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Copyright 2015 Seton Healthcare Family. All rights reserved.
Design by: Whitney Power, 2015. Select details have been removed. It is important to note this pamphlet was not released as a final plan, only a proposal, which has
since been dramatically amended. It is intended to serve as a handout accompanying a presentation of a team plan of action.
INDEX
Continuing a Values We are called to operate by a set of values including
courageous innovation.
Team Mission Our mission is to foster a culture of
innovation by leveraging human-
centered design, emerging technologies,
and technology commercialization.
By capturing and deriving value from
new ideas, we will be positioned to
compete in the rapidly evolving
healthcare environment.
Legacy The Daughters of Charity stood at many crossroads throughout the evolution of healthcare and found innovative ways to keep the mission alive.
Instead of returning to France when they couldn’t keep the hospital lights on, they auctioned off cows, sought donations, and even held operettas to raise money.
In the spirit of the Daughters, the Innovation & Technology Commercialization team will find new ways to “keep the lights on” as we face new competitors and challenges.
Innovation legacy Courageous
LEGACY. VALUES. TEAM MISSION
LANDSCAPE
HUMAN-CENTERED DESIGN EXPLAINED
TECH COMMERCIALIZATION EXPLAINED
NO PATENTS, NO REVENUE
WE’RE ALL INVENTORS : PATENT CHALLENGE
THE PLAN
EDUCATION & TOOLS
ID KEY MARKETS & SOLUTIONS
CONNECT BUS WITH EMERGING TECH
GENERATE & COMMERCIALIZE
OUTCOMES & OUTPUTS
SUCCESS MEASURES
LEADING COURAGEOUS INNOVATION
websiteURL
Competition is shifting and the health
innovation ecosystem is expanding.
New & old competitors are
innovating
Innovation drives
industry change Seton has the unique opportunity to
lead in the healthcare market if we
innovate now. If we don’t, we risk
irrelevance (or worse).
Competitive landscape
PREPARE FOR Disruption Health care and education are the last
holdouts in digitization, both are quickly
learning that unless you digitize...
you may be run over.
Rod Hochman, Providence Health CEO
Your eyes aren’t deceiving you:
You really are seeing urgent care centers
popping up everywhere.
Blue Cross and Blue Shield of Michigan
To spur innovation, you need proximity to a
medical school, a convergence of physicians
working alongside engineers, biologists, and
other purposeful mixing of disciplines.
Dr. Robert Langer, MIT Professor, Researcher, Entrepreneur
Skills, tools, metrics, processes, platforms,
incentives, roles, and values all have to
come together in one supercharged, all-wheel-drive, race-winning innovation machine.
Harvard Business Review
Then Now
Human-centered design Intimately
Understanding
people.
What is it? Human-Centered Design (HCD) is a qualitative research method. It is a distinctive, proven, systematic, iterative approach which relies on first-hand engagement where people live, work and receive care.
An HCD study captures and communicates deep insights about people. It allows a researcher to develop deep empathy for those they engage.
The result?
discover define develop deliver
HCD Steps
CONTEXTUAL
RESEARCH
STAKEHOLDER
INTERVIEWS
LITERATURE &
STUDY REVIEW
ANALOGOUS
RESEARCH
REGULATORY
REVIEW
COMPETITIVE
LANDSCAPE
JOURNEY MAPS
EXPERIENCE
PRINCIPLES
MARKET & TREND
ANALYSIS
EVIDENCE
EVALUATION
Deep
immersion to
understand
context.
SOLUTION
DESCRIPTION
USER
SCENARIOS
PRIORITIZE
SOLUTIONS
PROTOTYPE
BUSINESS CASE
TESTING/
VALIDATION
PILOT
COMMUNICATE
Provide
solutions report
and playbook.
Design and
prototype ideas
with value.
Identify insights
and frame
opportunities.
Case study
Findings are translated needs and wants into new products and services. Game plans are delivered to implement measurable change.
Kaiser Permanente
BACKGROUND Nurse interruptions led to medication errors.
RESEARCH
Kaiser Permanente conducted immersive
Design Thinking research study:
Observations, notes, pictures, sketches,
interviews with ALL involved, atmosphere
assessment (color, light, energy, mood),
process check, tool and layout assessment.
OUTPUT
To reduce disruptions: Nurses wore sashes
during med rec and distribution. Safe Zones
painted onto floors in front of med stations.
Process refined and retaught.
RN Medication Error Deign Thinking Study
50% fewer interruptions during med admin
15%
18%
33-78%
faster per med pass
more on- time med passes
more reliable process
SUCCESS! $965,000
in cost avoidance
Developing
valuable
ideas.
INVENTION
DISCLOSURE
(FORM)
INTELLECTUAL
PROPERTY
MANAGEMENT
SYSTEM
Capture
IP TYPE : Patent,
copyright, trademark,
trade secret, know-how
DEVELOPMENT
STAGE: Just an idea,
prototype, in clinical
trial?
OPPORTUNITY
ANALYSIS:
Patentability,
marketability, strategic
alignment
INVENTOR
MEETING/REVIEW
Assess
DECIDE TO SPONSOR
PROTECTION
DETERMINE IP
PROTECTION
STRATEGY
RELEASE IP TO
INVENTOR
EXECUTE
PROTECTION
STRATEGY
PRESENT PATENT
FILING AWARD TO
INVENTOR
TRACK PROTECTION
PROGRESS: (2-8 year timeline
from filing to patent issuance)
Protect
DETERMINE
COMMERCIALIZATION
STRATEGY: Startup, sell,
license
ACTIVELY SEEK
POTENTIAL LICENSEES
PROMOTE LICENSING
OPPORTUNITIES
ONLINE
COLLECT REVENUE
DISTRIBUTION: e.g.
50:50 split between
inventor and employer
PRESENT PATENT
ISSUANCE AWARD TO
INVENTOR
monetize
Collect &
catalog
innovative
ideas, research
discoveries &
inventions.
Determine &
optimize
potential.
Take action &
recognize
inventor.
Commercialize
innovative products
& services that
positively affect
peoples’ lives
Technology commercialization Generating
ideas.
What is it? Capturing, assessing, protecting (patenting), and monetizing intellectual property.
The result?
Tech Comm Steps
Case study City of Hope Office of Technology Licensing
License led to
Licensing and startup revenue, exclusivity (competitive advantage), attract
investors, litigation defense, improved public perception and brand.
Commercializing
ideas.
SUCCESS!
$202M
BACKGROUND Shmuel Cabilly, PhD researcher
at City of Hope invented an
antibody synthesis platform in
study sponsored in part by
Genentech.
output Intellectual property protected
with a patent (ending in 2018)
and licensed by City of Hope
Office of Technology
Licensing.
20+ blockbuster drugs
in one year and counting … until 2018
No patents No revenue from patents
Revenue from licensing (in millions)
# of
patents
800
$250M
0
0
751patents:$20M Brigham & Women’s
Mayo 741patents:$22M
Cleveland Clinic 522 patents: $36M
Sloan Kettering
459patents:$139M
299patents: $14M Cedars-Sinai
City of Hope 322patents:$202M
Mass General 136patents:$77M
=
#
patents
# associates
#
patents
# associates
Indirect Competitors Local Competitors Health Delivery Systems
Academic Institutions
Patents per person
Tech Companies
332
patents
3,552 associates
522 patents
35,000 associates
741 patents
59,500 associates
5 patents
200,000 associates
126 patents
250,000 associates
1,304 patents
8,200 associates
5,010 patents
11,840 associates
2,800 patents
12,000 associates
1,304 patents
8,200 associates
18,795 patents
55,419 associates
13,270 patents
98,000 associates
Innovative companies have more
Source: freepatentsonline.com (5/16/15) by assignee name and US patents only
#
patents
# associates
Our company
We are all. Inventors. Especially Clinicians
Did you
know?
Nearly 2/3 of all medical
device patents are granted to inventors who are health care
professionals.
Did you
know?
In about X year since the Innovation and Technology
Commercialization team began collecting Seton Associate
ideas through Invention Disclosure Forms, we’ve received X submissions , some from associates who
didn’t even know the definition of intellectual property.
Our patent Challenge!
REACH ## PATENTED IDEAS? Yes! With Innovation & Technology Commercialization team support.
CAN OUR ## ASSOCIATES
[not a bad start]
The
to change our Innovation & Tech
Commercialization game
Plan.
4 big ways After months of research, education and
communication with the best health innovation and
technology commercialization teams in the world,
we’ve designed a model that will best fit our culture
and support our Strategic Priorities. For the final
plan, we drew mostly from the (Source)
Modeled after
Supporting Seton’s
strategic priorities
Priority 1
Priority 2
Priority 3
Priority 4
Priority 5
With an eye on
future trends Suggested Trend #1
Suggested Trend #2
Suggested Trend #3
Suggested Trend #4
the best
To reach our mission… which is
something great…
Generate & commercialize
great ideas 4
Identify key (new) market
spaces & solutions 2
1 Education & tools for
innovation & entrepreneurship
3 Connect business units
with emerging technology
website URL – mission campaign
Showcase to familiarize associates with
available and upcoming technology. ##
people attended, 99% said they’ll go again.
A toolkit of innovative meeting styles
to engage associates and maximize
knowledge dissemination.
In-services & online module available for
associates to learn about intellectual
property, patents and commercializing
ideas.
Articles about industry trends, our
innovation activities, contests, event
announcements, team member details, and
so much more.
Spark!
Tech Comm. Classes
Liberating Structures
Intranet, blog, newsletter
Education & tools. Innovation & Entrepreneurship
1
Identify Key markets & solutions
Proposition 1 Proposition 2 Proposition 3 X% revenue at Seton
came from X. How can we improve the …?
517,772 people
65+ will live
between Austin-
Round Rock by
2040. How can we improve … ?
Medical bills are a
major factor in over
60% of personal
bankruptcies in US. How can we improve …?
2
Biotech & Health startup point of contact
We are Seton’s eyes and ears in the health innovation and technology scene. We make it our
business to know the latest and greatest developments and trends in health innovation industry. We
offer presence, visibility and opportunities to partner on improving Central Texas health. We
proactively forge relationships with the evolving local health tech community in an effort to identify
potential partnership and collaboration opportunities for Seton at large. Through dedicated
presence at local events, we aim to represent and reinforce Seton’s role and interest in the
innovation and technology community and spur knowledge dissemination internally also.
+ Innovation & Technology fund for startup investments
+ SXSW MedTech Expo presence
+ Open lab space/meeting space to med tech community
Wearables solutions?
Wellness solutions?
Heads up for the next big thing
Digital solutions?
31.6% of US adults would be somewhat or
very likely to prefer a hospital based on its website. Are there answers to enhancing …?
By 2019 there will be $455M wearable devices
sold generating $45.6B in revenue (over 2X
current Ascension revenue). Healthcare devices
will be most prominent at 121M units sold. Is there a solution to improve …?
Human-centered design studies on …
explore promising opportunities…
Study
trends
Look
ahead
Knowing the latest and greatest
Emerging technology. Connect Business Units with
3 New health tech startups we meet weekly are clamoring for an audience with
clinicians. Usually, they just want to know what we think of their innovative
products.
Innovation round tables
“Step 1” “Step 2.” “ Step 4” “Step 3.”
Tech 5 Tech 4
Tech 3 Tech 2
Tech 1
Tech study 1
Champion & research
Tech study 2
innovative solutions
Tech study 3
Innovation Cafes Hosting networking sessions for innovators and brainstorming sessions
with teams across the network. E.g. Innovation, Technology & Research
Lunch Club brainstorm on wellness at work solutions
TEDMed Live Stream Between live-streamed, on-site TEDMed talks, we invited CEOs from
local biotech startups to share their solutions with clinicians, scientists
and administrators. Worked with CAMP to coordinate event.
Flip the Clinic Austin Secured seats for, rallied and organized associates to participate in
RWJF health innovation workshop held at the Livestrong Foundation
campus. Teams shared perspectives and ideas on improving the patient-
clinician encounter.
Verb, Innovation Challenge Verb provides a nine-month innovation challenge comprised of
competition management and entrepreneur development services to
produce an experience that engages associates while also spurring and
cultivating ideation and inventions.
Invention Disclosure Form & Database An online, 5-question “tell us your idea” form that feeds to a database of
potentially patent-worthy associate ideas.
Prototyping & Hacker Connections Partnering with engineers and programmers/“hackers” to sketch and
prototype associate invention ideas. E.g. Dr. James Allred’s Ringless
Needle Driver prototype designs by UT engineering students
Inventor Awards One of our breakout inventors
Commercialization Support Consultations with our inventors, identifying the best tools to describe
commercial potential of inventions to investors and licensees.
Commercialize ideas. Generate &
4
.
outcomes.
Workforce awareness and
competence in innovation, design
thinking, and technology
commercialization concepts. They are
secure in the knowledge that they are
equipped with tools and support to
innovate.
Associate inventions are made
available for licensing. Morale heightens
as they feel part of a place that’s cutting-
edge, awards them for, and sponsors
their idea development. Cost savings
and growth occur, research flourishes as
we influence a more nimble culture with
processes well-adapted for change.
Community recognition and
partnership opportunities abound built
upon strong relationships established
with our local thriving, innovative
health technology startup community.
Internally, wider awareness and adoption
of available, emerging technology
improves the way we do business with
optimized resources. New revenue
streams result as we learn early about
ways to strategically partner with
promising health startups (or even start
our own ventures).
Deeper understanding of targeted
customer segments. Improved patient
and clinician experiences. Connection
and partnership with the health
innovation industry, and local biotech
community.
Signs we’re in a whole
new game.
outputs.
X annually
Contributions to X, quarterly
X annually
X
annually
X annually
Reports following external events
Intranet Blog Posts
+Heartbeats Summary weekly
eNewsletter to X subscribers, monthly
X Reports quarterly
Summaries per event & class
Success measures. Technology Commercialization • #
• #
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• #
Contests • #
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• #
classes/Events • #
• #
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Communication • #
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Human-Centered Design • #
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Championing, evaluating tech • #
• #
• #
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Date
run.
Date
Walk
.
Date
Fly
!
Date
Craw
l.
Success depends
Join us in courageous innovation
on you
Copyright 2015 Seton Healthcare Family. All rights reserved.
The Innovation & Technology Commercialization team is currently housed … Address (512) Phone (512) Phone Website URL
Design by: Whitney Power, 2015. Select details have been removed. It is important to note this pamphlet was not released as a final plan, only a proposal, which has
since been dramatically amended. It is intended to serve as a handout accompanying a presentation of a team plan of action.