example of business presentation slide (j herbs) using 4 ps
DESCRIPTION
This is just an example for business management student . hopefully this can help you . =)TRANSCRIPT
![Page 1: Example of Business presentation slide (j herbs) using 4 ps](https://reader035.vdocuments.net/reader035/viewer/2022062701/5539b789550346b4378b4a1f/html5/thumbnails/1.jpg)
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EXAMPLE
J Herbs of JOJOBA Company
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INTRODUCTION
J Herbs Shampoo
EXAMPLE
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PRODUCTEXAMPLE
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Brand Name
J HerbsEXAMPLE
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Ingredients
Jojoba extract
Aloe Vera
Rambutan leaf
banana extract
Geranium leaves
EXAMPLE
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Packaging
Ceramics bottle
Plastics bottle
Plastics packaging
EXAMPLE
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Size
3 different size
Big (1litre)
Medium (750ml)
Small (250ml)
Refill size (750ml)
EXAMPLE
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Service availability
Available at all;
1. Pharmacies
2. Supermarket
3. Convenient storesEXAMPLE
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PRICINGEXAMPLE
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SMALL SIZE
Total fixed cost : RM 80 000
Variable cost : RM 13
Expected sales : 20 000 units
Total variable cost : RM 260 000
Total cost : RM 260 000 + RM 80 000 = RM 340 000
Manufactures Total cost per unit of shampoo : RM 340 000 = RM17
Based on 20 000 units
20% mark up on sales : RM 17
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1-0.2
: RM 21.25
EXAMPLE
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MEDIUM
Total fixed cost : RM 80 000
Variable cost : RM 22
Expected sales : 20 000 units
Total variable cost : RM 260 000
Total cost : RM 440 000 + RM 80 000 = RM 520 00
Manufactures Total cost per unit of shampoo : RM 520 000 = RM26
Based on 20 000 units
20% mark up on sales : RM 26
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1-0.2
: RM 32.50
EXAMPLE
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LARGE
Total fixed cost : RM 80 000
Variable cost : RM 30
Expected sales : 20 000 units
Total variable cost : RM 600 000
Total cost : RM 600 000 + RM 80 000 = RM 680 000
Manufactures Total cost per unit of shampoo : RM 680 000 = RM34
Based on 20 000 units
20% mark up on sales : RM 34
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1-0.2
: RM 42.50
EXAMPLE
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PLACINGEXAMPLE
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Placing
Channel of distribution :- Channel 2- From manufacturer in Sungai Siput Selatan to retailers to customers
Use of retailer :- sell the products to costumers.- acquire ownership of the products.
How many : - Retailers at all states of Malaysia.
EXAMPLE
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Geographical coverage :- The shops are located at places with large population.- Examples : centre of city such as Ipoh, Kuala Lumpur
Transportation :- Vans- Lorries
Easy access :- Our potential customers have an easy access to our the product.- We have use the retailers to sell the products.
Target customers : - All type of consumers except babies.
EXAMPLE
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PromotionEXAMPLE
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ADVERTISING :
a. Television
b. Radio
c. Newspaper and Magazines
d. Internet
Purpose :
- To create our brand image and show symbolic appeals of Jojoba shampoo.
- To attract new customers to buy our Jojoba shampoo.
EXAMPLE
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THE NO. 1 HAIRCARE BRAND IN THE WORLD
“ BEAUTIFUL HAIR BEGIN WITH J HERBS”
TRANSFORM TO HEALTHY LOOKING HAIR IN JUST 1 WEEK
J HERBS SHAMPOONEW!
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EXAMPLE
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◦ SALES PROMOTION
a. Free samples
b. Discounts - 10% of original price
- offering buy 3 get 1 free
c. Poster
d. Catalog
• Purpose :
- Easy way to spread our products.
- To cover large coverage and it is low cost
EXAMPLE
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TRADEMARK OF JOJOBA SHAMPOO
J’HERBS - JOJOBA HERBS
- Main ingredient in Jojoba shampoo
- Give benefits to skin and hair
EXAMPLE
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21Beautiful Hair Begins With J Herbs
EXAMPLE