executive branding implementation utilizing virtual workforce/virtual assistants

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Executive Branding Implementation - Virtual Workforce John P. Davern, Jr., MBA xecutive Next Practices Institute

Post on 22-Oct-2014

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Case study on how virtual workforce and virtual assistants can help with Executive Branding or Personal Branding implementation. John Davern, President & CEO of Virtual Assistant Talent, LLC shares how virtual assistants (VAs) can help you implement your executive/personal brand by designing your logo, website, creating your tag line, updating your social media accounts to be consistent with your brand, create your executive bio/profile from your resume, assist you in authority marketing by creating press releases/blogs/articles/blog commenting for you, and building your social networks and influence by managing your social media accounts, participating and connecting with professionals in LinkedIn and creating groups, etc. Learn how this Next Practice can help you, as presented by John Davern at the Executive Next Practices Institute event on April 4, 2014 in Irvine, CA.

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Page 1: Executive branding implementation utilizing virtual workforce/virtual assistants

Executive Branding Implementation - Virtual Workforce

John P. Davern, Jr., MBAExecutive Next Practices Institute

Page 2: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Company Level•Business Process Outsourcing (Customer Service, Tech Support, IT, Sales/Telemarketing, Accounting, Data Entry, Programming, HR, Payroll, Recruiting, Training, etc.)

•Web/Graphics Design (website, business cards, brochures, etc.)

•Reputation Management (review monitoring, news monitoring, etc.)

• Digital Marketing (SEO, Social Media Marketing, Ghostwriting, Creative Content, Articles, Press Releases, Blogging, Videos, etc.)

• Leadership Support (Powerpoint Presentations, research, executive/admin assistant, editing, translation, data or financial analysis, transcription, calendar/email management, etc.)

• Executive Branding (Authority Marketing/Social Media)

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Executive Level

• Executive/Personal Brand (Authority Marketing/Social Media)

• Social Media/Marketing (FB, Twitter, LinkedIn, Youtube, Slideshare, Google+, etc.)

• Leadership Support (Powerpoint Presentations, research, executive summary, executive/admin assistant, white papers, travel arrangements, bookkeeping, bills, calendar/email management, appointment setting, personal tasks, transcription, etc.)

Advantages of Working with a Virtual Assistant

Page 4: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Client Objectives•Executive BrandingUpdate/redo personal blog site to make it more user-friendly, engaging, and communicate message more clearly; maintain blog with creative content to further establish as a thought leader and expert in field

•Social MediaUtilize social media to promote traffic to ENP Institute for event registrations and increase social influence & social currency (valuable digital content)

•Leadership SupportAssist Scott Hamilton in time consuming task of researching upcoming speaking engagements

Scott HamiltonExecutive Next Practices, CEO

Page 5: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Executive Branding – Blog Site (Before)

Objective: Redesign to make more user-friendly, re-brand as Scott Hamilton Next

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Next Practice – Virtual Assistant Case Study

Executive Branding – Blog Site (After)

Created new logo, added new tag line, call to action, social icons, newsletter opt-in with iContact integration, rotating testimonials (social proof), Twitter plugin, etc.

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Next Practice – Virtual Assistant Case Study

Executive Branding – Facebook (before/after)

Redesigned social medial accounts for consistency in re-brand with Scott Hamilton Next & Next Thoughts (logo, tag line)

Page 8: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Executive Branding – Twitter (before/after)

Redesigned social medial accounts for consistency in re-brand with Scott Hamilton Next & Next Thoughts (logo, tag line)

Page 9: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Social MediaPromote ENP Institute events & Scott Hamilton speaking engagements

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Next Practice – Virtual Assistant Case Study

Social Media / NewsletterPromote ENP Institute events & Scott Hamilton speaking engagements

Marketing for April 4, 2014 Event on ENPI Facebook Page & Newsletter

Update blog site & social media accounts, upload contacts to iContact, create newsletter template and email newsletter to contacts

Page 11: Executive branding implementation utilizing virtual workforce/virtual assistants

Next Practice – Virtual Assistant Case Study

Social MediaPromote ENP Institute events & Scott Hamilton speaking engagements

Join applicable LinkedIn Groups and post event details

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Next Practice – Virtual Assistant Case Study

Leadership Support

Virtual Assistant (VA) assists Scott Hamilton in time consuming task of researching upcoming speaking engagements

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Next Practice – Virtual Assistant Case Study

Leadership Support

VA checks to see if the Call for Speakers is still open, gathers the name, date, location, deadline, how to apply and other important details in a master tracker

sent via excel or shared on googledrive or dropbox with client.

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Next Practice – Virtual Assistant Case Study

Additional Examples – Executive Bio / Forum Participation

VA creates executive bio/summary for client LinkedIn profile based on resume & strategically joins and/or creates LinkedIn groups consistent with client’s

interests/brand, posting pre-approved comments/ideas/news on client’s behalf

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Next Practice – Virtual Assistant Case Study

Assist in branding client as authority in his/her field

Authority Marketing: VA announces clients attendance and/or speaking engagements at key events in LinkedIn/social media and also creates press

releases (PRWeb.com) showing active participation in area of expertise/brand

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Next Practice – Virtual Assistant Case Study

Additional Examples – Maintain Blog & Newsletter

VA helps research and create content for blog & newsletter (edited and approved by client) to build following and engage/connect with audience

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For Questions and Additional Information:

John Davern, President & CEO

Virtual Assistant Talent, LLC

3984 Washington Blvd, Ste. 110

Fremont, CA 94538

Office: 510-400-8006

Toll-Free: 1-866-596-9041

Email: [email protected]

LinkedIn.com/in/johnpdavern

Facebook.com/hirevirtualassistant

Twitter.com/hire_a_virtual

VirtualAssistantTalent.com