evolving ip networks for superior performance and profitable growth

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

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CAPITALS

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Evolving IP Networks for Superior Performance and Profitable Growth

Oscar Gestblom Director

Head of Marketing IP & Broadband, Ericsson

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places People

85% 90%

2012 2018

GSM/EDGE

Smart Phones

55% 85%

2012 2018

WCDMA/HSPA

SMARTPHONE

SUBSCRIPTIONS

BY THE END OF 2018

4.5 Billion

10%

60%

2012 2018

LTE

50 Billion DEVICES

DEVICES

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minimum 24 pt

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Innovation & demand everywhere

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minimum 24 pt

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷

øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl





Device App

Network

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷

øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl





Performance drives

user loyalty

Enable double digit

revenue growth

Performance is key

Frontrunners’

revenue growth

Peer Group’s

revenue growth

20% Network Performance

Source: Ericsson

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44 pt


minimum 24 pt

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minimum 20 pt






Challenges

Base: Smartphone users in two Western European countries, Ericsson

Smartphone

Other

App

Network

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44 pt


minimum 24 pt

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minimum 20 pt






Performance and growth

Efficient

connectivity

Personalized

connectivity

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44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






App coverage

70% of traffic is indoor – Indoor App Coverage is key

Indoor Challenge

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44 pt


minimum 24 pt

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Worst performing

network

Backhaul impacts network performance

Source: Ericsson

Network performance analysis

0%

25%

50%

75%

100%

0

1 0

00

2 0

00

3 0

00

4 0

00

5 0

00

6 0

00

Cell Throughput (kbps)

Cu

mu

lati

ve d

istr

ibu

tio

n

3x better

performance

Network 1

Network 2

Network 3

Network 4

Performance depends on a Scalable Backhaul capacity

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minimum 24 pt

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Efficient IP network

Common

Platform

Common

IP OS

CORE DEVICES ACCESS AGGREGATION IP EDGE

Common Management

“Multi” Capabilities

Signaling/Processing

Ba

nd

wid

th

Policy

Control

Subscriber

Service Location

Congestion Network

Data Center

Virtualization & abstraction

Real Time Control &

Orchestration

API, Service Exposure

Multi

APP

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minimum 24 pt

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Microwave

System evolution

Value creation

30% lower

TCO

30% more

capacity

30% lower

cost

Ericsso

n

Co

mp

1

Co

mp

2

30% fewer

nodes

EPC

Network

Simplification

30%

36%

20

10

2011

20

12

Integrated

Mobile

Backhaul

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Performance and growth

Efficient

connectivity

Personalized

connectivity

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Volume Time Location Content Terminal Speed

Personalize the connectivity

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44 pt


minimum 24 pt

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minimum 20 pt






SMART Networks

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Service Chaining leveraging SDN capabilities

Price

Penetration

Differentiated

service

bundles

Firewall/AV

Parental

Control

TCP/HTTP

Web

optimization

CDN & TIC

Media live

compression

IPv6

transition/NAT

DPI, Charging

and analytics

Advertising,

profiling,

enrichment

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Network Slices

High Performance

Global Network

Compute, Storage,

Management

Access Enterprise

Activity

Dynamic, secure & separate, cross-domain, activity-specific

Enterprise

Function

Big Data

BYOD

Mobile

Monitoring

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






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evolving ip networks for superior performance and profitable growth

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