examining business through cvp

BODY & SENSES GYM

Group 2: BJ Banzon Sherrie Banzon Vivian Dabu Myra Vargas

Examining Business’

CVP/Revenue Models and

Increase Customer

Satisfaction

Business Model: Fitness Center

Address: 2nd Floor, One Magnolia Place, Capitol Drive

City of Balanga, Bataan

Start of operation: December 8, 2010

*Although they have one business name, the Gym and the Spa have different operations.

Where TOTAL FITNESS

is a WAY OF LIFE…

GYM FACILITIES

GROUP EXERCISE CLASSES

CONSULTATION OFFICE

& PERSONALIZED TRAINING

Locker & Shower Rooms

Wet Floor Facilities

Jacuzzi, Steam and Dry Sauna

The Juice Bar

Power drinks and juices for the members.

BODY & SENSES

Class Fee Period Amenities - Gym Spa

Platinum Php20,000 12 months Use of Gym Facilities & Group

Exercise

10 Shiatsu/Swedish Massage (w/ wet

floor)

Forty-eight(48) Spa

wet floor use

10 % discount on

all spa services

Gold Php14,000 6 months Use of Gym Facilities & Group

Exercise


floor)

Twenty-two (22)

Spa wet floor use

10 % discount on

all spa services

Silver Php8,500 3 months Use of Gym Facilities & Group

Exercise


floor)

Ten (10) Spa wet

floor use

10 % discount on

all spa services

Bronze Php3,000

Php150

monthly

daily

Use of Gym Facilities & Group

Exercise


floor)

Use of Gym Facilities & Group

Exercise

Target Market: A & B Market

Current Clients: Student, Housewives, Yuppies and Professionals

PROMOS

Promo Value

Bring a friend promo Php500 less on individual membership

Group membership:

4 + 1 promo

4 membership on 12 months = 1

member free for 12 months

Use of GYM facilities

& group exercise only

12 months Php 16,000

6 months Php 12,000

3 months Php 7,500

monthly Php 3,300

daily Php 150

Personalized training Php2,000

Ten sessions with free one spa service

OUR COMPETITORS

Daily

Rate

Monthly Personalized

BODY & SENSES 150 3500 2500

Alison Gym 50 600 1500

Muscle Dome 50 600 1500

Bruce Ko 30 400 1000

Bataan Slimmers 50 600 1500

Icy’s 50 600 1500

Gym Haus 40 750 2000

OUR COMPETITORS GROUP

EX

AIR

CON

CLEAN LOCKER &

WET

FLOOR

BODY & SENSES

Alison Gym

Muscle Dome

Bruce Ko

Bataan Slimmers

Icy’s

Gym Haus

OUR COMPETITORS

TARGET MARKET

Corporate Accounts like Managers and Department Heads who do not have an in house gym

Young Professionals

College Students from Private Schools

Businessmen & their wives

Politicians

Doctors and Medical Representatives

Clients who wish to use a semi-exclusive gym for their work-out

CUSTOMER

VALUE

PROPOSITION

CUSTOMER VALUE PROPOSITION

Course/program for clients: a. determine desired results and set an

agreed training program, b. training schedules, supervision and

monitoring, c. diet planning, supervision, and

preparation, d. health condition monitoring, and e. personality development mentoring

TOTAL WELLNESS PROGRAM

Our CVP

Competitors Body & Senses

Dance classes Aero & Taebo Retro & Hiphop

Yoga & Taichi

Personality

development

seminars and/or

mentoring

None Personality

development

Eat more to

weigh less

Burn fat faster

Increase your

metabolism

Secrets to a

flatter stomach

Free Medical CHECK-UP!

Free Medical Check-up

BATAAN HEALTH SUMMIT

Crizelda Marie Building

Capitol Drive, Balanga, Bataan

(One Minute Away from the GYM)

(047) 7914147

Avail Free Medical Check-up

3 visits = 1 raffle coupon

Monthly Prizes

Grand Prize

Blood Sugar & Cholesterol Testing

Body Fat Analysis

12-Lead ECG

Treadmill Stress Test

Executive Check-up

Package

worth Php4,500

Free Medical Check-up Medical check-up 2-3 days OPD

Laboratory tests Bataan Health Summit:

CBC, Urinalysis, Creatinine, SGPT, FBS, Uric Acid,

Lipid Profile

Ilaya Medical Clinic: Chest X-Ray

Bataan Heart Center: 12- Lead ECG and Treadmill

Stress Test

Optional: Pap Smear (Female)/Prostate

Ultrasound (Male)

Choice of 3 doctors: Endocrinologist, Neurologist,

Cardiologist, Gastroenterologist, General Surgeon,

Ob-Gyn, Nephrologist

Cost of the Free

Medical Check-up

Php4,500 per client

ACTIVITY 4

NEW PROCESS

TOTAL WELLNESS PROGRAM

PREVENTION IS ALWAYS

BETTER THAN CURE

Health assessment

Diet plan

Personalized work-out

Personality

development

Steps in Total Wellness Package

Membership

3-12 months

Member should enroll a minimum of 3-12 months membership to avail the Diet Plan.

Strict Diet, Personalized

work-out and Health assessment

Upon Registration, the member will be assessed by the dietitian, in-house

Doctor, and Personal Trainer.

Diet Plan

Dietitian will assess what type of diet and when to start. Inform Dietitian Food allergies

Member will have an option to get the diet or have it prepared for them at the restaurant of the GYM.

Revenue Model

Sell Healthy Meals to members and their

friends.

Planned diet for members will be provided by

the GYM at a minimal cost strictly supervised

by a nutritionist or dietitian.

Meals are tailor-fitted to clients health issues

and desired results.

Health Bar

Couple’s Choice Treats

Inches Away Diet Meals

Mr. 6-pack Diet

Energy Pak! Meals

Golden Grace Diets

Busy Bod Pounds Less Diet

Carol Calory Conscious

Sweet in Sugarless Meals

Health FOOD Menu List

HEALTH DRINKS

Papaya + Pineapple + Raw Milk - Rich in vitamin C,

E, Iron. Improve skin complexion and metabolism.

Apple + Cucumber + Celery - Prevent cancer,

reduce cholesterol, and eliminate stomach upset

and headache.

Pear & Banana - Regulates sugar

content.

Carrot + Apple + Pear + Mango -

Clear body heat, counteracts toxicity,

decreased blood pressure and fight

oxidization

Food Features:

Meals are guaranteed fresh, nutritious and

delicious

Tailored fit to client’s diet plan

Meals will range from Php120-200

Members get automatic 10% discount

Food can be delivered/take-out/dine in

Projected Revenues - Gym

New clients generated

◦ CVP – dance, personality devt

◦ Health bar

◦ Medical check up

Cost

◦ Dance, personality devt, medical check up

Projected Increased in Net Income

Projected Revenues – Health Bar

Projected Gross Income

◦ On Meals and Drinks to members

◦ On Meals and Drinks to non-members

Cost of Goods Sold

◦ Raw materials and labor

Fixed Costs

◦ Rent, utilities

◦ Investments (depreciation/amortization)

Projected Increased in Net Income