EVOLUTION OF WOMEN

KRISTA LANGEHENNIG | VIST 405 | FALL 2014PROCESS BOOK

CONCEPT RESEARCH

IN RESEARCH, I FOUND THAT THERE WERE

MANY POSTERS ABOUT

INEQUALITY AND INSPIRATIONAL

WOMEN, BUT MY CONCEPT HAD NEVER BEEN

DONE BEFORE

SIMILAR PROJECTS DONE BEFORE?

CONCEPT RESEARCH

IN RESEARCH, I FOUND THAT THERE WERE

MANY POSTERS ABOUT

INEQUALITY AND INSPIRATIONAL

WOMEN, BUT MY CONCEPT HAD NEVER BEEN

DONE BEFORE

SIMILAR PROJECTS DONE BEFORE?

INSPIRATIONLAYOUT DESIGN

1700 1800

took inspirationfrom the bannersalong the timeline

and the way theline curves

liked the ideaof illustrations

and a shortdescription for

each period

INSPIRATIONLAYOUT DESIGN

1700 1800

took inspirationfrom the bannersalong the timeline

and the way theline curves

liked the ideaof illustrations

and a shortdescription for

each period

INSPIRATIONCOLOR PALETTE

THE GOAL WAS TO

CREATE A MUTED COLOR

PALETTE WITH

SUBTLE COLOR

THE COLOR WAS ALSO

INSPIRED BY USING

COLORS WITHIN THE

SAME FAMILY, WARM OR

COOL COLORS

INSPIRATIONCOLOR PALETTE

THE GOAL WAS TO

CREATE A MUTED COLOR

PALETTE WITH

SUBTLE COLOR

THE COLOR WAS ALSO

INSPIRED BY USING

COLORS WITHIN THE

SAME FAMILY, WARM OR

COOL COLORS

INSPIRATIONILLUSTRATION STYLE

TOOK INSPIRATION

FROM TEXTURED ILLUSTRA-

TIONS WITH SUBTLE COLOR

THE GOAL WAS TO

USE SEMI-REALISTIC

SHADING TO CREATE

DEPTH AND INTEREST

INSPIRATIONILLUSTRATION STYLE

TOOK INSPIRATION

FROM TEXTURED ILLUSTRA-

TIONS WITH SUBTLE COLOR

THE GOAL WAS TO

USE SEMI-REALISTIC

SHADING TO CREATE

DEPTH AND INTEREST

RESEARCHinformation for posters

1800

researched books and online,

and found detailedinformation for

each topic andtime period and

condensed it

1800

the researchwas one of themost extensive

parts of the project

RESEARCHinformation for posters

1800

researched books and online,

and found detailedinformation for

each topic andtime period and

condensed it

1800

the researchwas one of themost extensive

parts of the project

SKETCHESROLES OF WOMEN

THE PURPOSE OF THE SKETCHES

WERE MAINLY TO FIGURE OUT THE LAYOUT OF THE

POSTER AND WHICH

ILLUSTRATIONS WOULD BE USED FOR EACH TIME

PERIOD

SKETCHESROLES OF WOMEN

THE PURPOSE OF THE SKETCHES

WERE MAINLY TO FIGURE OUT THE LAYOUT OF THE

POSTER AND WHICH

ILLUSTRATIONS WOULD BE USED FOR EACH TIME

PERIOD

SKETCHESGAINS FOR WOMEN

THE LAYOUT OF THIS ONE

INCLUDES THE BANNER FOR

THE TEXT AND AN UP AND

DOWN LINE TO CREATE VARIETY AND TO FILL THE

SPACE

SKETCHESGAINS FOR WOMEN

THE LAYOUT OF THIS ONE

INCLUDES THE BANNER FOR

THE TEXT AND AN UP AND

DOWN LINE TO CREATE VARIETY AND TO FILL THE

SPACE

SKETCHESA WOMAN’S STRUGGLES

THE LAYOUT OF THE THIS POSTER

IS ONE UP AND DOWN LINE

WITH RECTANGULAR BOXES FOR THE TEXT AND ONE ILLUSTRATION PER SECTION

SKETCHESA WOMAN’S STRUGGLES

THE LAYOUT OF THE THIS POSTER

IS ONE UP AND DOWN LINE

WITH RECTANGULAR BOXES FOR THE TEXT AND ONE ILLUSTRATION PER SECTION

COLOR AND TYPOGRAPHY

1848 -19001848 | THE FIRST WOMEN’S RIGHTS CONFERENCE IS ORGANIZED BY ELIZABETH CADY STANTON AND LUCRETIA MOTT AND TAKES PLACE IN SENECA FALLS, NY

1849 | ELIZABETH BLACKWELL IS THE FIRST WOMAN TO RECEIVE A MEDICAL DEGREE AND PERMITTED TO PRACTICE MEDICINE LEGALLY

MANY STATES GRANTED MARRIED WOMEN SEPARATE ECONOMY THROUGH VARIOUS ACTS

1896 | THE NATIONAL ASSOCIATION OF COLORED WOMEN IS FORMED IN WASHINGTON D.C.

GAINS FORWOMENUSES A

COOL COLORPALETTE

AND BANNERTEXT BOX

QUOTES USEPLAYFAIR

DISPLAY ITALICFOR THE

QUOTE AND RALEWAY FOR

THE CREDIT

A WOMAN’SSTRUGGLES

USES A COOL COLORPALETTE AND

RECTANGULARTEXT BOX

ROLES OFWOMENUSES A

WARM COLORPALETTE

AND CIRCLETEXT BOX

TITLES ARE AIRBAG REGULAR

PLAYFAIR DISPLAYBOLD

BEBASNEUEFORNUMBERS

SUBHEADLINES ARERALEWAY LIGHTPALETTES AND FONTS

COLONIALWOMAN

TYPICAL ROLES

EMERGING

BE SUBORDINATE TO HUSBAND

HOUSEHOLD CHORES

TEACH RELIGION TO CHILDREN

SOME WOMEN WORKED OUTSIDETHE HOME:

IN TEXTILE MILLS

NURSES

SEAMSTRESSES

RALEWAY SEMIBOLD

RALEWAYBOLD FOREMPHASIS

BABY YEARSHOUSEWORK AND CHILDCARE THERE IS A SO-CALLED “SECOND SHIFT” OF DOMESTIC WORK OUTSIDE OF A WOMAN’S CAREER. 8 IN 10 WORKING WOMEN STILL SAY THEY DO MORE HOUSEWORK THAN THEIR MALEPARTNERS

ONLY 20% OF MEN REPORTED HELPING OUT WITH HOUSEWORK

MATERNITY LEAVE THE UNITED STATES IS THE ONLY DEVELOPED COUNTRY THAT DOESN’T PROVIDE NEW PARENTS WITH ANY FINANCIAL ASSISTANCE

THE UNITED STATES ONLY OFFERS TWELVE WEEKS OF UNPAID LEAVE THAT 40% OF WOMEN DON’T EVEN QUALIFY FOR

70% OF WOMEN IN THE WORKFORCE ARE MOTHERS, YET WE HAVE NO PAID FAMILY LEAVE, CHILD CARE OR FLEXTIME POLICY

-JOHN F. KENNEDY

“This act represents many years of effort by labor, management, and several private organizations unassociated with labor or

management, to call attention to the unconscionable practice of paying female employees less wages than male employees

for the same job.”

COLOR AND TYPOGRAPHY

1848 -19001848 | THE FIRST WOMEN’S RIGHTS CONFERENCE IS ORGANIZED BY ELIZABETH CADY STANTON AND LUCRETIA MOTT AND TAKES PLACE IN SENECA FALLS, NY

1849 | ELIZABETH BLACKWELL IS THE FIRST WOMAN TO RECEIVE A MEDICAL DEGREE AND PERMITTED TO PRACTICE MEDICINE LEGALLY

MANY STATES GRANTED MARRIED WOMEN SEPARATE ECONOMY THROUGH VARIOUS ACTS

1896 | THE NATIONAL ASSOCIATION OF COLORED WOMEN IS FORMED IN WASHINGTON D.C.

GAINS FORWOMENUSES A

COOL COLORPALETTE

AND BANNERTEXT BOX

QUOTES USEPLAYFAIR

DISPLAY ITALICFOR THE

QUOTE AND RALEWAY FOR

THE CREDIT

A WOMAN’SSTRUGGLES

USES A COOL COLORPALETTE AND

RECTANGULARTEXT BOX

ROLES OFWOMENUSES A

WARM COLORPALETTE

AND CIRCLETEXT BOX

TITLES ARE AIRBAG REGULAR

PLAYFAIR DISPLAYBOLD

BEBASNEUEFORNUMBERS

SUBHEADLINES ARERALEWAY LIGHTPALETTES AND FONTS

COLONIALWOMAN

TYPICAL ROLES

EMERGING

BE SUBORDINATE TO HUSBAND

HOUSEHOLD CHORES

TEACH RELIGION TO CHILDREN

SOME WOMEN WORKED OUTSIDETHE HOME:

IN TEXTILE MILLS

NURSES

SEAMSTRESSES

RALEWAY SEMIBOLD

RALEWAYBOLD FOREMPHASIS

BABY YEARSHOUSEWORK AND CHILDCARE THERE IS A SO-CALLED “SECOND SHIFT” OF DOMESTIC WORK OUTSIDE OF A WOMAN’S CAREER. 8 IN 10 WORKING WOMEN STILL SAY THEY DO MORE HOUSEWORK THAN THEIR MALEPARTNERS

ONLY 20% OF MEN REPORTED HELPING OUT WITH HOUSEWORK

MATERNITY LEAVE THE UNITED STATES IS THE ONLY DEVELOPED COUNTRY THAT DOESN’T PROVIDE NEW PARENTS WITH ANY FINANCIAL ASSISTANCE

THE UNITED STATES ONLY OFFERS TWELVE WEEKS OF UNPAID LEAVE THAT 40% OF WOMEN DON’T EVEN QUALIFY FOR

70% OF WOMEN IN THE WORKFORCE ARE MOTHERS, YET WE HAVE NO PAID FAMILY LEAVE, CHILD CARE OR FLEXTIME POLICY

-JOHN F. KENNEDY

“This act represents many years of effort by labor, management, and several private organizations unassociated with labor or

management, to call attention to the unconscionable practice of paying female employees less wages than male employees

for the same job.”

ILLUSTRATIONSVECTORS AND SHADING

1800

SECOND STEPWAS TO BRING

INTO PHOTOSHOPAND ADD TEXTURE,

SHADOW ANDHIGHLIGHTS

1800

FIRST STEPWAS TO

VECTORIZE IMAGEIN ILLUSTRATOR

TO GET BASICSHAPES

ILLUSTRATIONSVECTORS AND SHADING

1800

SECOND STEPWAS TO BRING

INTO PHOTOSHOPAND ADD TEXTURE,

SHADOW ANDHIGHLIGHTS

1800

FIRST STEPWAS TO

VECTORIZE IMAGEIN ILLUSTRATOR

TO GET BASICSHAPES