executive mba in sports management...steve gera assistant coach and head of innovation, cleveland...

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SPORTS MANAGEMENT(100% Online)

EXECUTIVE MBA IN

Universidad Europea | universidadeuropea.es | [email protected] | (+34) 918 340 192

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1DIFFERENTIALASPECTS• Undoubtedly one of the strongest points of this program is that not only does it work with a Club of the stature of

Real Madrid, it also involves top professionals from every area of sports. Real Madrid Football Club is a worldwidebenchmark for sports management, as shown by its commitment to continuous innovation in every area of sportsmanagement: facilities, marketing, new media, and more. Our close connection with this important institution not onlybrings us into contact with top professionals, it also exposes us to continuous innovation in a world leader in everyaspect of sports management.

• This program could hardly hope for a better Director from Real Madrid C.F., than Mr. Rafael de los Santos (New MediaDirector) whose everyday work deals with major advances and developments in new technologies applied to sports.

This Executive MBA is specially designed for professionals andexecutives who need to combine work and study.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The Executive MBA in Sports Management is taught 100% in English and provides aspecialization and training in the field of sports management.

This MBA primarily consists of nine modules on company management, followed by an optional cross-disciplinary module on Professional Internships in the Sports Industry.

As an advanced program, this contains a segment that specializes in sports and focuses on marketing, management and the operations of sport entities.

The international nature of this program will enable studentsand sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentiallyimprove the scope and professional possibilities of our students.

This Executive MBA o�ers three optional trips:

• During the first week of each program, to meet and get to know the professors, the colleagues, the Real Madrid CF facilities, and to assist to di�erent masterclasses about the Sports Industry.

• Usually in February but always subject to confirmation, ‘White Week’ (Semana Blanca) in Madrid, consisting of meetings with the Club’s directors.

• Usually before Easter, an Study tour to New York, including visits to facilities and sport events, and meeting with leading sports figures in the United States.

In all cases, travel and accommodation expenses shall be paid by the student. The New York trip has an additional cost of € 1,050.


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2KEY INFORMATION

STUDENT PROFILE:The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports area as managers.

MASTER’S GRADUATE STUDENTS:Upon completion of the program, students will receive their Executive MBA in Sports Management from Universidad Europea de Madrid.

DURATION:10 months. 60 ECTS.

SCHEDULE:Online.

METHODOLOGY:Online teaching methodology is the training of the future and one of the best tools for learning. In this case, students have a faculty working with them in real time on the platform. We have top-level

subjects on the course. The online training does not ignore the need for and importance of relationships between people and networking; as well as course work, the methodology evaluates participation in regular seminars and in di�erent group activities and teamwork. Thismakes it the ideal method for developing all the abilities and skills to be expected of an Executive MBA.

FACILITIES:The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.

LOCATION:Virtual Campus.

INSTRUCTIONAL APPROACH:The Executive MBA in Sports Management uses the Case Study Method (analysis of real situations outlined by professors depending on their field of expertise) as well as a combination of content-based and hands-on approaches to each of the topics covered.The topics are structured into modules as follows:• 25% initial theory (general concepts)• 50% theoretical-practical development• 25% case study practice

in my career to work with the best professionals. As well as helping with my training, it also taught me the importance of another set of values, which brought into the world of business are a guarantee of success. I live in Canada (Ontario), and since I began the course, I have had non-stop interviews and new opportunities in the world of sports management, and with luck and hard work, I have been able to focus my career in this area.

Eduardo Cuartas Villada

FINANCIAL TIMES

The Spanish club with so many records is also in te vanguard

TOP 3REASONSWHY

INTERNATIONAL STUDENTS

international students for a multicultural learning experience

FACULTY

live classes with the best professionals from

the sports industry

METHODOLOGY

Ideal for being able to combine work and studies, with academic

innovation methodology

90 % +60


teaching sta� who provide continuous support through all the

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3PROGRAM

MODULE I. GENERAL MANAGEMENT IN SPORTSCOMPANIES• Economic Analysis of the Sports Industry• Strategic Planning. Analysis of Sports Environments and Competition• Business Management Models and Economic Aspects

MODULE II. ECONOMICS• Annual Accounts for Sports Clubs and Organizations• Planning and Control in Sports Organization Management• Financial Management

MODULE III. MARKETING AND COMMUNICATIONS• Strategic and Operational Marketing• Sponsorship in Sports• Audiovisual Rights• Sports and Society• Sports and the Media

MODULE IV. SPORTS VENUE MANAGEMENT AND OPERATION• Infrastructure Management within a Sports Entity• Production of Sporting Events• Quality and Incident Management

MODULE V. MANAGEMENT SKILLS AND HUMAN RESOURCES• People Management and Teamwork• Coaching Applied to Sports• Motivational Leadership of Teams• Communication: Public Speaking in Professional Environments• Emotional Intelligence in Sports Organizations

MODULE VI. SPECIALIZATION BRANCH A: ENTREPRENEURSHIP AND SPORTS FOR DEVELOPMENT• Strategies for Starting a Sports Business• The Business Plan and Financing• International Organizations in Sports for Development• Corporate Social Responsibility and Sports• Social Entrepreneurship in Sports• Keys to Success and Failure

MODULE VII. SPECIALIZATION BRANCH B: MARKETING AND COMMUNICATIONS• The Media• Advertising Agencies• O�cial Organizations• Sports Rights• Sporting Events and Brand Profitability• Sports Clubs• Sponsorship• Brand and Identity Management• Practical Application of a Communication Plan• Social Network and the Community Manager• Sports Content in the New Digital World

MODULE VIII. SPECIALIZATION BRANCH C: SPORTSFACILITY OPERATION• Management of Sports Facility Operations• Security and Technology at Sports Facilities• Municipal Operations and Management• The Fitness and Wellness Market• Large Parks• Golf Course Management• Organization of Sporting Events• Management of Leisure and Non-Conventional Spaces

MODULE IX. INTERNSHIPS (OPTIONAL)

MODULE X. MASTER’S THESIS


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4FACULTY

The teaching faculty for the program consists of top-class professionals from both Spain and abroad.

MANAGING BOARD

DirectorPablo Burillo, PhDPhD in Sports Sciences. MBA in Sports Management

Co - Director D. Michael SutherlandChief Transformation Officer Real Madrid C.F. Co-director del programa.

PROFESSORS

Aila Ahonen, PhD.Senior Lecturer JAMK University of Applied Sciences. Diego BorrásProgramme & Module Lead, Sports Management at UCFB, London.Pedro Díaz Ridao, PhD.Professor at UEM Real Madrid/Founder of Inspirasports. Javier Doña Consultant, MKG ARENA.Juan Carlos FociñosSponshorship Manager at Basketball Federation of Madrid. Thomas FrickeFußball.Pablo García-ManitzCEO Bewolfish.Steve GeraAssistant Coach and Head of Innovation, Cleveland Browns. Matthew GoodSenior Manager Strategic Planning Telefónica.Robert GoodStrategic Consultant HH.RR.Tomás Gutiérrez CEO Novacapital.Florian KnorrGeneral Manager at Beovation.Ramiro LaheraGeneral Manager at Táctica Sport Culture.Edouard LegendreSponshorship Director at Ogilvy.Scott MinttoSports MBA Director, San Diego State University.Martha Saavedra, PhD.Professor at Universidad of California, Berkeley.Ángel SanzCEO and Founder The Crow Legacy Company.

Ignacio Somalo, PhD.Founder at Lonesome Digital.Javier TolaManaging Director Simply Sport.Pablo Vega, PhD.Professor at UEM Real Madrid/Road Director Royal Spanish Athletics Federation.Laszlo Zopcsak, PhD.Deputy Director at EuropeActive.Diego García DiegoDirector General la Fundación Getafe C.F./Consultor Experto en E-sports. Óscar Sánchez CamposDirector Instalaciones Deportivas Madrid.Pablo Vega, PhD.Ex Director Negocio de NBA Spain.Hannes HoeltgeCommercial & Marketing Manager Comité Paralímpico Internacional. Ignacio Somalo, PhD. Founder Lonesome Digital.Antonio Vos, PhD. Director Financiero Club de Campo Villa de Madrid.Mario G. Gurrionero, PhD. Socio director Comunicar es Ganar.Josephine AnselinFounder Outventure Hub.Katie MahonMarketing Directo Generation Adidas International.Álvaro Fernández Luna, PhD. Profesor UEM/Real Madrid.Scott MintoSan Diego State University MBA Director.Steven Mandis, PhD. Associate Professor Columbia University Business School.

5PARTNER &INSTITUTION

ENTREPRENEURSHIP


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THE REAL MADRID GRADUATE SCHOOL - UNIVERSIDAD EUROPEA

The Real Madrid Graduate School - Universidad Europea is the first higher education center specializing in sports. The School o�ers graduate degree programs that have a direct connection to the practice of sports, athletes’ health, sports communication and the management of institutions and companies related to sports. All of the programs are organized in 3 main areas: management & law, marketing & communication and sports & health.

The school combines the management experience of the world’s leading sports club in terms of revenue, results and solvency with the teaching experience and innovation of the Universidad Europea.

Thanks to this union, Real Madrid’s Santiago Bernabéu Stadium and Ciudad Deportiva have become a university campus where part of the work sessions take place, and whose professors are the Club’s executives and other professionals who use their daily activity as case studies.

This practical, multi-disciplinary training is one of the main characteristics of the graduate programs taught at the school. Additionally, all of the programs are linked to the professional reality that students will face when they finish their studies.

One of the school’s basic pillars is to promote the students’ international focus. The school has campuses in 12 countries in Latin America, Europe, Asia, and Oceania and the students have the opportunity to study abroad or carry out professional internships there.

The focus of all our activities and programs is to train highly specialized professionals who have leadership skills in any of the disciplines related to sports.

We are proud to once again be pioneers and to share with society such an exciting project as a university program dedicated to training professionals who are experts with specific knowledge and skills in areas such as health, management, communication, and physical activity,all of which are linked to sports.

Emilio ButragueñoGeneral Manager of the Real Madrid

– Universidad EuropeaInternational School


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GRADUATE SCHOOL UNIVERSIDAD EUROPEA

EXCELLENCE

Today, specialized postgraduate training is essential to increasing professional success and finding a satisfactory job, whether that be creating a job for yourself or improving the one you have. The constant updating of knowledge, strengthening knowledge through contact with the best professionals in each sector, performing internships, and internatio-nal experience constitute essential elements in a quality postgraduate education. And it is just this type of education that the Real Madrid – Universidad Europea International

private university in Spain and the best soccer club of the 20th century join forces in an innovative project that promotes professionalism in a growing sector that has many options for global development.

Juan MoroteRector of Universidad Europea


The Universidad Europea, the largest privateuniversity in Spain, uni�es all of its graduatestudies under one single brand: theUniversidad Europea Graduate School.

The Universidad Europea Graduate School, as part of the Universidad Europea, also

belongs to the Laureate International Universities network, a leader in the highereducation market, which operates in Europe,North America, Latin America, Asia, Africa, and the Middle East.

This school consists of over 140 degreeprograms which are organized in 18departments which include Business, Legal,Art, Communication, Sports, Education, Health, Engenieering, Architecture, and Building.

These degree programs include Doctor´s Degrees and Master´s Degrees, degrees which authorize you to practice a professionand specialized degrees, which will allowyou to obtain an accredited degree that is valid in the entire European HigherEducation Area. It is also possible to studyExpert Master´s Degrees and Programs,private degrees from the UniversidadEuropea which are adapted to the speci�cneeds of the workplace.

Thanks to this network, students may studyabroad and teach in other prestigious educational centers all over the world. Infact, 20% of the School´s students areinternational, which enormously enrichesthe exchange of experiences and thepossibilities for networking with people fromaround the world.

True to its innovative nature, and with theaim of strengthening our students´ abilitiesand guaranteeing their employability, theSchool promotes an internationaleducational model, which is career-orientedand of high academic quality.

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THE EUROPEAN HIGHEREDUCATION AREA (EHEA)The creation of the European Higher Education Area (EHEA) means that from 2010 onwards university qualifications from all European countries guarantee equivalent academic programs, which means an immediate recognition of qualifications anywhere in Europe,mobility between countries and continuity in learning.

O�cial degree programs are structured into Bachelor´s Degrees and Graduate Degrees, with o�cial graduate degrees divided into 2nd and 3rd stage studies. Specifically, Master’s Degrees are taken in the 2nd stage and Doctor´s Degrees in the 3rd stage.

This new Higher Education structure at last enables Bachelor’s degree graduates, engineers and Bachelor’s degree in architecture graduates to be admitted into PhD courses (3rd stage) through a Master’s Degree.

Why study a Master’s Degree at the Universidad Europea?

Master’s Degrees let you continue your education and specializein the subjects currently in demand from companies, obtaining an accredited degree that is valid in any European country and can be validated in any other country.

Universidad Europea degrees o�er this o�cial aspect because theyare issued by a university, while adding an international outlook and a close link to professions and reputable companies, unique characteristics which will open doors for students in the future.

PROFESSIONAL

APPROACH


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Our commitment to our students does not end when they graduate. Through Alumni, former Universidad Europea students can keep up to date with everything Universidad Europea continues to o�er them as a professional partner: job o�ers, special training, conferences, networking events, etc.

Networking is a determining factor for succesfully entering into thejob market. Through Alumni, students can stay in contact with their professors and classmates in order to keep sharing good ideas and experiences, which reinforce the training acquired in their graduate

Universidad Europea can continue to o�er them after graduation.

studies.

We invite students to go to alumniuem.es and see what the

ALUMNI


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ADMISSIONS PROCESS

The admissions process for Real Madrid Graduate School- Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.For personalized guidance, you can go to either of our university campuses (Alcobendas o Villaviciosa de Odón), or contact us via phone: (+34) 918 340 192 or e-mail:[email protected] to receiveadvice from the Admissions sta�.

Once candidates have received guidance and have provided the

date for taking the entrance exams for the programs they are necessary documentation, the Admissions sta� will send them a

interested in, and for a personal interview with the Master´s Program Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Personalized guidance

Sending in theapplication anddocumentation

in order to evaluatethe candidate’s

profile

Assessmentof the profileand interview

Confirmationof admission

Formalreservation

of a placeand enrollment


UNIVERSIDAD EUROPEADE MADRIDCAMPUSVILLAVICIOSA DE ODÓNC/ Tajo, s/n28670 Villaviciosa de OdónMadrid

UNIVERSIDAD EUROPEADE MADRIDCAMPUSALCOBENDASAvda. Fernando Alonso, 828108 AlcobendasMadrid

UNIVERSIDAD EUROPEADE VALENCIAAvda. Aragón, 3046021 ValenciaValencia

UNIVERSIDAD EUROPEADE CANARIASC/ Inocencio García, 138300 La OrotavaTenerife

Reconocimientos de calidad

(+34) 918 340 192

universidadeuropea.es

[email protected]

La Universidad se reserva el derecho a realizar las modificaciones oportunas en el claustro propuesto, programa o en la ubicación donde se imparta el postgrado.Asimismo, la Universidad se reserva el derecho a retrasar el inicio del postgrado o a no impartirlo si no se alcanza el número mínimo de estudiantes.

executive mba in sports management...steve gera assistant coach and head of innovation, cleveland...

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