Evolving Digital Subscription Models

Moderator:Chris Dorbandt, Vice President, Consumer Marketing,

Scientific American

Panelists:Nina LaFrance, Senior Vice President, Consumer Marketing

and Business Development, Forbes MediaDavid Mack, Vice President, Marketing, America’s Test

Kitchen

Digital Subscription Products

• Forbes “Enhanced From Print” iPad Edition– Stand-alone subscription

• 1 year/$29.99 or $2.99/month

– Upgrade to add to iPad edition to print sub• Subs paying higher than basic rate: no charge• All others, $9.99/year

– Renewal trigger• If print sub has 13 issues or less remaining, prompts to renew

with appropriate upgrade offer.• Renewal and upgrade transactions occur at CDS (no share to

Apple).

– Coming Soon: Android and mobile EFP editions• Stand-alone digital replica editions

– Amazon Kindle– Barnes & Noble Nook– Google Play/Magazines– Zinio multi-platform app– Sony eReaders– Coming soon: more device & reading app editions

America’s Test Kitchen - Digital Subscription Products

• 20+ years CI magazine archives

• $34.95/yr basic price

• Entitlement – print subs and online members get $29.95/yr price

• 8+ years CC magazine + 5 Seasons CC TV archives

• $34.95/yr basic price

• Entitlement – print subs and online members get $29.95/yr price

• 13 Seasons ATK TV archives

• $29.95/yr basic price

• Entitlement – print subs and online members get $19.95/yr price

• 100+ in-depth, technique, and recipe specific courses

• Asynchronous

• No Entitlement

• Offered with or without instructor access

• $20-40/mo

Cook’s Illustrated Magazine Digital Editions

• iPad (enhanced) – Adobe DPS

• Nook, Kindle Fire, Google Play, Zinio (replica)

• No Entitlement

• $19.99/yr or $1.99/mo subscription• $6.99 single issues

Cook’s Country MagazineDigital Editions

• iPad (enhanced) – Adobe DPS

• Nook, Kindle Fire, Google Play, Zinio (replica)

• No Entitlement

• $19.99/yr or $1.99/mo subscription• $5.99 single issues

Scientific American – Digital Subscription Products

Scientific American Site License• Unlimited concurrent logins across IP range.• Includes all Scientific American magazine

content, Scientific American Mind issue content.• Includes 4 years of rolling archival content.• Pricing based on institution type and size• Starting price: $350 per year

Scientific American Digital• Legacy PDF Print Replica Subscription

Product• 2 concurrent logins• Includes 15 Years Archival Content• Price: $39.95• Active print subscribers entitled to

purchase for $20• Entitled to Tablet Edition for iPad since

July 2012.

Tablet Edition for iPad• Print Replica enhanced with interactive

features.• $34.99 in iTunes App Store• Entitlement: Free Access to print

subscribers paying full price ($34.97)• Subscribers who purchased their print

subscriptions at discount rate may

upgrade existing subscriptions through an advance renewal. Tablet entitlement then extended to remaining term on

servicing subscription

Print/Tablet Edition for iPad Bundle• $34.97 US• Tablet Edition access starts in real time

irrespective of print start issue. Expire synched.