excavate research _ corporate presentation _2015

Excavate Research Propriety & Confidential www.excavateresearch.com

Excavate Research & Analysis Pvt. Ltd.

June 18, 2015


Agenda

Capability OverviewExcavate Research Why Excavate Research?


Introduction: Excavate Research & Analysis

Founded in 2010, Excavate Research is an experienced and fast growing research firm providing a wide array of marketing analytics services across the customer life-cycle.

Our dedicated team of 100+ researched analysts with headquartered in New Delhi, is serving clients globally in high end analytics.

By reengineering the value delivery chain for Marketing Research and Advanced Analytics, Excavate provides a spotless delivery to its clients

Utmost client satisfaction

(We have seen over 87% of our business coming in from repeat customers)

Excavate provides wide/diversified Marketing Analytics Solutions ranging fromMarketing Assessment to Marketing Effectiveness Analysis. Has served multiple verticals like :Retail , FMCG, Consulting, Financial Services, CPG, BFSI, Technology, Pharmaceutical, Business Services, Healthcare and Telecom.


Agenda

Capability Overview--Excavate Research Why Excavate Research?


Excavate Capabilities: Questionnaire Design

Ensuring the best quality and accuracy of data being collected by various methodologies & being transparent with client at each and every step.

STEPS INVOLVED IN DEVELOPING A RESEARCH QUESTIONNAIRE @ EXCAVATE-

List of objective is clearly defined.

Determining the type of question as per the survey requirement i.e. ♦ Fixed response/structured ♦ Open-end/non-structured

Deciding upon the method of administration i.e.♦ Face-to-face /telephone interviews ♦ web-based surveys ♦ written questionnaires.

Word questions effectively♦ Comprehension ♦ Answerability ♦ Double-barreled questions ♦ Ensuring response options don’t overlap

Organize the questionnaire in a logical way.

Designing of user-friendly questionnaire.

Providing respondents with the necessary information to effectively comply with the survey.

Revising the questionnaire as per the feedback collected.


Quality Control Management is done at the highest echelons at all stages

Excavate Capabilities: Survey Programming

Excavate provides tool based or custom based web survey programming and hosting services.

♦ New Product Development / pre launch studies

♦ Brand image & equity

♦ U&A studies

♦ Concept testing

♦ Ad testing

♦ Package testing

♦ Product testing

♦ Segmentation study

♦ Ethnography

♦ Conjoint


Excavate Capabilities: Data Processing


• SPSS• SAS• Uncle Tabulation• Wincross• Quantum• Excel• Open end coding• Translation

Raw Data

Data tables

Data Reports

Presentations

Pen & paper survey

Face to face interview

Telephonic survey.

& MORE…

Transactional data

Data Cleaning

Data Delivery

Data Analysis


Data tabulation

Hyperlink to tables % only

tables

Stat test PDF/Word

tables

Color coding

reports stat test


Excavate Capabilities: Analysis

♦ Anchored Max Diff and TURF

♦ Segmentation• Factor Analysis• CHAID• Cluster Analysis

♦ Key Driver Analysis

♦ Regression• Linear Regression• Logistic Regression• Predictive Modeling

♦ Conjoint Analysis• ACA• CBC• ACBC• MBC


Data Analysis

Regression

Segmentation

Turf Analysis

Conjoint


Excavate Capabilities: Data Presentation


Interactive Dashboard

♦ Simple one-page overview dashboards to a comprehensive portal, that will help to fulfill

most of your needs.

♦ Publish your full report as a story and allow your users to interact with the presentation by

selecting different filters online, or why not distribute a report with access rights where

each manager only sees the result from his own department, both is possible at Excavate.

♦ Let your users interact with the results. Decide the level of interactivity and give your users

the possibility to create charts based on unique conditions. Once the charts are created

they can be either saved to an online library or exported to PowerPoint or into Excel as

tables data.

♦ Tools used:

Dot net Xcelsius

PPT Report population♦ E-tabs

♦ VBA macro

♦ Manually


Dashboards

PPT flash dashboard

Online Dashboard

Tracker study with export PPT

options


Automated PPTSt

ep 1 Import the tables

for which chart needs to be created by clicking on Import Button .

Step

2 After the Excel is imported in the PPT tool , Select the rows for which data needs to be populated .

Step

3 Select the Columns across which the chart needs to be created .

Step

4

Step

5Select the Chart type form the menu at the top of the tool.

Clicking on Open Button will create the power point slide for the chart.


Excavate Capabilities: Translation

All your business documents are translated by qualified professional translators

The integrity of the translated document is always our top priority

English

French

German

Italian

Spanish

Norwegian

Chinese

Japanese

Hungarian

and many more ………

Excavate can also fulfill your needs when it comes to questionnaire translations from onelanguage to another and back translation of the responses captured.

The major languages in which we can do translations :


Agenda

Capability Overview--Excavate Research Why Excavate Research?


Deep Insight in different Industries

Clients among Global 1000 Companies

Six-sigma tools & Methodologies

Effective Control Measures

Less turnaround Time

Analytical expertise

24X7 Customer Support

Highly Certified Professionals

Customer centric approach

High level of Quality Assurance

Our Strength


Our clients Testimonials:

www.excavateresearch.com

“Excavate is always available to take on any challenges relating to graphics, databases and the web. When it comes to this kind of work, Excavate is who we call. They can handle any complex job, big or small. We have been amazed by the responsiveness, professionalism and technical abilities of the Excavate Team ... Specially online/offline Dashboard work done by them was amazing...” – Data Processing representative , Leading MR Company

“We’ve been working with Excavate for a few years now and what we love about the relationship is that they always provide a solution , whether its speed, technology or just a sanity check on something that we may have requested from the team. We know our data requests will get done quickly and accurately. We like that we have a partner on our studies that we can trust and rely on – it helps lower stress levels overall! “ -Marion Linsao , Dialogue

excavate research _ corporate presentation _2015

Documents

research propriety

marketing research

research questionnaire

research analysis

fast growing research

accuracy of data

survey requirement

marketing assessment