sneak peak into the

colors

Exclusive

Of

healthcare branding

Most people make a

subconscious judgment about a person, environment,

or product within

90 seconds of initial

viewing and that between 62% and 90%

of that assessment is based on

color alone.

The research

holds valid for

healthcare

brands

The healthcare

industry can be

categorized into

four sections

Pharmaceutical Sector

The development of medicines,

procedures and technology that

enable care

Hospitals and Clinics

The administration of healthcare

itself, on the part of physicians

Health and Medical Insurance

A fee that patients and

organizations use to pay for

medical care

Peripheral products

Other products or services that are

not directly associated with

healthcare but contribute to it like

rehabs, gyms and wearables

The choice of color

for healthcare is

limited to and

governed by certain

rules

Let’s take a look

5

Cool color 5

The colors from the cooler side of the spectrum

are used in healthcare branding and logo design

Blue is the ruling colorAll colors are from the cooler side of the spectrum

Color 4

The color palette mainly comprises of the shades

of blue to an extent that it appears over-used.

Wordmarks usually appear in monochrome

Secondary 3

The colors obtained from the combination of

primary colors

The use of secondary colors are limited and some pharma

brands use colors from the warmer side of spectrum

primary Secondary

Of symbols

2

Healthcare brands have experimented with

the use of colors in symbols

Notice the colors from warm spectrum are

introduced in symbols

Color 1

The choice of colors is either complementary,

contrasting or analogous.

Notice complementary and contrasting color

palettes

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