ex6575 communicator june2010:layout 1architect.communicator the june 2010 | volume 38 856-439-2520...

CommunicatorTHE

8 5 6 - 4 3 9 - 2 5 2 0 B C C O C . C O M 1 0 0 T E C H N O L O G Y W A Y, S U I T E 1 1 0 M O U N T L A U R E L , N J 0 8 0 5 4JUNE 2010 | VOLUME 38

mail can be an effective and effi-cient way to communicate with busi-ness associates and staff. It affords usan opportunity to have written recordof our communication as well providesan opportunity to explain things in de-tail. It’s also given us a new set of badhabits.

As far as communicating goes I thinkit’s much more efficient than dialingthe telephone. If done correctly, I cancommunicate in clear and concisemanner, much better than I can explainof the telephone. The irony is I oftenwrite the very emails that I delete; theones that take too long to get to thepoint. I won’t read a three page emailany more than I’ll read a 3 page letter. Ilove email! I just have to get better atgetting to the point, as do most of us.

Email is also not an excuse for skip-ping that phone call. It’s also not a wayto make an introduction. Please don’temail me a ten page introduction toyour company; I’m not going to read it.

We’ve forgotten our manners whenit comes to business email. Don’t juststart out with your point. You wouldsay “good morning”, “good afternoon”or address me in some other manner ifyou phone me, so use the same man-ners in your email.

Please do not SHOUT at me by typ-ing in capital letters. It does not getyour point across to me any clearer

President’s Message

Kristi M.Howell-Ikeda

E

— continued on page 2

An alarming amount of commercialspace in Burlington County, and aroundthe country, now sits empty. This is the re-sult of not only The Great Recession, butalso the rise of on-line retail, new priori-ties, and changing demographics.Changes in the workplace, such as de-layed retirement, working from home, andcomputer-based virtual meetings are alsochanging the nature of our land use.

In their recent book, “Retrofitting Sub-urbia,” Ellen Dunham-Jones and JuneWilliamson, state that in 1986, the UnitedStates had about 15 SF of retail space perperson. That was already a world-leadingfigure, but by 2003 it had increased by athird, to 20 SF. The next countries on thelist are Canada (13 SF/person) and Aus-tralia (6.5 SF/person). The highest figurein Europe is in Sweden, with 3 SF/person.

It’s clear that America has overbuilt itsretail space. In 2008 there were 176 mil-lion SF of vacant space in strip centers,and over the last two years it’s gottenworse. That figure is now more than 7.5square miles of vacant storefronts nation-wide. Throughout the country, malls, su-percenters, big boxes, and other forms ofstore clumping now stand empty.

“Space Available” signs at shopping cen-ters and office buildings are ubiquitous.Vacancy rates are at a seventeen-year highfor strip centers, and malls have moreempty stores than at any time in ten years.It’s not just the owners of commercial real

estate that arehurting, com-munities aresuffering too.There’s noth-ing like a bigempty storeto remind res-idents how bad things are. As the reces-sion drags on, property owners andmunicipalities are increasingly eager toreimagine these properties into to cre-ative re-use: things like churches, schools,call centers, studios, recreation, and busi-ness incubators.

The next wave in town planning/de-sign/development/policy is “omni-use.” Thedays of faux “downtown” strip malls arerapidly coming to an end. True neotradi-tional development brings a wider mix ofuses together, including retail, restaurant-bars, hotels, offices, stadia, movie theaters,housing, creative live/work, light industrial,parks, and education.

Distressed commercial real estate canbe seen as a form of land-banking. Now,while construction costs are low, is thetime for these properties to be reimag-ined, retrofitted, and leveraged into pri-vate and public assets.

Regan Young is senior principal at

RYEBREAD Architects, and this year’s

chair of the BCCOC Economic Develop-

ment Committee. He can be reached at

[email protected].

5 . . . Employee Morale6-7 . . . Member Spotlight12 . . . Chamber Promotes Civic Engagement13 . . . Impact of Health Care Reform

on Small Business15 . . . Palmyra Business Improvement District

Inside this issue...

BY REGAN YOUNG, AIA/PP

What Can We Do With All Those Empty Business Properties?

� The Communicator BURLINGTON COUNTY CHAMBER OF COMMERCE

Published Quarterly by the Burlington County

Chamber of Commerce

DESIGN AND PRINTINGBurlington County College

Advertising and ArticleSubmissions Deadline

July 30th for Sept. 18th Issue

100 Technology Way,Suite 110

Mt. Laurel, NJ 08054Ph (856) 439-2520Fax (856) 439-2523

[email protected]

CommunicatorTHE President’s Message — continued from page 1

than if you just typed in normal case. Quitefrankly, capital letters are annoying to readwhen they are scrunched together in anemail and forces me to print it out whichruins the whole point of email.

Remember that you are sending a busi-ness email. Every keystroke is a presenta-tion of your professional abilities. Don’tabbreviate to keep it short. It takes longerto figure out what your abbreviationmeans. Use complete sentences withproper punctuation and grammar. As far asI know all email programs have some spellcheck capabilities. Use it if you want to youremail to be read and considered an effec-tive business communication.

Keep my information confidential. I un-derstand that everyone you are emailingmay wish to communicate back with eachother. I have absolutely no problem havingmy name appear in the address line. How-ever, I do have problem with my email ad-dress going out to twenty people that Ihave no idea who they are. The next thingyou know, I’m being SPAMMED.

That leads me right into another thing -don’t SPAM me. You have received myemail address through a business commu-nication for a business reason. I have ab-solutely no problem with you emailing meon an unrelated business topic if you thinkwe might be able to assist each other. I willgladly read and review your thoughts and

ideas. But I don’t want the joke of the day, asolicitation to help your favorite charity oran invitation to be “Linked In” or “FacebookFriends” unless we really know each other.This is business. Keep it that way, please.

I feel that it is appropriate to respond toeveryone, even if I can not assist them. If it’sa true business email and not spam, displayprofessionalism by informing the writerthat you can not assist them. Seriously,what would you do if you picked thephone and could not answer the person onthe other end’s question? You wouldn’t justhang up.

Realize that I’m not going to respond toyour email with five minutes of receiving it.I’m not sitting at my desk waiting for youremail. I will however, respond to you within two business days, even if I’m respond-ing to tell you I need more time to reviewyour email.

Email can be an effective tool when usedappropriately. Always include an informa-tive subject line, not just “hey” but “Reporton your Membership”. Make certain that it’sa professional clearly written succinct busi-ness communication.

Email works and more importantly, it’squick, clear and efficient, if managed andused appropriately. Keep these few simplethoughts in mind and you are on your wayto an effective professional email commu-nication.

NEW MEMBERSWelcome New Members who joinedin February, March & April

American Business International Export316 Merion AvenueCarney’s Point, NJ 08069www.ambuin.com856-693-5754

Barracuda’s Bait & TackleRetail221 Bridgeboro StreetRiverside, NJ 08075www.barracuasbait.com856-764-3474Sponsored by Paul Costello, Sciacca’s Upholstery & Design

Cereus I.T.Information Technology136 Hearthstone LaneMarlton, NJ 08053www.cereusit.com856-905-2562

The DeYoung Financial GroupFinancial Consultants1814 East Route 70Cherry Hill, NJ 08003www.DeYoungFinancial.com856-673-4092

continued on page 4

John Hall, Vice President of

Government Banking for

Beneficial Bank, was presented

with the Chamber’s pinnacle

award, The Voice of Business,

at the April 19th awards dinner

at the Aloft in Mount Laurel.

(left to right: Joe Carita,

BCCOC Chairman of the Board,

Bruce Conway, Chair of the

Voice of Business Committee,

John Hall, Kristi Howell-Ikeda,

BCCOC President & CEO)

Tracey Atkinson of the YMCA of

Burlington County and John Atkinson of

Rapid Refill network at the March 31st

General Membership Breakfast at

Riverton Country Club

Burlington County Chamber of Commerce Events

More event photos on p 7

BURLINGTON COUNTY CHAMBER OF COMMERCE The Communicator �

One themeGovernor Christiecampaigned onwas to make NewJersey more openand ready forbusiness. To thedelight of manyand to the disdainof equally asmany, the gover-nor is attemptingto solve New Jer-sey’s addiction tospending money

it does not have while trying not to raisetaxes on individuals and businesses whohave chosen to remain in the GardenState in the hopes for brighter days ahead.

Most of us who have lived and workedhere in the last twenty years or so, haveseen all the tricks, gimmicks and lastminute wrangling of both parties, whichresulted in a “solution” (usually in onlyone year in duration) at or near thebudget deadline. Legislators referred to itas “kicking the can down the road”.

Each year, we heard the samething; “we got it done this time, but nextyear, we are going to have to really makesome changes in the way we do things”.Well, next year is now, and although un-pleasant and sobering, the cure is not, asmany think, worse than the disease. Any-one who says otherwise is not being hon-est with you or themselves.

Our rate of spending and subsequenttax increases to cover that spending hassimply become unsustainable. Thedownturn of the economy two yearsago quickly brought us to the tippingpoint. Public employees have been con-fronted with what we in the privatesector have dealt with for years; revi-sions to, if not complete elimination ofpensions; increased costs for health in-surance; lower raises, followed for someby pay freezes, pay cuts and ultimately, lay-offs. The fact that public employee pen-sion reform, pay freezes and publicemployees’ contribution to their insur-ance premiums are being discussed bylegislators of both parties shows what un-precedented times we are in and how

CHAIRMANJOE CARITA

real the problem is.We have all seen,

read or heard thecries of protest from

those who are now beingasked, to paraphrase ourVice President, “to putsome skin in the game”.They claim they arebeing unfairly pickedon, vilified and bullied.

Whether that is true orjust frank talk we are unaccustomed tohearing, depends upon your point ofview. While they certainly have the rightto voice their objections, others who be-lieve the time has come to fundamentallychange the way we do things in this state,are also speaking up and reminding every-one that businesses and their employeeshave already adjusted to this new reality.The record turnout for the April schoolbudget elections is evidence these issueshave taken on an unprecedented impor-tance. This year and maybe even next year,sacrifices of all will be necessary to turnthe state’s fiscal ship around.

It is not surprising to discover that tosome degree, many other states are facingthe exact same problems as New Jersey,although their problems have not ap-proached the critical mass they have here.Human nature is to avoid being “the first”for a daunting task; the first student topresent their book report to the class; thefirst paratrooper to jump from the plane,the first to try a budding chef’s newrecipe. However, there is an advantage toit; the satisfaction that comes from know-ing the worst is over, you survived it andyou are stronger because of it. While otherstates may not presently envy New Jersey,by dealing with these issues now, tacklingthem and setting our future course on sta-ble financial footing, we will be well-posi-tioned to show businesses in other statesthat here, the economic storm has passed,that our fiscal house is in order and thatwe are open for business. Where busi-nesses go, jobs follow, benefiting bothpublic and private sector employees alike.

CHAIRPERSON'S MESSAGE NO PAIN, NO GAIN?


The LGR Group, based out of Mount Holly, NJ, was re-cently approved as an Affinity Partner of the Chamber. TheLGR Group’s core business has been providing lease fi-nancing to a range of businesses and government agenciesover the past 25 years. Although The LGR Group leases awide range of products, its main financing arrangementshave been for the purchase of multi-functional copiers,which range from small desktops to high speed productionunits. Since many of these agreements are fair-market value

leases, The LGR Group has created an attractive Costper Copy program for BCCOC members using

these pre-leased units. The Cost per Copy planoffers three distinct advantages: first, a bun-

dled packagewhere themaintenanceand supplies

(excluding paper) are included; second, the customer onlypays for the prints/copies they produce; and finally, there isno expensive equipment to buy, the copier is INCLUDED!

Lou Rogers, Sr., the company’s President and CEO stated“I’ve heard countless complaints from business leaderswhose limited budgets hamper many necessary businessfunctions. The ability to copy, print, and scan documents isa vital activity for any business,” said Rogers. “This businesssolution will enable small and large businesses alike to con-tinue their operations without breaking the bank.”

As an Affinity Partner, The LGR Group will be giving back3% to the Chamber’s scholarship fund when members takeadvantage of the Cost per Copy program. For more infor-mation and to learn how you can begin to save money start-ing today, call John G. Napoli, Director of Marketing, at609-702-7272 Ext. 131.

NEW MEMBERS – continued from page 2

The Burlington County Chamber of Commerce Approves The LGR Group as an Affinity Partner

Grapevine DevelopmentReal Estate Development509 S. Lenola RoadMoorestown, NJ 08057www.grapevinedevelopment.net856-552-1940

Largie, LLCMarketing500 Broad StreetRiverton, NJ 08077www.largiedm.com800-656-1323Sponsored by Steve Todd, Burlington County Times

Marlton Rehabilitation HospitalHealth Care & Rehabilitation92 Brick RoadMarlton, NJ 08053www.marltonrehab.com856-988-4101Sponsored by Ellen Guarnieri, Comprehensive Healthcare Strategies, LLC

MetLife Reverse MortgageReverse Mortgages637 Old Orchard RoadCherry Hill, NJ 08003www.MLBReverseMortgage.com/pbrown856-304-9320

MTG ImportsImports3 Reeves Station RoadMedford, NJ 08055www.mtgimports.com609-714-8980

NetIDEAS, IncInformation Technology309 Fellowship Road, Suite 104Mount Laurel, NJ 08054www.netideasinc.com856-914-9425

Prudential Financial InsuranceFive Greentree Centre, Suite 200Marlton, NJ 08053www.prudential.com856-396-0300

Radwell InternationalIndustrial Automation111 Mount Holly B-PassLumberton, NJ 08048www.plccenter.com609-288-9393Sponsored by Tim Irons, Haines & Haines - TC Irons Agency and byJohn Pagenkopf, PagenkopfDesign, LLC

Recovery Sports GrillRestaurant109 Hancock LaneWestampton, NJ 08060www.recoverysportsgrill.com609-702-3901

Riverline Self StorageStorage1714 Bannard StreetCinnaminson, NJ 08077www.riverliness.com856-829-1199

SengenTechnology Products & Consulting701 East Gate DriveMount Laurel, NJ 08054www.sengen.com856-898-0600Sponsored by Joe Carita, Buchanan Ingersoll& Rooney, PC

Superior LampElectrical Equipment200 Century Parkway, Suite BMount Laurel, NJ 08054www.superiorlamp.com856-533-9400

Universal Synergetics, Inc. dba T.H.E.M. of New JerseyPackaging5 East Stow RoadMarlton, NJ 08053www.them.net856-988-8436

Take Shape for LifeWeight Loss Coaching46 Normandy RoadMarlton, NJ 08053856-810-2260Sponsored by Ruth Pincus, Haines & Haines - TC Irons Agency

Weber Law, LLCLaw Firm113 Randle CourtDelran, NJ 08075www.weberlaw-llc.com215-498-0538


FDR said the only thing you have to fear is fear itself. Thatand the year 2009! Wow…how did anyone come throughthat year without being changed in some way. But we arehere and 2010 looks brighter and we cannot go back to theway things used to be. It’s a new normal. With that in mind,I started reflecting on what our best asset is as an organi-zation. To me, it’s employee morale.

How do you motivate people when things have changedso drastically in the workplace? At Protocall, we went backto the fundamentals. Communication. Regularly, consis-tently and honestly. The fear of the unknown can preventpeople from being creative and it disengages them fromtheir employer. But if you keep regular lines of communi-cation open through daily huddles, staff meetings and on-going emails, people feel connected and engaged.

Next item on the agenda…catch them when they’regood. So many times when things look bleak managers arefocused on the negative. This makes staff feel negative. Man-agers have to pay attention to the details and see effort andrecognize it. Congratulation notes that everyone sees that

specifically recognize contribution and efforts keep peo-ple motivated.

The last idea is always think team. If you have employeescommitted to the team they have a higher goal and pur-pose. The energy becomes directed toward team goals.Everyone wants to be a part of something greater than theirown personal goals. Creating a true team environmentmeans a leader must have a clear vision and roadmap to getthere. Then they communicate that vision and empowerthe team to accomplish the vision. The best leaders thentake a step back and let the team get down to business. Youwould be amazed at what employees can accomplish witha visionary leader.

2010 is a turning point. There is no going back to the waythings used to be. With motivated employees your destinyfor success is assured.

Nancy Tvarok is the Director of Training & Develop-

ment for Protocall and she sits on the BCCOC Employ-

ment Practices Committee. She can be reached at

[email protected].

BY NANCY TVAROK

EmployeeMoraleYour Best Asset for 2010

Members in the NewsBCIT Receives Employer ofthe Year Award

Burlington County Institute ofTechnology (BCIT) is pleased toannounce that Radwell Inter-national of Lumberton, NewJersey has been selected bythe district as the BCIT ”Em-ployer of the Year.”

Radwell has employed over 30BCIT gradates, which is about10% of their current workforce.

The company was honored aspart of the statewide BusinessPartnership Recognition Pro-gram of the New Jersey Coun-

cil of County Vocational-Technical Schools (NJCCVTS).

Dr. Dolores M. Szymanski, Superintendent of Schools at BCIT said, “Ourpartnership with Radwell International is extraordinary. Radwell Inter-national allows our students to expand their knowledge while still al-lowing for and encouraging the creative problem solving process.”

TD Bank Names Carla Reinas Manager of Lake Pine Store in Medford, N.J.

TD Bank has named Carla Reinas manager of its LakePine store located at 195 Tuckerton Road in Medford, N.J. She is responsible for new businessdevelopment, consumer lending, and managingpersonnel and day-to-day operations at the store.

Prior to joining TD Bank, Reinas worked in public re-lations for more than 10 years. She serves on the boards of the Cross-roads Programs, Burlington County Advisory Council on Women andHoly Cross High School, and on the steering committee of the South Jer-sey March of Dimes March for Babies Walk.

TD Bank is one of the 15 largest commercial banks in the United Stateswith $152 billion in assets, and provides customers with a full range of fi-nancial products and services at more than 1,000 convenient locationsfrom Maine to Florida. TD Bank, N.A., is headquartered in Cherry Hill, N.J.,and Portland, Maine.

Pictured Left to Right : BCIT Board of Education President, John Ferry; Superintendent of Schools, Dr. Dolores Szymanski; Vice President of Operations,Dan Love; and Vice President of Sales and Marketing, Todd Radwell.

continued on page 10


BCCOC MEMBER SPOTLIGHT:

Credit Union of New JerseyMore than 40,000 people look to Credit Union of New Jersey for helpin improving their lives. That’s why Credit Union of New Jersey exists.

“Some consumers don’t understand what a credit union is or they have misconceptions about how credit unions work. Youdon’t have to be part of a union. Any employer can offer credit union benefits to their employees at no charge to their com-pany,” states Vice President of Marketing, Valerie Metzker.

With a branch in Willingboro, 32,000 surcharge-free ATMs, and a nationwide branch network, Credit Union of New Jersey isready to meet the financial needs of Burlington County employees and residents. With superior loan rates, savings rates, andfewer fees, Credit Union of New Jersey offers top notch financial products with first class service.

Besides providing consumers with a complete menu of financial products, Credit Union of New Jersey supplies businesseswith commercial deposit and loan products. From increasing working capital, to purchasing assets to expand a business,Credit Union of New Jersey makes business banking easy. Term loans, real estate loans and lines of credit have low interestrates and are tailored to accommodate specific business needs. Remote deposit and merchant services are also available forconvenience.

Credit Union of New Jersey is committed to improving the communities they serve. Credit repair seminars and financial lit-eracy programs are available at no cost to all chamber companies to help their employees succeed financially.

For more information on how you can offer Credit Union of New Jersey to your employees as a free benefit call (609) 538-4061x 2109, go to www.CUNJ.org , or visit Credit Union of NJ in the Willingboro Town Center on Route 130 North.


Moorestown Theater CompanyThe “Best Theater Company in South Jersey”*, the non-profit Moorestown Theater Company, Inc.(MTC) invites you to investigate ‘the trouble in River City’ this summer for its eighth all-ages Main Stage musical, The MusicMan. The Academy, Grammy, and Tony Award winning musical will be performed at Moorestown’s William Allen Middle School,on July 15-16-17 & 22-23-24 (7 PM) and July 18 & 24 (2 PM, with these performances ‘signed’ for the deaf community). WAMSis air-conditioned, accessible, and has free parking. Order tickets at www.moorestowntheatercompany.org.

MTC will also produce three musicals during its fifth Summer Stage Camp, held at Moorestown’s Hope Community Church.Shows include: Beauty And The Beast, Jr. (July 7, 8, & 9), Oklahoma! (G2K) (July 28, 29, & 30), and Disney’s Camp Rock: The Musical(an ‘East Coast Premiere’ on Aug. 18, 19, & 20). Campers should register now at www.moorestowntheatercompany.org!

MTC, incorporated in March 2003 by husband and wife Mark Morgan and Carol Ann Murray, prides itself on “families have funperforming musical theater together”. MTC’s rule for its Main Stage musical is that any performers under 13 must have an adultrelative perform with the child. “When parents and children are in a production together, they are ‘peers’,” Morgan said. “Withthis rule, MTC allows parents and their children to wear costumes and make-up together, sing and dance together, and takebows together.” Morgan recently was able to take a bow as he proudly received the ‘Chairman’s Award of Excellence’ for his vol-unteer work as the Moorestown Business Association President from Chamber President / CEO Kristi Howell-Ikeda at the re-cent ‘Voice of Business Awards’ Dinner.

MTC also has the following annual programs: Winter Stage (6 to 17) - a February children’s musical (Cinderella); Spring Stage (6to 17) - a Film/TV Camp; Studio and Private Classes - small group and private classes in Acting, Dance and Voice which ends witha Studio Recital, Extrava-Gala - MTC’s second Black-Tie Dinner-Dance / Auction, held on October 16 (with Howell-Ikeda as a co-chair and Channel 6ABC News Anchor Rick Williams as ‘MC’); Second Stage (18 and up) - a November adult musical (Guys AndDolls); and Fall Stage (6 to 17) - a December children’s musical (Annie, Jr.). To find out more about MTC, visitwww.moorestowntheatercompany.org or call 856 / 778-8357.

*according to SJ Magazine readers



Manhattan Management Co.Manhattan Management Company, LLC (MMC) is a local family ownedand operated real estate Company with a portfolio of office buildings, warehouse facilities and apartment communities. MMChas more than 250 full-time employees trained to professionally operate these facilities. Properties are located in New Jersey,New York, Oklahoma, and Louisiana. Of local interest are seven commercial properties in Burlington and Camden counties.

In 2003 Manhattan Management opened its Commercial Division in South Jersey which is the command center for acquisi-tions, operations and property management services. The Swedes Run Business Park offers three buildings with a total of morethan 175,000 square feet of single story office, warehouse and flex locations. In these challenging times, MMC realizes the im-portance of proper economic pricing of its rentals and offers businesses some of the most competitively priced space in thearea. The park is located on Route 130 south in Delran.

The flagship of the commercial portfolio is the Cherry Tree Corporate Center in Cherry Hill. Cherry Tree is a 150,000 squarefeet class “A” office building with amenities of on-site emergency back-up power, café, conference facilities and an image sec-ond to none. Tenants include Parente Beard, ConEdison Solutions, Verizon, Raytel (a Phillips Company) and about ten otherlocal companies like yours.

Founded in 1961, Manhattan Management Company is currently celebrating its 49th successful year in business. MMC hasevolved from a part time business to a sophisticated real estate investment and property management company managing4,000 apartment units and 15 commercial properties.

MMC prides itself with the philosophy of “Helping Businesses Do Business” by promoting its tenants, and cultivating a suc-cessful business environment within its faculties. MMC also collaborates with the small business owner in the developmentof their business environment and has been successful in developing strategic business relationships with such Nationalcompanies as McGraw Hill, Verizon Business, Con Edison Solutions, and Parente Beard.

MMC recently initiated a “Reward Yourself” program which offers financial incentives to select individuals who provide a re-ferral leading to a commercial lease at a select number of commercial properties. For information call Joe Glennon, at 856-662-4037 or [email protected].

BCCOC EventsFreeholder

Chris Brown and

Assemblyman

Scott Rudder at the

Burlington County

Chamber of

Commerce

2010 Voice of

Business Awards.

The Chamber hosted “Burlington County Today: An Economic Outlook”

on February 23. It focused on four hot topics and how they were effecting

our local & regional economy. The speakers are pictured with BCCOC

President & CEO Kristi Howell-Ikeda. (Left to Right) Regan Young,

BCCOC Economic Development Committee Chairman moderated the event.

Roy Fazio, Vice President of Protocall Staffing, Rich Miller, CEO of Virtua

Health, Joe Aristone, Senior Vice President- Leasing, Pennsylvania Real

Estate Investment Trust, Gerry Cuddy, President & CEO of Beneficial Bank.

Joe Carita, BCCOC Chairman of the Board,

and Kristi Howell-Ikeda, BCCOC President &

CEO with the March General Membership

Luncheon speaker, Philadelphia Flyers

Hall of Famer, Dave Schultz (center).

Bryan Bramely and

Michael Guarnieri

from Roma Bank at the

February 17th General

Membership Luncheon

at The Merion.

BURLINGTON COUNTY CHAMBER OF COMMERCE The Communicator

601 Information Systems, LLC Voorhees Member Since 2007

AAA Mid-AtlanticMount Laurel Member Since 1999

Alaimo Group Mount Holly Member Since 1995

Albert’s Transportation & Limousine Mount Laurel Member Since 2007

Amica Insurance Mount Laurel Member Since 2008

AMS Mechanical, LLC Cinnaminson Member Since 2007

Arthur J. Gallagher Risk Management Services Mount Laurel Member Since 1997

Barclay/Braddock Insurance Agencies Medford & Riverton Member Since 1999

Best Western Burlington Burlington Member Since 1999

Bidwell Chiropractic Moorestown Member Since 2009

Boy Scouts of America BurlingtonCounty Council Rancocas Member Since 1990

Braddock’s Tavern Medford Member Since 2008

Breakaway Communications, LLC Marlton Member Since 2009

Bridges Adult Medical Day CenterWillingboro Member Since 1996

Broadview Networks Mount Laurel Member Since 2001

Brown & Brown Insurance Glassboro Member Since 2000

Buchanan Ingersoll & Rooney P.C. Princeton Member Since 2009

Burlington County College Foundation Mount Laurel Member Since 2000

Capehart & Scatchard, PA Mount Laurel Member Since 1995

Champion Fasteners Lumberton Member Since 2008

Colgate Palmolive Burlington Member Since 1997

BCCOC Would Like to Thank Our Renewing Members


wisdom

knowledge

intelligence

integrity

honesty

character

skill

craftsmanship

flexibility persuasiveness

advanced

pride

creativity

imagination

authority

WE’VE HELPED OUR CLIENTS THROUGH TWO WORLD WARS,THE GREAT DEPRESSION AND DISCO.

WE CAN CERTAINLY GET YOU THROUGH THIS.

At Capehart Scatchard, we’ve been helping our clients throughthe tough times (and the good times) since 1876. So we knowour way around an economic crisis.

Every new downturn brings changes to how the law affects your business. The key is to not only mitigate the risk, but alsoto position your business to take advantage of the opportunitiesthat inevitably arise.

confidence

vision

informed

Mount Laurel, NJ • Trenton, NJ

To learn more about our comprehensive legal services, visit www.capehart.com or call 856.234.6800.

tradition

experience


Renewing Memberscontinued from page 9

Delanco Federal Savings Bank Delanco & Cinnaminson Member Since 1994

Delco Development Willingboro Member Since 2006

Dewberry-Goodkind, Inc. Mount Laurel Member Since 2006

FoodwerxMount Laurel Member Since 2008

Haines & Haines – TC Irons AgencyBurlington Member Since 2000

Hampton Inn – Mount Holly Mount Holly Member Since 2000

International Products Corporation Burlington Member Since 1991

J.S. Hovnanian & Sons, LLC Mount Laurel Member Since 1988

Jackson Cross Partners, LLC King of Prussia, PA Member Since 2007

Korman Communities Bensalem, PA Member Since 2004

Laurel Creek Country Club Mount Laurel Member Since 2009

Law Offices of Gary J. Zangerle Moorestown Member Since 1995

Liberty Communications & Data Systems, Inc. Moorestown Member Since 2008

Liberty Lake Day Camp Columbus Member Since 2007

Lourdes Health System Camden Member Since 1982

Manhattan Management Company Cherry Hill Member Since 1991


Yasmeen S. KhaleelNamed Shareholder atCapehart Scatchard

Capehart Scatchard ispleased to announce thatYasmeen S. Khaleel, Esq. hasbeen elevated to Share-holder. Ms. Khaleel is mem-

ber of the Trusts and Estates Department andconcentrates her practice in the areas of estateplanning, estate and trust administration, busi-ness succession planning, transactional and taxplanning. She routinely handles matters of spe-cial needs planning including guardianship ap-plications. Additionally, she has experience incomplex estate and trust litigation matters inconjunction with the Litigation Group.

Ms. Khaleel was appointed to the Board of Di-rectors of the Asian Indian Professionals, Inc. inNovember 2008 as the first non-physician pro-fessional.

Thunder Players Volunteer for Habitat forHumanity

Seven playersfor the TrentonThunder, theDouble-A Affili-

ate of the New York Yankees, volunteered at aHabitat for Humanity home build in East Tren-ton in April.

The players who took part in the event were: RHPGrant Duff, RHP Eric Wordekemper (pictured), RHPRyan Pope, RHP David Phelps, RHP D.J. Mitchell,OF Austin Krum and IF Justin Snyder.

The players worked on a duplex that has beenunder construction since March 2009. Theyhelped put the “finishing touches” on the homeincluding the installation of lattace to the backporch and working on the ceiling of the frontporch. The Thunder front office staff spent De-cember 2, 2009 at the same location installingsheet rock and siding.

Burlington County Celebrates Kick Butt Day

On Wednesday, March 24, over 2,000 organiza-tions and coalitions across America conductedawareness activities in conjunction with “KickButts Day.” Kick Butts Day is a national day of ac-tivism that encourages youth to speak up andtake action against Big Tobacco in order to raiseawareness about the problems of tobacco usein schools and communities.

The Burlington County’s Community Partner-ships for a Tobacco-Free New Jersey worked inconjunction with local high school REBEL chap-ters to spread the message of Kick Butts Day. Ed-ucational messages were posted on buildingsand placed on car windshields in areas wherecigarette butts are often littered in order to raiseawareness around the environmental andhealth tolls related to cigarette use and thewaste created by discarded tobacco products.

Kick Butts Day activities are just a small educa-tional component of the Prevention Plus “Neverlet ‘em see you smoke, urging adults to neversmoke in the presence of children” campaign.The goal of the campaign is to ban smoking inpublic areas that service children, includingschool grounds, outdoor shopping districts, andpublic parks.

“Smoking is often a learned behavior,” said Bon-nie Marcus, the Burlington County CommunityPartnerships for a Tobacco Free New Jersey Co-ordinator. “When we smoke in front of children,not only do we expose them to dangerous sec-ond-hand smoke, which is a Class A carcinogen,but we’re also telling them that smoking is anormal, healthy behavior.”

World Wide Web Communications Chosen by Google as “Favorite Place” in New Marketing Program

Google recently launched a new marketing pro-gram that combines popular searches for localbusinesses with a real-world window decal mar-keting program. As one of the top 100,000 mostpopular locally listed businesses in the US, WWWChas been chosen to have one of the first windowdecals for this revolutionary new strategy.

The Google window decal resembles the bold,recognizable icon used on Google Maps. Thephrase “We’re a Favorite Place on Google” ap-pears in large letters on the decal along with aQR code, which has a similar appearance of abar code and can be scanned using cell phonecameras. A simple photo of the code box, alongwith the appropriate application, takes the userto the company’s Place Page where viewers canread reviews from other users, find coupons forthe business, flag or star the business for futurereference or leave immediate reviews.

This link between physical stores and onlineprofiles is an important step in Google’s pro-gressive strides towards creating the ideal busi-ness world for all types of companies. AndWWWC is privileged to be a part of Google’spowerful new marketing tool, giving WWWC anopportunity to engage existing customers andmarket services to entirely new clientele.

Members in the News – continued from page 5


Flaster/Greenberg’s Burnett Authors Chapteron Bankruptcy for Book“Inside The Minds”

Flaster/Greenberg PC share-holder William J. Burnett au-thored a chapter for AspatoreBooks’“Inside the Minds” series,

2010 edition. Burnett’s chapter, entitled “TrusteeTalk in Troubled Times: A Conversation aboutCommercial Chapter 7 Cases and the Role ofTrustee’s Counsel during the Great Recession,”gives an insider’s perspective on key strategiesfor representing and advising companies filingfor Chapter 7 liquidation.

Burnett is a shareholder in the financial restruc-turing, bankruptcy, and risk management groupand a member of Flaster Greenberg’s executivecommittee. His practice involves representationin all areas of commercial Chapter 7 and Chapter11 bankruptcy proceedings, creditor’s rights, aswell as corporate liquidations. His representa-tions include Chapter 7 trustees, creditors’ com-mittees, Chapter 11 debtors, plan administrators,as well as various creditors, including securedand unsecured creditors, suppliers, landlords,equipment lessors, asset purchasers, and prefer-ence plaintiffs and defendants.

Alzheimer’s Association Delaware ValleyChapter Honors Outstanding Volunteers

Bill Creekmore and Sharon Jennings were se-lected as Alzheimer’s Association volunteers ofthe year in southern New Jersey, and were hon-ored during the month of April – National Volunteers month.

Creekmore and Jennings have both been long-time volunteers for the Chapter and share in theunfortunate first-hand knowledge of the chal-lenges faced by caregivers of Alzheimer’s pa-tients. Bill’s wife, Jane, is currently battling thedisease and Sharon lost her father to the diseaseseveral years ago. They each give countlesshours to the Alzheimer’s Association by servingon the chapter’s South Jersey Advocacy Com-mittee and fundraising event committees, suchas the South Jersey Golf Classic and the annualMemory Walk in Atlantic City, NJ.

Each year, members of the staff nominate theirpicks for Volunteer of the Year says VolunteerServices Marilyn Dyson.” Two volunteers are se-lected from each state served by the DelawareValley Chapter, which covers SoutheasternPennsylvania, Southern New Jersey andDelaware. “It’s a way to thank them for the un-wavering support they give to our Chapter andthose we serve”.

“Volunteer efforts are crucial to maintainingprograms and services for those living withAlzheimer’s and other dementias and their fam-ilies. We are genuinely appreciative of Bill Creek-more and Sharon Jennings and the four othervolunteers”, says Dyson. “These individuals givetirelessly of themselves, and we couldn’t man-age so well without them, each in their respec-tive area of expertise and strength.”

Samaritan PresidentNamed Statewide Leader

Statewide business journalNJBIZ named Samaritan Hos-pice President/CEO Mary AnnBoccolini to the publication’slist of the 50 Most Powerful

People in Health Care in New Jersey.

Boccolini was named President/CEO of the not-for-profit organization in 2001 and has overseenthe introduction or dramatic growth of a di-verse “family” of life-affirming services.

“As chief of South Jersey’s largest hospice,” saidNJBIZ of her selection, “Boccolini is working toredefine the field of end-of-life medical care.”These efforts are evident in all aspects of Samar-itan’s care. In 2007, Boccolini spearheadedSamaritan’s transition to the use of an electronicmedical record. This allows for various membersof a patient’s interdisciplinary team to have up-to-the-minute, round-the-clock information andupdates even before they make their visit.

She advocates the use of a multitude of meth-ods to improve the quality of life for the ap-proximately 400 hospice patients and familiesSamaritan cares for on a daily basis.

Attorney Marc A. RolloElected to Archer & GreinerBoard of Directors

Attorney Marc A. Rollo has beenelected to the Board of Direc-tors of Archer & Greiner, P.C.

A nationally recognized envi-ronmental attorney, Mr. Rollo, has been withArcher & Greiner since 1990. In addition to hisposition on the Board of Directors, he serves asChair of the firm’s Petroleum Industry PracticesGroup, with his representation primarily ofpetrochemical companies in both regulatoryand litigation matters.

Archer & Greiner is the largest law firm head-quartered in southern New Jersey and ranksamong the 10 largest law firms in New Jerseyand 15 largest in the Philadelphia region.

BURLINGTON COUNTY CHAMBER OF COMMERCE The Communicator




Marriott Mount Laurel Mount Laurel Member Since 2006

Moorestown Theater Company, Inc Moorestown Member Since 2006

Network Learning Institute Mount Laurel Member Since 2009

Oakhurst Wealth Management, LLC Moorestown Member Since 2009

Philadelphia Business Journal Philadelphia, PA Member Since 2008

Pinnacle Financial Advisors Marlton Member Since 2003

Pioneer Credit Recovery Moorestown Member Since 2007

Project Freedom, Inc. Robbinsville Member Since 2009

Prudential Fox & Roach Realtors Haddonfield Member Since 2005

Ross Center for Orthopedics, LLC Medford Member Since 2009

Samaritan Hospice Marlton Member Since 2008

Sciacca’s Upholstering & Design Center Riverside Member Since 2008

SNJ Business People Haddonfield Member Since 2007

South Jersey Energy Service Plus Absecon Member Since 2004

South Jersey Federal Credit Union Multiple Locations Member Since 2008

State Farm Insurance – Blum Agency Marlton Member Since 2000

Sterling Bank Multiple Locations Member Since 1993

Stout & Caldwell Engineers, LLC Cinnaminson Member Since 2004

Sun National Bank Multiple Locations Member Since 1995

Tenby Chase Investors, LLC Delran Member Since 2002

The Merion Cinnaminson Member Since 2007

U.S.A. Towing Wrightstown Member Since 1997

Virtua Health Foundation Marlton Member Since 2000

Virtua Medical Group Marlton Member Since 2009

Renewing Members – continued from page 10

Did you ever wish that government is more responsive toyour needs as a business owner and your concerns as a citi-zen? Government is only as good as we make it and theChamber is here to help.

That’s why earlier this year the Chamber Board set a multi-year goal to promote civic engagement of its members. Upona recommendation of the Chamber’s Government AffairsCommittee, the Board endorsed working with the Citizens’Campaign to help us achieve that goal.

Formed in 2004, Citizens’ Campaign is a highly-respectedstatewide non-partisan organization that seeks to cultivate a cul-ture of service by recruiting, educating and mentoring newleaders. The paths to service and civic engagement are many,with a variety of possibilities that go beyond running for pub-lic office. Those paths may include getting appointed to a localboard or commission, seeking adoption of your own policy pro-posals, becoming a political party leader or a citizen journalist.

The Citizens’ Campaign also develops model governmentimprovement proposals that it makes available, such as localgovernment and school board cost-cutting proposals and ac-countability reforms. The organization provides informationthrough a variety of forums including in-person and online

classes, regional and statewide “Callto Service” summits, and meetingswith interested groups. The Cham-ber’s Government Affairs Committeeis in the process of planning specificways in which to work with the Cit-izens’ Campaign – so watch for more news about our plans.

Apart from its initiative with the Citizens’ Campaign, theChamber provides numerous opportunities for its membersto meet with government officials at all levels – municipal,county, state and federal. We encourage you to take advan-tage of these opportunities as well so that you can do yourpart to help government be responsive to your needs andthose of the business community. Check the Chamber’s web-site for upcoming events and the schedule for the Govern-ment Affairs Committee.

Fred Hip, Jr. is the Vice President of Government Rela-

tions for Virtua and can be reached at [email protected].

Jim Wallace is the Senior Vice President of Advocacy for

Lourdes Health System and can be reached at

[email protected]. Fred and Jim co-chair the

BCCOC Government Affairs Committee.

BY FRED HIPP, JR. & JIM WALLACE

Chamber Promotes Members’ Civic Engagement


It is probablyan understate-

ment to saythat the2010 U.S.

health care re-form law has created some anxietyand confusion among small businessowners. The initial law establishes aframework that will continue to befine-tuned and clarified over the nextseveral years. Many of the provisionsof the law will be phased in betweennow and 2018. We are finding thatmany insurers are amending theirplan designs sooner rather than laterand implementing many of the newplan requirements as groups renew.

Employers that currently offer groupcoverage will have to amend theirplans to have a new-hire waiting pe-riod of no more than 90 days, therecan be no lifetime benefit maximumlimits, adult children must be coveredto age 26 and there can be no annuallimits on certain types of benefits. Inaddition, preventive care must be cov-ered at 100%, prior authorization re-quirements removed, no pre-existinglimitation for children under age 19and coverage must be provided forroutine patient costs in clinical trialsfor life-threatening diseases. Carriersare already addressing many of theserequirements and as small group plansrenew, compliant plans will be offered.

The new law also impacts FSA, HRAand HSA accounts. As of 1/1/2011 em-

ployees will no longer be able to re-ceive pre-tax reimbursements fromthese various accounts for non-pre-scribed over-the-counter medications.Also in 2013 employee contributionsto FSA’s will be capped at $2500 an-nually with the cap adjusted annuallybased on the Consumer Price Index.

Also effective 2011, employers willneed to start reporting the value oftheir employer-sponsored coverageon their W-2’s. Employers will alsoneed to begin notifying employeesabout the availability of state ex-changes and the availability of pre-mium subsidies that will be availablebeginning in 2014.

The new law also imposes penaltieson employers with 50 or more full-time employees that do not offerhealth insurance or who offer a planthat is not affordable. Effective 2018 a40% excise tax will be imposed onhigh-cost “Cadillac Plans.” Small em-ployers and tax-exempt organizationswith fewer than 25 employees whoearn an average of $50,000 or less peryear will actually be eligible for a spe-cial tax credit of up to 50% by 2014.Small businesses that pay at least halfthe cost of healthcare coverage willbe eligible for the credit. The eligibilityformula is available online on theIRS.gov website.

The new law also imposes addi-tional reporting requirements on em-ployers. The employer will have toreport whether they offer the mini-

mum essential coverage, confirm theirnew-hire waiting period, and providemonthly premium data, employer con-tribution amount, and number of full-time employees, name, address andthe social security number of eachfull-time employee.

Health care reform will continue toevolve. The jury is still out on the im-pact on cost of health care under thisnew legislation. Cost is certainly one ofthe main reasons why many go unin-sured. Stay tuned for updated informa-tion to be provided by your insurancecompany, broker and the Chamber.

Amy Webb is the Owner of

Saratoga Benefit Services and is on

the BCCOC Employment Practices

Committee. She can be reached at

[email protected].

Mark Seigel Joins YMCA ofBurlington County as VicePresident of Development & Communications

Tim Kerrihard, president &CEO of the YMCA of Burling-ton County, has announcedthat Mark Seigel has joined

the not-for-profit charitable organization asVice President of Development and Commu-nications. Seigel brings more than 30 years ofmarketing and development experience tothis newly created position.

Most recently, he served as Executive Directorfor the Delaware Valley Habitat for Humanityin Philadelphia. Prior to this, he served in vari-ous management positions with Catholic Char-ities, United Way of Gloucester County, amongother organizations.

As Vice President of Development and Com-munications, Seigel will oversee development,marketing, communications, public relationsand advocacy/public policy for the YMCA.

“As we set our sights on branding the YMCA,collaborating with other organizations andbusinesses, and providing more programs andservices to more people, it’s critical to havesomeone with Mark’s caliber serve in this role,”said Kerrihard.

Members in the Newscontinued from page 11


Impact of Health Care Reform on Small BusinessBY AMY R. WEBB, RHU, CBC


A business improvement district (BID) is a specially des-ignated area within a municipality that receives additionalfunding for improvements and/or enhanced services. Thefunding source for these improvements and services comesfrom an additional tax levied against properties within theBID. Examples of improvements and services are capital im-provement, marketing, maintenance, security, promotionsand business recruitment within the district’s boundaries.Services provided by BIDs are supplemental to those al-ready provided by the municipality.

Local governments are required to create a bid ordi-nance. The process for creating a BID generally requires aminimum of four steps:

• Local government is petitioned to create the BID

• Local government determines that a majority of busi-nesses want the BID.

• Local government enacts legislation investigating thevalue of a BID

• Local government adopts legislation creating the BID.

After a BID has been created, property owners in the BIDare required to pay their share of the costs for the BID,which is in the form of an additional property tax. Single-

family dwellings, non-profits, and governmental entities aretypically exempt from the additional tax. The annual oper-ating budget of the Palmyra BID is about $80.000.

Anthony Fratto of Anthony’s Jewelers was appointedboard president. Other officers are vice president JoeTomarchio, owner of JT’s Vac & Sew; treasurer Paul Villari,owner of Villari’s Milmarian restaurant; and secretary ScottSantos, owner of Tony and Lenny’s Auto Service.

The next challenge facing the Board of directors is to de-velop a business plan and budget. It is imperative that theBoard defines its mission, goals and objectives and estab-lishes benchmarks to measure the BID’s successes.

The downtown business district makes up the PalmyraBID. The success of the Palmyra BID depends on the entireborough. We look forward to watching Palmyra - the first

BID in Burlington County - achieve success as an im-provement district.

Darlene Scocca is the Economic Development Repre-

sentative for theBurlington County Department of Eco-

nomic Development and Regional Planning and a

member of the BCCOC Economic Development Commit-

tee. She can be reached at [email protected].

Palmyra is the First Community in Burlington County to Adopt a Business Improvement DistrictBY DARLENE SCOCCA

Taylor Wiseman & Taylor Receives Awards on Interchange Project

Taylor, Wiseman & Taylor (TWT) is pleased to an-nounce they have received two awards in con-nection with the design of the Route 17/EssexStreet Interchange Reconstruction Project, inBergen County, NJ.

TWT received an Honor Award in the AmericanCouncil of Engineering Companies of New Jer-sey 2010 Engineering Excellence Awards com-petition in the Transportation category.

The Project also received and Honorable Men-tion from the Federal Highway Administrationin their 2009 Excellence in Utility Relocation andAccommodation Awards Program in the ProjectDevelopment category.

Thomas Costello, PE served as the Project Man-ager for this $87± million project. TWT provideda full range of design engineering services, whichincluded alternative analyses, preliminary andfinal design, surveying, right-of-way engineering,utility design and subsurface utility engineering,environmental permitting and construction en-gineering for the New Jersey Department ofTransportation, and resulted in the total recon-struction of the grade separated Route 17/EssexStreet Interchange and surrounding roadways.

The Bank Re-locates Corporate Headquarters – Centralizes Office in New Mt. Laurel Building

The Bank announced that it will re-locate its Cor-porate Headquarters from Woodbury to Mt. Lau-rel, New Jersey. The new 21,000 square-foot officewill serve as a strategic location in the center ofthe area served by The Bank, including commu-nities in Southern and Central New Jersey.

“The Bank continues to grow, and as we do, wewant to make sure to reach out to customers inall areas of our growing footprint,” said AngelaSnyder, President and CEO. “The relocation ofour management team and support functionsto Mt. Laurel enables us to be closer to more ofthe markets we serve so that we can stay true toour highly personalized community bank styleof relationship banking.”

Located in the Corporate Headquarters will beThe Bank’s Executive Management team, Com-mercial Lending and Retail Administration,along with team members of support functions,including Marketing, Human Resources, Train-ing and Credit. The new office is located at 533Fellowship Road, Mt. Laurel.

Jordanian Delegation Visits Andrews Federal Credit Union

A delegation of Jordanian officials met with An-drews Federal Credit Union executive manage-ment, Defense Credit Union President (DCUC),Arty Arteaga, and Dennis Savage, Comptroller,Joint Staff at the credit union’s headquarters inSuitland, Maryland.

The delegation visited Andrews Federal to findout more about the operation of Americancredit unions as well as how the credit unionserves its military members at home andabroad. The visitors also toured the creditunion’s Member Care Center and the newly ren-ovated Allentown Road branch.

“Andrews Federal welcomes the opportunity toshare information about Andrews Federal andthe credit union movement,” stated Bill Repass,Executive Vice President and Chief Financial Of-ficer. “We hope that the information obtainedfrom this visit will enrich the lives of the Jordan-ian service members.


100 Technology Way | Suite 110 | Mt. Laurel, NJ 08054

Std. Mail Prsrt.U.S. Postage

PAIDCinnaminson, NJ

08077Permit No. 83

U P C O M I N G E V E N T S & P R O G R A M S

July 14 General Membership LuncheonDoubleTree Guest Suites, 515 Fellowship Road, Mount Laurel

July 15 Marketing RoundtableBCCOC Office, 100 Technology Way, Mount Laurel

July 20 Breakfast Before BusinessSwedes Run Business Park, 600 Delran Parkway, Delran

July 28 Lunch & Learn “Intellectual Property”BCCOC Office, 100 Technology Way, Mount Laurel

August 11 General Membership LuncheonBraddock’s Tavern, 39 S. Main Street, Medford

August 17 Breakfast Before Business Doane Academy, 350 Riverbank, Burlington

August 19 BCCOC Night at the Trenton Thunder

August 24 Burlington County Today: An Economic OutlookBCC Mount Laurel Campus, Laurel Hall Room 320, Mount Laurel

Sept. 21 Breakfast Before BusinessLiberty Communications & Data Systems, Inc., 1503 Glen Avenue, Suite 130, Moorestown

Sept. 22 Lunch & Learn “Time & Organization Mastery for Business Owners: Get Your PrioritiesStraight & Success Will Follow!”BCCOC Office, 100 Technology Way, Mount Laurel

CommunicatorTHE

For a complete event listing or more information visit www.bccoc.com

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