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Page 1: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:
Page 2: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

< Profile>

<About < Excellence Innovation Branding Methodology Client

Diverse design experience, since ’95

B.des from the industrial design dep. Bezalel academy

Website: www.ProductDesign.co.il

Page 3: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

Design ExcellenceDesign Innovation

DesignBranding through

DesignSolid MethodologyClient Design for the

> About < Excellence Innovation Branding Methodology Client

< Deliverables>

Page 4: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

Israel Ministry of Industry Annual Design Award 2005. Equipment Category – 2nd Prize.

About > Excellence < Innovation Branding Methodology Client

< Design Excellence>

Explorer – day/night observation and target acquisition system .

Manufacture by ITL Optronics Israel.Design: Tco. Product Design team and Eran Zur.

Page 5: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About > Excellence < Innovation Branding Methodology Client

< Design Excellence>

“Design Mark” Israel 2005. Product Design Category.

Backlife – a home based device that reduces lower back pains.Design: Tco. Product Design team.

Page 6: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence > Innovation < Branding Methodology Client

< Design Innovation>

Page 7: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

< Branding through Design>

M A T E. Intelligent Video Surveillance

Design Language

About Excellence Innovation > Branding < Methodology Client

Architectural Context

“Smart”

“Tech”Iconographic

StyleDifferentiation

Uniqueness

Branding

Page 8: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

…Where our strength lay..

How the product is being used, analyze best

Usage; wall-mount or table-top. What are the applicable Standards;

What is the relevant Market; who should we aim at, professional or end

users, European or American.

What is the design of

the Competitors; what will be the next Evolution of the product category.

Who are the Customers; age, gender,

lifestyle, esthetic preferences, values describes them best.

Enhance The Design Brief

About Excellence Innovation Branding > Methodology < Client

< Solid Methodology>

Discover

Page 9: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

Artist Concepts

About Excellence Innovation Branding > Methodology < Client

< Solid Methodology>

Create

Page 10: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

Artist Concepts

About Excellence Innovation Branding > Methodology < Client

< Solid Methodology>

Create

Page 11: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence Innovation Branding > Methodology < Client

< Solid Methodology>

Create

Sketches

Page 12: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence Innovation Branding > Methodology < Client

< Solid Methodology>

Create

Sketches

Page 13: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence Innovation Branding > Methodology < Client

להראות פרטים

< Solid Methodology>

Develop

Detailed Design

Page 14: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence Innovation Branding > Methodology < Client

> Solid Methodology <

ImplementDesign execution, within Cost and Technology constraints. Educated

use of Materials Opportunity. Full support of the

Mechanical-design, flexible answer to revisions and adjustments

On the Run. Design Reviews of Prototypes and manufactured

products.

Full Product Documentation

Page 15: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

About Excellence Innovation Branding Methodology > Client <

> For the Client <

Different clients have different needs

Attracting Investors Participating in a Tradeshow Time to Market Design to Cost Impossible Schedules … Different needs present different challenges

Page 16: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

> About < Excellence Innovation Branding Methodology Client

> Designing competitive advantage <

ExcellenceInnovation

Branding

On Time In Budget

Page 17: Excellence Innovation Branding Methodology Client  Diverse design experience, since ’95  B.des from the industrial design dep. Bezalel academy  Website:

www.ProductDesign.co.il

Thank you

Eran Zur.Product Design