ZERO TO AEM IN S IX MONTHS

P R E S E N T E D B Y

Sean Browne & Gary Gamitian

2

• The Challenge

• The Deal

• The Process

• Migration

• Web Design & Brand

• Video & Photography

• SEO & Metrics

• Globalization

• Dynamic Content

THE SUCCESSFACTORS.COM STORY

Sean Browne

Senior Director,

Web

Marketing

Gary Gamitian

Director Web

Development

3

The challenge was to completely re launch

Successfactors.com

• Built on TYPO3 and abandoned

• Undocumented PHP code

• Search inoperable

• Many broken links

• Forms not secure

• Videos with JW Player

• Global Sites also broken

THE CHALLENGE – FEBRUARY 2012

4

I agreed to come fix the SuccessFactors.com site with

two conditions:

1. I could hire 3 people of my choosing

2. I could select any WCMS platform

They agreed, I signed up, soon I was on board

recruiting my team and selecting my WCMS

THE DEAL

5

I quickly recruited three stellar resources that I had

worked with for many years at Sun Microsystems.

• Senior Web Developer

• Creative Director

• Editor in Chief

I reviewed my options and selected Adobe

Experience Manager for our WCMS.

(CQ5 at the time… )

THE PROCESS

6

• After reviewing several integrators I chose - >

• Project lead Paul Legan spent a week on

location training us and preparation for audit

/ design / and execution

• Our team specified templates, design

components, dynamic functionality and

created all wireframes.

• Agile Methodology with 3 Sprints / QA / and

deployment

• Start June 2012 with December 2012 go live

MIGRATION

7

• Our initial plan was to host at Rackspace

• Our CIO insisted on hosting the site

• No added value / weeks delay to set-up

• Finally we go live out of SSF Datacenter

• Adobe Platinum and 3 Share ROM support

HOST ING DELAYS

8

• Web Tracker allows us to manage a large volume of web requests with transparency and audit trail.

• Separate Queues for:-SuccessFactors -SAP Cloud-Design-Video

• Cloud hosted for maximum availability.

THE PROCESSWeb Tracker Tool manages all web requests

9

• Weekly editorial boards manage web

content for SuccessFactors and SAP

Cloud.

• All HO1 and HO5 promos are reviewed

for performance.

• Calendar of future components

managed and task status reviewed.

• Strategic issues are discussed ranging

from User Experience, Naming,

Navigation, Information Architecture,

and Visual Design

WEEKLY EDITORIAL BOARD MEET INGS Manage Promotions & Content and web strategy

10

• Web Design components are managed with a

comprehensive naming convention

• All components are coded and managed

explicitly within AEM templates.

• Component approach allows for ease of

communication in regard to content and design

• Components can be dynamically inherited for

efficient reuse

• Components can be elevated to become

dynamic

WEB DES IGN: TEMPLATES & COMPONENTS

12

BrightCove Video Platform

• Smart players work across devices

and platforms

• Modular players and playlists

• Social features for Information,

Email, Share, and Embed

• Comprehensive Analytics

• Potential for advertising,

bumpers, CTAs

VIDEO & PHOTOGRAPHY

13

We utilize stock photography of

people to humanize the

SuccessFactors brand.

We have also utilized our own

employees in several

promotion banners on our

homepage for the Talent suite.

PHOTOGRAPHY

14

• Page Views --------- 6,964,189

Visits ------------------ 4,230,129Unique Visitors ----- 3,271,559

• Record Traffic

728k Page Views353k Unique Visitors

• ( March 2013 446k / 202k )

SEO & METRICS

15

SEO WITH BR IGHTEDGE

16

SUCCESSFACTORS.COM 2012 VS. 2013

17

• 50+ core pages, Product Brochures,

Product Videos comprise core

Corporate Strategy

• Medialocate is our dedicated

Globalization and translation Vendor

• UK, France, Germany, China, Japan

Sites deployed with AEM MSM

• Brazil and LATAM sites are currently

in process

GLOBALIZAT ION

18

Demandbase delivers real time demographic info on

anonymous web visitors. (40+ data points)

• SiteCatalyst integration gives us access to the

demographic data in our reports.

• Marketo integration with forms will allow for shorter

forms, hidden fields auto filled, data integrity

• AEM integration allows for dynamic presentation

of targeted promotions by multiple facets

• Chat integration with LivePerson chat for targeted

chat sessions

DEMANDBASE

TARGETING WITH ACCOUNT WATCH LISTS: ORACLE HCM

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• New Design shows all our Customers

• Dynamic Feature matches top 10 industries

displaying target feature to anonymous visitors

Software & Technology

Food & Beverage

Education

Business Services

Financial Services

CONTENT IN CONTEXT

Energy & Utilities

Healthcare & Medical

Government

Telecommunications

Default – no match

ALTERNATIVE EXPERIENCES FOR

COMPETITORS

• President’s annual event

Keynote live stream page

presents alternative

experiences for up to 20

competitors including

Oracle and Workday with

promotions sending them

to our Careers site.

22

L IVEPERSON CHAT

23

Sean Browne

@mseanbrowne

michael.sean.browne@sap.com

Gary Gamitian

@followgaryg

gary.gamitian@sap.com

THANK YOU