened Websites/ Public Page Government Started having public information published on the web Users owing a desktop 9. Web 1.0 began to develop From now, information become more interconnected, websites started growing in popularity, the web opened to business and the public. 1989 References Web 1.0 The term was coined in 1999 by Darcy Di Nucci and was popularized by Tim O'Reilly at the O'Reilly Media 10. The web opened for commerce The first commercial dialup ISP (internet service provider) in the United States was The World, which is still active today. On the right is what The World used to look like in 1989 1989 References http://en.wikipedia.org/wiki/The_World_(Internet_service_provider) 11. Marketing adopts digital trends The first company to adopt a marketing strategy to utilise the internet was Apple in 1987. The term Digital Marketing' appeared later, around 1990s, to describe the engagement with stakeholders through the use of electronic devices. 1990 References Mashable http://mashable.com/2012/09/25/the-evolution-of-digital-advertising- infographic/ Image credits artfashion.am 12. The web becomes public April 1993, CERN announced that the World Wide Web technology would be available for anyone to use on a royalty-free basis. This is how the public web used to look like then 1993 References http://webfoundation.org/about/vision/history-of-the-web/ 13. First public Web browser Mosaic was the web browser credited with popularising the World Wide Web and this is how it used to look like then... 1993 References http://en.wikipedia.org/wiki/WorldWideWeb http://home.web.cern.ch/topics/birth-web 14. To regulate the Web, Sir Tim Berners-Lee founded the World Wide Web Consortium. W3C gives technical support and guidelines that aims to maximise consensus about the web content and to ensure high standards. The Web consortium 1994 References http://www.w3.org/People/Berners-Lee/ http://www.w3.org/standards/ 15. Yahoo was launched Yahoo! Inc., one of the most important multinational Internet corporations, was launched by Jerry Yang and David Filo in Sunnyvale, California. This is what Yahoo! Used to look like back then References This is what Yahoos interface used to look like back in 2006 http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked- when-they-launched.html 1994 16. Amazon was launched Amazon, one of the most important e- commerce websites was founded by Jeff Bezos, where everyone could sell products. Today Amazon is one of the largest Internet based companies in the US, and this is what it used to look like in 1994 1994 References This is what Amazons interface used to look like back in 1994 http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked- when-they-launched.html 17. Netscape release Netscape, once dominant browser, was founded in 1995. In the firs web browser war Netscape lost to Internet Explorer Netscape Today 1995 Netscape in 1995 References http://en.wikipedia.org/wiki/Netscape http://isp.netscape.com/ 18. More browsers were born Opera and Internet Explorer, other popular web browsers, were first released in 1995. This is how they looked back then 1995 References http://en.wikipedia.org/wiki/Netscape http://isp.netscape.com/ 19. 1996 Google came to be Google, the most popular search engine in the West, began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California. This is what Googles interface used to look like back in 1996 1996 References http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked- when-they-launched.html 20. Web 2.0 started developing The web started to evolve from a broadcasting platform to an interactive media through use of blogs, applications and social media channels. 1999 References Web 1.0 The term was coined in 1999 by Darcy Di Nucci and was popularized by Tim O'Reilly at the O'Reilly Media http://computer.howstuffworks.com/web-101.htm 21. Web 2.0 made of relationships Businesses Web Users Public Bodies 22. Web 1.o vs. Web 2.0 Web Platform Web User OrganisationsDocumentsWebsites Web User 23. Web 1.0 Web 2.0 DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent mp3.com Napster Britannica Online Wikipedia personal websites blogging evite upcoming.org and EVDB domain name speculation search engine optimization page views cost per click screen scraping web services publishing participation content management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication References O'Reilly Media 24. Baidu was launched Baidu, the most popular search engine in Asia, was founded on 18th of January 2000, by Robin Li. This it is what the Chinese web services company looked like in 2000. 2000 25. Web was on mobile Ericsson R380 was a GSM (Global System for Mobile) mobile phone made by Ericsson Mobile Communications and was the first device marketed as a "smartphone. The device was capable of connecting to the Web. 2000 26. Wikipedia was launched One of the first websites that allowed people to have a more interactive relationship with the Web. The free-access/free content Internet encyclopaedia is supported and hosted by the non-profit Wikimedia Foundation. This is how the websites logo changed over the years 2001 References www.logoinlogo.com 27. Myspace was launched One of the first social media platforms and one of the main contributors to the evolution of the Web was Myspace. The social network service, with strong music emphasis was founded by Tom Anderson and Chris DeWolfe. It looked like that Today its owned by Specific Media LLC and pop music singer and actor Justin Timberlake 2003 References This is what MySpaces interface used to look like back in 2003 http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they- launched.html 28. Safari was launched Safari, Apples browser, was Launched in 2003 by Steve Jobs Competition between browsers increased, giving users a different experience, interaction and design.2003 References Video: https://www.youtube.com/watch?v=T_ZNXQujgXw https://www.apple.com/uk/safari/ 29. WordPress was founded One of the first and most important CMS (content management systems) based on PHP and MySQL was founded in 2003 and it looked like this The free and open source blogging tool, which also characterised the Web 2.0, is today used by over 409 million people each month! 2003 References http://en.wordpress.com/stats/ 30. Digital jobs were created New jobs were created through the use of internet to satisfy commercial, or private demand on the market. Many digital agencies were founded and offered a combination of services for the Web to support business growth. 2003 References http://www.fingo.co.uk/who-we-are/ 31. Firefox was released Firefox, one of the most popular browsers today, was launched in 2004 looking like this The browser has over 7% market share today. 2004 References http://www.netmarketshare.com/browser-market-share.aspx?qprid=2&qpcustomd=0 32. (the) Facebook was founded Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes created the largest today social media network at the Harvard University . It was initially named The Facebook and it looked like this 2004 References This is what Facebooks interface used to look like back in 2004 http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they- launched.html 33. WST was launched To further support the growing digital phenomena, Tim Berners-Lee and colleagues started the Web Science Trust (WST). WST is a charitable body with the aim of supporting the global development of Web Science.2005 References webscience.me 34. YouTube was founded The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006. References History of You Tubes Layout https://www.youtube.com/watch?v=4ckPPOpqNVc 2005 35. SEO became a web practice SEO started emerging as a practice of optimising information for search engines. Dr. Clinton Cimring, is credited by Google as being the person who invented the idea of SEO 2.0 and was the first person to launch the approach under SEO Treo in 2006. 2006 References http://www.searchenginejournal.com/who-invented-the-term-search-engine-optimization-part- deux/3925/ 36. Twitter was founded Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets This is what Twitter used to look like back then 2006 References This is what Twitters interface used to look like back in 2006 http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they- launched.html 37. iPhone began to change the web once again and everything began to shift towards catering to the mobile user. 2007 Mobile access to the Web References www.mobify.com 38. Web pages were published The Web reached 1 trillion public pages! 2008 39. Responsive design References http://en.wikipedia.org/wiki/Responsive_web_design http://www.fingo.co.uk/blog/detail/responsive-design.-youve-probably-heard-it-mentioned- now-let-us-explain-it/ 2010 Since Web was now accessed through various platforms, there was a need to adapt the website technology accordingly. In 2010 Responsive Design was born, coined by Ethan Marcotte to adapt a site's layout to a device's display 40. The Web compared to other media This is how other media reached 50 million users compared to the Web: Radio took 38 years Television took 13 years Web took 4 years Facebook took just 10 months 2013 References Image credit accountablemedia.co.za 41. Search engine market share* Country Leading Search Engine Market Share USA Google 67% UK Google 89% China Baidu 62% Russia Yandex 62% 2013 References http://returnonnow.com/internet-marketing-resources/2013-search-engine-market-share-by- country/ *as of 10th December 2014 42. World internet usage in 2013 WORLD INTERNET USAGE AND POPULATION STATISTICS December 31, 2013 World Regions Population ( 2014 Est.) Internet Users Dec. 31, 2000 Internet Users Latest Data Penetration (% Population) Growth 2000-2014 Users % of Table Africa 1,125,721,038 4,514,400 240,146,482 21.3 % 5,219.6 % 8.6 % Asia 3,996,408,007 114,304,000 1,265,143,702 31.7 % 1,006.8 % 45.1 % Europe 825,802,657 105,096,093 566,261,317 68.6 % 438.8 % 20.2 % Middle East 231,062,860 3,284,800 103,829,614 44.9 % 3,060.9 % 3.7 % North America 353,860,227 108,096,800 300,287,577 84.9 % 177.8 % 10.7 % Latin America / Caribbean 612,279,181 18,068,919 302,006,016 49.3 % 1,571.4 % 10.8 % Oceania / Australia 36,724,649 7,620,480 24,804,226 67.5 % 225.5 % 0.9 % WORLD TOTAL 7,181,858,619 360,985,492 2,802,478,934 39.0 % 676.3 % 100.0 % 2013 References http://www.internetworldstats.com/stats.htm http://returnonnow.com/internet-marketing-resources/2013-search-engine-market-share-by- country/ 43. Browsers market share October14 References http://www.w3counter.com/globalstats.php 2014 44. Live updates on the web The Web today is the first source of information for the media. BBC incorporates Twitter for Live Updates 2014 45. Everyone uses the Web 2014 Oct. 24, 2014 Queen Elizabeth II Sent Her First Tweet 46. Information flow on the Internet Organisations websites Government/ Educational Websites Blogs Social Media Posts Business Websites 47. Web publications in 2014 Today the Web reached 60 trillion public pages in 2014! 2014 References http://www.google.co.uk/insidesearch/howsearchworks/thestory/ 48. Web stats right now: 2014 49. Wish to learn more? You Might Also Like Check out the Evolution of Web Design https://blog.kissmetrics.com/evolution-of-web-design/?wide=1 Check out The Death of Google Authorship http://www.fingo.co.uk/blog/detail/the-death-of-google-authorship-and- why-author-rank-is-still-relevant Main Differences Between Automated and Bespoke Business Reports http://www.fingo.co.uk/blog/detail/bespoke-vs-automated-business- analysis-report 50. 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