Stay Connected: It’s Your Time to Shine!IAAPA is excited to engage and connect its members and attractions professionals via a fully immersive interactive experience—IAAPA Virtual Expo: Asia. Cultivate powerful connections, exchange ideas, and discover the latest products and services, innovations, technologies, and best practices that are transforming the attractions industry in the Asia-Pacific region and beyond.

Exclusive exhibit opportunities are now available to spotlight your brand and provide unmatched exposure to influence attractions owners, operators, and buyers globally. Availability is limited; contact IAAPA’s sales team today to secure a package for your company that best fits your unique needs for the upcoming virtual event.

IAAPA.org/VirtualExpo

Exhibit, Advertising, and SponsorshipPROSPECTUS

JULY 28-30, 2020

®

Special Section: Ideas for Lengthening Stay p. 59

Reputation Management in the Age of Social Media p. 72

MAY 2020

Breaking the MoldWith a staggering number of firsts, China’s Lionsgate Entertainment World ushers in a new generation of attractions

Standard Exhibitor • $1,500 for IAAPA Expo Asia 2020

exhibitors

• $2,500 for IAAPA members

• $3,500 for nonmembers

Includes: • Choice of selection from three

pre-designed booth templates! Virtual event booths can include any digital content including documents, videos, links to web pages and video chats, social media links, and surveys. When an attendee enters your booth, reps receive an alert. Chat options include private 1:1 chat, public group chat, and chat queue

• Access to post-event data including a list of all participants that visited your booth (standard level, which includes names and emails)

EXHIBIT, ADVERTISING, AND SPONSORSHIP OPPORTUNITIES

PACKAGE 1:

FOR PACKAGE 1, contact the IAAPA Sales Team for more information or questions: ExhibitSales@IAAPA.org. To speak with an IAAPA representative via phone, please find the direct line of all sales staff in your particular region at IAAPA.org/IAAPA-expos.

PACKAGE 2: PACKAGE 3:Enhanced Exhibitor • $2,300 for IAAPA Expo Asia 2020

exhibitors

• $3,300 for IAAPA members

• $4,300 for nonmembers

Includes: • Package 1, plus

• One full-page ad in supplemental Funworld IAAPA Expo Virtual: Asia edition distributed to all attendees during show. This digital edition will include a preview of virtual events, webinars, schedules, and an acknowledgment of exhibitors and sponsors. The full-page ad includes:

> URL link directly to your website

» Multiple hotspot links provide unique redirects to information about specific products, services, news, or events

» Social media icons offer direct links to your company’s social profile pages

» Video option to display visual storytelling, 360-degree view of your attraction, product, service, and more

FOR PACKAGE 2, and/or for more information or questions about additional advertising opportunities, contact Brian Skepton or Michelle Williamson: Brian Skepton Phone: +1 321 319 7644 Email: BSkepton@IAAPA.org

Michelle Williamson Phone: +1 321 319 7659 Email: MWilliamson@IAAPA.org

Sponsoring Partner and Exhibitor(Limited spots; includes exhibit booth; must be an IAAPA member) • Option 1: $4,500 • Option 2*: $5,500 – includes

recognition via your company’s VIDEO to be played at start of one education session of your choice.

Includes:• Packages 1 and 2, plus

• Banner ad in the main welcome hall prominently featuring your logo

• Recognition on top banner in the “Networking Lounge,” IAAPA’s virtual chat room

• Sponsor acknowledgment at the start of each education session

• Acknowledgment on scrolling marquee at bottom of screen

• Recognition of all sponsors on agenda page banner

• Recognition of all sponsors on banner in trade show hall

• Logo recognition in IAAPA’s pre-event promotional emails

• Sponsor acknowledgment in IAAPA social media posts, when applicable

• Access to post-event data including a full list of all participants that visited your booth and downloaded assets, and record of all booth chats and Q&As (enhanced level, which includes names and emails)

• Logo recognition on the IAAPA website

FOR PACKAGE 3, and more information about sponsorship, contact Emily Popovich:Emily Popovich Phone: +1 703 850 4115 Email: EPopovich@IAAPA.org

IAAPA.org/VirtualExpo | JULY 28-30, 2020

*OPTION 2 ONLY: A 30-second (maximum) video provided by sponsor and approved by IAAPA, to spotlight your company will be shown prior to one education session of your choice. Opportunities are limited. Approved formats: .mp4, .avi, .wmv, .mov. Resolution: 1920x1080.)

IAAPA IP Guidelines: IAAPA policy and procedures require a company participating at an IAAPA Forum to attest that it owns or has the appropriate rights to sell their products or display their content, and in the event of a dispute the company will agree to comply with an arbitration/mediation process. We strongly encourage our manufacturers, and consultant members to become familiar with this IP Policy to ensure you are able to comply and so that your experience at any IAAPA Forum is productive and successful. For any IP complaints, please contact Sarah Bruno or Jack Hsu.

PACKAGE CHOICE AND AGREEMENT

IAAPA MEMBER ID (if a current member):

Was your company a confirmed exhibitor and/or sponsor of IAAPA Expo Asia 2020 (Macao) prior to show postponement? Yes No

COMPANY NAME:

PRIMARY CONTACT NAME:

EMAIL:

DIRECT PHONE OR OTHER NUMBER TO REACH YOU:

REQUIRED Please indicate below which of the following categories is MOST relevant to your company and products for pavilion assignments (SELECT ONE ONLY):

CHARGE MY CREDIT CARD IN THE AMOUNT OF US$ Visa MasterCard AMEX Discover Card

CREDIT CARD NUMBER:

EXP. DATE: / CID CODE:

NAME (AS PRINTED ON CREDIT CARD):

AUTHORIZED SIGNATURE:

MAIL A CHECK IN THE AMOUNT OF US$ CHECK #: (Check must be drawn from a U.S. Bank)

Check payable to: IAAPA Send check to: IAAPA, Attention: Exhibit Sales, 4155 West Taft Vineland Road, Orlando, FL 32837 USA

I WILL WIRE TRANSFER IN THE AMOUNT OF (US$ + US$25*) = US$ (*Please include a US$25 transaction fee for all wire transfers.)

Bank of America, 1501 Pennsylvania Ave., N.W. | ABA 026009593 | Swift Code (if needed): BOFAUS3NFor Credit to IAAPA Account 0020-866-30597. There is no IBAN, BIC or anything else needed. Please be sure to identify yourself with the name of the company and member ID.

ROLLBACK FUNDS FROM EXPO ASIA 2021. Use funds from IAAPA Expo Asia 2021 for virtual show deposit. (IAAPA team member will contact you individually to discuss rollover amount.)

50% DEPOSIT DUE WITH CONTRACT. FULL BALANCE DUE BY JUNE 29, 2020. Flexible payment plans are available by request.

IAAPA.org/VirtualExpo | JULY 28-30, 2020

CONTACT INFORMATION (ALL INFORMATION BELOW IS REQUIRED)

SIGNATURE REQUIRED ON NEXT PAGE

PACKAGE 1: Standard Exhibitor $1,500 for IAAPA Expo Asia 2020 exhibitors

$2,500 for IAAPA members $3,500 for nonmembers

Rides (Dry) Water-Related Equipment & Supplies Participatory Play Equipment Games & Devices Construction

Hi-Tech Equipment & Services Displays & Sets Shows/Productions Computer Systems/Software Consultants/Reopening Resources/Other

PAYMENT OPTIONS

PACKAGE 3: Sponsoring Partner and Exhibitor

Option 1: $4,500 Option 2*: $5,500 – includes recognition via your company’s VIDEO to be played at start of one education session of your choice.

PACKAGE 2: Enhanced Exhibitor $2,300 for IAAPA Expo Asia 2020 exhibitors

$3,300 for IAAPA members $4,300 for nonmembers

Our company will select the following:

1. Management: The International Associationof Amusement Parks and Attractions, hereinafter designated as “the Association,” or “IAAPA” conducts the IAAPA Virtual Expo: Asia (the “Event”) and appoints an official Platform Host, to provide all show services to Exhibitor, Advertiser, or Sponsors.2. Application for and Assignment of Space: Anyone desiring to exhibit, advertise, or sponsor must apply by submitting this Contract to the IAAPA Exhibit Sales Team. The Association has the absolute right to allocate and assign space to Exhibitor, Advertiser, or Sponsors, and to relocateexhibits after initial assignment.3. Cancellation: The Association reserves theright to cancel any Contract not paid in full, and to retain as liquidated damages any amounts already paid. Exhibitor, Advertiser, or Sponsor agrees that payments or deposits made may be used toward satisfying any cancellation fees due to Association under this Contract.In the event that an Exhibitor, Advertiser, or Sponsor, cancels this Contract or is unable to participate, the Exhibitor, Advertiser, or Sponsor shall pay as liquidated damages the amount set forth below. Upon receipt of cancellation notice from Exhibitor, Advertiser, or Sponsor, Association shall have no further obligations to Exhibitor, Advertiser, or Sponsor, under this Contract.Cancellation Deadlines and Liquidated Damages:

a. 50% of amounts due under this Contract if cancellation notice is received by IAAPA priorto May 29, 2020. b. 100% of amounts due under this Contract if cancellation notice is received by IAAPA on orafter May 29, 2020.

4. Cancellation or Postponement of Event: IAAPA may cancel the Event for any reason in its sole discretion. If the Event is canceled for any reason, then and thereupon this Contract will be automatically terminated and IAAPA managementwill refund amounts paid under the Contract to each Exhibitor, Advertiser, and Sponsor, minus any fees for services already provided. IAAPA may postpone the Event for any reason, and Exhibitor, Advertiser, or Sponsor acknowledges and agrees that in such an event, the Contract shall remain in full force and effect for the new Event dates.5. Compliance with Rules and Regulations: Exhibitor, Advertiser, or Sponsor hereby agrees to be bound by all IAAPA and Platform Host’s Rules and Regulations (the “Rules”) outlined here, and any additional rules, regulations, and information as may be adopted by IAAPA or the Platform Host.6. Specific Policies:

a. All Exhibitor, Advertiser, or Sponsors, must adhere to all rules and regulations pertaining todisplays and product.b. “Suitcasing.” Please note that while all Event attendees are invited to the virtual exhibition, any non-exhibiting, advertising, or sponsoring attendees who are observed to be soliciting business in platform public spaces or in anothercompany’s booth will be denied continued access to the Virtual Expo and no refunds will be made. Additional penalties may apply. IAAPA asks that both attendees and Exhibitor, Advertiser, or Sponsors, report any violations they may observe to the management.c. Exhibitor, Advertiser, or Sponsor literature and printed materials, including trade publications, may only be distributed from within an Exhibitor, Advertiser, or Sponsor’s booth space. Certain sponsoring opportunities may be exempt from this rule. Demonstrations, sales activities, and giveaways must take place within the Exhibitor, Advertiser, or Sponsor’s virtual event booth. Companies found breaking these rules may have their virtual event booth atthe Event shut down and could be suspended from future exhibiting.d. Exhibitor, Advertiser, or Sponsors with products, the sale of which may be illegal in certain jurisdictions, must conspicuously provide notice to that effect in their virtual event booth.e. Exhibitor, Advertiser, or Sponsor warrants and represents that the virtual event booth and all related materials, including all digital content (collectively, the “Exhibit”), does not violate any proprietary or personal rights of others (including, without limitation, any copyrights, patents or privacy rights); that the Exhibit constitutes the Exhibitor, Advertiser, or Sponsor’s own original work or property, or that the Exhibitor, Advertiser, or Sponsor has permission from the rightful owner to use such work or property. The Exhibitor, Advertiser, or Sponsor agrees to indemnify and hold harmless IAAPA, its officers, directors, members, assignees, and agents, from and against any and all claims, actions, losses, demands, costs, attorneys’ fees and all other expenses relating or incidental to, or arising directly or indirectly from, the inaccuracy or breach of any of the warranties and representations contained in this Section.f. Exhibitor, Advertiser, or Sponsor agrees that certain chat options in a virtual exhibit booth (“Chat”) are public forums and that participation in a Chat creates no expectationof privacy. Further, Exhibitor, Advertiser, or Sponsor acknowledges that any personal

information communicated in a Chat may be seen and used by others. Neither IAAPA nor the Platform Host is responsible for information that Exhibitor, Advertiser, or Sponsor chooses to communicate in a Chat, or for an Exhibitor, Advertiser, or Sponsor’s actions or the actions of other users. IAAPA, Platform Host, or their designated agents may remove or alter any information or content posted or otherwise disclosed in any Chat at any time for any reason. If Exhibitor, Advertiser, Sponsor, or other user chooses to make any personally identifiable or other information publicly available in a Chat or otherwise on or through the platform, they do so at their own risk. g. Any information, statements, opinions, other digital content, or links to third party websites of an Exhibitor, Advertiser, Sponsor, or other Event attendee on the Platform are those of the respective author(s) and not IAAPA or the Platform Host. IAAPA does not guarantee the validity, accuracy, truthfulness, completeness, reliability, or usefulness of any information, statement, opinion, other digital content, or links to third party websites on the Platform other than from an authorized IAAPA representative acting in his or her official capacity. Under no circumstance will IAAPA be liable for any loss or damage caused, directly or indirectly, by reliance on any such third-party content. h. As the organizer of the Event, IAAPA reserves the right to prohibit and prevent the attendance, participation, registration, or exhibition of any individual or firm for any reason within the exclusive discretion of IAAPA.IAAPA need not disclose or describe the reasons for its decision to do so.

7. Subletting/Resale or Subcontracting of ExhibitSpace: Subletting or subcontracting of exhibit space to another member or non-member company is strictly prohibited. Staff from non-affiliated/non-exhibiting companies, present in a booth for “selling”, is strictly prohibited.Resale of reserved or contracted exhibit space is prohibited. Exhibitors are prohibited from engaging in any exhibit activity in any space other than that which has been contracted.8. Data Protection:

a. For the purposes of this Section, the following terms shall have the following meanings: (i) “Privacy Legislation” means all laws and regulations, including (without limitation) the laws and regulations of the European Union, the European Economic Area and their member states, which are applicable to the processing of Personal Data under this Contract, including (without limitation) the EU General Data Protection Regulation (2016/679)(“GDPR”); and (ii) “Data Controller”, “Data Subject(s)” and “Personal Data” each have the meanings given to them in the GDPR.b. Both the Association and the Exhibitor, Advertiser, or Sponsor acknowledge and agree that each party shall be a separate Data Controller in respect of the Personal Data received from the other party and processed in relation to this Contract and each party shall be responsible for its compliance with the Privacy Legislation. Both parties shall process the Personal Data received from the other partyin accordance with its applicable privacy notice and the Privacy Legislation.c. Should Exhibitor, Advertiser, or Sponsor transfer Personal Data to the Association, Exhibitor, Advertiser, or Sponsor represents, warrants and guarantees that (i) the Personal Data has been collected in strict compliance with the Privacy Legislation; (ii) it has properlynotified the Data Subjects concerned that their Personal Data may be transferred to third parties including the Association and (iii) Exhibitor, Advertiser, or Sponsor has all necessary rights to transfer the Personal Data to the Association and such transfer of the Personal Data is and shall be in compliance withthe applicable Privacy Legislation.d. Exhibitor, Advertiser, or Sponsor agrees and acknowledges that any data other than Personal Data, which the Association has obtained from Exhibitor, Advertiser, or Sponsor, may be freely shared with and transferred to theAssociation and the Association’s affiliates and any third party for commercial purposes unless Exhibitor, Advertiser, or Sponsor has specified to the contrary in writing stating what data may not be so shared or transferred.e. Exhibitor, Advertiser, or Sponsor acknowledges and agrees that its use of the platform shall be in compliance with the applicable terms and conditions of use and that it will abstain from sending or receiving any message, data, file, content or signal which is in breach of law and order, common morality, legislation on press infringements, applicable Privacy Legislation, Internet copyright protection law, laws on the protection of minors,trade secrets, private correspondence or private information on the Internet.f. Exhibitor, Advertiser, or Sponsor understandsand expressly acknowledges it has been informed that its rights, and those of any third party users who log on and use service,

to access, modify, delete or object to the processing of Personal Data and to the transmission thereof to any third parties, shall be exercised in accordance with the applicable Privacy Legislation and the legislation applicable in the United States of America.

9. Limitation of Liability: IAAPA shall not be liablefor any damages of any kind arising out of or relating to the use of or the inability to use the Platform, the Platform’s content or links, including but not limited to damages caused by or related to errors, omissions, interruptions, defects, delays in operation or transmission, computer viruses or line failures. IAAPA shall not have any liability or responsibility for the performance or failure to perform of the Platform Host, or for any acts, omissions or conduct of any user or other third party.In no event will IAAPA be liable to the Exhibitor, Advertiser, or Sponsor, whether in contract or tort, for any amount in excess of any amounts paid by Exhibitor, Advertiser, or Sponsor under this Contract. In no event shall IAAPA be liable, whether in contract or tort, for any indirect, consequential, exemplary, punitive or special damages or awards, including but not limited to lost profits.10. Indemnification: The Exhibitor, Advertiser,or Sponsor agrees that it will hold harmless and indemnify the Platform Host and the Association from any and all claims, including third party infringement claims, losses, damages, injuries or liability whatsoever (including without limitation, reasonable attorney’s fees and costs) that arise inwhole or in part from the breach of this Contract by Exhibitor, Advertiser, or Sponsor, or from activities of Exhibitor, Advertiser, or Sponsor in connection with the Event or use of the Platform, including without limitation any content of Exhibitor, Advertiser or Sponsor. 11. Miscellaneous: The provisions hereunder areall deemed to be of the essence of this Contract. A material breach of any of them shall be deemed a breach of Contract entitling IAAPA to immediately cancel the Exhibitor, Advertiser, or Sponsor’s Contract. Upon cancellation, IAAPA may take down the virtual event booth and hold the Exhibitor, Advertiser, or Sponsor accountable for allexpense incurred in such removal. The Association reserves the right to make any changes necessary for the best interest of the Event.12. IP Enforcement Policy: In an effort to ensureany claims or disputes by Exhibitor, Advertiser, or Sponsors at the Event (or in the time period prior to the Event) are handled in a non-disruptive manner, the Association hereby agrees to provide all Exhibitor, Advertiser, or Sponsors at the Event with the services of an intellectual property mediator (“IP Mediator”) after the Event. Followingthe Event, IP Mediator will provide assistance to Exhibitor, Advertiser, or Sponsors, by evaluating potential intellectual property infringement claims and will work closely with the Association to issue any Sanctions (as defined below), if necessary. The Exhibitor, Advertiser, or Sponsor understands and agrees that the IP Mediator is a neutral party enlisted to mediate and settle disputes between Exhibitor, Advertiser, or Sponsors, related to intellectual property or proprietary rights, as well as any violation of the Rules. Exhibitor, Advertiser, or Sponsor understands and agrees that all decisions made by the IP Mediator are final, and shall not be subject to appeal or challenge. The Exhibitor, Advertiser, or Sponsor understands and agrees that, at the Event and in the time period leading up to the Event, any Exhibitor, Advertiser, or Sponsor (“Complaining Exhibitor, Advertiser, or Sponsor”) may lodge with IP Mediator a complaint against any other Exhibitor, Advertiser, or Sponsor (“Defending Exhibitor, Advertiser, or Sponsor”), which after investigation may result in the Sanctions by the IP Mediator or the Association at the Event. IP Mediator’s evaluation of such a complaint will be free of charge to the Complaining Exhibitor, Advertiser, or Sponsor. Exhibitor, Advertiser, or Sponsor understands and agrees that the enforcement action or sanctions (“Sanctions”) shall be issued by IP Mediator and/or the Association in their sole discretion and may include but shall not be limited to: (i) the removal of any digital content (“Exhibitor, Advertiser, or Sponsor Content”), (ii) the shutdown of an Exhibitor, Advertiser, or Sponsor’s virtual event booth, (iii) restrictions onaccess or services provided by the Association, (iv) a loss of membership to the Association; or(v) a ban from any future show or event. The Exhibitor, Advertiser, or Sponsor understands and agrees that any determination by IP Mediator and/or the Association to issue any Sanctions is not a legal determination that any intellectual property infringement or violation has occurred; instead, Sanctions shall be issued (i) to enforce the rules and guidelines at the Event, including the Rules; (ii) when IP Mediator believes that the display of any Exhibitor, Advertiser, or Sponsor Content is potentially infringing on another Exhibitor, Advertiser, or Sponsor’s intellectual property or proprietary rights, or when IP Mediator and/or Association believes that any Exhibitor, Advertiser, or Sponsor Content is disruptive to the Event. In exchange for being permitted to exhibit at the Event and also for the services described above, Exhibitor, Advertiser, or Sponsor agrees as follows:

TERMS AND AGREEMENT

I have read and agree to the terms as set forth above.SIGNATURE: PRINT NAME: DATE:

Please sign and return to ExhibitSales@IAAPA.org. For questions, contact an IAAPA sales team representative at ExhibitSales@IAAPA.org, or find your regional team member’s phone number to discuss at IAAPA.org/IAAPA-expos.

a. That Association is not responsible or liable for any claimed or recognized violations of the Exhibitor, Advertiser, or Sponsor’s intellectual property or proprietary rights, including any claims for trademark, copyright or patent infringement or any claims of counterfeiting orother violations of proprietary rights.b. That the Exhibitor, Advertiser, or Sponsor will abide by any and all intellectual property laws, rules or guidelines, including the Rules, whether imposed by national or local laws or bythe Association as part of its ownership and/or management of the Event.c. That the IP Mediator and the Association have no obligation to enforce or act on the behalf of the Exhibitor, Advertiser, or Sponsor and that bothIP Mediator and Association may, in their sole discretion, determine whether to issue Sanctions or take any action in any case, depending on the facts presented by the Complaining Exhibitor, Advertiser, or Sponsor. Nothing herein obligates IP Mediator or Association to take any action or issue any Sanctions.d. Not to display Exhibitor, Advertiser, or Sponsor Content that violates or potentially violates the intellectual property or proprietary rights of another Exhibitor, Advertiser, or Sponsor at the Event or that is otherwise disruptive to another Exhibitor, Advertiser, or Sponsor. Exhibitor, Advertiser, or Sponsor hereby further agrees that the Association and/or its IP Mediator may determine—in their sole and complete discretion—whether to issue the Sanctions described herein.e. To comply with any Sanctions issued by IP Mediator and/or the Association. Exhibitor, Advertiser, or Sponsor further understands thatits refusal to comply with any issued Sanctions may result in further action by Association, which may include the issuance of additional Sanctions or another action as determined by Association in its sole discretion.f. That a failure by Exhibitor, Advertiser, or Sponsor to abide by any Sanctions imposed by IP Mediator and/or the Association may lead toadditional Sanctions imposed by Association.g. That any claim of infringement made to IP Mediator or the Association shall be made with the good faith intent to enforce owned or licensed intellectual property or proprietaryrights, and not solely in an effort to disrupt or impact another party’s ability to operate.h. EXHIBITOR, ADVERTISER, OR SPONSOR AGREES TO RELEASE AND HOLD HARMLESS THE ASSOCIATION, IP MEDIATOR, AND THEIR AGENTS, CONTRACTORS, AND SERVICE PROVIDERS, (COLLECTIVELY, THE “RELEASED PARTIES”) FOR ANY CLAIMS, DEMANDS, OR LIABILITIES RELATED TO: (i) A CLAIM OR DETERMINATION THAT A VIOLATION OF THE RULES HAS OCCURRED; (ii) A CLAIM OR DETERMINATION THAT ANY EXHIBITOR, ADVERTISER, OR SPONSOR CONTENT IS INFRINGING, POTENTIALLY INFRINGING, OR OTHERWISE DISRUPTIVE TO THE EVENT; OR (iii) ANY OTHER CLAIM OR DETERMINATION ISSUED BY THE IP MEDIATOR, ITS AGENT OR CONTRACTOR, OR THE ASSOCIATION RELATED TO ACTIVITY AT THE EVENT. TO BE CLEAR, SUCH RELEASE OF LIABILITY WILL INCLUDE ANY CLAIMS OF TRADE LIBEL, DEFAMATION, UNFAIR COMPETITION, OR NEGLIGENCE RELATED TO ANY DETERMINATION MADE AT THE EVENT BY THE RELEASED PARTIES.To indemnify, hold harmless and defend the Released Parties from any claims, losses, damages or liability that may result from the Association or IP Mediator’s enforcement of this IP Enforcement Policy.That it will accept and not seek to challenge, modify or overturn any resolution made by IP Mediator or the Association, including the issue of any Sanctions.

13. If any provision of this Contract is held to be illegal, invalid, or unenforceable under the present or future laws, then such provision shall be fully severable, and this Contract shall be construed and enforced as if such illegal, invalid, or unenforceable provision had never comprised a part of the Contract and the remaining provisions of the Contract shall remain in full force and effectand shall not be affected by the illegal, invalid, or unenforceable provision or by its severance from the Contract.14. By signing the Contract, the Exhibitor, Advertiser, or Sponsor participant hereby agrees that the exclusive jurisdiction for any dispute, claim, or demand related in any way to the enforcement or construction of this Contract will be decided by binding arbitration. Specifically, all disputes between Exhibitor, Advertiser, or Sponsor and Association shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the Orlando, Florida, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred. It is the intention of the parties that all questions with respect to the construction and enforcement of this Contract andthe rights and liabilities of the parties hereto shall be determined in accordance with the laws of the State of Florida, in the United States.