EXHIBITOR MANUALCongratulations, you are a confirmed exhibitor or sponsor at London Wine Fair (LWF) Digital 2021.

We are so happy to have you join us and we would like to make the experience as smooth and easy as possible for you.

This manual is your guide to everything LWF Digital. It is designed to help you to upload information about your wines and about your objectives for the event, ensuring that you are making the right connections and making the most out of this new digital opportunity.

Most of your questions should be answered in this step-by-step guide but the team are here to answer any other queries that you may have – contact details at the end.

We wish you a fabulous LWF Digital 2021 and look forward to seeing you all virtually on May 17th.

Best Wishes,

Hannah ToveyEvent Director of London Wine Fair & Head of International Sales

2021 EVENT DATES FOR VISITORS

17th–19th May | 10am to 6pm | London Wine Fair. Open to all ticket holders and all exhibitors, hosting video meetings, seminars & streaming masterclasses

10th May – 14th AugustYour virtual stand will be available to browse on the Bottlebooks platform. Please do complete your information upload by this date.

KEY DATES & DEADLINES FOR EXHIBITORS8th April Bottlebooks platform opens for exhibitors to start building virtual stands (wine lists, photobooks and company info)28th April Wines for rebottling need to be delivered to Borough Wines to be ready for LWF main event10th May Virtual stands and pavilions and personnel profiles must be ready for LWF

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How do I build my virtual stand (in Bottlebooks)?

Once you are booked and confirmed as an exhibitor you will receive a login via email within 48 hours. We hope the experience of following the instructions within the site is intuitive.

Any issues please email support@bottlebooks.me

1. Login

2. Overview

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3. Profile

4. Products

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4a. Product details

5. Contacts

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6. Review

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How do I set up my personnel profile (in Brella)?

This is an extremely important part of your participation and although it only requires 5 minutes of your time, per person. What you enter determines the business visitor ‘matches’ that will be delivered to you. Once you have set your availability and added key info, you click on the fields that apply to your objectives. A video will follow as you receive your login.

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Have you booked a “Pavilion”? If you are a wine generic body, association or group of producers or producers under a large importer. Your BB account will already be set up as a “pavilion” so you can simply follow the instructions as you move through.Any issues please email support@bottlebooks.me

Headline sponsors You have booked combination of logo exposure on the homepage and banners throughout. Your collateral will be viewed by every single visitor to LWF Digital.

If you have booked a headline sponsorhip you need to supply the following:

- Hi-res logo – in either JPG, PNG or EPS format- Copy introducing your company - max. 280 characters

EXHIBITOR MANUALHave you booked a masterclass?

Please send:

Masterclass name, synopsis and presenter names (for publication), and masterclass organiser contact details (not for publication) to Hannah Tovey (h.tovey@londonwinefair.com) and Paul Young (p.young@londonwinefair.com)

Please send your pre-recorded masterclass to: p.young@londonwinefair.com by 30th April.

You will need to send a case of 6 of each wines to be tasted, (max x9 wines unless otherwise agreed with your account manager) to the address below by the 19th April.

ATT: Cara Lee DelyPlease include your company name on all boxes02088 580 818

Spirits of Borough Ltd T/as Borough WinesUnit 3 Delta Wharf271-287 Tunnel AvenueLondon SE10 0QE

Please also send insert artwork in A5 size, with 3mm bleeds. If you need artwork assistance, please contact: p.young@londonwinefair.comThe repackaging, boxing and posting to attendees will then be handled for you by Borough Wines and London Wine Fair.

Each masterclass has a maximum of 90 attendees who can receive samples (unlimited attendees can watch without tasting). LWF will select attendees from the list of verified trade visitors who apply for the masterclass, ensuring a good mix of attendees with buying credentials and press. If you have specific requirements for who you would like to be given priority attendance, please let Hannah Tovey (h.tovey@londonwinefair.com) and Paul Young (p.young@londonwinefair.com) know.

Have you booked a sample pack option?

Deadline for wine delivery is 19th April. Please send x6 bottles of each wine to be tasted (min x3, max x9 wines) by this date. 90 packs will be made up for sending to visitors. Any unused packs will be shipped back to the exhibitor after the three months and can be used for up to a year without loss of quality.The wine delivery address is as follows:

ATT: Cara Lee DelyPlease include your company name on all boxes02088 580 818

Spirits of Borough Ltd T/as Borough WinesUnit 3 Delta Wharf271-287 Tunnel AvenueLondon SE10 0QE

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Please also email a list of your wines in the following format.

It is extremely important that they are listed in the correct tasting order.

Have you booked a sample button option?

You will be able to select which wines you would like to make available for sample when you are uploading your wines in Bottle-books. If a visitor requests a wine by pressing the sample request button, it will send the request to the exhibitor. It is then the exhibitor’s responsibility to respond to the request and supply the sample.

EXHIBITOR MANUALFAQ’s

What is Welcome Back Wednesday and should I/can I be involved?Welcome Back Wednesday is a one off preview day of the main show, aimed specifically at hospitality professionals and anyone working in the on-trade. With the knowledge that they are preparing to re-open on the 17th of May, as per government guidelines, at London Wine Fair we decided to dedicate a day for them ahead of this date, specifically to help them build their drinks lists ahead of re-opening. If you are targeting on-trade, you may like to be involved in this earlier date. All you need to do is get your profile and virtual stand ready by the earlier date of 23rd April.

And if you are providing samples send them by the earlier date of 21st April.

Can I have some free tickets to share with customers?Every exhibitor gets two free tickets per page booked. So one virtual stand equates to two tickets.

How many staff can I include in the event?Each exhibitor gets two members of staff per page booked. So one virtual stand equates to two exhibitor personnel in the event.

What if I want to include more staff than my allowance?You can pay £50 per additional member of staff required. You can pay £50 per additional member of staff required. Contact your account manager to book.

Do I need a ticket / pass for masterclass presenters or panel speakers?Yes, these will be provided free of charge by London Wine Fair, if you have not received these two weeks before the event please email Paul Young at p.young@londonwinefair.com

How do I make meetings?Meetings are handled in the Brella platform, set up your personal profile and you will get matched with relevant visitors. You can also view the entire exhibitor list for full flexibility on who you meet. For more information on setting up your profile see the How To Use Brella section in this manual.

How can I share that I am exhibiting at LWF?Please see below links to download the banners in various sizes. If you want anything bespoke please contact Paul Young at p.young@londonwinefair.com

Leaderboard - 728x90 - https://www.londonwinefair.com/media/bbye4p3y/lwf_leaderboard_728x90.jpgLeaderboard - 468x60 - https://www.londonwinefair.com/media/0v2gyniv/lwf_banner_468x60.jpgMPU - 300x250 - https://www.londonwinefair.com/media/so3leles/lwf_inline_rectangle_300x250.jpgSkyscraper - 160x600 - https://www.londonwinefair.com/media/js1ml1dj/lwf_wide_skyscraper_160x600.jpgSkyscraper - 120x600 - https://www.londonwinefair.com/media/emoldovc/lwf_skyscraper_120x600.jpg

How can I be involved in the LWF promotion?Please send details of what you are doing on your stand, plus logos and images to Paul Young at p.young@londonwinefair.com and we can fit you in to our extensive visitor marketing campaign calendar, across social media and email. Also please send details to Sally at Relish PR: sally@relish-pr.co.uk

EXHIBITOR MANUALWhat if I need more “sample request buttons” than I have purchased?You can add more at any time. Simply contact your account manager.

What if I now want to add a sample pack option to my booking?You can create a sample pack at any time within the three months that the virtual stands are open. However, please note that these can take up to four weeks to create after the wines have been received. If it is less than four weeks out from the main days of London Wine Fair, they may not be available until post-event. The sample tubes are limited to 20,000. Please check with your account manager for availability.

Why two platforms for LWF Digital?LWF Digital will harness the power and functionalities of two platforms to deliver the event:

We have extremely high aspirations for what we would like you to achieve as an exhibitor or sponsor at LWF Digital. By combining these two leading platforms with the power of the London Wine Fair data, marketing, content and organisation, we will deliver an unprece-dented event. The experience of moving between the two platforms will appear seamless to the visitor. However, as an exhibitor you need to be aware of both and prepare for both platforms.

1. The first platform, Bottlebooks, is hosting all of the exhibitor virtual stands and is where all of your wine profile information will be stored, sample request buttons will be live etc. Visitors will be able to browse your wine lists, click on sample request buttons and find your wines by the search functions including region, grape variety, country etc.

This section will be live for 3 months so maximise the selling opportunity for exhibitors.

2. The second platform, Brella, is where you set up your personal information so that you can be matched for meetings. By setting up a personal profile with your availability for meetings and objectives for the event, Brella with the help of algorithms, will suggest matches and if both parties accept, meetings will automatically be organised on your behalf. Most platforms such as this have a 5% success rate of both parties accepting meetings. We have chosen Brella as it is a word-leading platform that has a 30% success rate.

It is here that you can also see who is live in the event and you can send instant messages and request meetings yourself. It is also where you can attend masterclasses.

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What is Bottlebooks?Bottlebooks is a universal wine data solution, designed to solve inherent problems associated with information sharing in the wine industry. It simplifies how businesses exchange content with one another. Wine businesses send their suppliers content requests via the Bottlebooks platform. As suppliers upload the relevant information, the system stores it in their profiles for future use. The next time the supplier is asked for the same content, the Bottlebooks software auto-fills the form and the supplier only needs to confirm that the data is correct.

It is used by events, associations, retailers, distributors, producers, and awards businesses around the world to streamline their product information workflows

The company was founded in 2013 and has offices in Munich, Porto, London, Amsterdam, Paris, and Hamburg.

What is Brella? Brella is the World’s leading virtual event platform. The world’s largest conferences & exhibitions use Brella to host their events & power their communities. Brella is built to foster engagement and interactions between your participants. From easy-to-watch content to algorithms that match people for 1:1 meetings, Brella ensures that virtual events forge the right connections for all participants.

Your LWF contacts are as follows:Hannah Tovey – Event Director & Head of International Salesh.tovey@londonwinefair.com

Alex Booth – Head of UK Salesa.booth@londonwinefair.com

Kate Stretton – Sales Managerkate@londonwinefair.com