Evolve your Cloud Strategy to meet Tomorrow's Digital Business Needs- Darryl McKinnon

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Slide 1Evolve your Cloud Strategy to Meet Tomorrows Digital Business NeedsDarryl McKinnonManaging Director, Data Centre & Virtualisation, APJ 1Todays AgendaThe Cloud and Digital JourneyAn Evolved StrategyWhat Digital Requires The Opportunity Digital PresentsPanel DiscussionsEvolving your Cloud Strategy to Meet Tomorrows Digital Business NeedsAgendaDiscuss the parallels between IT and the Digital Journey and how this will evolve from the DC to beyond with the IOEShare with you the amazing opportunity for value creation and business relevance digital offers usUnderstand some of the fundamental requirements the business will need to execute successfully on their digital ambitionsTalk about how cloud needs to evolveAnd some best practices to get started on your cloud journey if you havent already2POLL: Highest grossing Bollywood film in India ?A KickB Dhoom 3C Chennai ExpressD None Of The Above3Pace of ChangeBookstoreTaxiMusicPrint AdvertisingPoint-of-SaleTechnology Is Enabling Innovation and DisruptionLike Never BeforeCisco ConfidentialPace Of ChangeAgendaDiscuss the parallels between IT and the Digital Journey and how this will evolve from the DC to beyond with the IOEShare with you the amazing opportunity for value creation and business relevance digital offers usUnderstand some of the fundamental requirements the business will need to execute successfully on their digital ambitionsTalk about how cloud needs to evolveAnd some best practices to get started on your cloud journey if you havent already4The Cloud and Digital JourneyEvolution of Cloud:Mainframex86 systems with Cisco innovating in the area of Converged SystemsEnabling Private and Hybrid Clouds with InterCloud IOE with a massive growth of connected devices and information that needs to be analysed and correlatedEvolution of Digital:From a small back room for essentially data storageWWW as a marketing channel (remember your WebMaster?)Emergence of Social Media introduced many-to-many interactive communication (opens up your business to feedback FB, FourSquare, Blogs)Disruptive new Digital business such a Uber (18.2bn) and AirBNB (10bn and more that Hyatt) and Traditional Businesses launching new services such as Video on Demand (Wallomart)I think what this really shows if we are to help our businesses take advantage of that next stage of digital beyond social media we are going to need to have a solid cloud foundation in place5Opportunities Digital PresentsSOCIAL MEDIAANALYTICS& BIG DATADIGITALMOBILEMassive value creation - AirBnb 10bn > HyattNew innovative/disruptive business modelsUnprecedented insight into our business New ways to create relationships with customers Ability to constantly iterate, change and learnNew ways to create relationshipsTwo-way interactive Twitter / FacebookImmersive and cross-platform TV Ad > Web Splash Page > Mobile App > Twitter> Four SquareUnprecedented insightIn digital everything can be tracked and measured from page view to ordersBig Data extends this by enabling you to analyse and extrapolate additional patterns and behavioursNew innovative and disruptive business modelsThe impact over the top providers like Whatsapp, Wechat and Netflix have had on service providers will be similar to the impact digital will have to convention businessesShopping Amazon, Music Spotify, Transport Uber, Hotels AirBNBWith each new connected device the internet of everything will create new unthought-of business opportunitiesAbility to constantly iterate and learnPart of the success of many digital organisations is the ability to constantly iterate their offerings, do A/B testing and learn from the results of this.As we look to integrate digital into our core businesses we need to look at how we can evolve our current the agility of our Cloud offerings from predominately development and test to the end-to-end release cycleFollowing is just some examples of how much some well known organisation have changed during their existence 6Do you diversify or do you consolidate your digital channels?Do you centralize or do you distribute the digital agenda?Change the game or do you make incremental improvements with digital?Do you innovate or do you problem solve with digital?Do you lead in digital or do you follow?Dhabbawalito innovate or not ? Digital Strategy Playing To Win7POLL Whats your toughest challenge in adopting digital?A Industry readiness & adoptionB Slow to adopt business strategy & focusC IT model struggles to facilitate DigitalD Something Else8The Journey So FarEvolution of Cloud:Mainframex86 systems with Cisco innovating in the area of Converged SystemsEnabling Private and Hybrid Clouds with InterCloud IOE with a massive growth of connected devices and information that needs to be analysed and correlatedEvolution of Digital:From a small back room for essentially data storageWWW as a marketing channel (remember your WebMaster?)Emergence of Social Media introduced many-to-many interactive communication (opens up your business to feedback FB, FourSquare, Blogs)Disruptive new Digital business such a Uber (18.2bn) and AirBNB (10bn and more that Hyatt) and Traditional Businesses launching new services such as Video on Demand (Wallomart)I think what this really shows if we are to help our businesses take advantage of that next stage of digital beyond social media we are going to need to have a solid cloud foundation in place9Continue To Support The ChangeIT needs to be able to support this degree of evolution and change to allow businesses to capture the true potential of digitalTwitter > From a strange looking website to being the worlds water-cooler available on most devicesApple > PC manufacture to transforming the music and now payments industryAmazon > Bookstore to applying for CASA licenses 104. Internet of things blow up our business model ?3. Are we plugged into the startup scene, or waiting for innovation to knock on our door ? 2. Are our sales technology & apps trapped in the '90s ?1. If marketing has a game-changing app idea for our customers, will they call our IT organization ?IT & Organisational Implications 8 Gut ChecksNew ways to create relationshipsTwo-way interactive Twitter / FacebookImmersive and cross-platform TV Ad > Web Splash Page > Mobile App > Twitter> Four SquareUnprecedented insightIn digital everything can be tracked and measured from page view to ordersBig Data extends this by enabling you to analyse and extrapolate additional patterns and behavioursNew innovative and disruptive business modelsThe impact over the top providers like Whatsapp, Wechat and Netflix have had on service providers will be similar to the impact digital will have to convention businessesShopping Amazon, Music Spotify, Transport Uber, Hotels AirBNBWith each new connected device the internet of everything will create new unthought-of business opportunitiesAbility to constantly iterate and learnPart of the success of many digital organisations is the ability to constantly iterate their offerings, do A/B testing and learn from the results of this.As we look to integrate digital into our core businesses we need to look at how we can evolve our current the agility of our Cloud offerings from predominately development and test to the end-to-end release cycleFollowing is just some examples of how much some well known organisation have changed during their existence 118. Are some of your tech innovations good enough to sell, making our IT a revenue source ?7. Is our security strategy ready for a "mobile first" mentality ?6. If we succeed at digital business, will our IT infrastructure crumple under the demand? 5. Can we make the right decisions with data we're collecting?IT & Organisational Implications 8 Gut ChecksNew ways to create relationshipsTwo-way interactive Twitter / FacebookImmersive and cross-platform TV Ad > Web Splash Page > Mobile App > Twitter> Four SquareUnprecedented insightIn digital everything can be tracked and measured from page view to ordersBig Data extends this by enabling you to analyse and extrapolate additional patterns and behavioursNew innovative and disruptive business modelsThe impact over the top providers like Whatsapp, Wechat and Netflix have had on service providers will be similar to the impact digital will have to convention businessesShopping Amazon, Music Spotify, Transport Uber, Hotels AirBNBWith each new connected device the internet of everything will create new unthought-of business opportunitiesAbility to constantly iterate and learnPart of the success of many digital organisations is the ability to constantly iterate their offerings, do A/B testing and learn from the results of this.As we look to integrate digital into our core businesses we need to look at how we can evolve our current the agility of our Cloud offerings from predominately development and test to the end-to-end release cycleFollowing is just some examples of how much some well known organisation have changed during their existence 12POLL: What is the primary driver for your Cloud Strategy? A Agility to support business needsB Expected cost savingsC Business continuity / Disaster recoveryD Enable Digital Strategy13An Evolved StrategyDigitalLeveraging multiple Applications and PlatformsData tracked, measured and AnalyzedMulti-Platform and Multi-DeviceCreating new customer relationshipsInnovative Business ModelsCloudIaaS > Broker Storage/Back-up > Analytics & Big DataData Centre > IOEData Sovereignty > Securing and Protecting Customer DataCost Savings > Value CreationPoint 1: Digital requires multiple applications across multiple platforms Google Adwords, Marketo, Mobile Apps, etc. If IT is to remain relevant while it needs to continue with developing core platforms, it must evolve to be a broker of services in a digital world.Point 2: Digital enables virtually all interactions with customers to be tracked, measured and analysed. With todays cloud strategy too often its around storage, back-up as a service. Digital requires a means of IT providing analytics and intelligence from this data.Point 3: As digital looks to embrace multi-platform today and multi-device with the IOE our strategy needs to extend beyond the DC and look how we can aggregate, analyse and act on this informationPoint 4: As business seeks to create new omni-channel relationship we need to move beyond data sovereignty to how our Cloud strategy secures and products our customers information and data (as well as our competitive insights) within and beyond the DCPoint 5: Too often we hear cost saving as a key driver of private cloud, with Billions at stake is it time to shift the conversation to value creation14POLL Is your Cloud Strategy linked to your Digital strategy or vice versaA YesB NoC In ProgressD We Dont Have 1516Ciscos Intercloud StrategyIntercloudEnterprisePrivateCloudsPublic CloudsPartner CloudsIntercloud FabricAPIsPortalEnterprise WorkloadsNative CloudApplicationsBig Data &AnalyticsCollaboration & VideoHCSIaaSPaaSMicrosoftSuite aaSDRaaSMerakiAnalyticsWebExSecurityIOE aaSHANA aaSvDesktop aaSCloud Services & ApplicationsAs the Internet of Everything grows, Cisco and our partners are focused on building on our cloud strategy, in terms of scale, breadth of reach, depth of integration between clouds, and richness of cloud services. We are delivering the products, solutions, and services to offer customers choice for placing Intercloud workloads. [CLICK]For Enterprise Private Clouds, we will use our platform to deliver the enterprise workloads they need. With our partners, we can support our customers that need dev/ops models, want to create truly native applications for the public cloud, or want to harness the value of Hadoop, big data analytics, Hana, or our collaboration platform. [CLICK]Our Partners have done some amazing things in cloud: 3 million HCS seats; investments in IaaS platforms; small, medium, large, local community-based infrastructure platforms. Some have enabled PaaS; others are hosting MSFT apps, like Dimension Data does around the world today. And some have built Citrix or VMware virtual desktop offers. We want to add more Cisco Powered Partner clouds. [CLICK]Our platform for Cloud Services and Applications will generate services to power the Internet of Everything. For our business customers, we offer cloud services today, such as WebEx, Meraki, and Cloud Web Security. Ahead are new services only Cisco and our partners can bring: a more comprehensive security portfolio, more analytics, Hana-aaS, and virtual desktop aaS. [CLICK]The Intercloud is not just a collection of clouds, but more importantly, an interconnection of clouds. Together, Cisco and our Partners, using our capabilities in a way that no one else can, enable the open and secure migration of workloads between private and public cloudsregardless of infrastructure, regardless of hypervisor. [CLICK]Our Intercloud Fabric family of software products give customers the ability to choose the right cloud for the right workload, and it doesnt matter if its Azure, or Amazon or Google. We believe that cloud will enable you to capitalize on changes and transform them into business opportunities. Weve been growing our cloud capabilities for several years organically and through acquisitions-to serve both businesses and providers. We have a proven track record of building and acquiring expertise, like Cloupia (now UCS Director), to deliver the cloud capabilities that the market demands and allowed us, along with our partners, to build the private cloud practices that we have today.TRANSITION THE HIGHLIGHT TO OUR PRIVATE CLOUD STORY17Introducing the PanelBhudeb ChakravartiAssociate Vice President, National Institute for Smart GovernmentSeema AmbasthaSenior Vice President, Business Development, Netmagic SolutionsVivek SharmaHead - IDC & Cloud Services, Dimension DataMarulkar Mandar DattatrayVice President - Global Head - IT, KPIT Technologies Ltd18Leverage Cisco & Our Ecosystem to Evolve your Cloud Strategy to Meet Tomorrows Digital Business NeedsMove Now, Move FastLets together go where no-one has gone beforeEvolution of Cloud:Mainframex86 systems with Cisco innovating in the area of Converged SystemsEnabling Private and Hybrid Clouds with InterCloud IOE with a massive growth of connected devices and information that needs to be analysed and correlatedEvolution of Digital:From a small back room for essentially data storageWWW as a marketing channel (remember your WebMaster?)Emergence of Social Media introduced many-to-many interactive communication (opens up your business to feedback FB, FourSquare, Blogs)Disruptive new Digital business such a Uber (18.2bn) and AirBNB (10bn and more that Hyatt) and Traditional Businesses launching new services such as Video on Demand (Wallomart)I think what this really shows if we are to help our businesses take advantage of that next stage of digital beyond social media we are going to need to have a solid cloud foundation in place19