ex tern ali ties and merit goods (1)
TRANSCRIPT
Negative externalities A negative externality is a cost that is suffered by a third party as a result of an economic
transaction. In a transaction, the producer and consumer are the first and second parties, and third
parties include any individual, organization, property owner, or resource that is indirectly
affected. Externalities are also referred to as spillover effects, and a negative externality is also
referred to as an external cost.
Some externalities, like waste, arise from consumption while other externalities, like carbon
emissions from factories, arise from production.
Externalities commonly occur in situations where property rights over assets or resources have
not been allocated, or are uncertain. For example, no one owns the oceans and they are not the
private property of anyone, so ships may pollute the sea without fear of being taken to court. The
importance of establishing property rights is central to the ideas of influential Peruvian
economist, Hernando De Soto, who has widely argued that successful market economies need a
widespread allocation of property rights to enable economies to fully develop.
Showing negative externalities
Negative externalities
An external cost, such as the cost of
pollution from industrial production, makes
the marginal social cost (MSC) curve
higher than the private marginal cost
(MPC).
The socially efficient output is where MSC = MSB, at Q1, which is a lower output than the
market equilibrium output, at Q.
Net welfare loss
Net welfare loss
Net welfare loss can exist in two situations.
Firstly, it exists when the marginal cost to
society of a particular economic activity,
such as manufacturing 200,000 computers,
is greater than the marginal benefit to
society. Secondly, it can exist when the
marginal benefit of a given economic
activity, such as producing 50,000m
computers, is greater than the marginal
cost.
1
The first situation can occur when the market produces 'too much', and the second when it
produces 'too little'.
Example
For example, If we consider a manufacturer
of computers which emits pollutants into
the atmosphere, the free market equilibrium
will occur when marginal private benefit =
marginal private costs, at output Q and
price P.
The market equilibrium is at point A.
However, if we add external costs, the
socially efficient output is Q1, at point B.
At Q marginal social costs (at C) are greater than marginal social benefits (at A) so there is a net
loss. For example, if the marginal social benefit at A is £5m, and the marginal social cost at C is
£10m, then the net welfare loss of this output is £10m - £5m = £5m. In fact, any output between
Q1 and Q creates a net welfare loss, and the area for all the welfare loss is the area ABC.
Therefore, in terms of welfare, markets over-produce goods that generate external costs.
Remedies
Market Based Solutions:
Market-based solutions try to manipulate market forces to reduce the externality, by exploiting
the price mechanism. One such market-based solution is to extend property rights so that third
parties can negotiate with those individuals or organisations that cause the externality. British
economist and Nobel Prize winner, Ronald Coase argued that the establishment of property
rights would provide an efficient solution to the problem of externalities. As long as one party
can establish a property right, there will be a bargaining process leading to an agreement in
which externalities are taken into account.
If property rights cannot be established, such as with the air, sea, or roads, then the only two
options are:
1. We learn to live with externalities, or:
2. Government intervenes on our behalf through taxes or direct controls and
regulations, such as:
a. Taxing polluters, such as carbon taxes, or taxes on plastic bags.
b. Subsidizing households or firms to be non-polluters, such as giving grants for
home insulation improvements.
c. Selling permits to pollute, which may become traded by the polluters.
d. Forcing polluters to pay compensation to those who suffer, such as making noise
polluting airports pay for double-glazing.
e. Road pricing schemes, such as the Electronic Road Pricing (ERP) system in
Singapore, which is a pay-as-you-go, card-based, road-pricing scheme.
f. Providing more information to consumers and producers, such as requiring that
tickets to travel on polluting forms of transport, especially air travel, should contain
information on how much CO2 pollution will be created from each journey.
Positive externalities A positive externality is a benefit that is enjoyed by a third-party as a result of an economic
transaction. Third-parties include any individual, organization, property owner, or resource that
is indirectly affected. While individuals who benefit from positive externalities without paying
are considered to be free-riders, it may be in the interests of society to encourage free-riders to
consume goods which generate substantial external benefits.
Most merit goods generate positive externalities, which beneficiaries do not pay for. For
example, with healthcare, private treatment for contagious diseases provides a considerable
benefit to others, for which they do not pay. Similarly, with education, the skills acquired and
knowledge learnt at university can benefit the wider community in many ways.
Unlike the case of negative externalities, which should be discouraged to achieve a socially
efficient allocation of scarce resources, positive externalities should be encouraged.
Encouraging positive externalities
One role for government is to implement economic policies that promote positive externalities.
There are two general approaches to promoting positive externalities; to increase the supply of,
and demand for, goods, services and resources that generate external benefits.
Increasing supply
Government grants and subsidies to producers of goods and services that generate external
benefits will reduce costs of production, and encourage more supply. This is a common remedy
to encourage the supply of merit goods such as healthcare, education, and social housing. Such
merit goods can be funded out of central and local government taxation. Public goods, such as
roads, bridges and airports, also generate considerable positive externalities, and can be built,
maintained and fully, or part, funded out of tax revenue.
Increasing demand
Demand for goods, which generate positive externalities, can be encouraged by reducing the
price paid by consumers. For example, subsidizing the tuition fees of university students will
encourage more young people to go to university, which will generate a positive externality for
future generations.
The ultimate encouragement to consume is to make the good completely free at the point of
consumption, such as with freely available hospital treatment for contagious diseases.
Government can also provide free information to consumers, to compensate for the information
failure that discourages consumption. If individuals are fully informed about the benefits of
consuming goods and services that generate external benefits, they may develop a better
understanding of the product and demand more of it. For example, public information
broadcasts, such as aids awareness programmes, can reduce ignorance, and encourage the use of
condoms.
An additional option is to compel individuals to consume the good or service that generates the
external benefit. For example, if suspected of having a contagious disease, an individual may be
forced into hospital to receive treatment, even against their will. In terms of education,
attendance at school up until the age of 16 is compulsory, and parents may be fined for
encouraging their children to truant.
Net welfare loss
The existence of a positive externality means that marginal social benefit is greater than marginal
private benefit.
Net welfare loss
For example, in
considering the
market for
education, free
markets would
supply quantity Q
at price P. If the
external benefit is
included, the
socially efficient
output rises to
quantity Q1.
By consuming only quantity Q, marginal social benefit is above marginal social cost, and more
of the good should be consumed. At Q, the marginal social cost is A (Q – A), and the private
benefit is also A (Q – A) but the marginal social benefit is C (Q – C). Therefore, if only Q is
consumed, there is an opportunity cost to society, which is represented by the area of welfare
loss, A, C, B.
Merit goods The market for merit goods is an example of an incomplete market. Merit goods have two basic
characteristics:
Firstly, unlike a private good, the net private benefit to the consumer is not fully recognized at
the time of consumption. Net private benefit is the utility from gained from consumption less any
private cost incurred, and equates to net consumer surplus. In the case education, which is
widely considered to be a merit good, pupils and students cannot possibly know the specific
private benefit to them of getting good grades at school, college or university. They will be well
aware of the sacrifice required to study, but will not know the benefits to them in terms of a
future job, salary, status and skills. Therefore, with education, as with other merit goods, there is
a significant information failure in terms of expected benefits.
Secondly, while consumption of a merit good also generates an external benefit to others, from
which society gains, this is unlikely to be known or recognized at the point of consumption.
Given that decisions to consume are driven by self-interest, it is unlikely that this external benefit
will be taken into account when the consumer of a merit good evaluates its worth. For example,
an individual student is generally not motivated to study hard in order to benefit others later in
life, although everyone associated with them will benefit from their education in some way.
Beneficiaries include future employers and all those who consume the products supplied their
employer, their family, and friends. The better job they obtain, the more tax they will pay, and
the greater the benefit to those who receive welfare benefits and transfers. However, putting a
value on these external benefits is impossible, especially at the point of learning.
Healthcare
Healthcare is also regarded as merit good. For example, although it is not possible to know
exactly when the benefit will arise, inoculation against a contagious disease clearly provides
protection to the individual, and yields a private benefit. There is also an external benefit to other
individuals who are protected from catching the disease from those who are inoculated!
However, few would choose inoculation simply to protect others!
The supply of merit goods
Economic theory predicts that while markets may form to supply some merit goods, total supply
will be insufficient to achieve a socially efficient level of consumption. A number of factors
explain the lack of merit goods in a free market economy.
There is a significant level of information failure, in terms of both the private and the external
benefits resulting from consumption of merit goods. For example, there is likely to be
considerable information failure in terms of recognizing the benefit to themselves, and to others,
of regular health checks, eye tests, or visits to the dentist.
There may also be considerable time lags in deriving the benefit of a merit good. This is clearly
the case with education, where the private benefits may not occur for ten or twenty years after
consumption.
Given that individuals are driven largely by self-interest, the external benefit of consuming a
merit good is not likely to be included in the private calculation of buyers and sellers. However,
society needs as many people as possible to be educated and healthy so that all individuals can
receive the maximum external benefit.
Finally, individuals and families on low incomes are not likely to be able to pay the full market
price of merit goods, and will under-consume. For example, to continue to supply private
education, tuition fees must be set to cover the full costs of supply. However, private fees are
likely to be well in excess of what many low income families could afford to pay.
Merit goods
Because of the above, it is likely that merit
goods will be under-consumed and under-
supplied.
In a free market, the supply curve reflects marginal private cost (MPC), and the demand curve
reflects the marginal private benefit (MPB), or utility, expected from consumption.
However, the expected marginal private benefit is likely to be much greater than the actual
benefit. This is because individual consumers of merit goods fail to perceive the true benefit to
them. Indeed, there is an information failure, which results in the consumer under-consuming.
Hence, on the graph, the actual marginal private benefit is higher, and to the right of the expected
benefit curve.
Merit goods and positive consumption externalities
With education, few students will know with any precision the benefit to themselves of being
educated, let alone the benefit to others. In other words, there is imperfect information.
Merit goods - adding the external benefit
The demand curve reflects consumers’
expected benefit, but most benefit arises in
the future and is unknown at the time of
consumption. Market equilibrium is at A,
with Q merit goods supplied.
If the under-perceived private benefit is added to the expected benefit, then the demand curve
will reflect the actual benefit, with equilibrium at B.
Finally, adding the external benefit - the positive impact on third-parties - gives the marginal
social benefit, at C (Q1), which is the socially efficient level of output.
Remedies for the under-supply of merit goods
Markets frequently fail to allocate sufficient resources to the production of merit goods; hence
governments may need to intervene and create an environment in which markets for merit goods
can form. The basic options are to adopt measures that increase consumer demand, or increase
supply.
Measures to increase supply
Market theory suggests that supply will increase in one of two ways; either following a rise in
price, which provides an incentive for private firms to enter the market, or by a subsidy, which
reduces costs of supply. While a higher price encourages supply, it also discourages demand and
results in less demand for a merit good. Hence, a subsidy would encourage both supply and
demand.
Government could also choose to by-pass the market and take over responsibility for supplying
the socially efficient quantity of merit goods. This is what happens with state education,
healthcare, and national insurance.
Alternatively, the government could pay the cost of supplying a merit good, and request that the
individual consumer makes an out-of-pocket contribution to these costs, such as with prescription
charges.
Government could also cover some of the costs of private sector provision, such as providing
free training for doctors, nurses and teachers, who may then work in private hospitals and
schools.
Government could also encourage private firms to enter the market by offering incentives. For
example, private hospitals could be given cash incentives to increase the number of hospital beds
available to National Health Service (NHS) patients, and private schools could be given grants to
take state school pupils.
Measures to increase demand
A second approach to merit goods is to increase demand for them. This can be achieved either
through lowering price, which would expand demand, or by shifting the position of the demand
curve.
What price to set for a merit good is an issue facing policy makers. One option is to provide the
service free at the point of consumption, as currently exists with NHS treatment. This would
expand demand to its maximum, but it may encourage over-consumption, with the system
becoming clogged-up with free riders and malingerers, diverting resources from the genuinely
sick and needy.
With education, a voucher system is a frequently proposed option to encourage demand for merit
goods provided by the private sector. This system can be used to create a quasi market. Typical
voucher schemes involve parents being allocated education vouchers, which they are then free to
spend on any school of their choice. Parents can combine the vouchers with their own finance to
pay for a place at any school – either state or private. Supporters of vouchers argue that they
allow a market to be completed effectively and in a way that enables poorer families to have
access to the best schools. Over time, this will drive up the quality of all schools as they compete
with each other for scarce vouchers.
Follow link for article on educational vouchers.
Finally, demand for a merit good could be increased providing knowledge, so that the consumer
can make a more informed appraisal about the benefits of consuming merit goods.
Regulation
Whenever government allocates resources on behalf of citizens, a potential principal-agent
problem may arise. This means that public sector managers and employees may act in their own
interests, and not in the interests of the government or taxpayer. In order to solve this problem,
regulation may be necessary to ensure that the highest possible standards are achieved. For
example, government may establish educational standards such as the national curriculum, and
may set national targets for reducing hospital waiting lists. Regulations can help achieve
standards in public healthcare and education that would occur in a more competitive
environment.