Great Takeaway Examples

10 Complex Messages Cut to the Core

Every white paper, case studybrochure or other piece of marketing

boils down to one key takeaway.

How do you say it a few words?

Here are 10 examples fromgreatwriting client projects.

1. Medullan — digital healthcare solutions

2. Cognizant — IT outsourcing

3. HubSpot — marketing automation

4. SmartBear — software quality automation

5. J.D. Associates — retail operations automation

6. PinPoint Laser Systems — precision alignment

7. Cognizant — IT outsourcing

8. Metrigraphics — ultra-miniature fabrication

9. Ascent Technology — resource scheduling automation

10. Kaseya — IT outsourcing

Clients and Areas of Focus

Medullan — digital healthcare

In an unpredictable healthcare environment, it’s essential to ensure quality throughout the entire software lifecycle — not just at the end. Quality software development companies use fully-instrumented in-house systems that speed delivery, reduce risk, and lower costs, leading to more robust solutions and better outcomes.

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Cognizant — IT outsourcingSo, how do you run your infrastructure as if it were a single cloud platform even though it’s really not? You adopt a hyperplatform — a single cloud-based infrastructure and management layer that encompasses what most real-world IT operations actually consist of — a diverse set of cloud platforms and legacy IT assets.

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HubSpot — marketing automation

Integrating HubSpot with a CRM lets you attract and win more and bigger customers based on who visits you online, when, how often, why, and what they did while there.

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SmartBear — software quality automation

Websites that act like desktops, with drag and drop functions, on-page calculators and other interactive features, pose special testing challenges. HTML5 is intended to simplify things by incorporating within HTML functions that previously required external plugins. The result, however, is an environment that is actually less tester friendly.

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J.D. Associates — retail automation

Key performance indicators only tell you how well you are performing. To actually improve retail performance you have to know three things when it comes to KPIs.

1. What a particular KPI is

2. What it means relative to your bottom line

3. How to control itDownload >>>

Pinpoint Laser Systems — precision alignment

Laser light travels in a straight line. If you attach a laser transmitter to one assembly and a laser receiver to another, then the alignment of the two assemblies will equal the X/Y displacement of the laser beam at the receiver. And Microgage PRO measures all this with a precision of 0.0001 inch over distances of up to 180 feet.

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Cognizant — IT outsourcing

Your business would move much faster if legacy thinking did not hold you back. That’s thinking that IT must serve every user request — instead of users serving themselves. That’s thinking that IT environments must take days to set up — instead of minutes. And that’s thinking that legacy systems, private clouds, and public clouds must be separate silos — instead of seamless.

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Metrigraphics — ultra-miniature fab

You can’t just “make it smaller.” Most components engineered to work at macro scale don’t work at a 5-10 micron scale. Usually, they must be reinvented: to be manufactured in a new way, to function in a new environment, and to achieve a new level of electrical, mechanical or optical performance.

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Ascent Technology — scheduling automation

Think your scheduling issues are challenging? Then consider what managers at one of the mega resort casinos face whenever they schedule workers. An 8,000 strong hourly workforce, almost weekly business disruptions, and a myriad of work rules made efficient scheduling difficult for this billion-dollar casino. Not anymore.

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Kaseya — IT outsourcing

To make a cloud migration “work” companies need system management solutions based on a model specifically aligned to cloud objectives such as scalability, capital preservation, and agility. Cloud migrations will not be successful if organizations can’t deal with the “real” cloud rather than the one they see in TV commercials.

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Useful Links

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blog.greatwriting.com

iTunes podcast: http://bit.ly/wzpcVw

@RandyCronk

Thank You!