evron graphics embraces digital wide format with efi’s

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Chris Root founded Evron Graphics almost 30 years ago, at a time when there were not a lot of businesses involved in large-format printing. His original investment was in screen-printing devices. Today, Evron has five employees and specializes in interesting print jobs from signs and banners to lunchboxes and tools. Their customers include large players in the food and beverage industry as well as in the medical and high-tech communities. Evron Graphics Incorporated 487 Preston Ct. Livermore, CA 94551 925-294-8700 www.evrongraphics.com Evron Graphics Embraces Digital Wide Format with EFI’s H652 Hybrid UV Printer Challenge: Chris Root has been in business for nearly 30 years, and has seen a lot of transitions in the industry. “When four-color graphics became popular, we had to start offering digital. That was about 12, 14 years ago,” Chris says. Evron started farming out digital work to partner companies, but within the past few years the market has switched from mostly electronic displays to P-O-P graphics, and it became time to rethink his strategy. “First people stopped ordering by the thousands and wanted only small quantities,” he explains. “Then work picked up even more, and eventually there were enough jobs to justify my own digital wide format printer.” Inkjet Solutions Case Study

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Page 1: Evron Graphics Embraces Digital Wide Format with EFI’s

Chris Root founded Evron

Graphics almost 30 years ago,

at a time when there were not

a lot of businesses involved

in large-format printing. His

original investment was in

screen-printing devices. Today,

Evron has five employees and

specializes in interesting print

jobs from signs and banners

to lunchboxes and tools. Their

customers include large players

in the food and beverage industry

as well as in the medical and

high-tech communities.

Evron Graphics Incorporated

487 Preston Ct.

Livermore, CA 94551

925-294-8700

www.evrongraphics.com

Evron Graphics Embraces Digital Wide Format with EFI’s H652 Hybrid UV Printer

Challenge:

Chris Root has been in business for nearly 30 years, and has seen a

lot of transitions in the industry. “When four-color graphics became

popular, we had to start offering digital. That was about 12, 14 years

ago,” Chris says.

Evron started farming out digital work to partner companies, but

within the past few years the market has switched from mostly

electronic displays to P-O-P graphics, and it became time to rethink

his strategy. “First people stopped ordering by the thousands and

wanted only small quantities,” he explains. “Then work picked up

even more, and eventually there were enough jobs to justify my

own digital wide format printer.”

Inkjet Solutions Case Study

Page 2: Evron Graphics Embraces Digital Wide Format with EFI’s

Chris had always liked UV, and wanted to remain flexible in terms of being able to print on all sorts of materials. He started looking at hybrid machines that could handle metal and plexiglass as well as traditional roll materials.

Solution

Chris made his way to Connect, EFI’s annual users’ conference, to look at the EFI H650 wide format printer. The pricing and features were what he needed, but ideally he was looking for something faster. By waiting just a few extra months, Chris was able to purchase one of the very first EFI H652 wide format printers – the upgraded model of the H650. “The H650 was a good product – the best I’d seen up to that point – but I really wanted something faster. EFI’s H652 was very versatile and was priced right, and it was twice as fast,” says Chris.

EFI’s H652 hybrid UV printer is an entry-level wide format printer that delivers near photographic quality and is the perfect choice for environments where image quality and speed are critical to meeting customers’ demands. It produces exceptional image quality, saturated colors and smooth gradations, and leaves a small carbon footprint.

Solution:

“Others were charging more for roll-to-roll and white capabilities, which are standard on the H652, so it was a simple decision.”

— Chris Root President of Evron Graphics

Incorporated

TM

Page 3: Evron Graphics Embraces Digital Wide Format with EFI’s

Evron is a small business with only a handful of employees, so he likes to keep things simple. “The H652 is very user-friendly. I can set everything up and have my secretary print while I’m away,” says Chris. “Most of our work is flat sheet, but there is a bit of roll-to-roll,” Chris continues. “We do a lot of unique jobs and use a good deal of white ink.”

Results

Since installing the EFI H652 wide format printer, Evron has moved a lot of screen-press work to the digital printer, but Chris likes to maintain a steady pace in the shop. “I don’t want to be printing 12 hours per day – I want to keep things small. That way I can pick and choose jobs based on what I want. I can turn off the printers and go home, or I can stay and make more money.”

Chris has never heard anything but positive feedback from customers, including when printing jobs with text as small as 4-point. The H652 has helped Chris grow his customer base at the level he wants. “People walk in the door and remain customers. Any customer that I’ve lost has been by my choice, not because they were unhappy,” he says.

Inkjet Solutions Case Study

Results:

“I don’t have to run the H652 all day every day to pay for itself – really just a few hours per day.”

— Chris Root President of Evron Graphics

Incorporated

Page 4: Evron Graphics Embraces Digital Wide Format with EFI’s

Beat the competition and profit with EFI’s integrated Fiery®, VUTEk®, Jetrion®, EFI Wide Format, Print MIS and Web-to-Print solutions. Visit www.efi.com to learn more.

Why EFI?

EFI™ (www.efi.com) helps businesses worldwide bring their visions and goals to life with a scalable, digital product portfolio. Our powerful servers; controllers; RIPs; inkjet printers, and precise color and imaging solutions help companies increase their brand recognition and market reach on signs, buildings, bus wraps, graphic displays and more. Our business automation software helps companies work faster and more cost-effectively. Our office, enterprise and mobile cloud solu tions help companies create, access, and communicate impactful information that can win them more business.

08/22/12

303 Velocity Way Foster City, CA 94404

650-357-3500

www.efi.com

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