executivesurf process
TRANSCRIPT
The online search network for executives
The online search network for executives
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels• We access a multitude of channels to
generate both passive and active candidates for positions. One of these is web marketing;
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels• We access a multitude of channels to
generate both passive and active candidates for positions. One of these is web marketing;
• We aim to maximize interest and then route relevant traffic to a unique advertisement for the position.
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels• We access a multitude of channels to
generate both passive and active candidates for positions. One of these is web marketing;
• We aim to maximize interest and then route relevant traffic to a unique advertisement for the position.
• Firstly, consider where a potential candidate starts from...
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
Generic search engines
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
Specialist career search engines
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
When a relevant search is performed, our links appear amongst the first results, on their own merits, as sponsored links, and also embedded in the results from other websites, as they are cross-posted.
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
When a relevant search is performed, our links appear amongst the first results, on their own merits, as sponsored links, and also embedded in the results from other websites, as they are cross-posted.
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
After clicking on the link, the user is sent to a web based advert
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
After clicking on the link, the user is sent to a web based advert
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
And from there to our site.
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf ChannelsWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
These pages will provide a link and/or a call to action to register on ExecutiveSurf's portal for this position.
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites,Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites,Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites,Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites, career management sites,Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites, career management sites,Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites, career management sites, and jobboard databases.
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We use professional networking sites, career management sites, and jobboard databases.
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
• We point them all to our registration pageWeb Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use traditional Executive Search methods:
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use traditional Executive Search methods:• target list I/D
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use traditional Executive Search methods:• target list I/D• name generation
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use traditional Executive Search methods:• target list I/D• name generation• networking
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use traditional Executive Search methods:• target list I/D• name generation• networking• approach
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We point them all to our registration page
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use all available methods of generating candidates:
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use all available methods of generating candidates:
• ExecutiveSurf Database
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use all available methods of generating candidates:
• ExecutiveSurf Database• Newspaper advertisement campaigns
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use all available methods of generating candidates:
• ExecutiveSurf Database• Newspaper advertisement campaigns• Online banner ads
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We use all available methods of generating candidates:
• ExecutiveSurf Database• Newspaper advertisement campaigns• Online banner ads• Targeted emailing
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• We point them all to our registration page
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• Interested/interesting candidates register
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• Interested/interesting candidates register
…which produces longlists...
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• Interested/interesting candidates register
...which produces longlists...
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• Interested/interesting candidates register
...which produces longlists...
...edited by us.
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You can see progress in real time by accessing your personal account
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• Where you can see longlists becoming shortlists.
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You will see candidates’ summaries, and the following options:
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You will see candidates’ summaries, and the following options:
Profile with career details
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You will see candidates’ summaries, and the following options:
Profile with career details
Attachments (CV, Cover letter, ...)
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You will see candidates’ summaries, and the following options:
Profile with career details
Attachments (CV, Cover letter, ...)
Comments left by ES staff.
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You will see candidates’ summaries, and the following options:
Profile with career details
Attachments (CV, Cover letter, ...)
Comments left by ES staff.
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You write comments, select and de-select
ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”
• You write comments, select and de-select• We follow the process through your interview,
the offer, the negotiation, the placement…
The online search network for executives
End presentation