excel output
TRANSCRIPT
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Correlations
Age Monthly income
how often do you
buy readymade
shirts
For what purpose
you prefer
readymade shirts
How often do you
visit single retailer
brand stores in a
month
what time do you
prefer single
branded stores
Age Pearson Correlation 1 -.531** .029 -.055 -.013 -.342*
Sig. (2-tailed) .000 .843 .704 .929 .015
N 50 50 50 50 50 50
Monthly income Pearson Correlation -.531**
1 -.140 .034 -.092 .108
Sig. (2-tailed) .000 .334 .814 .525 .456
N 50 50 50 50 50 50
how often do you buy
readymade shirts
Pearson Correlation .029 -.140 1 -.670**
.213 .494**
Sig. (2-tailed) .843 .334 .000 .138 .000
N 50 50 50 50 50 50
For what purpose you prefer
readymade shirts
Pearson Correlation -.055 .034 -.670**
1 .000 -.230
Sig. (2-tailed) .704 .814 .000 1.000 .109
N 50 50 50 50 50 50
How often do you visit single
retailer brand stores in a month
Pearson Correlation -.013 -.092 .213 .000 1 .114
Sig. (2-tailed) .929 .525 .138 1.000 .431
N 50 50 50 50 50 50
what time do you prefer single
branded stores
Pearson Correlation -.342*
.108 .494**
-.230 .114 1
Sig. (2-tailed) .015 .456 .000 .109 .431
N 50 50 50 50 50 50
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
Age Monthly income
how often do you
buy readymade
shirts
For what purpose
you prefer
readymade shirts
How often do you
visit multi retailer
brand stores in a
month
what time do you
prefer multi
branded stores
Age Pearson Correlation 1 -.531**
.029 -.055 -.270 -.368**
Sig. (2-tailed) .000 .843 .704 .058 .009
N 50 50 50 50 50 50
Monthly income Pearson Correlation -.531**
1 -.140 .034 -.014 .255
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Correlations
Age Monthly income
how often do you
buy readymade
shirts
rating of price for
single
rating of variety for
single
rating of style for
single
rating of service fo
single
Age Pearson Correlation 1 -.531** .029 -.051 -.044 -.317* .11
Sig. (2-tailed) .000 .843 .723 .763 .025 .41
N 50 50 50 50 50 50 5
Monthly income Pearson Correlation -.531**
1 -.140 -.043 -.261 .053 .09
Sig. (2-tailed) .000 .334 .765 .068 .713 .51
N 50 50 50 50 50 50 5
how often do you buy readymade
shirts
Pearson Correlation .029 -.140 1 .334*
-.130 -.014 -.374
Sig. (2-tailed) .843 .334 .018 .368 .923 .00
N 50 50 50 50 50 50 5
rating of price for single Pearson Correlation -.051 -.043 .334*
1 -.423**
.186 -.608
Sig. (2-tailed) .723 .765 .018 .002 .195 .00
N 50 50 50 50 50 50 5
rating of variety for single Pearson Correlation -.044 -.261 -.130 -.423**
1 .069 .12
Sig. (2-tailed) .763 .068 .368 .002 .633 .38
N 50 50 50 50 50 50 5
Sig. (2-tailed) .000 .334 .814 .923 .074
N 50 50 50 50 50 50
how often do you buy
readymade shirts
Pearson Correlation .029 -.140 1 -.670**
.464**
.201
Sig. (2-tailed) .843 .334 .000 .001 .162
N 50 50 50 50 50 50
For what purpose you prefer
readymade shirts
Pearson Correlation -.055 .034 -.670** 1 -.128 -.025
Sig. (2-tailed) .704 .814 .000 .377 .863
N 50 50 50 50 50 50
How often do you visit multi
retailer brand stores in a month
Pearson Correlation -.270 -.014 .464**
-.128 1 .429**
Sig. (2-tailed) .058 .923 .001 .377 .002
N 50 50 50 50 50 50
what time do you prefer multi
branded stores
Pearson Correlation -.368**
.255 .201 -.025 .429**
1
Sig. (2-tailed) .009 .074 .162 .863 .002
N 50 50 50 50 50 50
**. Correlation is significant at the 0.01 level (2-tailed).
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rating of style for single Pearson Correlation -.317*
.053 -.014 .186 .069 1 .22
Sig. (2-tailed) .025 .713 .923 .195 .633 .11
N 50 50 50 50 50 50 5
rating of service for single Pearson Correlation .118 .094 -.374**
-.608**
.126 .226
Sig. (2-tailed) .415 .518 .008 .000 .385 .115
N 50 50 50 50 50 50 5
rating of quality for single Pearson Correlation -.253 .476**
.262 .276 -.314*
.154 .06
Sig. (2-tailed) .076 .000 .066 .053 .026 .286 .65
N 50 50 50 50 50 50 5
rating of convenience for single Pearson Correlation .327*
-.126 -.182 -.499**
.210 .166 .632
Sig. (2-tailed) .021 .383 .207 .000 .143 .249 .00
N 50 50 50 50 50 50 5
rating of location for single Pearson Correlation .188 -.056 .099 -.122 -.006 .363**
.354
Sig. (2-tailed) .191 .701 .494 .399 .968 .010 .01
N 50 50 50 50 50 50 5
rating of discount for single Pearson Correlation .298*
-.422**
-.078 -.153 .110 -.235 .18
Sig. (2-tailed) .036 .002 .592 .290 .446 .100 .20
N 50 50 50 50 50 50 5
rating of salesmanship for single Pearson Correlation -.063 .111 -.083 .040 -.286*
.359*
.286
Sig. (2-tailed) .663 .443 .564 .781 .044 .011 .04
N 50 50 50 50 50 50 5
rating of trend for single Pearson Correlation -.347*
.242 .062 .193 -.225 .337*
-.24
Sig. (2-tailed) .013 .091 .668 .179 .116 .017 .08
N 50 50 50 50 50 50 5
rating of display for single Pearson Correlation .175 -.170 -.094 .023 -.103 -.298*
-.21
Sig. (2-tailed) .224 .237 .517 .874 .475 .036 .13
N 50 50 50 50 50 50 5
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
Age Monthly income
how often do you
buy readymade
shirts
rating of price for
multi
rating of variety for
multi
rating of style for
multi
rating of service fo
multi
Age Pearson Correlation 1 -.531
**
.029 -.242 .333
*
.366
**
-.04
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Sig. (2-tailed) .000 .843 .091 .018 .009 .75
N 50 50 50 50 50 50 5
Monthly income Pearson Correlation -.531**
1 -.140 .117 -.243 -.455**
-.13
Sig. (2-tailed) .000 .334 .418 .090 .001 .36
N 50 50 50 50 50 50 5
how often do you buy readymade
shirts
Pearson Correlation .029 -.140 1 -.006 -.237 -.129 -.09
Sig. (2-tailed) .843 .334 .967 .097 .371 .52
N 50 50 50 50 50 50 5
rating of price for multi Pearson Correlation -.242 .117 -.006 1 -.112 -.086 .15
Sig. (2-tailed) .091 .418 .967 .438 .551 .27
N 50 50 50 50 50 50 5
rating of variety for multi Pearson Correlation .333*
-.243 -.237 -.112 1 .340*
-.24
Sig. (2-tailed) .018 .090 .097 .438 .016 .08
N 50 50 50 50 50 50 5
rating of style for multi Pearson Correlation .366**
-.455**
-.129 -.086 .340*
1 .00
Sig. (2-tailed) .009 .001 .371 .551 .016 1.00
N 50 50 50 50 50 50 5
rating of service for multi Pearson Correlation -.045 -.130 -.092 .158 -.249 .000
Sig. (2-tailed) .754 .367 .527 .275 .082 1.000
N 50 50 50 50 50 50 5
rating of quality for multi Pearson Correlation .205 -.137 .216 .024 .168 .261 -.25
Sig. (2-tailed) .153 .341 .131 .868 .244 .068 .07
N 50 50 50 50 50 50 5
rating of convenience for multi Pearson Correlation -.270 -.034 .212 .158 -.006 .023 -.05
Sig. (2-tailed) .058 .814 .138 .273 .964 .874 .71
N 50 50 50 50 50 50 5
rating of location for multi Pearson Correlation -.241 .262 -.060 .359*
.015 .084 .297
Sig. (2-tailed) .092 .066 .681 .011 .916 .564 .03
N 50 50 50 50 50 50 5
rating of discount for multi Pearson Correlation .106 -.063 -.039 -.116 .114 .170 -.415
Sig. (2-tailed) .463 .663 .787 .423 .430 .237 .00
N 50 50 50 50 50 50 5
rating of salesmanship for multi Pearson Correlation -.193 .319*
.238 .097 -.283*
-.140 -.11
Sig. (2-tailed) .180 .024 .096 .505 .047 .332 .41
N 50 50 50 50 50 50 5
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rating of display for multi Pearson Correlation -.224 -.104 .035 .177 .039 .096 .27
Sig. (2-tailed) .119 .474 .812 .218 .788 .508 .05
N 50 50 50 50 50 50 5
rating of trend for multi Pearson Correlation .122 -.078 -.229 .215 .221 .277 .280
Sig. (2-tailed) .400 .590 .109 .134 .123 .052 .04
N 50 50 50 50 50 50 5
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Analysis Case Processing Summary
Unweighted Cases N Percent
Valid 50 100.0
Excluded Missing or out-of-range
group codes0 .0
At least one missing
discriminating variable0 .0
Both missing or out-of-range
group codes and at least one
missing discriminating
variable
0 .0
Total 0 .0
Total 50 100.0
Group Statistics
Age Mean Std. Deviation
Valid N (listwise)
Unweighted Weighted
18-25 Monthly income 4.20 1.528 25 25.000
Do you prefer readymade
shirts1.12 .332 25 25.000
how often do you buy
readymade shirts1.72 .792 25 25.000
For what purpose you prefer
readymade shirts2.16 .987 25 25.000
Which formal shirts you tried 2.04 .676 25 25.000
which casual shirts you tried 1.60 .866 25 25.000
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Do you plan in advance 2.00 .957 25 25.000
How often do you visit single
retailer brand stores in a
month
1.20 .577 25 25.000
what time do you prefer
single branded stores3.36 .569 25 25.000
rating of price for single 4.36 .907 25 25.000
rating of variety for single 2.80 1.414 25 25.000
rating of style for single 3.12 .440 25 25.000
rating of service for single 3.36 .757 25 25.000
rating of quality for single 3.60 .577 25 25.000
rating of convenience for
single2.40 .816 25 25.000
rating of location for single 2.08 1.038 25 25.000
rating of discount for single 1.40 .707 25 25.000
rating of salesmanship for
single2.56 .712 25 25.000
rating of display for single 2.56 .768 25 25.000
rating of trend for single 3.52 .963 25 25.000
25-35 Monthly income 1.83 1.337 12 12.000
Do you prefer readymade
shirts1.00 .000 12 12.000
how often do you buy
readymade shirts1.83 .577 12 12.000
For what purpose you prefer
readymade shirts1.50 .905 12 12.000
Which formal shirts you tried 2.92 .289 12 12.000
which casual shirts you tried 1.00 .000 12 12.000
Do you plan in advance 2.50 .905 12 12.000
How often do you visit single
retailer brand stores in a
month
1.00 .000 12 12.000
what time do you prefer
single branded stores2.83 .577 12 12.000
rating of price for single 4.50 .905 12 12.000
rating of variety for single 2.92 .996 12 12.000
rating of style for single 2.50 .674 12 12.000
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rating of service for single 3.17 1.193 12 12.000
rating of quality for single 3.42 .669 12 12.000
rating of convenience for
single2.42 .669 12 12.000
rating of location for single 2.00 .603 12 12.000
rating of discount for single 2.17 1.030 12 12.000
rating of salesmanship for
single2.33 .492 12 12.000
rating of display for single 2.92 .289 12 12.000
rating of trend for single 2.67 .778 12 12.000
35-45 Monthly income 1.60 1.342 5 5.000
Do you prefer readymade
shirts1.00 .000 5 5.000
how often do you buy
readymade shirts2.20 .447 5 5.000
For what purpose you prefer
readymade shirts2.60 .894 5 5.000
Which formal shirts you tried 3.20 .447 5 5.000
which casual shirts you tried 1.20 .447 5 5.000
Do you plan in advance 3.00 .000 5 5.000
How often do you visit single
retailer brand stores in a
month
1.40 .894 5 5.000
what time do you prefer
single branded stores3.60 .548 5 5.000
rating of price for single 4.60 .548 5 5.000
rating of variety for single 2.40 1.342 5 5.000
rating of style for single 3.40 .548 5 5.000
rating of service for single 4.20 .447 5 5.000
rating of quality for single 3.60 .548 5 5.000
rating of convenience for
single3.40 .894 5 5.000
rating of location for single 3.60 .894 5 5.000
rating of discount for single 2.00 1.225 5 5.000
rating of salesmanship for
single3.00 1.581 5 5.000
rating of display for single 2.40 .548 5 5.000
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rating of trend for single 2.60 .548 5 5.000
above 45 Monthly income 2.00 1.069 8 8.000
Do you prefer readymade
shirts1.00 .000 8 8.000
how often do you buy
readymade shirts1.62 .744 8 8.000
For what purpose you prefer
readymade shirts1.88 .991 8 8.000
Which formal shirts you tried 2.88 .354 8 8.000
which casual shirts you tried 1.00 .000 8 8.000
Do you plan in advance 2.25 1.035 8 8.000
How often do you visit single
retailer brand stores in a
month
1.12 .354 8 8.000
what time do you prefer
single branded stores2.50 .926 8 8.000
rating of price for single 4.12 .991 8 8.000
rating of variety for single 2.75 .707 8 8.000
rating of style for single 2.38 .744 8 8.000
rating of service for single 3.50 1.604 8 8.000
rating of quality for single 3.12 .354 8 8.000
rating of convenience for
single3.00 .926 8 8.000
rating of location for single 2.25 1.282 8 8.000
rating of discount for single 2.12 1.246 8 8.000
rating of salesmanship for
single2.25 1.165 8 8.000
rating of display for single 3.00 .926 8 8.000
rating of trend for single 2.75 1.035 8 8.000
Total Monthly income 3.02 1.813 50 50.000
Do you prefer readymade
shirts1.06 .240 50 50.000
how often do you buy
readymade shirts1.78 .708 50 50.000
For what purpose you prefer
readymade shirts2.00 .990 50 50.000
Which formal shirts you tried 2.50 .707 50 50.000
which casual shirts you tried 1.32 .683 50 50.000
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Do you plan in advance 2.26 .944 50 50.000
How often do you visit single
retailer brand stores in a
month
1.16 .510 50 50.000
what time do you prefer
single branded stores3.12 .718 50 50.000
rating of price for single 4.38 .878 50 50.000
rating of variety for single 2.78 1.200 50 50.000
rating of style for single 2.88 .659 50 50.000
rating of service for single 3.42 1.032 50 50.000
rating of quality for single 3.48 .580 50 50.000
rating of convenience for
single2.60 .857 50 50.000
rating of location for single 2.24 1.061 50 50.000
rating of discount for single 1.76 .981 50 50.000
rating of salesmanship for
single2.50 .863 50 50.000
rating of display for single 2.70 .707 50 50.000
rating of trend for single 3.10 .974 50 50.000
Tests of Equality of Group Means
Wilks' Lambda F df1 df2 Sig.
Monthly income .564 11.831 3 46 .000
Do you prefer readymade
shirts.936 1.045 3 46 .381
how often do you buy
readymade shirts.951 .786 3 46 .508
For what purpose you prefer
readymade shirts
.884 2.011 3 46 .126
Which formal shirts you tried .553 12.388 3 46 .000
which casual shirts you tried .822 3.328 3 46 .028
Do you plan in advance .883 2.039 3 46 .122
How often do you visit single
retailer brand stores in a
month
.949 .819 3 46 .490
what time do you prefer
single branded stores.737 5.477 3 46 .003
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rating of price for single .975 .393 3 46 .758
rating of variety for single .986 .212 3 46 .887
rating of style for single .691 6.841 3 46 .001
rating of service for single .924 1.257 3 46 .300
rating of quality for single .910 1.522 3 46 .221
rating of convenience for
single.837 2.995 3 46 .040
rating of location for single .808 3.642 3 46 .019
rating of discount for single .860 2.488 3 46 .072
rating of salesmanship for
single.940 .971 3 46 .415
rating of display for single .909 1.530 3 46 .219
rating of trend for single .809 3.626 3 46 .020
Box test
Log Determinants
Age Rank Log Determinant
18-25 16 .a
25-35 .b
.c
35-45 .d
.c
above 45 .e
.c
Pooled within-groups 20 -29.036
The ranks and natural logarithms of determinants
printed are those of the group covariance matrices.
a. Singular
b. Rank < 12
c. Too few cases to be non-s ingular
d. Rank < 5
e. Rank < 8
Summary of conical discriminant functions
Eigenvalues
Functio
n Eigenvalue % of Variance Cumulative %
Canonical
Correlation
1 7.733a
68.1 68.1 .941
2 3.325a 29.3 97.4 .877
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3 .295a
2.6 100.0 .477
a. First 3 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of
Function(s) Wilks' Lambda Chi-square df Sig.
1 through 3 .020 143.944 60 .000
2 through 3 .178 63.761 38 .006
3 .772 9.575 18 .945
Standardized Canonical Discriminant Function Coefficients
Function
1 2 3
Monthly income -1.506 .295 -.187
Do you prefer readymade
shirts1.276 -.216 -.528
how often do you buy
readymade shirts-.299 -.319 -.507
For what purpose you prefer
readymade shirts-.338 2.253 .132
Which formal shirts you tried .365 .493 .733
which casual shirts you tried -.637 1.305 .165
Do you plan in advance -.048 1.435 -.029
How often do you visit single
retailer brand stores in a
month
.321 .610 -.224
what time do you prefer
single branded stores-.782 .918 .533
rating of price for single 1.722 .200 -.846
rating of variety for single -.572 -.521 .660
rating of style for single -.932 -.415 .554
rating of service for single 1.585 -.792 -1.171
rating of quality for single -.082 .434 1.148
rating of convenience for
single.480 1.086 -.438
rating of location for single .940 .853 -.590
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rating of discount for single -.717 -.245 .590
rating of salesmanship for
single-1.259 -.442 .647
rating of display for single .772 .416 -.271
rating of trend for single -.060 -.578 -.311
Structure Matrix
Function
1 2 3
which casual shirts you tried -.164*
.048 -.093
rating of discount for single .142*
-.025 .116
Do you prefer readymade
shirts-.093
*.000 -.068
rating of style for single -.166 .260*
.155
rating of location for single .060 .251*
.025
rating of service for single .024 .150*
-.099
rating of salesmanship for
single-.030 .126
*.106
rating of display for single .079 -.122*
-.082
How often do you visit single
retailer brand stores in a
month
-.027 .116*
-.105
rating of variety for single -.007 -.062*
.043
Which formal shirts you tried .312 .089 .322*
what time do you prefer
single branded stores-.153 .210 .322
*
Monthly income -.309 -.034 -.315*
Do you plan in advance .099 .098 .291*
rating of quality for single -.088 .069 .284*
rating of convenience for
single.100 .169 -.273
*
rating of price for single .001 .033 .273*
how often do you buy
readymade shirts.025 .093 .246
*
rating of trend for single -.171 -.017 -.189*
For what purpose you prefer
readymade shirts-.059 .168 -.189
*
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Pooled within-groups correlations between discriminating variables
and standardized canonical discriminant functions
Variables ordered by absolute size of correlation within function.
*. Largest absolute correlation between each variable and any
discriminant function
Functions at Group Centroids
Age
Function
1 2 3
18-25 -2.640 -.012 -.074
25-35 2.217 -1.567 .674
35-45 2.421 4.897 .304
above 45 3.412 -.673 -.970
Unstandardized canonical discriminant functions
evaluated at group means
Classification Statistics
Classification Processing Summary
Processed 50
Excluded Missing or out-of-range
group codes 0
At least one missing
discriminating variable0
Used in Output 50
Prior Probabilities for Groups
Age Prior
Cases Used in Analysis
Unweighted Weighted
18-25 .250 25 25.000
25-35 .250 12 12.000
35-45 .250 5 5.000
above 45 .250 8 8.000
Total 1.000 50 50.000
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Prior Probabilities for Groups
Age Prior
Cases Used in Analysis
Unweighted Weighted
18-25 .250 25 25.000
25-35 .250 12 12.000
35-45 .250 5 5.000
above 45 .250 8 8.000
Total 1.000 50 50.000
Prior Probabilities for Groups
Age Prior
Cases Used in Analysis
Unweighted Weighted
18-25 .250 25 25.000
25-35 .250 12 12.000
35-45 .250 5 5.000
above 45 .250 8 8.000
Total 1.000 50 50.000
Graph
Classification Resultsa
Age
Predicted Group Membership
Total18-25 25-35 35-45 above 45
Original Count 18-25 25 0 0 0 25
25-35 2 8 0 2 12
35-45 0 0 5 0 5
above 45 0 2 0 6 8
% 18-25 100.0 .0 .0 .0 100.0
25-35 16.7 66.7 .0 16.7 100.0
35-45 .0 .0 100.0 .0 100.0
above 45 .0 25.0 .0 75.0 100.0
a. 88.0% of original grouped cases correctly classified.
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Discriminant
Analysis Case Processing Summary
Unweighted Cases N Percent
Valid 50 100.0
Excluded Missing or out-of-range
group codes 0 .0
At least one missing
discriminating variable0 .0
Both missing or out-of-range
group codes and at least one
missing discriminating
variable
0 .0
Total 0 .0
Total 50 100.0
Group Statistics
Age Mean Std. Deviation
Valid N (listwise)
Unweighted Weighted
18-25 Monthly income 4.20 1.528 25 25.000
Do you prefer readymade
shirts 1.12 .332 25 25.000
how often do you buy
readymade shirts1.72 .792 25 25.000
For what purpose you prefer
readymade shirts2.16 .987 25 25.000
Which formal shirts you tried 2.04 .676 25 25.000
which casual shirts you tried 1.60 .866 25 25.000
Do you plan in advance 2.00 .957 25 25.000
what time do you prefer multi
branded stores3.68 .557 25 25.000
How often do you visit multi
retailer brand stores in a
month
2.20 .816 25 25.000
rating of price for multi 2.24 .831 25 25.000
rating of variety for multi 3.40 .866 25 25.000
rating of style for multi 3.44 .870 25 25.000
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rating of service for multi 3.20 .764 25 25.000
rating of quality for multi 3.64 .860 25 25.000
rating of convenience for
multi3.28 .614 25 25.000
rating of location for multi 3.36 .638 25 25.000
rating of discount for multi 4.32 .627 25 25.000
rating of salesmanship for
multi3.88 1.054 25 25.000
rating of display for multi 4.16 .473 25 25.000
rating of trend for multi 3.92 .640 25 25.000
25-35 Monthly income 1.83 1.337 12 12.000
Do you prefer readymade
shirts1.00 .000 12 12.000
how often do you buy
readymade shirts1.83 .577 12 12.000
For what purpose you prefer
readymade shirts1.50 .905 12 12.000
Which formal shirts you tried 2.92 .289 12 12.000
which casual shirts you tried 1.00 .000 12 12.000
Do you plan in advance 2.50 .905 12 12.000
what time do you prefer multi
branded stores 2.92 .669 12 12.000
How often do you visit multi
retailer brand stores in a
month
1.83 .577 12 12.000
rating of price for multi 1.75 1.215 12 12.000
rating of variety for multi 3.75 .866 12 12.000
rating of style for multi 3.75 .452 12 12.000
rating of service for multi 3.25 1.138 12 12.000
rating of quality for multi 4.00 .000 12 12.000
rating of convenience for
multi2.33 1.073 12 12.000
rating of location for multi 3.17 .718 12 12.000
rating of discount for multi 4.42 .515 12 12.000
rating of salesmanship for
multi3.08 1.165 12 12.000
rating of display for multi 3.92 .515 12 12.000
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rating of trend for multi 3.75 .452 12 12.000
35-45 Monthly income 1.60 1.342 5 5.000
Do you prefer readymade
shirts1.00 .000 5 5.000
how often do you buy
readymade shirts2.20 .447 5 5.000
For what purpose you prefer
readymade shirts2.60 .894 5 5.000
Which formal shirts you tried 3.20 .447 5 5.000
which casual shirts you tried 1.20 .447 5 5.000
Do you plan in advance 3.00 .000 5 5.000
what time do you prefer multi
branded stores3.60 .548 5 5.000
How often do you visit multi
retailer brand stores in a
month
2.20 1.095 5 5.000
rating of price for multi 2.00 1.000 5 5.000
rating of variety for multi 4.20 .447 5 5.000
rating of style for multi 4.40 .548 5 5.000
rating of service for multi 3.40 .548 5 5.000
rating of quality for multi 3.80 .447 5 5.000
rating of convenience formulti
3.20 1.304 5 5.000
rating of location for multi 3.40 1.140 5 5.000
rating of discount for multi 4.40 .894 5 5.000
rating of salesmanship for
multi3.40 1.517 5 5.000
rating of display for multi 4.60 .548 5 5.000
rating of trend for multi 4.20 1.095 5 5.000
above 45 Monthly income 2.00 1.069 8 8.000
Do you prefer readymade
shirts1.00 .000 8 8.000
how often do you buy
readymade shirts1.62 .744 8 8.000
For what purpose you prefer
readymade shirts1.88 .991 8 8.000
Which formal shirts you tried 2.88 .354 8 8.000
which casual shirts you tried 1.00 .000 8 8.000
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Do you plan in advance 2.25 1.035 8 8.000
what time do you prefer multi
branded stores2.75 1.282 8 8.000
How often do you visit multi
retailer brand stores in a
month
1.50 .756 8 8.000
rating of price for multi 1.50 1.414 8 8.000
rating of variety for multi 4.12 1.126 8 8.000
rating of style for multi 4.00 .000 8 8.000
rating of service for multi 3.00 1.069 8 8.000
rating of quality for multi 4.00 .000 8 8.000
rating of convenience for
multi2.50 1.069 8 8.000
rating of location for multi 2.75 .886 8 8.000
rating of discount for multi 4.50 .535 8 8.000
rating of salesmanship for
multi3.38 .744 8 8.000
rating of display for multi 3.62 .518 8 8.000
rating of trend for multi 4.12 .991 8 8.000
Total Monthly income 3.02 1.813 50 50.000
Do you prefer readymade
shirts
1.06 .240 50 50.000
how often do you buy
readymade shirts1.78 .708 50 50.000
For what purpose you prefer
readymade shirts2.00 .990 50 50.000
Which formal shirts you tried 2.50 .707 50 50.000
which casual shirts you tried 1.32 .683 50 50.000
Do you plan in advance 2.26 .944 50 50.000
what time do you prefer multi
branded stores3.34 .823 50 50.000
How often do you visit multi
retailer brand stores in a
month
2.00 .808 50 50.000
rating of price for multi 1.98 1.059 50 50.000
rating of variety for multi 3.68 .913 50 50.000
rating of style for multi 3.70 .735 50 50.000
rating of service for multi 3.20 .881 50 50.000
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rating of quality for multi 3.80 .639 50 50.000
rating of convenience for
multi2.92 .966 50 50.000
rating of location for multi 3.22 .764 50 50.000
rating of discount for multi 4.38 .602 50 50.000
rating of salesmanship for
multi 3.56 1.110 50 50.000
rating of display for multi 4.06 .550 50 50.000
rating of trend for multi 3.94 .712 50 50.000
Group Statistics
Age Mean Std. Deviation
Valid N (listwise)
Unweighted Weighted
18-25 Monthly income 4.20 1.528 25 25.000
Do you prefer readymade
shirts1.12 .332 25 25.000
how often do you buy
readymade shirts1.72 .792 25 25.000
For what purpose you prefer
readymade shirts2.16 .987 25 25.000
Which formal shirts you tried 2.04 .676 25 25.000
which casual shirts you tried 1.60 .866 25 25.000
Do you plan in advance 2.00 .957 25 25.000
what time do you prefer multi
branded stores3.68 .557 25 25.000
How often do you visit multi
retailer brand stores in a
month
2.20 .816 25 25.000
rating of price for multi 2.24 .831 25 25.000
rating of variety for multi 3.40 .866 25 25.000
rating of style for multi 3.44 .870 25 25.000
rating of service for multi 3.20 .764 25 25.000
rating of quality for multi 3.64 .860 25 25.000
rating of convenience for
multi3.28 .614 25 25.000
rating of location for multi 3.36 .638 25 25.000
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rating of discount for multi 4.32 .627 25 25.000
rating of salesmanship for
multi3.88 1.054 25 25.000
rating of display for multi 4.16 .473 25 25.000
rating of trend for multi 3.92 .640 25 25.000
25-35 Monthly income 1.83 1.337 12 12.000
Do you prefer readymade
shirts1.00 .000 12 12.000
how often do you buy
readymade shirts1.83 .577 12 12.000
For what purpose you prefer
readymade shirts1.50 .905 12 12.000
Which formal shirts you tried 2.92 .289 12 12.000
which casual shirts you tried 1.00 .000 12 12.000
Do you plan in advance 2.50 .905 12 12.000
what time do you prefer multi
branded stores2.92 .669 12 12.000
How often do you visit multi
retailer brand stores in a
month
1.83 .577 12 12.000
rating of price for multi 1.75 1.215 12 12.000
rating of variety for multi 3.75 .866 12 12.000
rating of style for multi 3.75 .452 12 12.000
rating of service for multi 3.25 1.138 12 12.000
rating of quality for multi 4.00 .000 12 12.000
rating of convenience for
multi2.33 1.073 12 12.000
rating of location for multi 3.17 .718 12 12.000
rating of discount for multi 4.42 .515 12 12.000
rating of salesmanship for
multi3.08 1.165 12 12.000
rating of display for multi 3.92 .515 12 12.000
rating of trend for multi 3.75 .452 12 12.000
35-45 Monthly income 1.60 1.342 5 5.000
Do you prefer readymade
shirts1.00 .000 5 5.000
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how often do you buy
readymade shirts2.20 .447 5 5.000
For what purpose you prefer
readymade shirts2.60 .894 5 5.000
Which formal shirts you tried 3.20 .447 5 5.000
which casual shirts you tried 1.20 .447 5 5.000
Do you plan in advance 3.00 .000 5 5.000
what time do you prefer multi
branded stores3.60 .548 5 5.000
How often do you visit multi
retailer brand stores in a
month
2.20 1.095 5 5.000
rating of price for multi 2.00 1.000 5 5.000
rating of variety for multi 4.20 .447 5 5.000
rating of style for multi 4.40 .548 5 5.000
rating of service for multi 3.40 .548 5 5.000
rating of quality for multi 3.80 .447 5 5.000
rating of convenience for
multi3.20 1.304 5 5.000
rating of location for multi 3.40 1.140 5 5.000
rating of discount for multi 4.40 .894 5 5.000
rating of salesmanship formulti
3.40 1.517 5 5.000
rating of display for multi 4.60 .548 5 5.000
rating of trend for multi 4.20 1.095 5 5.000
above 45 Monthly income 2.00 1.069 8 8.000
Do you prefer readymade
shirts1.00 .000 8 8.000
how often do you buy
readymade shirts
1.62 .744 8 8.000
For what purpose you prefer
readymade shirts1.88 .991 8 8.000
Which formal shirts you tried 2.88 .354 8 8.000
which casual shirts you tried 1.00 .000 8 8.000
Do you plan in advance 2.25 1.035 8 8.000
what time do you prefer multi
branded stores2.75 1.282 8 8.000
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How often do you visit multi
retailer brand stores in a
month
1.50 .756 8 8.000
rating of price for multi 1.50 1.414 8 8.000
rating of variety for multi 4.12 1.126 8 8.000
rating of style for multi 4.00 .000 8 8.000
rating of service for multi 3.00 1.069 8 8.000
rating of quality for multi 4.00 .000 8 8.000
rating of convenience for
multi2.50 1.069 8 8.000
rating of location for multi 2.75 .886 8 8.000
rating of discount for multi 4.50 .535 8 8.000
rating of salesmanship for
multi3.38 .744 8 8.000
rating of display for multi 3.62 .518 8 8.000
rating of trend for multi 4.12 .991 8 8.000
Total Monthly income 3.02 1.813 50 50.000
Do you prefer readymade
shirts1.06 .240 50 50.000
how often do you buy
readymade shirts1.78 .708 50 50.000
For what purpose you preferreadymade shirts
2.00 .990 50 50.000
Which formal shirts you tried 2.50 .707 50 50.000
which casual shirts you tried 1.32 .683 50 50.000
Do you plan in advance 2.26 .944 50 50.000
what time do you prefer multi
branded stores3.34 .823 50 50.000
How often do you visit multi
retailer brand stores in amonth
2.00 .808 50 50.000
rating of price for multi 1.98 1.059 50 50.000
rating of variety for multi 3.68 .913 50 50.000
rating of style for multi 3.70 .735 50 50.000
rating of service for multi 3.20 .881 50 50.000
rating of quality for multi 3.80 .639 50 50.000
rating of convenience for
multi
2.92 .966 50 50.000
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rating of location for multi 3.22 .764 50 50.000
rating of discount for multi 4.38 .602 50 50.000
rating of salesmanship for
multi3.56 1.110 50 50.000
rating of display for multi 4.06 .550 50 50.000
rating of trend for multi 3.94 .712 50 50.000
Tests of Equality of Group Means
Wilks' Lambda F df1 df2 Sig.
Monthly income .564 11.831 3 46 .000
Do you prefer readymade
shirts.936 1.045 3 46 .381
how often do you buy
readymade shirts.951 .786 3 46 .508
For what purpose you prefer
readymade shirts.884 2.011 3 46 .126
Which formal shirts you tried .553 12.388 3 46 .000
which casual shirts you tried .822 3.328 3 46 .028
Do you plan in advance .883 2.039 3 46 .122
what time do you prefer multi
branded stores.754 4.996 3 46 .004
How often do you visit multi
retailer brand stores in a
month
.890 1.903 3 46 .142
rating of price for multi .924 1.258 3 46 .300
rating of variety for multi .879 2.115 3 46 .111
rating of style for multi .815 3.470 3 46 .024
rating of service for multi .986 .225 3 46 .878
rating of quality for multi .928 1.190 3 46 .324
rating of convenience for
multi.799 3.853 3 46 .015
rating of location for multi .914 1.440 3 46 .243
rating of discount for multi .987 .195 3 46 .899
rating of salesmanship for
multi.906 1.597 3 46 .203
rating of display for multi .766 4.685 3 46 .006
rating of trend for multi .957 .681 3 46 .568
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Boxes test of equity of Covariance variance
Log Determinants
Age Rank Log Determinant
18-25 18 .a
25-35 .b
.c
35-45 .d
.c
above 45 .e
.c
Pooled within-groups 20 -24.612
The ranks and natural logarithms of determinants
printed are those of the group covariance matrices.
a. Singular
b. Rank < 12
c. Too few cases to be non-s ingular
d. Rank < 5
e. Rank < 8
Summary of conical discriminants function
Eigenvalues
Functio
n Eigenvalue % of Variance Cumulative %
Canonical
Correlation
1 9.307a
77.3 77.3 .950
2 2.379a
19.8 97.1 .839
3 .353a
2.9 100.0 .511
a. First 3 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of
Function(s) Wilks' Lambda Chi-square df Sig.
1 through 3 .021 142.551 60 .000
2 through 3 .219 56.237 38 .029
3 .739 11.192 18 .886
Standardized Canonical Discriminant Function Coefficients
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Function
1 2 3
Monthly income 1.599 .367 .183
Do you prefer readymade
shirts.005 .081 .417
how often do you buy
readymade shirts .308 .571 .495
For what purpose you prefer
readymade shirts1.791 1.837 .780
Which formal shirts you tried -.314 1.362 .150
which casual shirts you tried 1.236 .514 .059
Do you plan in advance .921 .734 -.213
what time do you prefer multi
branded stores.169 .457 -.523
How often do you visit multi
retailer brand stores in a
month
1.050 -.330 .020
rating of price for multi .388 .363 .023
rating of variety for multi .090 -.604 .292
rating of style for multi -.358 .985 .110
rating of service for multi .301 -.646 -.299
rating of quality for multi .050 .091 -.076
rating of convenience for
multi.328 .175 .478
rating of location for multi -.898 -.028 -.526
rating of discount for multi -.117 .182 -.233
rating of salesmanship for
multi-.426 -.467 .425
rating of display for multi .708 .339 -.758
rating of trend for multi -.383 -.011 .668
Structure Matrix
Function
1 2 3
Monthly income .257*
-.252 .152
what time do you prefer multi
branded stores.184
*.059 -.095
rating of convenience for
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rating of convenience for
multi.160
*.057 .126
which casual shirts you tried .150*
-.057 .038
rating of quality for multi -.091*
.009 -.020
Do you prefer readymade
shirts.079
*-.064 .025
Which formal shirts you tried -.247 .314*
-.136
rating of style for multi -.092 .243*
.145
rating of display for multi .125 .226 -.327*
rating of location for multi .080 .040 -.291*
rating of trend for multi .004 .087 .273*
How often do you visit multi
retailer brand stores in a
month
.105 .042 -.216*
For what purpose you preferreadymade shirts
.087 .136 .211*
rating of variety for multi -.089 .146 .192*
Do you plan in advance -.064 .186 -.188*
how often do you buy
readymade shirts-.002 .130 -.178
*
rating of salesmanship for
multi.098 -.040 .171
*
rating of service for multi .011 .046 -.155*
rating of price for multi .091 -.007 -.110*
rating of discount for multi -.034 .012 .065*
Pooled within-groups correlations between discriminating variables
and standardized canonical discriminant functions
Variables ordered by absolute size of correlation within function.
*. Largest absolute correlation between each variable and any
discriminant function
Functions at Group Centroids
Age
Function
1 2 3
18-25 2.702 -.562 .033
25-35 -3.345 -.510 -.752
35-45 .459 4.425 -.091
above 45 -3.713 -.246 1.083
Functions at Group Centroids
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Functions at Group Centroids
Age
Function
1 2 3
18-25 2.702 -.562 .033
25-35 -3.345 -.510 -.752
35-45 .459 4.425 -.091
above 45 -3.713 -.246 1.083
Unstandardized canonical discriminant functions
evaluated at group means
Classification statistics
Classification Processing Summary
Processed 50
Excluded Missing or out-of-range
group codes0
At least one missing
discriminating variable0
Used in Output 50
Prior Probabilities for Groups
Age Prior
Cases Used in Analysis
Unweighted Weighted
18-25 .250 25 25.000
25-35 .250 12 12.000
35-45 .250 5 5.000
above 45 .250 8 8.000
Total 1.000 50 50.000
Classification Resultsa
Age
Predicted Group Membership
Total18-25 25-35 35-45 above 45
Original Count 18-25 25 0 0 0 25
25-35 1 9 0 2 12
35-45 0 0 5 0 5
above 45 0 1 0 7 8
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above 45 0 1 0 7 8
% 18-25 100.0 .0 .0 .0 100.0
25-35 8.3 75.0 .0 16.7 100.0
35-45 .0 .0 100.0 .0 100.0
above 45 .0 12.5 .0 87.5 100.0
a. 92.0% of original grouped cases correctly c lassified.
Age
Frequency Percent Valid Percent
Cumulative
Percent
Valid 18-25 31 62.0 62.0 62.0
25-35 18 36.0 36.0 98.0
35-45 1 2.0 2.0 100.0
Total 50 100.0 100.0
Are you a student,employed,self employed
Frequency Percent Valid Percent
Cumulative
Percent
Valid student 16 32.0 32.0 32.0
employed 28 56.0 56.0 88.0
self employed 4 8.0 8.0 96.0
5 2 4.0 4.0 100.0
Total 50 100.0 100.0
Monthly income
Frequency Percent Valid Percent
Cumulative
Percent
Valid below 20k 20 40.0 40.0 40.0
30k-40k 9 18.0 18.0 58.0
above 50k 1 2.0 2.0 60.0
not earning 20 40.0 40.0 100.0
Total 50 100.0 100.0
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Do you prefer readymade shirts
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 47 94.0 94.0 94.0
2 3 6.0 6.0 100.0
Total 50 100.0 100.0
how often do you buy readymade shirts
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 19 38.0 38.0 38.0
no 23 46.0 46.0 84.0
3 8 16.0 16.0 100.0
Total 50 100.0 100.0
For what purpose you prefer readymade shirts
Frequency Percent Valid Percent
Cumulative
Percent
Valid official 24 48.0 48.0 48.0
casual 2 4.0 4.0 52.0
both 24 48.0 48.0 100.0
Total 50 100.0 100.0
Which formal shirts you tried
Frequency Percent Valid Percent
Cumulative
Percent
Valid Allen Solly 5 10.0 10.0 10.0
Peter England 16 32.0 32.0 42.0
John Player 28 56.0 56.0 98.0
Raymond 1 2.0 2.0 100.0
Total 50 100.0 100.0
which casual shirts you tried
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Frequency Percent Valid Percent
Cumulative
Percent
Valid lee 40 80.0 80.0 80.0
levis 4 8.0 8.0 88.0
pepe 6 12.0 12.0 100.0
Total 50 100.0 100.0
Do you plan in advance
Frequency Percent Valid Percent
Cumulative
Percent
Valid sometimes 17 34.0 34.0 34.0
never 3 6.0 6.0 40.0
always 30 60.0 60.0 100.0
Total 50 100.0 100.0
How often do you visit single retailer brand stores in a month
Frequency Percent Valid Percent
Cumulative
Percent
Valid 2-4 times 45 90.0 90.0 90.0
4-6 times 2 4.0 4.0 94.0
more than 6 3 6.0 6.0 100.0
Total 50 100.0 100.0
How often do you visit multi retailer brand stores in a month
Frequency Percent Valid PercentCumulative
Percent
Valid 2-4 times 14 28.0 28.0 28.0
4-6 times 24 48.0 48.0 76.0
more than 6 10 20.0 20.0 96.0
4 2 4.0 4.0 100.0
Total 50 100.0 100.0
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what time do you prefer single branded stores
Frequency Percent Valid Percent
Cumulative
Percent
Valid 10-1 1 2.0 2.0 2.0
1-3 7 14.0 14.0 16.0
3-6 27 54.0 54.0 70.0
6-10 15 30.0 30.0 100.0
Total 50 100.0 100.0
what time do you prefer multi branded stores
Frequency Percent Valid Percent
Cumulative
Percent
Valid 10-1 1 2.0 2.0 2.0
1-3 7 14.0 14.0 16.0
3-6 17 34.0 34.0 50.0
6-10 24 48.0 48.0 98.0
5 1 2.0 2.0 100.0
Total 50 100.0 100.0
rating of price for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid moderate 13 26.0 26.0 26.0
very high 5 10.0 10.0 36.0
excellent 32 64.0 64.0 100.0
Total 50 100.0 100.0
rating of style for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 14 28.0 28.0 28.0
moderate 28 56.0 56.0 84.0
very high 8 16.0 16.0 100.0
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Total 50 100.0 100.0
rating of variety for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 14 28.0 28.0 28.0
moderate 19 38.0 38.0 66.0
very high 17 34.0 34.0 100.0
Total 50 100.0 100.0
rating of service for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 1 2.0 2.0 2.0
low 9 18.0 18.0 20.0
moderate 16 32.0 32.0 52.0
very high 16 32.0 32.0 84.0
excellent 8 16.0 16.0 100.0
Total 50 100.0 100.0
rating of quality for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 1 2.0 2.0 2.0
moderate 25 50.0 50.0 52.0
very high 23 46.0 46.0 98.0
excellent 1 2.0 2.0 100.0
Total 50 100.0 100.0
rating of convenience for single
Cumulative
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Frequency Percent Valid Percent Percent
Valid very low 2 4.0 4.0 4.0
low 24 48.0 48.0 52.0
moderate 18 36.0 36.0 88.0
very high 4 8.0 8.0 96.0
excellent 2 4.0 4.0 100.0
Total 50 100.0 100.0
rating of location for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 12 24.0 24.0 24.0
low 23 46.0 46.0 70.0
moderate 8 16.0 16.0 86.0
very high 5 10.0 10.0 96.0
excellent 2 4.0 4.0 100.0
Total 50 100.0 100.0
rating of discount for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 29 58.0 58.0 58.0
low 6 12.0 12.0 70.0
moderate 13 26.0 26.0 96.0
very high 2 4.0 4.0 100.0
Total 50 100.0 100.0
rating of salesmanship for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 4 8.0 8.0 8.0
low 23 46.0 46.0 54.0
moderate 19 38.0 38.0 92.0
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very high 2 4.0 4.0 96.0
excellent 2 4.0 4.0 100.0
Total 50 100.0 100.0
rating of display for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 4 8.0 8.0 8.0
low 9 18.0 18.0 26.0
moderate 36 72.0 72.0 98.0
excellent 1 2.0 2.0 100.0
Total 50 100.0 100.0
rating of trend for single
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 1 2.0 2.0 2.0
low 14 28.0 28.0 30.0
moderate 18 36.0 36.0 66.0
very high 13 26.0 26.0 92.0
excellent 4 8.0 8.0 100.0
Total 50 100.0 100.0
rating of price for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 19 38.0 38.0 38.0
low 20 40.0 40.0 78.0
moderate 6 12.0 12.0 90.0
very high 3 6.0 6.0 96.0
excellent 2 4.0 4.0 100.0
Total 50 100.0 100.0
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rating of variety for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 6 12.0 12.0 12.0
moderate 13 26.0 26.0 38.0
very high 22 44.0 44.0 82.0
excellent 9 18.0 18.0 100.0
Total 50 100.0 100.0
rating of style for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 2 4.0 4.0 4.0
moderate 17 34.0 34.0 38.0
very high 25 50.0 50.0 88.0
excellent 6 12.0 12.0 100.0
Total 50 100.0 100.0
rating of service for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 4 8.0 8.0 8.0
low 3 6.0 6.0 14.0
moderate 22 44.0 44.0 58.0
very high 21 42.0 42.0 100.0
Total 50 100.0 100.0
rating of quality for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 5 10.0 10.0 10.0
moderate 1 2.0 2.0 12.0
hi h 43 86 0 86 0 98 0
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very high 43 86.0 86.0 98.0
excellent 1 2.0 2.0 100.0
Total 50 100.0 100.0
rating of convenience for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid very low 7 14.0 14.0 14.0
low 4 8.0 8.0 22.0
moderate 25 50.0 50.0 72.0
very high 14 28.0 28.0 100.0
Total 50 100.0 100.0
rating of location for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid low 9 18.0 18.0 18.0
moderate 22 44.0 44.0 62.0
very high 18 36.0 36.0 98.0
excellent 1 2.0 2.0 100.0
Total 50 100.0 100.0
rating of discount for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid moderate 3 6.0 6.0 6.0
very high 25 50.0 50.0 56.0
excellent 22 44.0 44.0 100.0
Total 50 100.0 100.0
rating of salesmanship for multi
Frequency Percent Valid Percent
Cumulative
Percent
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q y
Valid low 10 20.0 20.0 20.0
moderate 16 32.0 32.0 52.0
very high 10 20.0 20.0 72.0
excellent 14 28.0 28.0 100.0
Total 50 100.0 100.0
rating of display for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid moderate 6 12.0 12.0 12.0
very high 35 70.0 70.0 82.0
excellent 9 18.0 18.0 100.0
Total 50 100.0 100.0
rating of trend for multi
Frequency Percent Valid Percent
Cumulative
Percent
Valid moderate 14 28.0 28.0 28.0
very high 25 50.0 50.0 78.0
excellent 11 22.0 22.0 100.0
Total 50 100.0 100.0