evolve beauty brand presentation

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Brand presentation

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brand presentation for evolve beauty

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Page 1: Evolve beauty brand presentation

Brand presentation

Page 2: Evolve beauty brand presentation

Imagine a future where

all beauty products are healthy and

green

Page 3: Evolve beauty brand presentation

Where packaging is eco friendly and easy on the planet as well as on the

eye

Page 4: Evolve beauty brand presentation

Where clever multi

tasking products perform

beautifully and smell

great

Page 5: Evolve beauty brand presentation

Where products are developed and sold with real people in

mind

Page 6: Evolve beauty brand presentation

We are evolve.

We are the future of beauty.

Page 7: Evolve beauty brand presentation

• Formulated with high performance natural

superfoods such as Argan oil, Acai,

Moringa, Acerola as well as high tech

natural peptides.

• Clinically proven bioactives that deliver

proven anti ageing, detoxifying and

hydration benefits.

• All of the evolve range is certified

ECOCERT organic and more than 99%

natural.

• Our eco friendly bottles are 100% recycled

across our entire range.

• Products that look beautiful, smell

wonderful and perform brilliantly.

What makes evolve special

Page 8: Evolve beauty brand presentation

Impressive PR track record in print and online

Online CoverageWWD.com Aug-09Beautyandthedirt.com Sep-09Thebeautybit.com Sep-09Beautybibleblog.blogspot.com Oct-09Timesonline.co.uk Oct-09Beautywoome.com Oct-09Telegraph.co.uk Oct-09Telegraph.co.uk Oct-09Womanandhome.com Nov-09Dailymail.co.uk Nov-09Cosmetics Candy Nov-09Miss Eco Glam Nov-09WGSN.com Dec-09Thesassyminx.com Dec-09Beautywoome.com Jan-10Get Lippie Jan-10Star-magazine.co.uk Jan-10Elleuk.com Mar-10BAhighlife.com Mar-10Clean Green Beauty Apr-10Miss Eco Glam Aug-104Beauty Aug-10Planet Green Aug-10Girlie Gossip Sep-10Pretty Green Tea Sep-10Daisy Green Magazine Oct-10Scarlet Oct-10A Model Recommends Nov-10Miss Eco Glam Nov-10The Ecologist Nov-10Cosmetic Candy Nov-10Luminestyle Nov-10Daisy Green Feb -11Urban Deva Mar-11Beauty truths not ugly lies Mar-11Express & Star Mar-11Guardian Apr-11Elleuk.com Apr-11Cosmetics Candy May-11Lippie and a LBD May-11Miss Eco Glam Aug-11Great British Life Sep-11Iconic Gifts Sep-11Oh so Chloe Oct-11The Sunday Girl Oct-11Daisy Green Nov-11The Next Woman Buainess Nov-11

Print CoverageStella Oct-09

Sunday times Style Oct-09The Telegraph Oct-09Natural Health Nov-09Vogue Nov-09Zest Nov-09Cosmopolitan Nov-09Daily Mail Nov-09Now Jan-10Saturday Magazine (Telegraph) Jan-10She Jan-10Women's Fitness Jan-10You Magazine Jan-10Best Feb-10

Easy Living Feb-10Look Feb-10The Lady Feb-10Woman & Home Feb-10Cosmopolitan Mar-10Elle decoration Mar-10Women's Fitness Mar-10Top Sante Mar-10Sublime Apr-10You Magazine Apr-10Brides May-10Women's Fitness Jul-10Junior Aug-10Town & Country House Aug-10Wellbeing Nov-10rECOgnise Jan-11Egg Magazine Feb-11Daily Mail Feb-11Sublime Mar-11Woman’s Own May-11Vegetarian living Jun-11OK! Magazine Jun-11Natural Health Aug-11Women’s fitness Aug-11Women’s Running Aug-11Full House Aug-11Health and Fitness Nov-11

Page 9: Evolve beauty brand presentation

“beauty and the best” article profiling 7 skincare entrepreneurs in YOU Magazine 11th April 2010

Page 10: Evolve beauty brand presentation
Page 11: Evolve beauty brand presentation

Awards for both product and packaging

NOMINEE: BEST NEW BRANDWINNER: ENTREPRENEURSHIP

BRONZE AWARD 2010BEAUTY PACKAGING

Page 12: Evolve beauty brand presentation

Range overview

Hand CarePure Moisture Hand Wash £9.99Pure Moisture Hand Lotion £11.99

HANDCAREFacial Cleanse / toneLiquid Crystal Cleanse & Tone£14.99Gentle Cleansing Melt £13.99Daily Detox Facial Wash £10.99

Facial MoisturiseMulti Peptide Single Cream £19.99 Multi Peptide Double Cream £19.99

Facial TreatmentPerfect Radiance Facial Polish£12.99Time Perfect Facial Serum £24.99Light Perfect AHA Mask £16.99

SKINCAREHair CleanseProtein Build Shampoo £9.99Detox & Protect Shampoo £9.99

Hair MoisturiseProtein Build Conditioner £11.99Balance & Protect Detangler£11.99

HAIRCAREBody Cleanse And PolishSkin Cocoon Body Wash £ 9.99Heavenly Smooth Body Polish £12.99

Body MoisturiseSkin Cocoon Body Cream £14.99Heavenly Smooth Body Cream £14.99

BODYCARE

Page 13: Evolve beauty brand presentation

GENTLE CLEANSING MELT 100ML £13.99

Pure, unrestrained cleansing pleasure for normal to dry skin, and perfect for sensitive skin. Organic Sugars melt away make-up and impurities leaving skin refreshingly clean, calm and hydrated. This completely natural, soap-free cleansing balm is beautifully fragranced with creamy Vanilla and can be used with a hot cloth for added pampering.

Facial cleanse

DAILY DETOX FACE WASH 200ML £10.99

A delicately foaming facial wash to detoxify and rebalance normal to combination skin. Natural sugars cleanse away impurities whilst African Moringa seed removes pollution and Goji berry protects against free radical damage.

Extracts of Coconut and Organic Aloe Vera combine to leave skin clean, calm and refreshed.

Page 14: Evolve beauty brand presentation

LIQUID CRYSTAL CLEANSE & TONE 200ML £14.99

An ingenious 2 in 1 lotion to effortlessly cleanse and tone even the most sensitive skin. Micellar encapsulated micro molecules lift and remove dirt without the harshness of soap whilst Hyaluronic Acid locks water into the skin, protecting the skin barrier and stimulating epidermal regeneration for younger looking skin.

This no-rinse formula has the efficacy of an oil but with the freshness of crystal clear water. Delicately fragranced with rose oil, skin is left sparklingly clean, clear and glowing.

Facial tone / polish

PERFECT RADIANCE FACIAL POLISH 100ML £12.99

A deliciously creamy facial scrub to polish and perfect, suitable for all skin types. Organic Acai buffs away imperfections whilst Brazilian Acerola brightens and moisturises for a flawless finish.

This remarkable face treatment leaves skin smooth, radiant and visibly hydrated.

Page 15: Evolve beauty brand presentation

MULTI PEPTIDE DOUBLE CREAM 50ml £19.99

MULTI PEPTIDE SINGLE CREAM 50ml £19.99

These anti-ageing moisturisers firm and revive normal to dry (double cream) and normal to combination skin (single cream). Natural Peptides and a complex blend of amino acids restore and protect the delicate structure of the skin increasing skin elasticity and rebuilding collagen. Clinically proven natural Peptides increase moisturisation by up to 60% and reduce the appearance of wrinkles. Hyaluronic Acid locks moisture into the skin for instant and long lasting results. This pure hypoallergenic formula leaves skin beautifully smooth and revived.

Facial moisturise

Page 16: Evolve beauty brand presentation

LIGHT PERFECT AHA MASK 50ML £16.99

An instant effect AHA mask to boost luminosity, plump and smooth for a porcelain-like finish.

Kombuchka plumps and boosts skin luminosity, enhancing healthy skin pink tones and reducing dull yellow ones, for a clear glowing complextion.Naturally occurring AHA brighten and smooth by enhancing cellular renewal. Larch tree derived plant "collagen" reduces the appearance of fine lines & wrinkles and smoothes the skin.

Facial treatments

A remarkable daily skin treatment to expertly target the signs of ageing and smooth the passage of time. Clinically proven natural Hibiscus peptides reduce wrinkle depth by up to 22% and smooth expression lines whilst Japanese Kombuchka enhances skin luminosity and texture.This rejuvenating organic serum leaves skin firm, smooth and flawless.

TIME PERFECT FACIAL SERUM 50ML £24.99

Page 17: Evolve beauty brand presentation

SKIN COCOON BODY WASH 200ml £9.99

A cleansing miracle for dry or sensitive skin.

Organic Coconut and Sugar extracts thoroughly cleanse without drying or irritating the skin. Natural Peptides lock in moisture and organic Aloe Vera soothes and softens the skin leaving it clean, calm and hydrated.

SLS free.

Body cleanse & polish

HEAVENLY SMOOTH BODY POLISH 200ml £12.99

A deliciously creamy body scrub to exfoliate and nourish the skin. Ultra-smooth beads of Coconut shell buff away dry skin whilst organic Coconut Oil and Shea Butter deeply moisturise.

Beautifully fragranced with comforting and nourishing notes of milk and sweet fruits, this indulgent organic treatment leaves skin perfectly polished and soft.

Page 18: Evolve beauty brand presentation

SKIN COCOON BODY CREAM 200ml £14.99

Cocoon your skin in this ultra-rich moisturising body cream.

Once used by the Peruvian Incas, Sacha Inchi oil is the richest known source of Omega 3, 6 and 9 as well as antioxidant Vitamin A and E. This ancient remedy restores depleted moisture levels and promotes skin regeneration and elasticity. Combined with natural Peptides to increase moisture levels by up to 60%, this remarkable cream transforms dry and dehydrated skin.

Body moisturise

HEAVENLY SMOOTH BODY CREAM 200ml £14.99

A two-in-one daily body treatment to miraculously smooth and bring skin back to life. AHAs and Vitamin C from Brazilian Acerola effortlessly exfoliate and boost skin radiance whilst antioxidant Argan oil deeply moisturises and protects the skin.

This extraordinary organic body cream leaves skin enviably soft, smooth and younger looking.

Page 19: Evolve beauty brand presentation

PURE MOISTURE HAND WASH 200ml £9.99

A refreshing hand wash to soothe and moisturise the skin. Organic Sugar Extracts gently cleanse and maintain the natural pH balance. Goji Berry extract purifies and protects against free radicals whilst Aloe Vera nourishes the skin and calms irritation.

Delicately fragranced with exotic Japanese Yusu, this beautiful organic hand wash leaves skin perfectly clean and comforted.

Hand care

PURE MOISTURE HAND LOTION 200ml £11.99

A delightfully light treatment cream to soothe and moisturise hands and nails. Goji Berry extract purifies and protects against free radical damage whilst Aloe Vera and Shea Butter nourish the skin and calm irritation.

Delicately fragranced with exotic Japanese Yusu, this beautiful organic hand cream leaves skin perfectly comforted and soft.

Page 20: Evolve beauty brand presentation

PROTEIN BUILD SHAMPOO 200ml £9.99

A nourishing, protein-rich shampoo to repair and treat dry and damaged hair. Organic Wheat and Almond Proteins deeply penetrate the hair shaft to moisturise, strengthen and repair from within, smoothing each strand of hair for a silky soft finish.

This SLS free shampoo thoroughly cleanses the hair whilst relieving dry, itchy scalps and protecting colour from fading.

Hair cleanse

DETOX & BALANCE SHAMPOO 200ml £9.99

A deep cleansing shampoo to remove build-up and detoxify normal to oily hair. Coconut extracts remove impurities, softening the hair without irritating the scalp. African Moringa seed removes pollution and rebalances the pH leaving hair shiny and revitalised.

This SLS free shampoo thoroughly cleanses whilst protecting colour from fading.

Page 21: Evolve beauty brand presentation

PROTEIN BUILD CONDITIONER 200ml £11.99

A nourishing, protein-rich conditioner to treat dry and damaged hair. Organic Wheat and Almond Proteins deeply penetrate the hair shaft to moisturise, strengthen and repair from within, whilst Amazonian Pracaxi oil adds a lusturous shine and softness to hair.

This organic, silicone-free conditioner repairs dry and damaged hair, smoothing each strand of hair for a silky soft finish.

Hair moisturise

BALANCE & PROTECT DETANGLER 200ml £11.99

A lightweight detangler to perfectly treat normal to oily or fine hair without leaving a build-up. African Moringa seed protects against pollution and rebalances the pH, whilst Amazonian Pracaxi oil adds a lusturous shine and softness to hair.

This organic, silicone-free detangler leaves hair shiny, revitalised and perfectly balanced.

Page 22: Evolve beauty brand presentation

LAURA RUDOE – FOUNDER AND CREATORLaura was formerly the head of development at nude skincare, the award winning premium natural range and is an expert in the development of organic & recycled personal care products.

The team behind evolve

VIOLAINE BARGUES – NPD MANAGER

Violaine was product development manager at nude skincare and formerly at Elemis, where she developed several award winning products including the pro collagen marine cream.

Page 23: Evolve beauty brand presentation

• United Kingdom: department stores (Harvey Nichols, Jarrolds),

health stores, boutique beauty stores, selected pharmacies

• Germany: online and boutiques

• Italy: online and boutiques

• France: online

• Spain: online

• Netherlands: online and boutiques

• Greece: online and boutiques

• Scandinavia: online and boutiques

• Czech Republic: online and boutiques

• Poland: online

• Lithuania: online

• Slovenia: online

• China: online and retail

% international market: 75% approx of the global turnover

Competitors: Neal’s Yard, Green People, Weleda, Ren,

Distribution

Page 24: Evolve beauty brand presentation

Shelf strips

A5 Postcard

Shelf talkers and show cards

Brochures

Tester products

Sachets

Example of point of sale

materials:

Point of sale

Display unit courtesy of partner retailer