evoz 2
TRANSCRIPT
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Parent’s most trusted online
data & service partner
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The problems of modern moms
- Confidential Information owned by Evoz Inc -
disconnected
concerned
generic
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In touch anywhere
Connect baby’s physical world to all online content & services
Knowing much more
Access to right services
- Confidential Information owned by Evoz Inc -
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Service architecture is platform agnostic
Near Baby: Any device with network & microphone
The “heart”: Evosmart server
Parent access: any web access, mobile app or phone
- Confidential Information owned by Evo Inc -
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Parents access their monitor from ANYWHERE
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Comparing baby’s behavioral data to others by demographic
- Confidential Information owned by Evoz Inc -
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Combining smart monitors with personalized parenting info
Parenting Content Baby Monitors
~$400M industry
Product companiesFisher Price, Graco,
Summer Infant, Phillips
Primary limitations:Limited range
Dedicated deviceContinuous/dumb
Total market > $1.5B
Online companiesBabycenter.com,
parents.com
Primary limitations:Generic informationOverload of content
Integrated access
anywhere, personalized data
TAM: $1.3B-2B
- Confidential Information owned by Evo Inc -
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Strongsmartphone sales ~4M US smartphonemoms of 0-4yo
Why integrate now?
Broad wireless coverage (WiFi& 3G)
Integration of devices to data and online service is expanding
- Confidential Information owned by Evo Inc -
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Evo revenue: service fees for advanced capabilities
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Getting to scale – iteratively & with capital efficiency
- Confidential Information owned by Evo Inc -
June 2011
September2011
Launch application based monitor + service Revenue from subscription Already over 1000 sign ups
Evoz devices in stores Expand services – sleep & nanny We have Pos from retailers
12 mo iterations
Improve conversion rate to service Lower user acquisition cost Select key features
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Strong earnings potential
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- Confidential Information owned by Evo Inc -
Raising $1M to launch service, convert users to revenue
$300K to iteratively develop online & mobile service
$150K to launch device detector &smartphonedetector
$200K for marketing of devices, converting users & limited PR
$50K for server infrastructuredesign & implementation
$300K as buffer for the unexpected