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  • 8/2/2019 Excel Output

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    Correlations

    Age Monthly income

    how often do you

    buy readymade

    shirts

    For what purpose

    you prefer

    readymade shirts

    How often do you

    visit single retailer

    brand stores in a

    month

    what time do you

    prefer single

    branded stores

    Age Pearson Correlation 1 -.531** .029 -.055 -.013 -.342*

    Sig. (2-tailed) .000 .843 .704 .929 .015

    N 50 50 50 50 50 50

    Monthly income Pearson Correlation -.531**

    1 -.140 .034 -.092 .108

    Sig. (2-tailed) .000 .334 .814 .525 .456

    N 50 50 50 50 50 50

    how often do you buy

    readymade shirts

    Pearson Correlation .029 -.140 1 -.670**

    .213 .494**

    Sig. (2-tailed) .843 .334 .000 .138 .000

    N 50 50 50 50 50 50

    For what purpose you prefer

    readymade shirts

    Pearson Correlation -.055 .034 -.670**

    1 .000 -.230

    Sig. (2-tailed) .704 .814 .000 1.000 .109

    N 50 50 50 50 50 50

    How often do you visit single

    retailer brand stores in a month

    Pearson Correlation -.013 -.092 .213 .000 1 .114

    Sig. (2-tailed) .929 .525 .138 1.000 .431

    N 50 50 50 50 50 50

    what time do you prefer single

    branded stores

    Pearson Correlation -.342*

    .108 .494**

    -.230 .114 1

    Sig. (2-tailed) .015 .456 .000 .109 .431

    N 50 50 50 50 50 50

    **. Correlation is significant at the 0.01 level (2-tailed).

    *. Correlation is significant at the 0.05 level (2-tailed).

    Correlations

    Age Monthly income

    how often do you

    buy readymade

    shirts

    For what purpose

    you prefer

    readymade shirts

    How often do you

    visit multi retailer

    brand stores in a

    month

    what time do you

    prefer multi

    branded stores

    Age Pearson Correlation 1 -.531**

    .029 -.055 -.270 -.368**

    Sig. (2-tailed) .000 .843 .704 .058 .009

    N 50 50 50 50 50 50

    Monthly income Pearson Correlation -.531**

    1 -.140 .034 -.014 .255

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    Correlations

    Age Monthly income

    how often do you

    buy readymade

    shirts

    rating of price for

    single

    rating of variety for

    single

    rating of style for

    single

    rating of service fo

    single

    Age Pearson Correlation 1 -.531** .029 -.051 -.044 -.317* .11

    Sig. (2-tailed) .000 .843 .723 .763 .025 .41

    N 50 50 50 50 50 50 5

    Monthly income Pearson Correlation -.531**

    1 -.140 -.043 -.261 .053 .09

    Sig. (2-tailed) .000 .334 .765 .068 .713 .51

    N 50 50 50 50 50 50 5

    how often do you buy readymade

    shirts

    Pearson Correlation .029 -.140 1 .334*

    -.130 -.014 -.374

    Sig. (2-tailed) .843 .334 .018 .368 .923 .00

    N 50 50 50 50 50 50 5

    rating of price for single Pearson Correlation -.051 -.043 .334*

    1 -.423**

    .186 -.608

    Sig. (2-tailed) .723 .765 .018 .002 .195 .00

    N 50 50 50 50 50 50 5

    rating of variety for single Pearson Correlation -.044 -.261 -.130 -.423**

    1 .069 .12

    Sig. (2-tailed) .763 .068 .368 .002 .633 .38

    N 50 50 50 50 50 50 5

    Sig. (2-tailed) .000 .334 .814 .923 .074

    N 50 50 50 50 50 50

    how often do you buy

    readymade shirts

    Pearson Correlation .029 -.140 1 -.670**

    .464**

    .201

    Sig. (2-tailed) .843 .334 .000 .001 .162

    N 50 50 50 50 50 50

    For what purpose you prefer

    readymade shirts

    Pearson Correlation -.055 .034 -.670** 1 -.128 -.025

    Sig. (2-tailed) .704 .814 .000 .377 .863

    N 50 50 50 50 50 50

    How often do you visit multi

    retailer brand stores in a month

    Pearson Correlation -.270 -.014 .464**

    -.128 1 .429**

    Sig. (2-tailed) .058 .923 .001 .377 .002

    N 50 50 50 50 50 50

    what time do you prefer multi

    branded stores

    Pearson Correlation -.368**

    .255 .201 -.025 .429**

    1

    Sig. (2-tailed) .009 .074 .162 .863 .002

    N 50 50 50 50 50 50

    **. Correlation is significant at the 0.01 level (2-tailed).

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    rating of style for single Pearson Correlation -.317*

    .053 -.014 .186 .069 1 .22

    Sig. (2-tailed) .025 .713 .923 .195 .633 .11

    N 50 50 50 50 50 50 5

    rating of service for single Pearson Correlation .118 .094 -.374**

    -.608**

    .126 .226

    Sig. (2-tailed) .415 .518 .008 .000 .385 .115

    N 50 50 50 50 50 50 5

    rating of quality for single Pearson Correlation -.253 .476**

    .262 .276 -.314*

    .154 .06

    Sig. (2-tailed) .076 .000 .066 .053 .026 .286 .65

    N 50 50 50 50 50 50 5

    rating of convenience for single Pearson Correlation .327*

    -.126 -.182 -.499**

    .210 .166 .632

    Sig. (2-tailed) .021 .383 .207 .000 .143 .249 .00

    N 50 50 50 50 50 50 5

    rating of location for single Pearson Correlation .188 -.056 .099 -.122 -.006 .363**

    .354

    Sig. (2-tailed) .191 .701 .494 .399 .968 .010 .01

    N 50 50 50 50 50 50 5

    rating of discount for single Pearson Correlation .298*

    -.422**

    -.078 -.153 .110 -.235 .18

    Sig. (2-tailed) .036 .002 .592 .290 .446 .100 .20

    N 50 50 50 50 50 50 5

    rating of salesmanship for single Pearson Correlation -.063 .111 -.083 .040 -.286*

    .359*

    .286

    Sig. (2-tailed) .663 .443 .564 .781 .044 .011 .04

    N 50 50 50 50 50 50 5

    rating of trend for single Pearson Correlation -.347*

    .242 .062 .193 -.225 .337*

    -.24

    Sig. (2-tailed) .013 .091 .668 .179 .116 .017 .08

    N 50 50 50 50 50 50 5

    rating of display for single Pearson Correlation .175 -.170 -.094 .023 -.103 -.298*

    -.21

    Sig. (2-tailed) .224 .237 .517 .874 .475 .036 .13

    N 50 50 50 50 50 50 5

    **. Correlation is significant at the 0.01 level (2-tailed).

    *. Correlation is significant at the 0.05 level (2-tailed).

    Correlations

    Age Monthly income

    how often do you

    buy readymade

    shirts

    rating of price for

    multi

    rating of variety for

    multi

    rating of style for

    multi

    rating of service fo

    multi

    Age Pearson Correlation 1 -.531

    **

    .029 -.242 .333

    *

    .366

    **

    -.04

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    Sig. (2-tailed) .000 .843 .091 .018 .009 .75

    N 50 50 50 50 50 50 5

    Monthly income Pearson Correlation -.531**

    1 -.140 .117 -.243 -.455**

    -.13

    Sig. (2-tailed) .000 .334 .418 .090 .001 .36

    N 50 50 50 50 50 50 5

    how often do you buy readymade

    shirts

    Pearson Correlation .029 -.140 1 -.006 -.237 -.129 -.09

    Sig. (2-tailed) .843 .334 .967 .097 .371 .52

    N 50 50 50 50 50 50 5

    rating of price for multi Pearson Correlation -.242 .117 -.006 1 -.112 -.086 .15

    Sig. (2-tailed) .091 .418 .967 .438 .551 .27

    N 50 50 50 50 50 50 5

    rating of variety for multi Pearson Correlation .333*

    -.243 -.237 -.112 1 .340*

    -.24

    Sig. (2-tailed) .018 .090 .097 .438 .016 .08

    N 50 50 50 50 50 50 5

    rating of style for multi Pearson Correlation .366**

    -.455**

    -.129 -.086 .340*

    1 .00

    Sig. (2-tailed) .009 .001 .371 .551 .016 1.00

    N 50 50 50 50 50 50 5

    rating of service for multi Pearson Correlation -.045 -.130 -.092 .158 -.249 .000

    Sig. (2-tailed) .754 .367 .527 .275 .082 1.000

    N 50 50 50 50 50 50 5

    rating of quality for multi Pearson Correlation .205 -.137 .216 .024 .168 .261 -.25

    Sig. (2-tailed) .153 .341 .131 .868 .244 .068 .07

    N 50 50 50 50 50 50 5

    rating of convenience for multi Pearson Correlation -.270 -.034 .212 .158 -.006 .023 -.05

    Sig. (2-tailed) .058 .814 .138 .273 .964 .874 .71

    N 50 50 50 50 50 50 5

    rating of location for multi Pearson Correlation -.241 .262 -.060 .359*

    .015 .084 .297

    Sig. (2-tailed) .092 .066 .681 .011 .916 .564 .03

    N 50 50 50 50 50 50 5

    rating of discount for multi Pearson Correlation .106 -.063 -.039 -.116 .114 .170 -.415

    Sig. (2-tailed) .463 .663 .787 .423 .430 .237 .00

    N 50 50 50 50 50 50 5

    rating of salesmanship for multi Pearson Correlation -.193 .319*

    .238 .097 -.283*

    -.140 -.11

    Sig. (2-tailed) .180 .024 .096 .505 .047 .332 .41

    N 50 50 50 50 50 50 5

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    rating of display for multi Pearson Correlation -.224 -.104 .035 .177 .039 .096 .27

    Sig. (2-tailed) .119 .474 .812 .218 .788 .508 .05

    N 50 50 50 50 50 50 5

    rating of trend for multi Pearson Correlation .122 -.078 -.229 .215 .221 .277 .280

    Sig. (2-tailed) .400 .590 .109 .134 .123 .052 .04

    N 50 50 50 50 50 50 5

    **. Correlation is significant at the 0.01 level (2-tailed).

    *. Correlation is significant at the 0.05 level (2-tailed).

    Analysis Case Processing Summary

    Unweighted Cases N Percent

    Valid 50 100.0

    Excluded Missing or out-of-range

    group codes0 .0

    At least one missing

    discriminating variable0 .0

    Both missing or out-of-range

    group codes and at least one

    missing discriminating

    variable

    0 .0

    Total 0 .0

    Total 50 100.0

    Group Statistics

    Age Mean Std. Deviation

    Valid N (listwise)

    Unweighted Weighted

    18-25 Monthly income 4.20 1.528 25 25.000

    Do you prefer readymade

    shirts1.12 .332 25 25.000

    how often do you buy

    readymade shirts1.72 .792 25 25.000

    For what purpose you prefer

    readymade shirts2.16 .987 25 25.000

    Which formal shirts you tried 2.04 .676 25 25.000

    which casual shirts you tried 1.60 .866 25 25.000

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    Do you plan in advance 2.00 .957 25 25.000

    How often do you visit single

    retailer brand stores in a

    month

    1.20 .577 25 25.000

    what time do you prefer

    single branded stores3.36 .569 25 25.000

    rating of price for single 4.36 .907 25 25.000

    rating of variety for single 2.80 1.414 25 25.000

    rating of style for single 3.12 .440 25 25.000

    rating of service for single 3.36 .757 25 25.000

    rating of quality for single 3.60 .577 25 25.000

    rating of convenience for

    single2.40 .816 25 25.000

    rating of location for single 2.08 1.038 25 25.000

    rating of discount for single 1.40 .707 25 25.000

    rating of salesmanship for

    single2.56 .712 25 25.000

    rating of display for single 2.56 .768 25 25.000

    rating of trend for single 3.52 .963 25 25.000

    25-35 Monthly income 1.83 1.337 12 12.000

    Do you prefer readymade

    shirts1.00 .000 12 12.000

    how often do you buy

    readymade shirts1.83 .577 12 12.000

    For what purpose you prefer

    readymade shirts1.50 .905 12 12.000

    Which formal shirts you tried 2.92 .289 12 12.000

    which casual shirts you tried 1.00 .000 12 12.000

    Do you plan in advance 2.50 .905 12 12.000

    How often do you visit single

    retailer brand stores in a

    month

    1.00 .000 12 12.000

    what time do you prefer

    single branded stores2.83 .577 12 12.000

    rating of price for single 4.50 .905 12 12.000

    rating of variety for single 2.92 .996 12 12.000

    rating of style for single 2.50 .674 12 12.000

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    rating of service for single 3.17 1.193 12 12.000

    rating of quality for single 3.42 .669 12 12.000

    rating of convenience for

    single2.42 .669 12 12.000

    rating of location for single 2.00 .603 12 12.000

    rating of discount for single 2.17 1.030 12 12.000

    rating of salesmanship for

    single2.33 .492 12 12.000

    rating of display for single 2.92 .289 12 12.000

    rating of trend for single 2.67 .778 12 12.000

    35-45 Monthly income 1.60 1.342 5 5.000

    Do you prefer readymade

    shirts1.00 .000 5 5.000

    how often do you buy

    readymade shirts2.20 .447 5 5.000

    For what purpose you prefer

    readymade shirts2.60 .894 5 5.000

    Which formal shirts you tried 3.20 .447 5 5.000

    which casual shirts you tried 1.20 .447 5 5.000

    Do you plan in advance 3.00 .000 5 5.000

    How often do you visit single

    retailer brand stores in a

    month

    1.40 .894 5 5.000

    what time do you prefer

    single branded stores3.60 .548 5 5.000

    rating of price for single 4.60 .548 5 5.000

    rating of variety for single 2.40 1.342 5 5.000

    rating of style for single 3.40 .548 5 5.000

    rating of service for single 4.20 .447 5 5.000

    rating of quality for single 3.60 .548 5 5.000

    rating of convenience for

    single3.40 .894 5 5.000

    rating of location for single 3.60 .894 5 5.000

    rating of discount for single 2.00 1.225 5 5.000

    rating of salesmanship for

    single3.00 1.581 5 5.000

    rating of display for single 2.40 .548 5 5.000

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    rating of trend for single 2.60 .548 5 5.000

    above 45 Monthly income 2.00 1.069 8 8.000

    Do you prefer readymade

    shirts1.00 .000 8 8.000

    how often do you buy

    readymade shirts1.62 .744 8 8.000

    For what purpose you prefer

    readymade shirts1.88 .991 8 8.000

    Which formal shirts you tried 2.88 .354 8 8.000

    which casual shirts you tried 1.00 .000 8 8.000

    Do you plan in advance 2.25 1.035 8 8.000

    How often do you visit single

    retailer brand stores in a

    month

    1.12 .354 8 8.000

    what time do you prefer

    single branded stores2.50 .926 8 8.000

    rating of price for single 4.12 .991 8 8.000

    rating of variety for single 2.75 .707 8 8.000

    rating of style for single 2.38 .744 8 8.000

    rating of service for single 3.50 1.604 8 8.000

    rating of quality for single 3.12 .354 8 8.000

    rating of convenience for

    single3.00 .926 8 8.000

    rating of location for single 2.25 1.282 8 8.000

    rating of discount for single 2.12 1.246 8 8.000

    rating of salesmanship for

    single2.25 1.165 8 8.000

    rating of display for single 3.00 .926 8 8.000

    rating of trend for single 2.75 1.035 8 8.000

    Total Monthly income 3.02 1.813 50 50.000

    Do you prefer readymade

    shirts1.06 .240 50 50.000

    how often do you buy

    readymade shirts1.78 .708 50 50.000

    For what purpose you prefer

    readymade shirts2.00 .990 50 50.000

    Which formal shirts you tried 2.50 .707 50 50.000

    which casual shirts you tried 1.32 .683 50 50.000

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    Do you plan in advance 2.26 .944 50 50.000

    How often do you visit single

    retailer brand stores in a

    month

    1.16 .510 50 50.000

    what time do you prefer

    single branded stores3.12 .718 50 50.000

    rating of price for single 4.38 .878 50 50.000

    rating of variety for single 2.78 1.200 50 50.000

    rating of style for single 2.88 .659 50 50.000

    rating of service for single 3.42 1.032 50 50.000

    rating of quality for single 3.48 .580 50 50.000

    rating of convenience for

    single2.60 .857 50 50.000

    rating of location for single 2.24 1.061 50 50.000

    rating of discount for single 1.76 .981 50 50.000

    rating of salesmanship for

    single2.50 .863 50 50.000

    rating of display for single 2.70 .707 50 50.000

    rating of trend for single 3.10 .974 50 50.000

    Tests of Equality of Group Means

    Wilks' Lambda F df1 df2 Sig.

    Monthly income .564 11.831 3 46 .000

    Do you prefer readymade

    shirts.936 1.045 3 46 .381

    how often do you buy

    readymade shirts.951 .786 3 46 .508

    For what purpose you prefer

    readymade shirts

    .884 2.011 3 46 .126

    Which formal shirts you tried .553 12.388 3 46 .000

    which casual shirts you tried .822 3.328 3 46 .028

    Do you plan in advance .883 2.039 3 46 .122

    How often do you visit single

    retailer brand stores in a

    month

    .949 .819 3 46 .490

    what time do you prefer

    single branded stores.737 5.477 3 46 .003

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    rating of price for single .975 .393 3 46 .758

    rating of variety for single .986 .212 3 46 .887

    rating of style for single .691 6.841 3 46 .001

    rating of service for single .924 1.257 3 46 .300

    rating of quality for single .910 1.522 3 46 .221

    rating of convenience for

    single.837 2.995 3 46 .040

    rating of location for single .808 3.642 3 46 .019

    rating of discount for single .860 2.488 3 46 .072

    rating of salesmanship for

    single.940 .971 3 46 .415

    rating of display for single .909 1.530 3 46 .219

    rating of trend for single .809 3.626 3 46 .020

    Box test

    Log Determinants

    Age Rank Log Determinant

    18-25 16 .a

    25-35 .b

    .c

    35-45 .d

    .c

    above 45 .e

    .c

    Pooled within-groups 20 -29.036

    The ranks and natural logarithms of determinants

    printed are those of the group covariance matrices.

    a. Singular

    b. Rank < 12

    c. Too few cases to be non-s ingular

    d. Rank < 5

    e. Rank < 8

    Summary of conical discriminant functions

    Eigenvalues

    Functio

    n Eigenvalue % of Variance Cumulative %

    Canonical

    Correlation

    1 7.733a

    68.1 68.1 .941

    2 3.325a 29.3 97.4 .877

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    3 .295a

    2.6 100.0 .477

    a. First 3 canonical discriminant functions were used in the analysis.

    Wilks' Lambda

    Test of

    Function(s) Wilks' Lambda Chi-square df Sig.

    1 through 3 .020 143.944 60 .000

    2 through 3 .178 63.761 38 .006

    3 .772 9.575 18 .945

    Standardized Canonical Discriminant Function Coefficients

    Function

    1 2 3

    Monthly income -1.506 .295 -.187

    Do you prefer readymade

    shirts1.276 -.216 -.528

    how often do you buy

    readymade shirts-.299 -.319 -.507

    For what purpose you prefer

    readymade shirts-.338 2.253 .132

    Which formal shirts you tried .365 .493 .733

    which casual shirts you tried -.637 1.305 .165

    Do you plan in advance -.048 1.435 -.029

    How often do you visit single

    retailer brand stores in a

    month

    .321 .610 -.224

    what time do you prefer

    single branded stores-.782 .918 .533

    rating of price for single 1.722 .200 -.846

    rating of variety for single -.572 -.521 .660

    rating of style for single -.932 -.415 .554

    rating of service for single 1.585 -.792 -1.171

    rating of quality for single -.082 .434 1.148

    rating of convenience for

    single.480 1.086 -.438

    rating of location for single .940 .853 -.590

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    rating of discount for single -.717 -.245 .590

    rating of salesmanship for

    single-1.259 -.442 .647

    rating of display for single .772 .416 -.271

    rating of trend for single -.060 -.578 -.311

    Structure Matrix

    Function

    1 2 3

    which casual shirts you tried -.164*

    .048 -.093

    rating of discount for single .142*

    -.025 .116

    Do you prefer readymade

    shirts-.093

    *.000 -.068

    rating of style for single -.166 .260*

    .155

    rating of location for single .060 .251*

    .025

    rating of service for single .024 .150*

    -.099

    rating of salesmanship for

    single-.030 .126

    *.106

    rating of display for single .079 -.122*

    -.082

    How often do you visit single

    retailer brand stores in a

    month

    -.027 .116*

    -.105

    rating of variety for single -.007 -.062*

    .043

    Which formal shirts you tried .312 .089 .322*

    what time do you prefer

    single branded stores-.153 .210 .322

    *

    Monthly income -.309 -.034 -.315*

    Do you plan in advance .099 .098 .291*

    rating of quality for single -.088 .069 .284*

    rating of convenience for

    single.100 .169 -.273

    *

    rating of price for single .001 .033 .273*

    how often do you buy

    readymade shirts.025 .093 .246

    *

    rating of trend for single -.171 -.017 -.189*

    For what purpose you prefer

    readymade shirts-.059 .168 -.189

    *

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    Pooled within-groups correlations between discriminating variables

    and standardized canonical discriminant functions

    Variables ordered by absolute size of correlation within function.

    *. Largest absolute correlation between each variable and any

    discriminant function

    Functions at Group Centroids

    Age

    Function

    1 2 3

    18-25 -2.640 -.012 -.074

    25-35 2.217 -1.567 .674

    35-45 2.421 4.897 .304

    above 45 3.412 -.673 -.970

    Unstandardized canonical discriminant functions

    evaluated at group means

    Classification Statistics

    Classification Processing Summary

    Processed 50

    Excluded Missing or out-of-range

    group codes 0

    At least one missing

    discriminating variable0

    Used in Output 50

    Prior Probabilities for Groups

    Age Prior

    Cases Used in Analysis

    Unweighted Weighted

    18-25 .250 25 25.000

    25-35 .250 12 12.000

    35-45 .250 5 5.000

    above 45 .250 8 8.000

    Total 1.000 50 50.000

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    Prior Probabilities for Groups

    Age Prior

    Cases Used in Analysis

    Unweighted Weighted

    18-25 .250 25 25.000

    25-35 .250 12 12.000

    35-45 .250 5 5.000

    above 45 .250 8 8.000

    Total 1.000 50 50.000

    Prior Probabilities for Groups

    Age Prior

    Cases Used in Analysis

    Unweighted Weighted

    18-25 .250 25 25.000

    25-35 .250 12 12.000

    35-45 .250 5 5.000

    above 45 .250 8 8.000

    Total 1.000 50 50.000

    Graph

    Classification Resultsa

    Age

    Predicted Group Membership

    Total18-25 25-35 35-45 above 45

    Original Count 18-25 25 0 0 0 25

    25-35 2 8 0 2 12

    35-45 0 0 5 0 5

    above 45 0 2 0 6 8

    % 18-25 100.0 .0 .0 .0 100.0

    25-35 16.7 66.7 .0 16.7 100.0

    35-45 .0 .0 100.0 .0 100.0

    above 45 .0 25.0 .0 75.0 100.0

    a. 88.0% of original grouped cases correctly classified.

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    Discriminant

    Analysis Case Processing Summary

    Unweighted Cases N Percent

    Valid 50 100.0

    Excluded Missing or out-of-range

    group codes 0 .0

    At least one missing

    discriminating variable0 .0

    Both missing or out-of-range

    group codes and at least one

    missing discriminating

    variable

    0 .0

    Total 0 .0

    Total 50 100.0

    Group Statistics

    Age Mean Std. Deviation

    Valid N (listwise)

    Unweighted Weighted

    18-25 Monthly income 4.20 1.528 25 25.000

    Do you prefer readymade

    shirts 1.12 .332 25 25.000

    how often do you buy

    readymade shirts1.72 .792 25 25.000

    For what purpose you prefer

    readymade shirts2.16 .987 25 25.000

    Which formal shirts you tried 2.04 .676 25 25.000

    which casual shirts you tried 1.60 .866 25 25.000

    Do you plan in advance 2.00 .957 25 25.000

    what time do you prefer multi

    branded stores3.68 .557 25 25.000

    How often do you visit multi

    retailer brand stores in a

    month

    2.20 .816 25 25.000

    rating of price for multi 2.24 .831 25 25.000

    rating of variety for multi 3.40 .866 25 25.000

    rating of style for multi 3.44 .870 25 25.000

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    rating of service for multi 3.20 .764 25 25.000

    rating of quality for multi 3.64 .860 25 25.000

    rating of convenience for

    multi3.28 .614 25 25.000

    rating of location for multi 3.36 .638 25 25.000

    rating of discount for multi 4.32 .627 25 25.000

    rating of salesmanship for

    multi3.88 1.054 25 25.000

    rating of display for multi 4.16 .473 25 25.000

    rating of trend for multi 3.92 .640 25 25.000

    25-35 Monthly income 1.83 1.337 12 12.000

    Do you prefer readymade

    shirts1.00 .000 12 12.000

    how often do you buy

    readymade shirts1.83 .577 12 12.000

    For what purpose you prefer

    readymade shirts1.50 .905 12 12.000

    Which formal shirts you tried 2.92 .289 12 12.000

    which casual shirts you tried 1.00 .000 12 12.000

    Do you plan in advance 2.50 .905 12 12.000

    what time do you prefer multi

    branded stores 2.92 .669 12 12.000

    How often do you visit multi

    retailer brand stores in a

    month

    1.83 .577 12 12.000

    rating of price for multi 1.75 1.215 12 12.000

    rating of variety for multi 3.75 .866 12 12.000

    rating of style for multi 3.75 .452 12 12.000

    rating of service for multi 3.25 1.138 12 12.000

    rating of quality for multi 4.00 .000 12 12.000

    rating of convenience for

    multi2.33 1.073 12 12.000

    rating of location for multi 3.17 .718 12 12.000

    rating of discount for multi 4.42 .515 12 12.000

    rating of salesmanship for

    multi3.08 1.165 12 12.000

    rating of display for multi 3.92 .515 12 12.000

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    rating of trend for multi 3.75 .452 12 12.000

    35-45 Monthly income 1.60 1.342 5 5.000

    Do you prefer readymade

    shirts1.00 .000 5 5.000

    how often do you buy

    readymade shirts2.20 .447 5 5.000

    For what purpose you prefer

    readymade shirts2.60 .894 5 5.000

    Which formal shirts you tried 3.20 .447 5 5.000

    which casual shirts you tried 1.20 .447 5 5.000

    Do you plan in advance 3.00 .000 5 5.000

    what time do you prefer multi

    branded stores3.60 .548 5 5.000

    How often do you visit multi

    retailer brand stores in a

    month

    2.20 1.095 5 5.000

    rating of price for multi 2.00 1.000 5 5.000

    rating of variety for multi 4.20 .447 5 5.000

    rating of style for multi 4.40 .548 5 5.000

    rating of service for multi 3.40 .548 5 5.000

    rating of quality for multi 3.80 .447 5 5.000

    rating of convenience formulti

    3.20 1.304 5 5.000

    rating of location for multi 3.40 1.140 5 5.000

    rating of discount for multi 4.40 .894 5 5.000

    rating of salesmanship for

    multi3.40 1.517 5 5.000

    rating of display for multi 4.60 .548 5 5.000

    rating of trend for multi 4.20 1.095 5 5.000

    above 45 Monthly income 2.00 1.069 8 8.000

    Do you prefer readymade

    shirts1.00 .000 8 8.000

    how often do you buy

    readymade shirts1.62 .744 8 8.000

    For what purpose you prefer

    readymade shirts1.88 .991 8 8.000

    Which formal shirts you tried 2.88 .354 8 8.000

    which casual shirts you tried 1.00 .000 8 8.000

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    Do you plan in advance 2.25 1.035 8 8.000

    what time do you prefer multi

    branded stores2.75 1.282 8 8.000

    How often do you visit multi

    retailer brand stores in a

    month

    1.50 .756 8 8.000

    rating of price for multi 1.50 1.414 8 8.000

    rating of variety for multi 4.12 1.126 8 8.000

    rating of style for multi 4.00 .000 8 8.000

    rating of service for multi 3.00 1.069 8 8.000

    rating of quality for multi 4.00 .000 8 8.000

    rating of convenience for

    multi2.50 1.069 8 8.000

    rating of location for multi 2.75 .886 8 8.000

    rating of discount for multi 4.50 .535 8 8.000

    rating of salesmanship for

    multi3.38 .744 8 8.000

    rating of display for multi 3.62 .518 8 8.000

    rating of trend for multi 4.12 .991 8 8.000

    Total Monthly income 3.02 1.813 50 50.000

    Do you prefer readymade

    shirts

    1.06 .240 50 50.000

    how often do you buy

    readymade shirts1.78 .708 50 50.000

    For what purpose you prefer

    readymade shirts2.00 .990 50 50.000

    Which formal shirts you tried 2.50 .707 50 50.000

    which casual shirts you tried 1.32 .683 50 50.000

    Do you plan in advance 2.26 .944 50 50.000

    what time do you prefer multi

    branded stores3.34 .823 50 50.000

    How often do you visit multi

    retailer brand stores in a

    month

    2.00 .808 50 50.000

    rating of price for multi 1.98 1.059 50 50.000

    rating of variety for multi 3.68 .913 50 50.000

    rating of style for multi 3.70 .735 50 50.000

    rating of service for multi 3.20 .881 50 50.000

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    rating of quality for multi 3.80 .639 50 50.000

    rating of convenience for

    multi2.92 .966 50 50.000

    rating of location for multi 3.22 .764 50 50.000

    rating of discount for multi 4.38 .602 50 50.000

    rating of salesmanship for

    multi 3.56 1.110 50 50.000

    rating of display for multi 4.06 .550 50 50.000

    rating of trend for multi 3.94 .712 50 50.000

    Group Statistics

    Age Mean Std. Deviation

    Valid N (listwise)

    Unweighted Weighted

    18-25 Monthly income 4.20 1.528 25 25.000

    Do you prefer readymade

    shirts1.12 .332 25 25.000

    how often do you buy

    readymade shirts1.72 .792 25 25.000

    For what purpose you prefer

    readymade shirts2.16 .987 25 25.000

    Which formal shirts you tried 2.04 .676 25 25.000

    which casual shirts you tried 1.60 .866 25 25.000

    Do you plan in advance 2.00 .957 25 25.000

    what time do you prefer multi

    branded stores3.68 .557 25 25.000

    How often do you visit multi

    retailer brand stores in a

    month

    2.20 .816 25 25.000

    rating of price for multi 2.24 .831 25 25.000

    rating of variety for multi 3.40 .866 25 25.000

    rating of style for multi 3.44 .870 25 25.000

    rating of service for multi 3.20 .764 25 25.000

    rating of quality for multi 3.64 .860 25 25.000

    rating of convenience for

    multi3.28 .614 25 25.000

    rating of location for multi 3.36 .638 25 25.000

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    rating of discount for multi 4.32 .627 25 25.000

    rating of salesmanship for

    multi3.88 1.054 25 25.000

    rating of display for multi 4.16 .473 25 25.000

    rating of trend for multi 3.92 .640 25 25.000

    25-35 Monthly income 1.83 1.337 12 12.000

    Do you prefer readymade

    shirts1.00 .000 12 12.000

    how often do you buy

    readymade shirts1.83 .577 12 12.000

    For what purpose you prefer

    readymade shirts1.50 .905 12 12.000

    Which formal shirts you tried 2.92 .289 12 12.000

    which casual shirts you tried 1.00 .000 12 12.000

    Do you plan in advance 2.50 .905 12 12.000

    what time do you prefer multi

    branded stores2.92 .669 12 12.000

    How often do you visit multi

    retailer brand stores in a

    month

    1.83 .577 12 12.000

    rating of price for multi 1.75 1.215 12 12.000

    rating of variety for multi 3.75 .866 12 12.000

    rating of style for multi 3.75 .452 12 12.000

    rating of service for multi 3.25 1.138 12 12.000

    rating of quality for multi 4.00 .000 12 12.000

    rating of convenience for

    multi2.33 1.073 12 12.000

    rating of location for multi 3.17 .718 12 12.000

    rating of discount for multi 4.42 .515 12 12.000

    rating of salesmanship for

    multi3.08 1.165 12 12.000

    rating of display for multi 3.92 .515 12 12.000

    rating of trend for multi 3.75 .452 12 12.000

    35-45 Monthly income 1.60 1.342 5 5.000

    Do you prefer readymade

    shirts1.00 .000 5 5.000

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    how often do you buy

    readymade shirts2.20 .447 5 5.000

    For what purpose you prefer

    readymade shirts2.60 .894 5 5.000

    Which formal shirts you tried 3.20 .447 5 5.000

    which casual shirts you tried 1.20 .447 5 5.000

    Do you plan in advance 3.00 .000 5 5.000

    what time do you prefer multi

    branded stores3.60 .548 5 5.000

    How often do you visit multi

    retailer brand stores in a

    month

    2.20 1.095 5 5.000

    rating of price for multi 2.00 1.000 5 5.000

    rating of variety for multi 4.20 .447 5 5.000

    rating of style for multi 4.40 .548 5 5.000

    rating of service for multi 3.40 .548 5 5.000

    rating of quality for multi 3.80 .447 5 5.000

    rating of convenience for

    multi3.20 1.304 5 5.000

    rating of location for multi 3.40 1.140 5 5.000

    rating of discount for multi 4.40 .894 5 5.000

    rating of salesmanship formulti

    3.40 1.517 5 5.000

    rating of display for multi 4.60 .548 5 5.000

    rating of trend for multi 4.20 1.095 5 5.000

    above 45 Monthly income 2.00 1.069 8 8.000

    Do you prefer readymade

    shirts1.00 .000 8 8.000

    how often do you buy

    readymade shirts

    1.62 .744 8 8.000

    For what purpose you prefer

    readymade shirts1.88 .991 8 8.000

    Which formal shirts you tried 2.88 .354 8 8.000

    which casual shirts you tried 1.00 .000 8 8.000

    Do you plan in advance 2.25 1.035 8 8.000

    what time do you prefer multi

    branded stores2.75 1.282 8 8.000

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    How often do you visit multi

    retailer brand stores in a

    month

    1.50 .756 8 8.000

    rating of price for multi 1.50 1.414 8 8.000

    rating of variety for multi 4.12 1.126 8 8.000

    rating of style for multi 4.00 .000 8 8.000

    rating of service for multi 3.00 1.069 8 8.000

    rating of quality for multi 4.00 .000 8 8.000

    rating of convenience for

    multi2.50 1.069 8 8.000

    rating of location for multi 2.75 .886 8 8.000

    rating of discount for multi 4.50 .535 8 8.000

    rating of salesmanship for

    multi3.38 .744 8 8.000

    rating of display for multi 3.62 .518 8 8.000

    rating of trend for multi 4.12 .991 8 8.000

    Total Monthly income 3.02 1.813 50 50.000

    Do you prefer readymade

    shirts1.06 .240 50 50.000

    how often do you buy

    readymade shirts1.78 .708 50 50.000

    For what purpose you preferreadymade shirts

    2.00 .990 50 50.000

    Which formal shirts you tried 2.50 .707 50 50.000

    which casual shirts you tried 1.32 .683 50 50.000

    Do you plan in advance 2.26 .944 50 50.000

    what time do you prefer multi

    branded stores3.34 .823 50 50.000

    How often do you visit multi

    retailer brand stores in amonth

    2.00 .808 50 50.000

    rating of price for multi 1.98 1.059 50 50.000

    rating of variety for multi 3.68 .913 50 50.000

    rating of style for multi 3.70 .735 50 50.000

    rating of service for multi 3.20 .881 50 50.000

    rating of quality for multi 3.80 .639 50 50.000

    rating of convenience for

    multi

    2.92 .966 50 50.000

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    rating of location for multi 3.22 .764 50 50.000

    rating of discount for multi 4.38 .602 50 50.000

    rating of salesmanship for

    multi3.56 1.110 50 50.000

    rating of display for multi 4.06 .550 50 50.000

    rating of trend for multi 3.94 .712 50 50.000

    Tests of Equality of Group Means

    Wilks' Lambda F df1 df2 Sig.

    Monthly income .564 11.831 3 46 .000

    Do you prefer readymade

    shirts.936 1.045 3 46 .381

    how often do you buy

    readymade shirts.951 .786 3 46 .508

    For what purpose you prefer

    readymade shirts.884 2.011 3 46 .126

    Which formal shirts you tried .553 12.388 3 46 .000

    which casual shirts you tried .822 3.328 3 46 .028

    Do you plan in advance .883 2.039 3 46 .122

    what time do you prefer multi

    branded stores.754 4.996 3 46 .004

    How often do you visit multi

    retailer brand stores in a

    month

    .890 1.903 3 46 .142

    rating of price for multi .924 1.258 3 46 .300

    rating of variety for multi .879 2.115 3 46 .111

    rating of style for multi .815 3.470 3 46 .024

    rating of service for multi .986 .225 3 46 .878

    rating of quality for multi .928 1.190 3 46 .324

    rating of convenience for

    multi.799 3.853 3 46 .015

    rating of location for multi .914 1.440 3 46 .243

    rating of discount for multi .987 .195 3 46 .899

    rating of salesmanship for

    multi.906 1.597 3 46 .203

    rating of display for multi .766 4.685 3 46 .006

    rating of trend for multi .957 .681 3 46 .568

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    Boxes test of equity of Covariance variance

    Log Determinants

    Age Rank Log Determinant

    18-25 18 .a

    25-35 .b

    .c

    35-45 .d

    .c

    above 45 .e

    .c

    Pooled within-groups 20 -24.612

    The ranks and natural logarithms of determinants

    printed are those of the group covariance matrices.

    a. Singular

    b. Rank < 12

    c. Too few cases to be non-s ingular

    d. Rank < 5

    e. Rank < 8

    Summary of conical discriminants function

    Eigenvalues

    Functio

    n Eigenvalue % of Variance Cumulative %

    Canonical

    Correlation

    1 9.307a

    77.3 77.3 .950

    2 2.379a

    19.8 97.1 .839

    3 .353a

    2.9 100.0 .511

    a. First 3 canonical discriminant functions were used in the analysis.

    Wilks' Lambda

    Test of

    Function(s) Wilks' Lambda Chi-square df Sig.

    1 through 3 .021 142.551 60 .000

    2 through 3 .219 56.237 38 .029

    3 .739 11.192 18 .886

    Standardized Canonical Discriminant Function Coefficients

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    Function

    1 2 3

    Monthly income 1.599 .367 .183

    Do you prefer readymade

    shirts.005 .081 .417

    how often do you buy

    readymade shirts .308 .571 .495

    For what purpose you prefer

    readymade shirts1.791 1.837 .780

    Which formal shirts you tried -.314 1.362 .150

    which casual shirts you tried 1.236 .514 .059

    Do you plan in advance .921 .734 -.213

    what time do you prefer multi

    branded stores.169 .457 -.523

    How often do you visit multi

    retailer brand stores in a

    month

    1.050 -.330 .020

    rating of price for multi .388 .363 .023

    rating of variety for multi .090 -.604 .292

    rating of style for multi -.358 .985 .110

    rating of service for multi .301 -.646 -.299

    rating of quality for multi .050 .091 -.076

    rating of convenience for

    multi.328 .175 .478

    rating of location for multi -.898 -.028 -.526

    rating of discount for multi -.117 .182 -.233

    rating of salesmanship for

    multi-.426 -.467 .425

    rating of display for multi .708 .339 -.758

    rating of trend for multi -.383 -.011 .668

    Structure Matrix

    Function

    1 2 3

    Monthly income .257*

    -.252 .152

    what time do you prefer multi

    branded stores.184

    *.059 -.095

    rating of convenience for

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    rating of convenience for

    multi.160

    *.057 .126

    which casual shirts you tried .150*

    -.057 .038

    rating of quality for multi -.091*

    .009 -.020

    Do you prefer readymade

    shirts.079

    *-.064 .025

    Which formal shirts you tried -.247 .314*

    -.136

    rating of style for multi -.092 .243*

    .145

    rating of display for multi .125 .226 -.327*

    rating of location for multi .080 .040 -.291*

    rating of trend for multi .004 .087 .273*

    How often do you visit multi

    retailer brand stores in a

    month

    .105 .042 -.216*

    For what purpose you preferreadymade shirts

    .087 .136 .211*

    rating of variety for multi -.089 .146 .192*

    Do you plan in advance -.064 .186 -.188*

    how often do you buy

    readymade shirts-.002 .130 -.178

    *

    rating of salesmanship for

    multi.098 -.040 .171

    *

    rating of service for multi .011 .046 -.155*

    rating of price for multi .091 -.007 -.110*

    rating of discount for multi -.034 .012 .065*

    Pooled within-groups correlations between discriminating variables

    and standardized canonical discriminant functions

    Variables ordered by absolute size of correlation within function.

    *. Largest absolute correlation between each variable and any

    discriminant function

    Functions at Group Centroids

    Age

    Function

    1 2 3

    18-25 2.702 -.562 .033

    25-35 -3.345 -.510 -.752

    35-45 .459 4.425 -.091

    above 45 -3.713 -.246 1.083

    Functions at Group Centroids

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    Functions at Group Centroids

    Age

    Function

    1 2 3

    18-25 2.702 -.562 .033

    25-35 -3.345 -.510 -.752

    35-45 .459 4.425 -.091

    above 45 -3.713 -.246 1.083

    Unstandardized canonical discriminant functions

    evaluated at group means

    Classification statistics

    Classification Processing Summary

    Processed 50

    Excluded Missing or out-of-range

    group codes0

    At least one missing

    discriminating variable0

    Used in Output 50

    Prior Probabilities for Groups

    Age Prior

    Cases Used in Analysis

    Unweighted Weighted

    18-25 .250 25 25.000

    25-35 .250 12 12.000

    35-45 .250 5 5.000

    above 45 .250 8 8.000

    Total 1.000 50 50.000

    Classification Resultsa

    Age

    Predicted Group Membership

    Total18-25 25-35 35-45 above 45

    Original Count 18-25 25 0 0 0 25

    25-35 1 9 0 2 12

    35-45 0 0 5 0 5

    above 45 0 1 0 7 8

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    above 45 0 1 0 7 8

    % 18-25 100.0 .0 .0 .0 100.0

    25-35 8.3 75.0 .0 16.7 100.0

    35-45 .0 .0 100.0 .0 100.0

    above 45 .0 12.5 .0 87.5 100.0

    a. 92.0% of original grouped cases correctly c lassified.

    Age

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 18-25 31 62.0 62.0 62.0

    25-35 18 36.0 36.0 98.0

    35-45 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    Are you a student,employed,self employed

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid student 16 32.0 32.0 32.0

    employed 28 56.0 56.0 88.0

    self employed 4 8.0 8.0 96.0

    5 2 4.0 4.0 100.0

    Total 50 100.0 100.0

    Monthly income

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid below 20k 20 40.0 40.0 40.0

    30k-40k 9 18.0 18.0 58.0

    above 50k 1 2.0 2.0 60.0

    not earning 20 40.0 40.0 100.0

    Total 50 100.0 100.0

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    Do you prefer readymade shirts

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid yes 47 94.0 94.0 94.0

    2 3 6.0 6.0 100.0

    Total 50 100.0 100.0

    how often do you buy readymade shirts

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid yes 19 38.0 38.0 38.0

    no 23 46.0 46.0 84.0

    3 8 16.0 16.0 100.0

    Total 50 100.0 100.0

    For what purpose you prefer readymade shirts

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid official 24 48.0 48.0 48.0

    casual 2 4.0 4.0 52.0

    both 24 48.0 48.0 100.0

    Total 50 100.0 100.0

    Which formal shirts you tried

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Allen Solly 5 10.0 10.0 10.0

    Peter England 16 32.0 32.0 42.0

    John Player 28 56.0 56.0 98.0

    Raymond 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    which casual shirts you tried

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    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid lee 40 80.0 80.0 80.0

    levis 4 8.0 8.0 88.0

    pepe 6 12.0 12.0 100.0

    Total 50 100.0 100.0

    Do you plan in advance

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid sometimes 17 34.0 34.0 34.0

    never 3 6.0 6.0 40.0

    always 30 60.0 60.0 100.0

    Total 50 100.0 100.0

    How often do you visit single retailer brand stores in a month

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 2-4 times 45 90.0 90.0 90.0

    4-6 times 2 4.0 4.0 94.0

    more than 6 3 6.0 6.0 100.0

    Total 50 100.0 100.0

    How often do you visit multi retailer brand stores in a month

    Frequency Percent Valid PercentCumulative

    Percent

    Valid 2-4 times 14 28.0 28.0 28.0

    4-6 times 24 48.0 48.0 76.0

    more than 6 10 20.0 20.0 96.0

    4 2 4.0 4.0 100.0

    Total 50 100.0 100.0

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    what time do you prefer single branded stores

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 10-1 1 2.0 2.0 2.0

    1-3 7 14.0 14.0 16.0

    3-6 27 54.0 54.0 70.0

    6-10 15 30.0 30.0 100.0

    Total 50 100.0 100.0

    what time do you prefer multi branded stores

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 10-1 1 2.0 2.0 2.0

    1-3 7 14.0 14.0 16.0

    3-6 17 34.0 34.0 50.0

    6-10 24 48.0 48.0 98.0

    5 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    rating of price for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid moderate 13 26.0 26.0 26.0

    very high 5 10.0 10.0 36.0

    excellent 32 64.0 64.0 100.0

    Total 50 100.0 100.0

    rating of style for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 14 28.0 28.0 28.0

    moderate 28 56.0 56.0 84.0

    very high 8 16.0 16.0 100.0

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    Total 50 100.0 100.0

    rating of variety for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 14 28.0 28.0 28.0

    moderate 19 38.0 38.0 66.0

    very high 17 34.0 34.0 100.0

    Total 50 100.0 100.0

    rating of service for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 1 2.0 2.0 2.0

    low 9 18.0 18.0 20.0

    moderate 16 32.0 32.0 52.0

    very high 16 32.0 32.0 84.0

    excellent 8 16.0 16.0 100.0

    Total 50 100.0 100.0

    rating of quality for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 1 2.0 2.0 2.0

    moderate 25 50.0 50.0 52.0

    very high 23 46.0 46.0 98.0

    excellent 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    rating of convenience for single

    Cumulative

  • 8/2/2019 Excel Output

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    Frequency Percent Valid Percent Percent

    Valid very low 2 4.0 4.0 4.0

    low 24 48.0 48.0 52.0

    moderate 18 36.0 36.0 88.0

    very high 4 8.0 8.0 96.0

    excellent 2 4.0 4.0 100.0

    Total 50 100.0 100.0

    rating of location for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 12 24.0 24.0 24.0

    low 23 46.0 46.0 70.0

    moderate 8 16.0 16.0 86.0

    very high 5 10.0 10.0 96.0

    excellent 2 4.0 4.0 100.0

    Total 50 100.0 100.0

    rating of discount for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 29 58.0 58.0 58.0

    low 6 12.0 12.0 70.0

    moderate 13 26.0 26.0 96.0

    very high 2 4.0 4.0 100.0

    Total 50 100.0 100.0

    rating of salesmanship for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 4 8.0 8.0 8.0

    low 23 46.0 46.0 54.0

    moderate 19 38.0 38.0 92.0

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    very high 2 4.0 4.0 96.0

    excellent 2 4.0 4.0 100.0

    Total 50 100.0 100.0

    rating of display for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 4 8.0 8.0 8.0

    low 9 18.0 18.0 26.0

    moderate 36 72.0 72.0 98.0

    excellent 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    rating of trend for single

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 1 2.0 2.0 2.0

    low 14 28.0 28.0 30.0

    moderate 18 36.0 36.0 66.0

    very high 13 26.0 26.0 92.0

    excellent 4 8.0 8.0 100.0

    Total 50 100.0 100.0

    rating of price for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 19 38.0 38.0 38.0

    low 20 40.0 40.0 78.0

    moderate 6 12.0 12.0 90.0

    very high 3 6.0 6.0 96.0

    excellent 2 4.0 4.0 100.0

    Total 50 100.0 100.0

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    rating of variety for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 6 12.0 12.0 12.0

    moderate 13 26.0 26.0 38.0

    very high 22 44.0 44.0 82.0

    excellent 9 18.0 18.0 100.0

    Total 50 100.0 100.0

    rating of style for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 2 4.0 4.0 4.0

    moderate 17 34.0 34.0 38.0

    very high 25 50.0 50.0 88.0

    excellent 6 12.0 12.0 100.0

    Total 50 100.0 100.0

    rating of service for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 4 8.0 8.0 8.0

    low 3 6.0 6.0 14.0

    moderate 22 44.0 44.0 58.0

    very high 21 42.0 42.0 100.0

    Total 50 100.0 100.0

    rating of quality for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 5 10.0 10.0 10.0

    moderate 1 2.0 2.0 12.0

    hi h 43 86 0 86 0 98 0

  • 8/2/2019 Excel Output

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    very high 43 86.0 86.0 98.0

    excellent 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    rating of convenience for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid very low 7 14.0 14.0 14.0

    low 4 8.0 8.0 22.0

    moderate 25 50.0 50.0 72.0

    very high 14 28.0 28.0 100.0

    Total 50 100.0 100.0

    rating of location for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid low 9 18.0 18.0 18.0

    moderate 22 44.0 44.0 62.0

    very high 18 36.0 36.0 98.0

    excellent 1 2.0 2.0 100.0

    Total 50 100.0 100.0

    rating of discount for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid moderate 3 6.0 6.0 6.0

    very high 25 50.0 50.0 56.0

    excellent 22 44.0 44.0 100.0

    Total 50 100.0 100.0

    rating of salesmanship for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

  • 8/2/2019 Excel Output

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    q y

    Valid low 10 20.0 20.0 20.0

    moderate 16 32.0 32.0 52.0

    very high 10 20.0 20.0 72.0

    excellent 14 28.0 28.0 100.0

    Total 50 100.0 100.0

    rating of display for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid moderate 6 12.0 12.0 12.0

    very high 35 70.0 70.0 82.0

    excellent 9 18.0 18.0 100.0

    Total 50 100.0 100.0

    rating of trend for multi

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid moderate 14 28.0 28.0 28.0

    very high 25 50.0 50.0 78.0

    excellent 11 22.0 22.0 100.0

    Total 50 100.0 100.0