evolution of tv and social tv

©2009 www.eurotechnology.com 1

Gerhard FasolEurotechnology Japan K. [email protected]

BCWW2009 Global Media Forum

Seoul, Korea, September 10, 2009Keynote and session chair

Evolution of TV and Social TV


Agenda TV today = 23% of time awake Profitability of conventional TV goes down, growth is in new media The critical issues: 1. Regulation vs free 2. Business models 3. New platforms: mobile & game terminals 3. Globalization, standardization vs risk taking & early adoption


23%


TV = 23% of time awake

Japan � 3:42 hours/person/day�

Germany� 3:37 hours/person/day�


Traditional TV is one-way Humans are social Sharing experience


Niko-niko douga


50%


Social interactions on Niko-Niko douga: via overlay and synchronized comments via tags (some locked, some open)

©2009 www.eurotechnology.com

Growth is in satellite and cable TV�

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US$ 30 billion

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commercial TV

cable TV

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!c"2009EurotechnologyJapanKK

www.eurotechnology.com

Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )


Profits of traditional TV are on the way down�

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Nippon TV

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Annual operating margin of Japan's TV groups!c"20

08EurotechnologyJapanKK

www.eurotechnology.com

Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )


Regulated vs free

Regulated� Free �

Traditional broadcastingTV, Radio�

Internet (YouTube, Niko-Niko douga…) �

Mobile operator� Mobile internet�


p  Packet radio top menu p  Packet radio imode site with program schedule

p  View programsp  Program

overviewp  options


Sequence of still images create a slide show

Packet radio for mobile phones Via mobile phone internet data connection, not licensed radio spectrum Business model: combine music promotion clips with still images of DJ�


Cross platform example: BeeTV


Leveraging TV stars – streaming via HSDPA

See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/


beeTV: 20 programs in 8 channels�p DoCoMo + Fuji-Televi

è Dramaè Musicè Comedyè Animationè Talkè Varietyè Moolog (movie blog)è Edutainment

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Mobile TV

See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/


97.5% of global mobile TV in Japan & Korea

Global mobile-TV by country(December 2008)

Japan(50 million, 72.5%)

South Korea(17.2 million, 25%)

Italy (850,000, 1.2%)

China (600,000, 0.9%)

other (285,000, 0.4%)

(C) 2009 Eurotechnology Japan KKwww.eurotechnology.com


Do people really watch mobile TV? Our estimate for Japan: 50-290 million mobile TV hours / month


How often do people watch mobile TV? 6-7 times/month 300 – 350 million viewing events/month in Japan average viewing time 10-50 minutes 50 – 290 million hours of mobile TV viewing per month in Japan

Source: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/


Lunch box mobile digital TV�

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Mobile TV (1-seg) broadcast by national TV NHK to mobile phone handsets Specifically targeting office workers during the lunchbreak �


Business models for mobile TV


Recognize & buy music

played on TV


From mobile TV to mobile shopping

See: Mobile TV report: http://www.eurotechnology.com/store/mobiletv/


The key: Understanding your audience…