executive athletes articles- in small business growth

7/30/2019 Executive Athletes Articles- In Small Business Growth.

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Issue 01 / Sept’1

3 SMART Steps to capturing new customers

MAGAZINE

page 12

page 41 V i d e o T r a i n

i n g

I n s i d e !*

page 36



Part 1: Checklist for Success

24 How To Sell Technology Into The SMB Marketplace

18 Breakthrough Marketing Begins By Asking The Right Questions

16 Keys To Managing a Successful Generation-Y Team

06 Editor’s Note

08 3 Smart Steps To Capturing New Customers

ARTICLES

Features

Contents Small Business Growth Mag - Issue #2

Contents

by Kevin McCann

12 How To Transform Your Business By Creating YourOwn Linked-In Group

by Ken Lubin

An Interview With Ken Lubin - Founder, Executive Athletes Group

Small Business Growth Magazine - Issue #2 |

on the cover | photograph of Casey lockwood by ryan denning photography - http://alpine-live.com

by Will Gibney

19 The CXO Killer

by By J. Allan McCarthy

Misunderstood and Mismanaged Stakeholders

by Jenny Rhoten

by Jodie Nielsen

http://www.memoriesstudio.com/

http://www.memoriesstudio.com/



How To Transform YourBusiness By Creating YourOwn Linked-In Group

An Interview With Ken Lubin -

Founder, Executive Athletes Group

Social Media

12Small Business Growth Magazine - Issue #2 |

T a p t o c h e

c k o u t

t h e g r o u

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with his Linked-In group that now has more

than 8000 members.

{SBG Mag}: “Ken, what is the mission

statement of your Executive Athletes

Group on Linked-In?”

{Ken}: “Executive Athletes is dedicated to

the growth of human potential and humanperformance of the executive and athlete,

while bringing the world together through

business and athletics.”

{SBG Mag}: “When and Why did you

start the group? Can you provide a little

background?”

{Ken}: “I actually started it during the

recession. Selfishly, I’m a recruiter in the

financial services industry and wanted to

call on people that had similar traits and

interests that I did. I was looking for the

following: athletes, type-A personalities,aggressive and disciplined.

I was interested in starting a community

and figured there has to be a way to bring

people together that are passionate about

the same things I was. It turns out, many ofthe people who have joined the group are

more passionate about what they do in

their personal life than at work. I think that

has something to do with our success.

We recently caught up withKen Lubin, Founder of the

Executive Athletes Linked-

In Group and asked him a

few questions about the

success he has achieved

Social Media

13Small Business Growth Magazine - Issue #2 |



Ken Lubin is the Managing Director of ZRG and Founder of the

Executive Athletes and Boston Banking & Financial Services

Professionals Groups on Linked-In.

Currently Ken is a Managing Director/ Executive Recruiter with ZRG

Partners www.zrgpartners.com and is responsible for leading the

global Search initiative while executing on critical roles in sales, sales

management, operations, and senior leadership professionals

nationally as well as globally.

http://www.linkedin.com/in/klubin

For example, in the near future I will be

holding a few “Excellence Events”. These

are still under development, but will likely be

2 day events with Keynote Speakers on

relevant topics to the group, and then for

fun, the attendees will be able to meet withskiers like Tommy Moe, ex-head coach of

US Olympic Ski Team, Doug Lewis, Phil

McNichol, etc.

{SBG Mag}: “What tips would you

recommend to a business owner looking

to start his/her own group?”

{Ken}: “I read the book ‘LinkedIn Working

by Lewis Howes (a retired Football player,

and co-author of LinkedIn success book,

LinkedIn Master Strategies book and

LinkedWorking: Generating Success on the

World's Largest Professional Networking

Website.)” He is a great sports industry

networker - he has roughly 100,000+

members in his Sports Industry Networkers

Group.

{SBG Mag}: “Any closing tips to share?”

{Ken}: “Again, I highly recommend Hoot-

suite as a great tool to use for quickly and

easily posting to multiple social media

accounts like Linked-In, FaceBook and

Twitter.

Bottomline, you have to differentiate yourself

no matter what group you create. You have

to be thoughtful about it, you can’t be

moronic - otherwise people will have no

interest in the group.

Start by asking yourself what are you

passionate about, and then build from there.

Before you know it, people will start

following it and contributing!

Social Media

15Small Business GrowthMagazine - Issue #2 |

http://www.zrgpartners.com/


http://www.mccarthyandaffiliates.com/

http://www.mccarthyandaffiliates.com/



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