Exhibition Display Stands And Attracting Trade Show Visitors

Exhibitions and trade shows are an important part of the marketing and public

relations strategy for most businesses. They allow businesses to interact and get first-

hand feedback from their customers whilst also relaying their business message.

Though a trade show is much more than putting up a stall and handing out leaflets, a high

visitor count is one of the basic requirements to make your participation worthwhile. Exhibition

display stands allow you to put together attractive stalls to grab the attention of trade show

visitors. Let us take a look at some trade show display options.

1: Banner Stands

Banner stand displays will easily qualify

as the most commonly used trade show

display. The popularity is due to the fact

that it can be used as a standalone

display, combined with other types of

display items and can even be used

outside as a promotional sign or to give

directions.

They are attractive, lightweight, portable, flexible, easy to assemble and are reusable.

Here are some common types of banner stands:

Fabric banner stand: Elegantly stands on the floor.

Fabric backdrop: Great for displaying large graphics, also stands on the floor.

Ceiling hanging: The height increases visibility and attracts attention from a distance.

Table top banners: Highlights your message when visitors come to the stall.

2: Printed Fabric

Printed fabric can be used for enhancing

the beauty of any trade show stall. They

make very attractive displays with their

bright colours and high resolution

graphics. They are a much better

alternative to PVC material or paper.

They also come in a wide price range and

can suit a variety of budgets.

Here are some common applications of printed fabric:

Printed table clothes: They are ideal for displaying your logo or message at the trade show

while doubling as an attractive tablecloth. With good quality digital printing and some nice

finishing touches it can really make an impression.

Outdoor fabric banners: Outdoor banners are useful in large trade shows with a lot of

participants. It attracts the attention of visitors even as they arrive and it can result in more

visitors if used wisely. Fabric banners are easy to carry around, install and are environmently

friendly.

Rubber backed mats: The cement flooring of most trade show venues is not really feet

friendly for the visitors. One way you can show them that you care is by providing good stall

flooring. Rubber backed mats can also be used to decorate the floor or countertops.

3: Outdoor Event Displays

When the exhibition is outdoors, the

exhibition display stands have the

elements to contend with and there are

several display stand options for outdoor

use. Outdoor displays are also excellent

for attracting attention and are very

effective if placed in areas of high traffic.

Here are some good options:

Flying banners of different shapes: To display messages and logos. They are usually

double-sided and are usually fixed to the ground. They can withstand wind and rain.

Pop up promotional shop: This makes an instant booth that can be used in outdoor trade

shows for distributing samples or brochures. They are quite lightweight and can be easily set-

up or dismantled.

Printed tents: Makes an excellent outdoor stall protecting the people manning the booth from

the sun and at the same time displaying your logo or message on the outside. The pop-up

feature makes it easy to fold or install and as they are made of fabric they are light and

portable.

4: Counter

This is a handy item to have in any trade

show. It can give you an instant counter,

demo area or workspace that can be

folded easily once the show is over.

5: Illuminated Cylindrical Displays

Nothing is as impressive at night as a

display that can be illuminated by light

from the inside. Cylindrical displays like

Lumaline are great for use as a hanging

display. They also make great looking

tables and counters.

If you are looking for exhibition display

stands for your trade show there are

plenty of options. These are jut some

some of the commonly used display

equipment and ideas, but there are many more possibilities. If you have a good looking trade

show stall then you are likely to attract a larger number of visitors.

Flexible display stands that can be easily packed, transported and quickly assembled are just

what you need to draw visitors and make a lasting impression.

Learn more about FLEX-display here.