exhibiting at members’ meeting - goodwood · the exhibitions team will be able to put you in...

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EXHIBITING AT MEMBERS’ MEETING 28 – 29 MARCH 2020 ME M B E R S M E E T I NG

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Page 1: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

E X H I B I T I N G AT M E M B E R S ’ M E E T I N G2 8 – 2 9 M A R C H 2 0 2 0

MEM BE R S ’ M E E TING

Page 2: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

The Goodwood Members’ Meeting is a new style of motor racing event, based at the historic Goodwood Motor Circuit, conceived by Duke of Richmond to recreate the atmosphere and camaraderie of the 71 original BARC Members’ Meetings held ‘in period’ at Goodwood through the 1950s and 1960s.

As well as being a weekend of close-fought action on the track, the Members’ Meeting celebrates Britishness in Goodwood’s unique and inimitable style. Uniquely, as well as a full programme of racing, the Members’ Meeting offers visitors the chance to see demonstrations of racing cars never seen here in period. An intimate occasion, the Members’ Meeting attracts a spectacular line-up of cars but with no crowding.

A U N I Q U E E V E N T

Page 3: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

Goodwood will select a number of retailers to join us at the 78th Members’ Meeting, each of them chosen for the superior and appropriate range of merchandise they stock, as we feel that their brand and offering will complement the ambience and style of the event.

Our industry specialists can design and build a retail outlet of your own specification in the heart of the event. Please contact our events team on 01243 755116 for more information.

T A K E C E N T R E S T A G E

Page 4: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

ATTENDEES OVER 35

TICKET BUYERS BY COUNTRY

6.5%

complimentary blankets given out at the grandstands

Average number

of tickets bought

Digital content Engagement Rate

FUN FACTS

FASTEST BIKES

EVER TO HAVE RACED AT GOODWOOD

1 , 0 0 0OVER

30,0002.5

9 3 %

24% / 76%

GLOBAL SOCIAL REACH SINCE ON SALE DATE

77 TH MEMBERS’ MEETING6 – 7 A P R I L 2 0 1 9

GLOBAL SOCIAL REACH DURING 77MM

NEW VS. RETURNING CUSTOMERS

ATTENDEES6%

female

94% male

UK 95%

ROW 5%

MI

LL

IO

N

10 1 M

“There’s no question, this is an absolute jewel in the UK. There’s something for everyone here.”

DAVID COULTHARD

ABC1 ITV4 DEMOGRAPHIC

64%An increase of

viewers

LIVE BROADCAST – ITV4 VIEWING FIGURES

312K77MM ITV HIGHLIGHTS VIEWING FIGURES

31K 2018

2019

34

Page 5: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

S T A N D P R I C E S S T A N D P R I C E S3 x 4.5 m

unit5 x 5 m

pagoda unit

Price £1,599 + VAT £1,999 + VAT

Company details in event programme ✓ ✓

Structure ✓ ✓

4 way power socket ✓ ✓

Flooring with carpet ✓ ✓

Staffing wristbands 4 4

Pitch fee ✓ ✓

Page 6: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives

To ensure your stand and activation receives as much footfall as possible, our dedicated Members’ Meeting marketing team are here to help.

In addition to your brand featuring on our website and event programme, other marketing opportunities can include a Goodwood Motorsport App push notification and mentions in our ‘plan your day’ customer emails. These are subject for approval from the marketing team to ensure the additional exposures enhances the customer experience at the event and is on brand.

It is highly recommended that your brand activation includes some of the following ideas:

• Competitions• Talks and live demonstrations at specific times• Complimentary samples• Celebrations – what anniversaries are you celebrating this year?

The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives as much exposure as possible.

Please let us know how you are promoting your brand’s presence at Members’ Meeting so we can look to link up relevant marketing activity and PR opportunities.

M A R K E T I N G O P P O R T U N I T I E S

Page 7: EXHIBITING AT MEMBERS’ MEETING - Goodwood · The exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives