EVOLVE'14 | Enhance | John Fait | Add Analytics To Your AEM Apps

Download EVOLVE'14 | Enhance | John Fait | Add Analytics To Your AEM Apps

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1 ADDING ANALYT ICS TO YOUR AEM 6 APPS John Fait, Adobe Andrew Savory, Adobe 2 3 4 5 AGENDA Mobile AppsAEM AppsAdobe Mobile ServicesAdobe AnalyticsAEM Apps with Adobe AnalyticsDemos7 Only 49% of interactive marketing professionals surveyed in 2013 used mobile analytics Only 20% of digital marketers indicated they are planning to optimize their mobile channels 50% didnt know if A/B testing is part of their 2014 strategy 8 9 Users are consuming content across web, mobile web and mobile app channels Content consumption via Mobile far outpaces the browser Users expect apps App overload MOBILE APPS Trends 10 App Management Multiple platforms Multiple devices Rising costs User Experience Conversion Loyalty Retention Mindshare MOBILE APPS Challenges 11 MOBILE WEB AND APPS Mobile Web Mobile Apps Native Hybrid 12 KEY TAKEAWAYS 1 Users are moving to mobile and AEM will help get your content there too. 2 Adobe Analytics will reveal how your app is doing and how your users are engaging with your app. 3 AEM Apps makes analytic integration easy. 13 SDK providing mobile app capabilities for the Adobe Marketing Cloud Current integrations include Adobe Analytics Adobe Target Adobe Audience Manager ADOBE MOBILE SERVICES Introduction Target Audience Manager Analytics 14 ADOBE MOBILE SERVICES Benefits Easy Integrated Powerful Understand and improve user engagement with Apps 15 ADOBE MOBILE SERVICES Easy Easy Mobile Teams App-centric user interface Intuitive visualizations & analysis App Developers Simple and fast SDK Developer tools Easy to verify data collection 16 ADOBE MOBILE SERVICES Integrated Integrated Single SDK PhoneGap plugin AEM CloudService 17 ADOBE MOBILE SERVICES Powerful Deep app insights App experience testing Target Audiences with App data GPS Location + Points of Interest Powerful 18 ADOBE MOBILE SERVICES Key Capabilities App-centric user interface App analytics App optimization and targeting Lifecycle metrics Pathing analysis Retention analysis Cohort analysis Location analysis Lifetime value iBeacon support Offline data collection 19 ADOBE MOBILE SERVICES App Lifecycle Metrics & Dimensions Installs (1st time launch) Upgrades Launches Crashes Previous Session Length Dimensions Install Date App ID Number of Launches Days Since First Use Days Since Last Use Hour Of Day Day Of Week Days Since Last Upgrade Launches Since Upgrade Device Name OS & OS Version Carrier Name Resolution Events ADOBE MOBILE SERVICES App-centric user interface for mobile teams ADOBE MOBILE SERVICES Bloudhound Free tool Displays and parses real-time analytic hit data Test apps in development or in production Save and rerun as test cases v3.0 beta now available 22 AEM 6.0 APPS + 23 Single authoring environment for all channels Reuse skillsets to manage and develop sites and apps Reuse assets across channels and devices Develop, manage and analyze mobile apps Reduce costs, increase consistency improve brand loyalty AEM 6.0 APPS Optimized multi channel content delivery + 24 AEM 6.0 APPS Mobile App Offerings PhoneGap Enterprise Apps with utility and content Digital Publishing Suite Content-centric apps Native Apps 25 Integration via AMS PhoneGap plugin* AEM 6.0 APPS Analytics Integration Built into DPS apps for DPS Pro and Enterprise Base Analytics vs. SiteCatalyst Analytics * Integration via AMS Native SDK* * Requires Analytics Account 26 DEMO PhoneGap Analytics Integration **PhoneGap and related tool chain already installed Create a basic PhoneGap app Create a Mobile App definition in AMS Instrument the app Integrate the AMS plugin Use Bloodhound to verify analytics reporting 27 DEMO AEM Apps Analytics Integration Create an AMS cloud service Configure the AEM App Instrument the AEM app Build an AEM App Use Bloodhound to verify analytics reporting 28 DEMO AEM Apps Analytic Data Analysis AMS management interface Real app data OOTB reports Filters and report customization 29 KEY TAKEAWAYS 1 Users are moving to mobile and AEM will help get your content there too. 2 Adobe Analytics will reveal how your app is doing and how your users are engaging with your app. 3 AEM Apps makes analytic integration easy. 30 RESOURCES AMS : http://www.adobe.com/ca/solutions/digital-marketing/mobile-services.html AMS Plugin : https://github.com/Adobe-Marketing-Cloud/mobile-services/tree/master/sdks/Cordova BloodHound: https://marketing.adobe.com/developer/en_US/gallery/bloodhound-app-measurement-qa-tool-1 DPS Analytics: http://helpx.adobe.com/digital-publishing-suite/help/omniture-analytics.html PhoneGap : http://phonegap.com Cordova: http://cordova.apache.org PhoneGap Build: https://build.phonegap.com AEM : http://www.adobe.com/solutions/web-experience-management.html AEM Gems : http://dev.day.com/gems AEM Forums : http://help-forums.adobe.com/content/adobeforums/en/experience-manager-forum/adobe-experience-manager.html 31 32 CREDITS Success http://suturi.com Decisions http://blogs.discovermagazine.com Distorted Vision https://edc2.healthtap.com Trends, http://blog.ruggedandmobile.com Q&A, myrivendell.wordpress.com ADOBE MOBILE SERVICES Lifecycle metrics 33 ADOBE MOBILE SERVICES Pathing Analysis ADOBE MOBILE SERVICES App Store Metrics: Integration with Distimo Downloads In-app Purchases, Revenue, & Royalties One-off Revenue & Royalties Rank Metrics Classification Dimensions Country Region Device Manufacturer Platform & Version Appstore Application Category Category Ranks App Download App Download ADOBE MOBILE SERVICES Retention Analysis ADOBE MOBILE SERVICES Cohort Analysis Cohort: A segment of users who download app during the same day/week/month Adding Analytics to your AEM 6 AppsSlide Number 2Slide Number 3Slide Number 4AgendaSlide Number 6Slide Number 7Slide Number 8Mobile AppsMobile AppsMobile Web and AppsKey TakeawaysAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsDemoDemoDemoKey TakeawaysResourcesSlide Number 31CreditsAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile Services