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Luxury business strategies for premium brands

Executive Master BUSINESS IN LUXURY

embl.dauphine.fr

L’Université Paris-Dauphine expertise in luxury training

Université Paris Dauphine is focusing its training efforts on premium and luxury markets through 3 initiatives

w A master degree in apprenticeship, in Paris, opened in 2013. Students are enrolled in the top luxury companies : Louis Vuitton, Hermès, Chloé, Chanel, TWC, Le Printemps, L’Oréal, Estée Lauder, Christian Dior, Art Communication, Clarins, Givenchy, Cartier, Panerai, Messika Group, Coty and Guerlain.

Université Paris Dauphine integrates SJTU in this program.

w A certificate in luxury Management (on line and off line) in Paris.

w And the EMBL – Executive Master in Business in Luxury, in Shanghai, in collaboration with SJTU – ICCI.

Edito

The development of a dual market segmentation between low cost business and premium / high-end business requires new skills that participants can learn from luxury. Hence, a large number of brands are successful in this premium markets using the luxury codes in all service and product categories: Swarovski, Coach, Nespresso, Sofitel, Diesel, Lancôme.

This program is designed to present the luxury thinking applicable to all businesses. The new market segmentation and the emergence of new market players in China requires new skills.

The Executive Master of Business in Luxury (EMBL) offers an interdisciplinary executive program in luxury management. The Executive Master of Business in Luxury provides training in management and marketing using the luxury industry codes to executives in various fields. We pursue three objectives:

w More knowledge; w More analysis capabilities; w More professional abilities.

More knowledge: A team of expert professors in their field brings you the most advanced knowledge in luxury management and premium product development

More analysis capability: Each professor develops an analytical framework for understanding the environment of your premium and luxury businesses.

More professional projection: The master’s thesis is a true professional project because it the opportunity to develop a personal thinking about a premium product development topic you think important for your company

Open to applicants with a Bachelor level, this executive training program is unique is China as it offers university based program with a faculty holding PhDs. Teaching is therefore based on the latest advanced management research.

With the commitment of the faculty and the support of the Université Paris-Dauphine, a leading Paris-based public university, the participants can benefit of program tailored to their needs and constraints. I suggest you discover by yourself our program and our university, and contact us for more information. Denis DarpyProfessor, Program director

Executive Master Program

The program is organized on weekends (Friday through Sunday) once a month in Shanghai and with a study tour in Paris. Each module will feature a key speaker to reflect current industry challenges.

w Introduction to premium and luxury markets: What are the new marketing trends ? How to develop a marketing strategy ?

w Retail Management: How to successfully manage your point of sale

w Product and collection Management: The art of developing a premium and luxury offer

w Quality Management: How to ensure quality in premium services ? How to monitor customer satisfaction ?

w Luxury and cultural roots: How to develop an offer on cultural roots ? The cas of sucessful japanese luxury and premium brands.

w Fashion Management: The launch of a fashion collection

w International Retail Strategy: The determination of the best adapted retailing strategies for your premium and luxury brand. How to avoid the most frequent errors leading to brand flops ?

w Training and developing competencies in luxury: How to respect luxury codes at the point of sale

w Design and Management: How to sucessfully implement a winning team between the designer and the marketer ?

w Art History: Understanding Art History to develop new products

w Luxury Brand Management: Using the brand to delevop the company’s strategy.

w Strategic management in luxury industry: How can the value proposition of a business be revamped and repositioned (dynamics of innovation and value creation, market definition)?

w From culture to product: Upgrading chinese products with chinese culture

w Supply chain management: How to create value from the supply chain ?

The program offers also personal development and assistance to thesis writing.

Contact

Program director

Denis Darpydenis.darpy@dauphine.fr

Contact in Shanghai

俞 雪 Shirley YU yuxue@cpmc.cc

Shanghai Jiao Tong UniversityCo-Progress Education Group 10F,Hao Ran High-Tech Building, 1954 Hua Shan Road, Shanghai, 20030

Email: emblchina@dauphine.fr

Tel: + 81-21-62151001

www.embl.dauphine.fr

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Admission

This executive master is made for professionnals with work experience in the premium or luxury industry. General Managers, CMO, Retail managers, Marketing managers, Digital Managers from all across Asia who want to acquire expertise in luxury branding and retailing. This certificate requires a good level in English.

Steps to apply:w Send a complete application form which can be accessed by clicking on the icon «Apply now». You can either download it, fill it in, scan it and send it back by mail together with your CV or you directly fill in the document online and send it back by mail. Don’t forget to join your CV.w Acceptance by the Admissions Committee notified by email.w If your admission is confirmed you will receive by mail the contract including all payment information. After reception of your payment your subscription is confirmed. Please note that the number of applicants is limited in order to assure the best quality for our participants.

Practical Information

Courses are in English with simultaneous translation in Chinese.

LocationShanghai Jiao Tong UniversityXuhui Campus1954 Hua Shan Road, Shanghai, 20030

Duration1 year

For more informations