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ADDING ANALYT ICS TO YOUR AEM 6 APPS

John Fait, Adobe Andrew Savory, Adobe

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AGENDA

Mobile Apps

AEM Apps

Adobe Mobile Services

Adobe Analytics

AEM Apps with Adobe Analytics

Demos

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Only 49% of interactive marketing professionals surveyed in 2013 used mobile analytics

Only 20% of digital marketers indicated they are planning to optimize their mobile channels

50% didnt know if A/B testing is part of their 2014 strategy

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Users are consuming content across web,

mobile web and mobile app channels Content consumption via Mobile far

outpaces the browser Users expect apps

App overload

MOBILE APPS Trends

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App Management Multiple platforms Multiple devices Rising costs User Experience Conversion Loyalty Retention Mindshare

MOBILE APPS Challenges

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MOBILE WEB AND APPS

Mobile Web Mobile Apps

Native Hybrid

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KEY TAKEAWAYS

1 Users are moving to mobile and AEM will

help get your content there too.

2 Adobe Analytics will

reveal how your app is doing and how your users are engaging

with your app.

3 AEM Apps makes

analytic integration easy.

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SDK providing mobile app

capabilities for the Adobe Marketing Cloud

Current integrations include Adobe Analytics Adobe Target Adobe Audience Manager

ADOBE MOBILE SERVICES Introduction

Target

Audience Manager

Analytics

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ADOBE MOBILE SERVICES Benefits

Easy Integrated Powerful

Understand and improve user engagement with Apps

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ADOBE MOBILE SERVICES Easy

Easy Mobile Teams App-centric user interface Intuitive visualizations & analysis

App Developers Simple and fast SDK Developer tools Easy to verify data collection

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ADOBE MOBILE SERVICES Integrated

Integrated Single SDK PhoneGap plugin AEM CloudService

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ADOBE MOBILE SERVICES Powerful

Deep app insights App experience testing Target Audiences with App data GPS Location + Points of Interest

Powerful

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ADOBE MOBILE SERVICES Key Capabilities

App-centric user interface App analytics App optimization and targeting

Lifecycle metrics Pathing analysis Retention analysis Cohort analysis Location analysis Lifetime value iBeacon support Offline data collection

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ADOBE MOBILE SERVICES App Lifecycle Metrics & Dimensions

Installs (1st time launch) Upgrades Launches Crashes Previous Session Length

Dimensions Install Date

App ID

Number of Launches

Days Since First Use

Days Since Last Use

Hour Of Day

Day Of Week

Days Since Last Upgrade

Launches Since Upgrade

Device Name

OS & OS Version

Carrier Name

Resolution

Events

ADOBE MOBILE SERVICES App-centric user interface for mobile teams

ADOBE MOBILE SERVICES Bloudhound

Free tool Displays and parses real-time

analytic hit data Test apps in development or in

production Save and rerun as test cases v3.0 beta now available

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AEM 6.0 APPS

+

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Single authoring environment for all channels Reuse skillsets to manage and develop sites

and apps Reuse assets across channels and devices Develop, manage and analyze mobile apps Reduce costs, increase consistency improve

brand loyalty

AEM 6.0 APPS Optimized multi channel content delivery

+

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AEM 6.0 APPS Mobile App Offerings

PhoneGap Enterprise Apps with utility and

content

Digital Publishing Suite Content-centric apps

Native Apps

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Integration via AMS PhoneGap plugin*

AEM 6.0 APPS Analytics Integration

Built into DPS apps for DPS Pro and Enterprise Base Analytics vs. SiteCatalyst Analytics *

Integration via AMS Native SDK*

* Requires Analytics Account

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DEMO PhoneGap Analytics Integration

**PhoneGap and related tool chain already

installed

Create a basic PhoneGap app Create a Mobile App definition in AMS Instrument the app Integrate the AMS plugin Use Bloodhound to verify analytics reporting

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DEMO AEM Apps Analytics Integration

Create an AMS cloud service Configure the AEM App Instrument the AEM app Build an AEM App Use Bloodhound to verify analytics

reporting

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DEMO AEM Apps Analytic Data Analysis

AMS management interface Real app data OOTB reports Filters and report customization

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KEY TAKEAWAYS

1 Users are moving to mobile and AEM will

help get your content there too.

2 Adobe Analytics will

reveal how your app is doing and how your users are engaging

with your app.

3 AEM Apps makes

analytic integration easy.

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RESOURCES

AMS : http://www.adobe.com/ca/solutions/digital-marketing/mobile-services.html AMS Plugin : https://github.com/Adobe-Marketing-Cloud/mobile-services/tree/master/sdks/Cordova BloodHound: https://marketing.adobe.com/developer/en_US/gallery/bloodhound-app-measurement-qa-tool-1 DPS Analytics: http://helpx.adobe.com/digital-publishing-suite/help/omniture-analytics.html PhoneGap : http://phonegap.com Cordova: http://cordova.apache.org PhoneGap Build: https://build.phonegap.com AEM : http://www.adobe.com/solutions/web-experience-management.html AEM Gems : http://dev.day.com/gems AEM Forums : http://help-forums.adobe.com/content/adobeforums/en/experience-manager-forum/adobe-

experience-manager.html

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CREDITS

Success http://suturi.com Decisions http://blogs.discovermagazine.com Distorted Vision https://edc2.healthtap.com Trends, http://blog.ruggedandmobile.com Q&A, myrivendell.wordpress.com

ADOBE MOBILE SERVICES Lifecycle metrics

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ADOBE MOBILE SERVICES Pathing Analysis

ADOBE MOBILE SERVICES App Store Metrics: Integration with Distimo

Downloads In-app Purchases, Revenue, & Royalties One-off Revenue & Royalties Rank

Metrics

Classification Dimensions

Country Region Device Manufacturer Platform & Version

Appstore Application Category Category Ranks

App Download

App Download

ADOBE MOBILE SERVICES Retention Analysis

ADOBE MOBILE SERVICES Cohort Analysis

Cohort: A segment of users who download app during the same day/week/month

Adding Analytics to your AEM 6 AppsSlide Number 2Slide Number 3Slide Number 4AgendaSlide Number 6Slide Number 7Slide Number 8Mobile AppsMobile AppsMobile Web and AppsKey TakeawaysAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsDemoDemoDemoKey TakeawaysResourcesSlide Number 31CreditsAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile Services