evolving distribution strategies sandeep fernandes manager market development cargo@ mercator air...
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![Page 1: Evolving Distribution Strategies Sandeep Fernandes Manager Market Development Cargo@ Mercator Air Cargo Africa 22-24 February 2011](https://reader036.vdocuments.net/reader036/viewer/2022081516/56649e9d5503460f94b9d957/html5/thumbnails/1.jpg)
Evolving Distribution Strategies
Sandeep FernandesManager Market Development
Cargo@ Mercator
Air Cargo Africa22-24 February 2011
![Page 2: Evolving Distribution Strategies Sandeep Fernandes Manager Market Development Cargo@ Mercator Air Cargo Africa 22-24 February 2011](https://reader036.vdocuments.net/reader036/viewer/2022081516/56649e9d5503460f94b9d957/html5/thumbnails/2.jpg)
Past worst recession
Increasing costs
Eroding yields
Customers want faster,
cheaper, reliable service
Source Boeing
Cost containment will be
key…
Air Cargo industry situation
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Air Cargo industry situation
Cost containment will be
key…
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Air Cargo industry situation
Time Compression will be
key…
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Industry response: Electronic Integration
Vertical Integration
Electronic Integration
Non Integrated Supply Chain
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Electronic Integration Benefits
Reduce processing costs
Reduce processing errors
Improve delivery times
Better customer service
…Increased industry profitability
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Challenges to achieve electronic integration
Standardization Vs Flexibility
– Limited Richness
– Limited Reach
‘distribution control’ > intermediaries
– CCS
– ‘industry’ Portals
Intra organisation integration
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The Solution: “Insource” distribution capability
Inflexible standards -> Richness and
Reach?
Power of information distribution?
e-freight dilemma?
Inter/intra organisation integration?
Future proofing?
Increased Richness and Reach, through
open standards
Power of information distribution retained
e-freight benefits achieved
Inter/intra organisation integration ready
Future proofed
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The tool: Integrated Message Broker
Sits “on-top” of the cargo application
Receives data and transmits data
Multiple Media: SMS, Email, FTP, MQ….& Type b
Multiple Formats: <enter your format here>
…An integral part of SkyChain
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Message Broker Benefits
Combat emerging cost pressures & mode switching through:
– Lower processing costs
– Lower communication cost
– Increased Reach & Richness
Quicker delivery times
Improved Customer Service
Retain power of distribution
Choice & Freedom
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…Have
Data? …Can
Connect!