EVOLVE'14 | Enhance | John Fait | Add Analytics To Your AEM Apps

Download EVOLVE'14 | Enhance | John Fait | Add Analytics To Your AEM Apps

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    ADDING ANALYT ICS TO YOUR AEM 6 APPS

    John Fait, Adobe Andrew Savory, Adobe

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    AGENDA

    Mobile Apps

    AEM Apps

    Adobe Mobile Services

    Adobe Analytics

    AEM Apps with Adobe Analytics

    Demos

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    Only 49% of interactive marketing professionals surveyed in 2013 used mobile analytics

    Only 20% of digital marketers indicated they are planning to optimize their mobile channels

    50% didnt know if A/B testing is part of their 2014 strategy

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    Users are consuming content across web,

    mobile web and mobile app channels Content consumption via Mobile far

    outpaces the browser Users expect apps

    App overload

    MOBILE APPS Trends

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    App Management Multiple platforms Multiple devices Rising costs User Experience Conversion Loyalty Retention Mindshare

    MOBILE APPS Challenges

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    MOBILE WEB AND APPS

    Mobile Web Mobile Apps

    Native Hybrid

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    KEY TAKEAWAYS

    1 Users are moving to mobile and AEM will

    help get your content there too.

    2 Adobe Analytics will

    reveal how your app is doing and how your users are engaging

    with your app.

    3 AEM Apps makes

    analytic integration easy.

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    SDK providing mobile app

    capabilities for the Adobe Marketing Cloud

    Current integrations include Adobe Analytics Adobe Target Adobe Audience Manager

    ADOBE MOBILE SERVICES Introduction

    Target

    Audience Manager

    Analytics

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    ADOBE MOBILE SERVICES Benefits

    Easy Integrated Powerful

    Understand and improve user engagement with Apps

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    ADOBE MOBILE SERVICES Easy

    Easy Mobile Teams App-centric user interface Intuitive visualizations & analysis

    App Developers Simple and fast SDK Developer tools Easy to verify data collection

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    ADOBE MOBILE SERVICES Integrated

    Integrated Single SDK PhoneGap plugin AEM CloudService

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    ADOBE MOBILE SERVICES Powerful

    Deep app insights App experience testing Target Audiences with App data GPS Location + Points of Interest

    Powerful

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    ADOBE MOBILE SERVICES Key Capabilities

    App-centric user interface App analytics App optimization and targeting

    Lifecycle metrics Pathing analysis Retention analysis Cohort analysis Location analysis Lifetime value iBeacon support Offline data collection

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    ADOBE MOBILE SERVICES App Lifecycle Metrics & Dimensions

    Installs (1st time launch) Upgrades Launches Crashes Previous Session Length

    Dimensions Install Date

    App ID

    Number of Launches

    Days Since First Use

    Days Since Last Use

    Hour Of Day

    Day Of Week

    Days Since Last Upgrade

    Launches Since Upgrade

    Device Name

    OS & OS Version

    Carrier Name

    Resolution

    Events

  • ADOBE MOBILE SERVICES App-centric user interface for mobile teams

  • ADOBE MOBILE SERVICES Bloudhound

    Free tool Displays and parses real-time

    analytic hit data Test apps in development or in

    production Save and rerun as test cases v3.0 beta now available

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    AEM 6.0 APPS

    +

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    Single authoring environment for all channels Reuse skillsets to manage and develop sites

    and apps Reuse assets across channels and devices Develop, manage and analyze mobile apps Reduce costs, increase consistency improve

    brand loyalty

    AEM 6.0 APPS Optimized multi channel content delivery

    +

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    AEM 6.0 APPS Mobile App Offerings

    PhoneGap Enterprise Apps with utility and

    content

    Digital Publishing Suite Content-centric apps

    Native Apps

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    Integration via AMS PhoneGap plugin*

    AEM 6.0 APPS Analytics Integration

    Built into DPS apps for DPS Pro and Enterprise Base Analytics vs. SiteCatalyst Analytics *

    Integration via AMS Native SDK*

    * Requires Analytics Account

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    DEMO PhoneGap Analytics Integration

    **PhoneGap and related tool chain already

    installed

    Create a basic PhoneGap app Create a Mobile App definition in AMS Instrument the app Integrate the AMS plugin Use Bloodhound to verify analytics reporting

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    DEMO AEM Apps Analytics Integration

    Create an AMS cloud service Configure the AEM App Instrument the AEM app Build an AEM App Use Bloodhound to verify analytics

    reporting

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    DEMO AEM Apps Analytic Data Analysis

    AMS management interface Real app data OOTB reports Filters and report customization

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    KEY TAKEAWAYS

    1 Users are moving to mobile and AEM will

    help get your content there too.

    2 Adobe Analytics will

    reveal how your app is doing and how your users are engaging

    with your app.

    3 AEM Apps makes

    analytic integration easy.

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    RESOURCES

    AMS : http://www.adobe.com/ca/solutions/digital-marketing/mobile-services.html AMS Plugin : https://github.com/Adobe-Marketing-Cloud/mobile-services/tree/master/sdks/Cordova BloodHound: https://marketing.adobe.com/developer/en_US/gallery/bloodhound-app-measurement-qa-tool-1 DPS Analytics: http://helpx.adobe.com/digital-publishing-suite/help/omniture-analytics.html PhoneGap : http://phonegap.com Cordova: http://cordova.apache.org PhoneGap Build: https://build.phonegap.com AEM : http://www.adobe.com/solutions/web-experience-management.html AEM Gems : http://dev.day.com/gems AEM Forums : http://help-forums.adobe.com/content/adobeforums/en/experience-manager-forum/adobe-

    experience-manager.html

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    CREDITS

    Success http://suturi.com Decisions http://blogs.discovermagazine.com Distorted Vision https://edc2.healthtap.com Trends, http://blog.ruggedandmobile.com Q&A, myrivendell.wordpress.com

  • ADOBE MOBILE SERVICES Lifecycle metrics

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  • ADOBE MOBILE SERVICES Pathing Analysis

  • ADOBE MOBILE SERVICES App Store Metrics: Integration with Distimo

    Downloads In-app Purchases, Revenue, & Royalties One-off Revenue & Royalties Rank

    Metrics

    Classification Dimensions

    Country Region Device Manufacturer Platform & Version

    Appstore Application Category Category Ranks

    App Download

    App Download

  • ADOBE MOBILE SERVICES Retention Analysis

  • ADOBE MOBILE SERVICES Cohort Analysis

    Cohort: A segment of users who download app during the same day/week/month

    Adding Analytics to your AEM 6 AppsSlide Number 2Slide Number 3Slide Number 4AgendaSlide Number 6Slide Number 7Slide Number 8Mobile AppsMobile AppsMobile Web and AppsKey TakeawaysAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsDemoDemoDemoKey TakeawaysResourcesSlide Number 31CreditsAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile Services

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