Seminar directors

Prof. Dr. Andrea Römmele, is Professor for Com-munication in Politics and Civil Society at the Hertie School of Governance. Her research inter-ests are comparative political communications, political parties and public affairs.

Executive Seminar Participation and engagement in the digital age

Seminar description

Digital channels play an important role in campaigning, political participation and citizen engagement. Direct communication through social media, online petitions, crowdsourcing or co-creation create new ways for governments to engage with citizens, voters to interact with the electorate or civil society organisations to mobilise support. This is being done in a far more targeted manner than ever before thanks to “big data”, which is used to segment and target voters or supporters through applying analytics. At the same time, it is also used to identify opponents or get insights into proprietary information.

This seminar will look at recent trends in technologically enabled citizen participation, its implications for democracy and will discuss channel effectiveness. Participants gain actionable insights into campaigning and digital engagement.

This course can also be completed as part of the Certificate in Communication Management, the Certificate in Public Sector Innovation, the Certificate in Digital Transformation, or the Certificate in Marketing and Communication in Business, Politics and Society (with ESCP Europe).

Date 28–30 May 2018

Location Hertie School of Governance Friedrichstraße 180, 10117 Berlin

Seminar directors Prof. Dr. Andrea Römmele; Dr. Yannis Theocharis

Register at www.hertie-school.org/seminar/engagement-digital-age

Fee € 1,690

Tuition fees for the open enrolment seminars are exempted from tax according to Value Added Tax

Act (UStG) §4 Nr. 21a.

Dr. Yannis Theocharis is a Research Fellow at the Mannheim Centre for European Social Research (MZES), University of Mannheim. He holds an MSc degree from the London School of Economics and Political Science, and a PhD from University College London. His research interests are in political

behaviour, social networks, new media political communication and social capital.

28–30 May 2018

Past guest speakers in the seminar includen Mario Voigt, Professor of Digital Transformation and Politics, Quadriga University Berlin n Ralf Guldenzopf, Head of the Political Communication Department, Konrad- Adenauer-Foundationn Daniela Stockmann, Professor of Digital Politics and Media, Hertie School of Governance

Draft programme*

9–11 h

11–13 h

14–16 h

16–18 h

18–20 h

Day 1

Seminar start: 11 h

The network revolution: Historical roots and democratic potential

Virtual public spheres, echo chambers and filter bubbles

Campaigns and big data

Guest speaker

Day 2Online political participation, social movements and democracy

Experience from the US-campaign trail: digital media in the Trump campaign

Understanding socially networked communication through visualisation

Draft a digital media campaign

* detailed final programme will be available 4 weeks prior to the start of the seminar

Day 3Digital media and surveillance I

Digital media and surveillance II

Presentation of digital media campaigns

Seminar end: 16 h

Contact:

Executive Education

E-Mail: executive@hertie-school.org

Phone: +49 (0)30 25 92 19-117

Hertie School of Governance: Friedrichstraße 180 | 10117 Berlin

Learn more at www.hertie-school.org/executive

The Hertie School of Governance prepares exceptional students for leadership positions in government, business, and civil society. The School also offers experienced professionals the opportunity to deepen their skills in the field of public management. A renowned international faculty with expertise in economics, business, law, political and social science take an interdisciplinary, policy-oriented approach to the School’s teaching and research agenda. The School actively engages in public debate with its wide range of events bringing together experts from theory and practice. The Hertie School was founded in 2003 by the Hertie Foundation, which remains its major partner. The School continually expands its international network of partners to strengthen its position as Germany’s leading institution for teaching and research on public policy and governance.

Executive degree programmen Executive Master of Public Administration (full- or part- time, modular entry possible)

Executive Education at the Hertie School of GovernanceOur trainings equip experienced professionals with state-of-the-art know-how and a core set of modern theories in governance and management. Participants expand their skill sets and network with peers from the public sector, international organisations, business, and civil society in Europe and abroad.

Short-term executive trainingsn Certificate in Leadership and Managementn Certificate in Public Financial Management and Methodsn Certificate in Intersectoral Management n Certificate in Public Sector Innovationn Certificate in Communication Managementn Certificate in Digital Transformationn Certificate in Management in the Public Sectorn Hertie School Leadership Programmen Hertie School Management Programmen Hertie School Communication Programmen Hertie School EU Governance Programmen Hertie School Decision-Making Programmen Executive Seminars and Skills Trainingsn Workshops in Brussels and Londonn Hertie School – ESCP Europe Certificate Seriesn European Capitals

Registration possible throughout the year.