evrythng: guardian media summit 190314

@Evrythng © Evrythng Limited | 2014

© Evrythng Limited | 2013 COMMERCIAL AND CONFIDENTIAL

THE INTERNET OF EVERYTHING Every physical thing with an identity on the Web

19th March, 2014 Andy Hobsbawm, Founder & CMO

@EVRYTHNG

© Evrythng Limited | 2014


One trillion connected devices by 2015.

Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’


You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them.

“ ”

Source: Bruce Sterling, ‘Shaping Things’

Real objects part of the real-time web


Global economic opportunity


Smart Pills


New connected business models

Real-time risk-adjusted, pay-as-you-go insurance.


People + Things


Smart things for simpler, more social lives


CH.LINKEDIN.COM/IN/CONNECTEDBEING

Unique ID is the key

www.facebook.com/[Andy’sNikonD50]


How it works.


WATCH VIDEO HERE: http://bit.ly/77secs


Imagine any product with its own digital life.


Digitally extend the brand through products

Add a digital trigger to each product so consumers can ‘check-in’ and unlock useful, entertaining and social, experiences with every purchase using their smartphones.

(Geo)Social

Info onYour

Condition

(Geo)Social

HealthyLocal Food

WarrantiesManuals

(Geo)Social

Info onYour

Condition

(Geo)Social

HealthyLocal Food

WarrantiesManuals

Stories

Friends

Services

Rewards

Product


“Once you have established a direct relationship with a consumer, you don’t need to advertise to them.” − Stefan Olander, VP of Digital Sport, Nike.

+


mass produced, one size fits all

customised, personalised

static, analog, stand-alone

dynamic, digital, connected

customer adapts to product

product adapts to the customer

Personal . Dynamic . Adaptable


The power of real time data.


Andy Hobsbawm Founder & CMO

[email protected] skype: andyhobs +44 7775 638 460

Thank you

evrythng: guardian media summit 190314

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