execute as promised to engage more employees
DESCRIPTION
It’s challenging to craft, let alone deliver, a meaningful customer promise when less than one-third of an executing team is engaged. In many cases, engaged employees are simply outnumbered. To survive, business professionals must balance doing what is right for the customer with doing what will keep them employed.TRANSCRIPT
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to execute as promised,engage more
employees
The rest are split between people who are indifferent or disengaged.
solutionA closer look at employee engagement percentages reveals opportunity. 71% of most organization’s employees are not engaged. That’s a big number! Among them, 17% are disengaged – providing zero worth, and as such, should be handed their good-luck-in-life papers. Conversely, the indifferent community, 54% of the total employee base, can be reclaimed.
How? By helping indifferent employees rethink their fit. Specifically, by sharing insight that helps employees comprehend just how meaningful they are to their organizations. We encounter a fair number of employees who lack clear understanding of their company’s business purpose, why it matters, and what they do as individuals to make the business purpose real.
Many organizations wait for large budget approvals to attack this challenge enterprise-wide. BIG mistake. The challenges exist and evolve within defined workgroups. Since organizations are made of many sub-cultures, it is more effective to work through each group individually to achieve enterprise-wide engagement.
On average, only 29% of an organization’s employees are engaged.1
getSayDo.com { 2 }
Despite this statistic, profits are being achieved across industries. Organizations can operate in this manner, but few will become anything more than a good organization.
Good organizations make customer promises that sound similar to other available options. They do what they say most, but not all, of the time. And so, their reputation, among employees and customers, hovers in the neutral-to-somewhat-favorable space.
challengeIt’s challenging to craft, let alone deliver, a meaningful customer promise when less than one-third of an executing team is engaged. In many cases, engaged employees are simply outnumbered. To survive, business professionals must balance doing what is right for the customer with doing what will keep them employed.
Net, the organization produces moderate innovation, uninspiring communications, and, depending on the touchpoint, a customer experience that may or may not meet expectations.
The goal is to help a larger percentage of employees and their customers arrive at specific conclusions with confidence:
1 Source: Gallup Poll
Employees become better champions. Customers become better advocates.
I know what we do and why
it matters.
I know what to sell and how.
I can confidently defend my purchase
decision.
I understand when and why I
need you.
29%17%
54%
guidance available from getSayDo
getSayDo offers keynote speaking and advisory consulting services to help businesses communicate and deliver their customer promises.
To contact getSayDo, email [email protected] or call {317} 800-8319.
getSayDo, the real-time customer feedback hub, makes it easier for sales and marketing professionals to listen to customer feedback. Information shared on getSayDo is visible to all members, but aggregated to encourage unfiltered sharing. As a member, you can quickly identify risks and opportunities about the businesses you work for; partner with;
and compete against — to make informed business decisions.
authorsLawrence McGlown, CEO, and Michael Manross, CXO
the real-time customer feedback hub
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