BR

AN

D

Data Suppliers

Tag Management

Verification/Privacy

Rich Media

Creative Optimization

Media Attribution

Reporting + Analytics

Publishers

Ad Network

Exchange

DSP

Agency Trade Desk

SSP

CO

NS

UM

ER

business intelligencemedia enhancersmedia vendorsagency

cross-platform mobile videosocial

DMP

search

| Centro Overview11

Personal Computers

Smartphones

Tablets

Smart TVs

Wearables

0

500

1000

1500

2000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E

(Mill

ions)

Relatable+

Authentic+

Contextual