On Thursday, March 9th, we hosted Evolving Enterprise, an afternoon event with top founders and leaders in SaaS. Here are some of the more memorable

quotes from our speakers.

The timing was right for Slack. Messaging had become a core part of our personal lives, and we’re in an era where transparency has become key in corporate culture.

- APRIL UNDERWOOD | SLACK

One great piece of advice I was given early on which I share with founders: take a direct role in sales. You’ve got to be close to the customer, no matter what your background as a founder.

- JYOTI BANSAL | APPDYNAMICS

Your market opportunity is often bigger than people see initially. At Square, early on, people thought we were replacing payment terminals. They didn’t see we were creating a whole new category for credit.

- SARAH FRIAR | SQUARE

One of the biggest challenges I see in scaling enterprise sales is making the hard decisions on people. You’ve got to have that as part of your culture along with everything else.

- SUSAN ST. LEDGER | SPLUNK

It was a good thing that I wasn’t a technologist, because if I was I would never have built half the things I have. I’d have thought them impossible.

- JOSH JAMES | DOMO

Inside of every great consumer technology company is an awesome B2B tech team. You have to have those insights and skill sets to scale in any environment.

- APRIL UNDERWOOD | SLACK

You have to build in a culture of change, so people see it’s part of the growth of the company and not random. We constantly strived to change and get better at AppDynamics.

- JYOTI BANSAL | APPDYNAMICS

Your employees have to feel like they are part of a movement. If it’s just about a P&L and capitalism, they’ll leave when things get tough. They have to believe in the broader mission.

- SARAH FRIAR | SQUARE

- SUSAN ST. LEDGER | SPLUNK

At some point when you’re scaling an enterprise tech company, you’ve got to hire people who have done it before. There’s a science to scaling, and you can’t have everyone doing it for the first time.

With DOMO, I learned to focus my energy on the best investors who really loved my vision and the market I was going after, and stopped spending time with those who didn’t.

- JOSH JAMES | DOMO