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I nte l l i ge nt A s s et s : S ma r t TA G S , A s s et I n s i g ht s & B ra n d Po r ta l

KANIKA GERA

August 31st, 2016

Intel l igent Assets: Smart Tags, Asset Insights & Brand Portal

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Adobe Experience Manager: Smart

tags, Asset Insights & Brand Portal

1 | Smart Tags in AEM

2 | Asset Insights

3 | Brand Portal

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#evolverocks

SMART TAGGING

• Intelligent Tagging

• Less time searching, more time creating!

• Reduce Creation Costs

• Find Dark Assets

• Boost Search Results

• Content Reuse

• Greater Content velocity with Auto Tagging

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Intelligently Tagging Assets

• Machine Learning – Based on Deep

Convolution Neural Networks

• Broader set, best in class accuracy of tagging

results given unique data set powered by 16M

Adobe Stock images

• Secure Processing in Image Servers

• Confidence score derived from tag space voting

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Configuring the Intelligent Tagging - 1..2..3

1. Enable the “AEM Assets Tag Feature Flag” from configMgr in OSGI console

3. Enable Auto Tagging in Update Asset Workflow 2. Configure Endpoints in DAM Similarity Search

Service

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How Intelligent Tagging Works

• Computers beat humans at

image recognition

• Automatically tags new assets

on upload

• State-of-the-art deep

Convolutional Neural Network

based approach

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Intelligent Tagging

Architecture

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Technical Sneak Peak

• Tags predicted with a certain confidence score

which ranges for 0 to 1.

• Predicted Tags stored at <asset>/

jcr:content/metadata/predictedtags

• The threshold is .7, which avoids too many tags

& performance

• Smart tags are considered in Omnisearch

• Smart Tags are always generated in English by

the image-search-server and are translatable to

another language just like any other asset

metadata and subsequently be searched in their

translated form.

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Intelligent Tagging – Road Map

• Smart Tags moderation : User can choose

according to brand Image

• Multi-Lingual Tags: Incoming assets will be

tagged based on locale

• Similarity Search to easily find digital assets

similar to asset of interest

• Curation to automatically organize, discover

digital assets

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AEM ASSET INSIGHTS

• Track User rating & Usage

Statistics

• Asset Rating, Clicks &

impressions – Assigns Scores

• Select popular Assets & renew

the one’s most used

• Fetches all reports from Analytics

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Technical Sneak Peak

Usage Statistics & Score

Performance

Statistics

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Asset Insights – How it Works

Performance (data collected in Analytics):• Unique Asset ID created on asset

upload

• UNIQUE Asset id identifies the asset

within the DAM & Analytics.

• Asset exposure or a visitor interaction

with asset, solution sends hits to

Analytics with information about the

type of interaction (e.g. impression,

click, etc.), which channel (web, email,

social, etc.), and the Asset ID.

• For reporting, AEM Assets pulls the

data from Analytics and uses the Asset

ID to match the data with the assets.

• Obtain embed code of an asset to get

the performance data

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Asset Insights – How it Works

Usage (data collected within AEM): • Assets use the common Asset

Selector within AEM / Adobe

Solutions

• Registered directly within AEM

Assets.

• Allows AEM Assets to report

metrics such as how many

times an asset has been used,

which solutions that used a

given asset, most recent

usage.

• Score assigned basis on

number of times the asset is

loaded

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BRAND PORTAL

• SAAS offering available as an

add-on to marketers and

business users who purchase

any variant of AEM Assets

• Turn-Key portal that allows

sharing of assets with internal

and external

personnel/partners

• Limited customization of

Brand portal (i.e browse,

preview, download)

• Makes datasets available

faster

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#evolverocks

DEMO:

#evolverocks 18

“TURN FACTS INTO RELEVANT,

CONTEXTUAL,

STORYTELLING OPPORTUNITIES ”A E M S M A R T T A G G I N G | A S S E T I N S I G H T S | B R A N D P O R T A L

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THANK YOU!