exhibiting & advertising prospectus - namp carnegie mellon university ... violates any...

EXHIBITING & ADVERTISINGPROSPECTUS

7 ARTSBLOG ADVERTISING

The 2014 National Arts Marketing Project (NAMP) Conference is being hosted by the culturally rich and diverse city of Atlanta, GA. This year’s Conference, All the Places We’ll Go, will deliver tools and strategies to move arts marketers past the here and now. Arts marketers from across the country will gather to discuss strategy, mometum, and passion in marketing, earned income, audience development, social media, tech-nology, and impacting the arts!

The NAMP Conference is a prime opportunity to prominently feature your business or organization to more than 600 members of the arts marketing community. This prospectus outlines a variety of reasonably priced visibility options that will increase your ability to engage with an energetic and savvy group of at-tendees. Learn more about the exhibiting and advertising opportunities associated with this unique event!

4 TABLE TOP EXHIBITING

Join us for the 2014 National Arts Marketing Project ConferenceAll the Places We’ll Go!

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5 PROGRAM ADVERTISING6 WEB ADVERTISING

Exhibiting at the NAMP Conference gives you access to the largest audience of arts marketing professionals in one location. Take advantage of face-to-face networking opportunities to make new business contacts, meet with existing clients, or introduce a new product. The table top exhibits are located in CenterStage, the hub of the Conference, which is close to general sessions, topic sessions, coffee and food service, the bookstore, and more!

Reserve an exhibit before the early bird deadline, August 18, and receive a $100 discount! The final dead-line to submit a contract, description, and logo is September 8. See the Table Top Exhibit Contract and Terms and Conditions on pages 9-10.

Past NAMP Conference exhibitors:Blackbaud

Carnegie Mellon UniversityCinevative

Claremont Graduate UniversityGrapeseed Media

Instant EncoreKlearSky

MoGoARTS MarketingPatron TechnologySD&A TeleservicesTessitura Network

TheaterManiaTheatreCMS

University of DenverUniversity of Oregon

In 2013, 81% of surveyed attendees said they take time to walk through CenterStage and visit the exhibitors!

Table top exhibit: $1,300

Table Top Exhibiting benefits:• One 6-foot skirted table, two chairs, and electicity• One complimentary registration• Up to three discount registrations• 35-word description in the onsite program• 35-word description and logo online• Placement in a promotional e-blast to stakeholders• Final attendee list with names and postal addresses• 10% discount on advertising!

Exhibitor Schedule-at-a-Glance*

Friday, November 78:00 a.m.-12:00 p.m. Exhibitor setup8:00 a.m.-6:00 p.m. CenterStage hours1:00-6:00 p.m. Preconference sessions

Saturday, November 88:00 a.m.-6:00 p.m. CenterStage hours9:00 a.m.-5:30 p.m. Conference sessions

Sunday, November 98:00 a.m.-6:00 p.m. CenterStage hours8:00 a.m.-6:15 p.m. Conference sessions

Monday, November 108:00 a.m.-12:30 p.m. CenterStage hours8:00 a.m.-12:00 p.m. Conference sessions11:00 a.m.-1:00 p.m. Exhibitor move out

*Times subject to change.

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TABLE TOP EXHIBITING

Past NAMP Conference advertisers:MailChimp

MoGoARTS MarketingPatron Technology

TheaterManiaUniversity of DenverUniversity of Oregon

The on-site program is a resource guide for the NAMP Conference and a reference for attendees and their organizations after the event. Advertising in the on-site program is a simple solution for placing your com-pany in the hand of more than 600 attendees in print and digital format. Different size and placement options offer solutions to fit a variety of visibility and budget requirements. All advertisements are in high quality, four color print.

The final deadline to submit a contract is August 8. The advertising artwork deadline is August 22. View the Program Advertising Contract and artwork specifications on pages 11-13.

Half Page: $550Full Page: $900Inside Front Cover: $1,400Inside Back Cover: $1,400Back Cover: $1,900

Full Page7.75” x 10.75”

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PROGRAM ADVERTISING

Half Page7.75” x 4.75”

Reserve a table top exhibit and receive a 10% discount on a program ad!

2013 NAMP Conference program

SOLD

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SidebarAdvertisement*

We now offer advertising opportunities on our newly redesigned website, www.AmericansfortheArts.org!

Advertise your company on a preselected or custom grouping of topic-specific, high traffic pages from across our site to help you achieve your desired level of visibility. This brand new program allows you to target your most sought after audiences in ways that they have never before been reached!

Web advertisements run on a cost-per-impression basis. Contract and artwork deadlines are dependent upon availability and desired run dates. See the www.AmericansfortheArts.org Advertising Contract and Terms and Conditions on pages 15-16.

Sidebar Advertisement: $300• 450 px x 400 px• 1500 impressions (about 1 month)• Limited availability

WEB ADVERTISING

Arts Marketing Advertising*:• Program pages - Arts Marketing - Consulting - At Our Events

• Topic pages - Arts Marketing - For Artists - Funding Resources

• Location - Select a State page - Select a group of State pages

Emerging Leaders Advertising*:• Program pages - Emerging Leaders Network - Arts Leadership Digital Classroom - At Our Events

• Topic pages - Young Arts Professionals - Professional Development - Funding Resources

• Location - Select a State page - Select a group of State pages

Choose from one of the following preselected page groupings or create a custom grouping:

Reserve a table top exhibit and receive a 10% discount

on web advertising!

*Pages and placement are subject to change and availability.

The Americans for the Arts blog offers an easy way to reach a diverse arts and nonprofit audience, including administrators, managers, educators, business leaders, students, advocates, and more. ARTSblog averages more than 20,000 impressions per month, and sees a boost of up to 7,500 impressions per week during the blog salons—week long, topic specific discussions series featuring 15-20 contributors from across the country.

ARTSblog advertisements run on a cost-per-month basis. Contract and artwork deadlines are dependent upon availability and desired run dates. See the ARTSblog Advertising Contract and Terms and Conditions on pages 17-18.

Sidebar Advertisement*: $250/month• 300 px x 250 px• Limited availability (3 per month)

Banner Advertisement*: $500/month• 725 px x 90 px• Limited availability (1 per month)

Blog Salon Sponsorship*: $1,000/month• Banner and top Sidebar Advertisement• Sponsor language in blog salon promotions

2014 Blog Salon Schedule*

July 14-18......................Private SectorSeptember 1-5...............Public ArtSeptember 15-19...........Arts EducationOctober 6-10..................Arts MarketingOctober 20-24................Development & Private SectorNovember 17-21............Animating Democracy

*Dates and topics subject to change.

Banner Advertisement*

SidebarAdvertisement*

See what’s happening right now on ARTSblog:

blog.artsusa.org!

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ARTSBLOG ADVERTISING

SidebarAdvertisement*Reserve a table top exhibit

and receive a 10% discount on ARTSblog advertising!

*Placement subject to availability.

SOLDSOLD

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2014 NAMP CONFERENCETABLE TOP EXHIBIT CONTRACT

Complete this form and e-mail to [email protected]; fax to Exhibits at 202.371.0424; or mail toAmericans for the Arts, Attn: Exhibits, 1000 Vermont Ave NW, 6th Floor, Washington, DC, 20005.

Early-bird contract deadline: Monday, August 18. Final contract deadline: Monday, September 8.(Please submit a 35-word company description and logo with this contract.)

Company Name: __________________________________________________________________________Display Name (if different from above):_________________________________________________________Mailing Address: __________________________________________________________________________Phone: ____________________________________ Website: _____________________________________Contact Name: ________________________________ Title: _____________________________________Phone/Fax: __________________________________Email: ______________________________________

Select exhibitor type:

___ NAMP Conference (November 7-10): $1,300

Check enclosed (#:___________)

Circle one: American Express MasterCard VisaCard number: _____________________________________Exp. date: ______________________________Name on card: ___________________________________________________________________________Billing address: ___________________________________________________________________________Signature: ________________________________________ Date: _________________________________

We hereby make application for a table top exhibit at the 2014 National Arts Marketing Project Conference. We agree to abide by the terms and conditions set forth by Americans for the Arts on the following page.

________________________________________ ______________Signature - Exhibitor Date

This application is an offer to rent a table top exhibit space. No contract is formed unless and until this application is signed below by an authorized representative of Americans for the Arts.

________________________________________ ______________Signature - Americans for the Arts Date

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___ I qualify for the $100 early-bird discount.___ I qualify for a 10% discount on a program ad.

CONFLICTING MEETINGS & SOCIAL EVENTS: In the interest of the success of the Conference, Exhibitor shall not extend invitation, call meetings, or encourage absence of attendees during confer-ence hours.

COMPLIANCE WITH THE LAW: Exhibitor shall comply with all ap-plicable governmental laws, regulations, and rules.

CANCELLATION: Cancellations received in writing by close of business on September 19, 2014 will receive a full refund less a $100 processing fee. No refunds will be issued for cancellations after September 19, 2014.

RIGHT TO REMOVE PROPERTY: Americans for the Arts reserves the right to remove from the hotel any and all property if Exhibitor violates any conditions of this agreement.

LIABILITY: Americans for the Arts makes no warranties, express or implied, and disclaims the same. Without limiting the foregoing, Americans for the Arts undertakes no duty to exercise care, nor does it assume any responsibility for the protection and safety of Exhibitor, its personnel, and its property used in connection to the exhibit, from injury or harm, including theft and damage or destruc-tion by fire. Exhibitor should remove small and easily removed ar-ticles during non-peak convention hours. No security of goods will be provided by Americans for the Arts. Notwithstanding any other provision in the application, including these terms and conditions, the maximum liability of Americans for the Arts to Exhibitor under any circumstances and with respect to any claim, whether arising in tort or contract, shall not exceed the amount paid by Exhibitor for the exhibit space. Under no circumstances shall Americans for the Arts be liable to Exhibitor for any indirect, special, consequential, or punitive damages.

INDEMNIFICATION: Exhibitor shall indemnify and hold harmless Americans for the Arts, the convention space, and their respective directors, employees, members, and affiliates for any damage, ex-pense (including attorneys’ fees), fines, penalties, or loss incurred by, or imposed upon, any of the same and arising out of the negli-gent or other wrongful acts or omissions of Exhibitor, its principals, employees, or agents.

DISPUTE RESOLUTION: With respect to any dispute between the parties that cannot be resolved by them, the sole method of dispute resolution shall be arbitration under the auspices and pursuant to the rules of the American Arbitration Association, such arbitration to be filed and to take place in Washington, DC. District of Columbia law shall be applied without regard to conflicts of laws principles. Any award or decision may be submitted to a court of competent jurisdiction for enforcement.

ASSIGNMENT: The privileges granted to Exhibitor may not be as-signed, nor may the exhibit space be sublet, by Exhibitor without express written permission of Americans for the Arts.

TABLE TOP EXHIBITTERMS AND CONDITIONS

APPLICATION AND ELIGIBILITY: Application for table-top space must be made on the printed form provided by Americans for the Arts, contain the information requested, and be executed by an individual who has authority to act for the applicant (“Exhibitor”). Organizations that are producers or suppliers of equipment and other products or services whose proposed exhibit will support the business of arts management and the purposes of the Convention may apply for table top exhibit space. Americans for the Arts re-serves the absolute right to reject any such application.

AGREEMENT TO CONDITIONS: Exhibitor agrees to abide by these conditions, it being understood and agreed that the sole con-trol of the display area rests with Americans for the Arts. Exhibitor also shall be subject to any applicable rules of the hosting hotel.

ASSIGNMENT OF SPACE: Classification of table top exhibit and assignment of space will be determined by Americans for the Arts based upon the character of the proposed display and individual requirements and preferences as to the location of Exhibitor. Once the space has been approved by Americans for the Arts, no exhibit will be moved except by the mutual consent of the parties.

PAYMENT: Full payment must accompany this application. All ap-plications must be received by Americans for the Arts no later than September 8, 2014 for the NAMP Conference.

INSURANCE: In all cases, if Exhibitor wishes to insure their goods, they must do so at their own expense. Americans for the Arts holds no responsibility for table top area security, nor for the value of any goods. Materials supplied by Exhibitor are displayed at own risk and liability.

BOOTHS: Each table will be six feet in length, skirted with two chairs, and have access to electricity. Americans for the Arts will provide temporary signage of the company name. If any additional equipment is needed, it is the responsibility of Exhibitor to contract for and arrange payment for all related activities.

CARE OF SPACE: Exhibitor is responsible for maintaining and cleaning the area of the exhibit space, at Exhibitor’s expense.

PROTECTION OF EXHIBIT SPACE: Nothing shall be nailed, tacked, screwed, or otherwise attached to any building structure. If any damage occurs it is the responsibility of Exhibitor to pay for damages.

DEFAULT OCCUPANCY: If space is not occupied by the desig-nated time, Americans for the Arts has the right to use the space as necessary and no refund will be granted to Exhibitor.

PERSONNEL: Exhibit personnel must confine their activities to their designated space. Exhibit personnel that attend conference sessions should make necessary arrangements to have their space covered when they deem necessary.

DISTRIBUTION OF PRINTED MATTER: Exhibitor shall not distrib-ute materials or souvenirs outside of their exhibit space.

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2014 NAMP CONFERENCEPROGRAM ADVERTISING CONTRACT


Contract deadline: Friday, August 8. Artwork deadline: Friday, August 22.


Select advertisement placement:___ Half Page: $550___ Full Page: $900___ Inside Front Cover: $1,400___ Inside Back Cover: $1,400___ Back Cover: $1,900



We hereby make application for an advertising space in the program guide for the 2014 National Arts Marketing Project Conference. We agree to abide by the terms and conditions set forth by Americans for the Arts on the following pages.

________________________________________ ____________Signature - Advertiser Date

This application is an offer to buy an advertisement in the program guide. No contract is formed unless and until this application is signed by an authorized representative of Americans for the Arts.

________________________________________ ____________Signature - Americans for the Arts Date

___ I am exhibiting at the 2014 NAMP Conference and qualify for a 10% discount on a program ad.

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PROGRAM ADVERTISINGTERMS AND CONDITIONS

Americans for the Arts publications are created on behalf of and for the benefit of our membership and event attendees. Americans for the Arts therefore reserves the right to reject, omit, or cancel advertising it does not feel is in the best interest of our membership or organization goals.

Submitting files:

Confirmation:

Content changes:

Responsibility:

Color:

Cancellations:

Advertisement:

Placement:

Conditions:

Liability:

Payment:

Discounts:

Contract deadline: Friday, August 8, 2014. Artwork deadline: Friday, August 22, 2014. (See page 10 for advertisement specifications.)

Orders must be confirmed in writing by the deadline. Verbal or electronic mail orders with-out contracts will not be acceptable.

No typesetting or alterations will be done by the printer or Americans for the Arts.

It is not the responsibility of Americans for the Arts or the printer to edit, design, or alter any submitted advertising material. Advertisements must be re-submitted if advertisers wish to have advertisement altered in any manner.

Americans for the Arts cannot guarantee accurate color reproduction if an SWOP standard proof is not supplied.

No cancellations or changes in order will be accepted after the deadline. Cancellations must be received in writing prior to deadline. Any advertiser cancelling advertisements after the closing date must pay the full space charge.

The word “advertisement” will be placed with copy, which, in the publisher’s opinion, re-sembles editorial content.

Publisher reserves the right to determine advertisement placement.

No conditions, printed or otherwise, appearing on the space order, billing instructions, or copy instructions that conflict with the publisher’s state policy will be binding on the pub-lisher.

Advertisers and agencies assume liability for content of advertisement and assume re-sponsibility for any claims therefore made against the publisher.

Payment must be received by the deadline.

Agency discounts are not applicable.

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PROGRAM ADVERTISINGSPECS SHEET

PRINT SPECS:Images should have an effective resolution of 300 dpi. Images that are downloaded from a web-site or are 72 dpi images are unacceptable quality for printing. PSD, TIFF and EPS format files are preferable to JPG. All colors should be CMYK. No RGB, Lab or Index color. Tints and color type in four-color ads must be produced in a CMYK equivalent. Embed or outline fonts. The final trim size of the program is 8.5” x 11”. 1⁄2 page ads do not bleed. Include .125” bleeds on every side for all full page ads with bleed (8.75” x 11.25”).

Space Size Color

Half page without bleed 7.75” x 4.75”CMYK or CMYK

equivalent, no RGB, Lab or Index color

Full page without bleed 7.75” x 9.5”

Full page with bleedTrim size: 8.5” x 11”

Bleed size: 8.75” x 11.25”

SPACE RESERVATION DEADLINE:Friday, August 8, 2014

ARTWORK DEADLINE:Friday, August 22, 2014

WAYS TO SUBMIT ADVERTISEMENTS:1. Email to: [email protected]

2. FTP: For large files over 5 MB, upload to FTP site via web browser: http://box.net Login: publicupload Password: afta4you

3. Mail files on CD or DVD to: Americans for the Arts Attn: Exhibits 1000 Vermont Avenue, NW 6th Floor Washington, DC 20005

DIGITAL FORMATS ACCEPTED:

PDF-X1a (PREFERRED)The preferred digital ad format for advertising is high-resolution, press-optimized PDF-X1a with embedded fonts and images at 300 ppi. Advertisements must be fully PDF-X1a com-pliant, with Acrobat 4 (version 1.3) compat-ibility.

All placed images (photos, logos, etc) •should be converted to CMYK before creating PDF-X1a.All color images must separate as 4-color •CMYK. Convert all RGB, spot (Pantone) colors and lab colors in color palette before saving the file.Placed images and graphics must be a •minimum of 300 ppi at full size. Line art must have a minimum resolution of 600 ppi at full size.

ADOBE ILLUSTRATOR EPSAds may also be submitted in Adobe Illustra-tor AI or EPS format (version CS3 or earlier).

All fonts must be converted to outlines.•Any placed images or photographs must •be converted to CMYK and should be embedded into file (not linked). Photos must have a resolution of 300 ppi at full size. Line art must have a minimum resolution of 600 ppi at full size. Save file as CMYK EPS.

OTHER ACCEPTABLE FORMATSThough not ideal, high resolution PhotoShop TIFF or EPS (at 300 ppi at full size) may also be accepted as final art.

FORMATS NOT ACCEPTEDThe following formats will not be accepted: MS Word, MS Publisher, PowerPoint, Free-Hand, Corel Draw, JPEG, GIF, film separations. Native ad layouts (Quark XPress or InDesign) will not be accepted. Please use Acrobat Distiller to convert Quark or InDesign layouts to PDF-X1a format.

PROOFSAdvertisers may submit a color proof as refer-ence (color lasers accepted). Although not required, SWOP proofs provided by advertiser will be used by printer as a reference. Color advertisements not accompanied by SWOP proofs will be matched to pleasing color standards.

* NOTE: Advertiser assumes all responsibility for print quality or problems if above specifications are not met.

Half Page

Full Page, without

bleed

Full Page, with bleed

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www.AmericansfortheArts.orgADVERTISING CONTRACT

Complete this form and e-mail to [email protected]; fax to Exhibits at 202.371.0424; or, mail toAmericans for the Arts, Attn: Exhibits, 1000 Vermont Ave NW, 6th Floor, Washington, DC, 20005.

Contract deadline: _____________. Artwork deadline: _____________.


Select ad:___ Sidebar: $300 / 1500 impressions___ Sidebar: $_______ / ________ impressions

Select placement:___ Arts Marketing ___ Emerging Leaders ___ Custom

Select start date(s):___ January ___ April ___ July ___ October___ February ___ May ___ August ___ November___ March ___ June ___ September ___ December



We hereby make application for an advertising space on www.AmericansfortheArts.org. We agree to abide by the terms and conditions set forth by Americans for the Arts on the following pages.


This application is an offer to buy an advertisement on www.AmericansfortheArts.org. No contract is formed un-less and until this application is signed by an authorized representative of Americans for the Arts.


___ I am exhibiting at the 2014 NAMP Conference and qualify for a 10% discount on web advertising.

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www.AmericansfortheArts.org ADVERTISINGTERMS AND CONDITIONS


Submitting files:

Confirmation:

Content changes:

Responsibility:

Color:

Cancellations:

Advertisement:

Placement:

Conditions:

Liability:

Payment:

Discounts:

Contract deadline: ________________. Artwork deadline: ________________. Must provide (1) website for hotlink, and (2) file(s) sized to the correct dimensions, in one of the following formats: JPEG, PNG, GIF.




Americans for the Arts cannot guarantee accurate color reproduction if an SWOP stan-dard proof is not supplied.








ARTSblogADVERTISING CONTRACT


Contract deadline: _____________. Artwork deadline: _____________.


Select ad:___ Sidebar: $250/month___ Banner: $500/month___ Blog Salon Sponsorship (Banner and Sidebar): $1,000/month

Select dates:___ January ___ April ___ July ___ October___ February ___ May ___ August ___ November___ March ___ June ___ September ___ December



We hereby make application for an advertising space on the Americans for the Arts ARTSblog. We agree to abide by the terms and conditions set forth by Americans for the Arts on the following pages.


This application is an offer to buy an advertisement on ARTSblog. No contract is formed unless and until this application is signed by an authorized representative of Americans for the Arts.


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___ I am exhibiting at the 2014 NAMP Conference and qualify for a 10% discount on ARTSblog advertising.

ARTSblog ADVERTISINGTERMS AND CONDITIONS


Submitting files:

Confirmation:

Content changes:

Responsibility:

Color:

Cancellations:

Advertisement:

Placement:

Conditions:

Liability:

Payment:

Discounts:

Contract deadline: ________________. Artwork deadline: ________________. Must provide (1) website for hotlink, and (2) file(s) sized to the correct dimensions, in one of the following formats: JPEG, PNG, GIF.




Americans for the Arts cannot guarantee accurate color reproduction if an SWOP stan-dard proof is not supplied.








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Americans for the Arts1000 Vermont Avenue, NW 6th Floor

Washington, DC 20005Telephone: 202.371.2830

Fax: 202.371.0424www.AmericansForTheArts.org

[email protected] us @Americans4Arts

exhibiting & advertising prospectus - namp carnegie mellon university ... violates any...

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