Evolving the self-care environment55TH AESGP Annual Meeting

4 – 6 June 2019Hotel President Wilson, Geneva, Switzerland

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INTRODUCTION TO THE 55TH AESGP ANNUAL MEETING

Today’s self-care environment is as complex as ever: the regulatory landscape continues to be fragmented in Europe as well as globally, and the regulatory burden is increasing. Socially conscious citizens demand socially conscious and environmentally friendly products. Economic growth perspective for the European region is considered weak. The year 2019 is a turning point in EU history, for it is the year that witnesses the departure of one of its Member States. Meanwhile, it also witnesses an influx of new technologies that have the indisputable power to drive the self-care environment forward. How do we navigate the options? HOW DO WE EVOLVE THE SELF-CARE ENVIRONMENT?

Join the 55th AESGP Annual Meeting in Geneva, Switzerland, to debate emerging sector trends and challenges, and the opportunities these challenges present for policy makers and the industry. Here, you will connect first hand with Industry leaders and forward thinkers offering tangible ideas and practical applications for the self-care industry. With two immersive days offering exclusive content and keynotes alongside stimulating panel discussions and networking opportunities, the AESGP Annual Meeting has everything you need to evolve the self-care environment for the future.

BACKGROUND

The AESGP Annual Meeting has established itself as the principal international conference on the consumer healthcare industry. It brings together more than 300 delegates from the consumer health industry, partner organisations and policy makers. Major trends for the sector are elaborated with leading experts in the field. In addition, the AESGP Annual Meeting is a unique occasion to meet colleagues from the industry and engage in discussions with healthcare stakeholders and policy makers.

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From OPENING EVENING IN THE RED CROSS MUSEUM19.00 Avenue de la Paix 17, 1202 Geneva The opening evening of the 55th AESGP Annual meeting will take place

in a highly symbolic venue: the International Red Cross and Red Crescent Museum.

Dress code: Smart Business

TUESDAY 4 JUNE 2019

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08.30 WELCOME COFFEE

09.00 to SESSION 1: Self-Care for Health 10.30 The concepts of health promotion and self-care emerged during 1970s,

primarily out of concerns about the limitation of professional health systems. Since then, there has been rapid growth in this area, including evidence of effectiveness of self-care interventions. While some promising self-care policy programs have been implemented, they have been rather too few and too isolated. One-off initiatives are not enough to create the fundamental shifts in practice that are required in order to enable self-care for the benefit of individuals and health systems. What is needed for self-care to be a global health policy priority involving health ministers and policy makers at the national and international levels? How to inspire sustained, comprehensive and well-coordinated self-care policy initiatives at country and local levels?

WHO

Dr Jacques de Haller, CPME Immediate Past President

Birgit Schuhbauer, AESGP President Ministry of Health, Switzerland

OECD, Health Division

10.30 to COFFEE BREAK / NETWORKING

11.00

11.00 to SESSION 2: How to Respond to Societal Concerns?12.30 Societal concern refers to hazards with the capability to generate socio-political

responses. Recent examples of societal concerns which may spring to mind range from the future of nuclear power, global warming, control of terrorism to the safety of certain widely used chemicals or use of plastics. These numerous societal concerns are increasingly questioning the healthy functioning of our regulatory systems and society at large. Deep caution is required when incorporating societal concerns into risk decisions, especially where policy and societal implications are high. This session will look into ways to effectively address societal concerns and whether the industry shall take a stand on those.

David Zaruk, The Risk-Monger Robert Madelin, ex-Director General DG Santé Tamara Rogers, GSK Region Head of Europe, Middle East and Africa

WEDNESDAY 5 JUNE 2019

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12.30 to LUNCH BREAK 14.00

14.00 to SESSION 3: ‘Nudging’ for Self-Care 15.30 The goal of public health policies is to steer citizens towards making positive

decisions as individuals and for society while preserving individual choice. Over the past decades, advances in behavioral sciences have led to the increasing use of nudging by government agencies to promote healthy lifestyle, preventive health services, etc. Nudging offers policy makers an effective way to influence citizens’ behaviour without further restricting freedom of choice, imposing mandatory obligations or introducing new taxations or tax reliefs. This session will discuss how nudging is used by governments to encourage self-care and will look into ways the self-care industry is nudging toward responsible self-care. The panelists will debate whether and how nudging can be used by the consumer health industry to promote responsible self-care practices.

Hugo Harper, Head of Health, The Behaviour Insights Team, UK

BEUC 15.30 to

COFFEE BREAK / NETWORKING

16.00 16.00 to SESSION 4: Future Trends in Self-Care 17.30 In 2018, AESGP contributed to the WSMI initiative ‘The Future of Self-Care’.

This initiative delivered a strategic analysis of current and potential future trends in self-care at a global level. The session therefore will update the conference participants about the main global trends and drivers of the self-care environment. .

Thibault Ducarme, The Future of Self-Care Project Lead, Director at Monitor Deloitte

Mathew Oster, Euromonitor

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08.30 WELCOME COFFEE

09.00 to SESSION 5: Brands and Public Health10.30 Brands are a principal asset for the development and the promotion of

self-care. The value of brands is recognised across Europe; legislation provides manufacturers with the possibility to apply for trademarks to protect their brands with the objective to encourage and reward investment in innovation, the manufacture of high quality products, their effective distribution and the promotion of their benefits. The use of brands also results in a strong interest from the manufacturers’ side in preserving consumers confidence in a product and, consequently, maintaining a high level of quality. What do consumers expect from brands? What is the true value of a brand today? How do brands contribute to health and well-being? How does brand Industry contribute to competitiveness and innovation?

Phil Riggins, The Brand and Reputation Collective Michelle Gibbons, Director General, European Brand Association AIM Heiko Schipper, Member of Bayer Management Board and Head

Consumer Health Division

10.30 to COFFEE BREAK / NETWORKING

11.00

11.00 to SESSION 6: Harnessing Real-World Evidence for Self-Care 12.30 Real-world (medical) evidence provides significant insight into

how a medicine performs or is used in real-world settings. The ability to quickly transform real-world data sources such as electronic medical records (EMR), ePrescriptions or information we share on social media into evidence can improve health outcomes for individuals by helping the self-care industry and regulators to inform regulatory and commercial decisions. How can we collect and analyse data available on the Internet? Can it improve decision-making? Are regulators ready for that?

IQVIA Peter Brady, CEO Orbital media

THURSDAY 6 JUNE 2019

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12.30 to LUNCH BREAK 14.00

14.00 to SESSION 7: Competitiveness of the European 15.30 Self-Care Industry The industry is the backbone of the European economy. It accounts for 80% of

Europe’s exports and private innovations (European Commission’s data), and provides high-skilled jobs for citizens. How to support best its industry has been a perennial issue for the European Union, in particular in response to the 2009 global economic crises. The self-care industry is no different. The European region, with few exceptions mainly in Central and Eastern Europe, is growing only slightly, well below the global average. European regulators remain conservative and fragmented national policies discourage investments. What needs to happen to make the European region an appealing destination for the self-care industry? How can we attract investment and maintain our importance in the global self-care map?

15.30 to COFFEE BREAK / NETWORKING

16.00

16.00 to SESSION 8: Alternative Scenarios 17.30 Nobody knows for sure how self-care, let alone society, will evolve. Trying to

predict exactly what will happen is almost impossible. In order to shed some light into this black box we call ’Future’, we need to widen our perspective, think about alternatives and consider different paths leading to different futures. The last session will gather three experts and explore their far-ranging, sometimes radical, visions of the future.

Futurologist A Naturalist Dr Hazel Wallace, Founder of the Food Medic and Health Influencer

17.30 INVITATION TO THE 56TH AESGP ANNUAL MEETING IN MILAN

From CLOSING EVENT AT THE DOMAINE DE PENTHES 19.00 The closing event of the 55th AESGP Annual meeting will take place

at The Domaine de Penthes, an estate located in one of the most beautiful parks of Geneva’s neighbourhood.

Dress code: Casual Business

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CONFERENCE VENUEHotel President Wilson47, Quai Wilson, 1211 Geneva, Switzerland

GETTING THERE From Geneva-Cointrin Airport (GVA)

Taxi (Travel Time: 20 min.; Fee: around 40 CHF).

TPG Urban Bus (Travel Time: 35 min. ; Fee: complimentary ; Operating from 5:00 AM to 12:30 AM). Service every 8 to 15 minutes depending on rush hour. The bus stops at the Check-in level adjacent to the airport railway station. Guests should board Bus N°5 to the Gare Cornavin stop, and board Bus N°1 and continue to the Gautier stop. From there, the hotel is just a minute away on foot.

Geneva Airport Railway Service: from Geneva-Cointrin Airport, take the train to Cornavin Station. The journey to the station takes about 3 minutes and costs approximately 5 CHF. The hotel is then a 10-15 minute walk from the station. Alternatively, guests can board TPG Urban Bus N°1 at Gare Cornavin stop and continue to the Gautier stop. From there, the hotel is just a minute away on foot.

From Geneva-Cornavin Railway Station

By Foot: Travel Time: 10–15 minutes

TPG Urban Bus. Guests should board Bus N°1 and continue to the Gautier stop. The bus stop is just a one minute walk from the main hotel entrance.

Hotel room ratesRun of the house (single occupancy): CHF 320/night Run of the house (double occupancy): CHF 340/night.Rates include American breakfast, service and VAT.

Supplement city tax: 4.75 CHF per person and per day.It is recommended to make reservations before 3 April 2019. Afterwards, rates and availability cannot be guaranteed. Reservations can be made through the hotel registration system. CONFERENCE FEEConference participant: 1350 EuroThis fee includes participation at the conference, luncheons, coffee breaks and evening events on 4 and 6 June 2019.Accompanying family member: 300 EuroThis fee entitles participation at the evening events on 4 and 6 June 2019.

HOW TO REGISTERRegistration to the conference can be made on www.aesgp.eu/55 Participants are encouraged to register by 15 May 2019. For cancellations received after 15 May 2019, the whole fee is withheld.

CONFERENCE SECRETARIAT For questions on participation and registration, please contact AESGP: 7 avenue de Tervuren, 1040 Brussels; Tel: +3227355130; info@aesgp.euwww.aesgp.eu

More information – www.aesgp.eu/55

https://www.marriott.com/event-reservations/reservation-link.mi?id=1806076216&key=184B694&app=resvlink