exhibitor packages | vendor alley • advertising rate card •...

Exhibitor Packages | Vendor Alley • Advertising Rate Card • Sponsorship Packages

Contact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

Top 3 Reasons to Attend SEC18...

1Biz Development &Sales/Partnership Leads

Over 400 B2B appointmentswill be conducted!

2Education & ProfessionalDevelopment

Learn new skills & stayup-to-date!

3Social/Networking

Have fun with your sporttourism peers from acrossCanada!!

Why Sponsor? What’s In It for You?

• Cost-effective means for companies and organizations to realize a higher profile at SEC• Build a meaningful relationship with events rights holders, destinations & suppliers• On-site SEC perks• Year-round online marketing on www.canadiansporttourism.com• Digital marketing on Twitter & Facebook (September – March)• Priority access to other CSTA marketing initiatives and events

Our sponsors meet more people, go away with more (and higher quality) leads, and have a more visible brandfor their products/services in the sea of 400+ delegates.

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Stand out at Sport Events CongressDON’T BE ANOTHER FACE IN THE CROWD...

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Did You Know?

Sport Tourism is Canada’s fastest growing segment withover $6.5 billion in annual spending. An increasingnumber of Canadian communities are using events andsport hosting as a community economic developmentinitiative because sporting events are proven to attractnew visitors and enhance awareness of the destinations.

Quick Facts about SEC

• The most popular element of the Congress is Sport Events Exchange, a business-to-businessmarketplace similar to speed dating.

• 2/3 of delegates are repeat attendees having attendedfive or more previous events. The remaining 1/3 ofdelegates are first-timers.

• Ottawa has hosted Sport Events Congress eight timesand will also host again in 2019.

• 2018 is the first time SEC will be held on the east coast.• Average spend per person at SEC 2016

(Ottawa) = $312.• Economic impact as measured by CSTA’s STEAM

Model = $1.07 million of total economic activity (SEC2016 – Ottawa)

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Advertising Rate Card

SEC-TV ADS • $500

Advertisers may purchase a promotional video spot on SEC-TV (maximum 2minutes in length). Videos run in constant rotation on a large video screennear the registration & welcome desk.

PILLAR WRAP • $1,900

If you want to really stand out wrap a pillar with your corporate graphics at SEC18! Pillarwraps measure 140 inches around and eight feet high! They are positioned formaximum visibility in Vendor Alley. (see diagram on page 5).

ROTATING AD BANNER ON canadiansporttourism.com • $750 (for 10 months)

Your electronic artwork will appear in rotation with other advertiserson CSTA’s homepage at canadiansporttourism.com. Artwork includesa hyperlink to your website and the ad will be displayed for ten (10)months online.

(graphics not exactly as shown)

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What is Vendor Alley?Vendor Alley is a large open areaon the main level of theconvention floor that featuresexhibitor booths, lounges and therefreshment break area. It’s anatural spot for delegates tocongregate, share ideas and meetup in-between sessions andpresentations.

Vendor Alley is a sell-out every year– don’t miss out!

BOOTH SPACE$3,500 - Single Booth (in 2018) or $5,000 - Double Booth (in 2018)

Each space includes a kiosk designated with pipe and drape and twoside chairs plus one skirted table.

Dimensions: • Single Booth = 8 ft deep x 10 ft wide• Double Booth = 8 ft deep x 20 ft wide

Other Inclusions:• Each booth space package also includes a listing on CSTA’s website

and in the SEC Survival Guide (no logo – name only). • Single booth packages include one delegate registration with full

access to all SEC events and activities. • Double booth packages include two delegate registrations with full

access.

Extras:Additional items that exhibitors may want to add to their space areextra, including power, internet, furniture rentals and décor.

Note:Sharing booth space between exhibitors is not permitted. Only singlecorporate branding is allowable.

EE

Registration

C offee

8' x 10’ Spaces

#GotGame Game Zone

8' x 20' Spaces

Hot SpotLounge

Break Area

Exhibitor Packages | Vendor Alley

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HOT SPOT LOUNGE SPONSOR$7,000 (in 2018) One position available

Sponsorship of the SEC lounge is an excellent way to ensure thereis a captive audience for your brand! Your package includes 800plus square feet of space in a prime location in Vendor Alley, somecasual seating, a wifi hot spot and charging station for devices. Youbring the creative ideas to attract delegates to hang out!

#GOTGAME GAME ZONE$7,000 (in 2018) One position available

In 2017, the #GotGame Game Zone was the place to be! It’s herewhere SEC delegates discover their playful side, engage in somefriendly competition, and take a break from sitting to move more!This year’s edition of the Game Zone features a Segway obstaclecourse and race!

(not exactly as shown)

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CONGRESS PRESENTING SPONSOR$12,000 per year or $20,000 for SEC 2018 (Halifax) & 2019 (Ottawa)One position available

LUNCHEON OR BREAKFAST SPONSOR$6,000 (2018 only) or $11,000 (2018 & 2019)

All eyes will be on you as a luncheon or breakfast sponsor! Each Congressmeal will feature a keynote speaker or presentation and sponsors will have ahighly visible presence during the meal, including the opportunity toconduct an activation targeted to attendees (i.e. gifting, video presentation,prize draw, etc.). Meal sessions are plenary sessions and have a highattendance rate offering maximum visibility to sponsors.

REFRESHMENT BREAK SPONSOR $4,000 (2018 only) or $7,000 (2018 & 2019)Three positions available

Refreshment breaks are scheduled each day of the Congress. Eachrefreshment break sponsor will be identified with on-site signage in thebreak/trade show area, as well as mentioned in the event program.

Each refreshment break is creatively themed to attract and entice a crowd(and maybe even a few selfies)!

Sponsorship Opportunities

SPORT EVENTS EXCHANGE TITLE SPONSOR $5,000 (2018) or $9,000 (2018 & 2019)

Sport Events Exchange (aka speed dating) is a 1 to 1 ½ daybusiness-to-business marketplace which takes place during Sport EventsCongress. It provides an opportunity for events rights holders anddestinations to meet one-on-one to explore sport event hostingopportunities. Participants are assigned brief appointments to conduct ashort business meeting in an attempt to match events with host cities. Thesponsor of Sport Events Exchange will be associated with the Congress’marquee event!

CONCURRENT SESSION SPONSOR 2 sessions for $3500 (2018) or $6,000 (2018 & 2019)Six positions available

SEC sessions and workshops, featuring a variety of industry topics andthemes (see event schedule), run concurrently over 2- 3 days. Sessionsponsors are identified at the start of and conclusion of sessions and in theevent program and a brief speaking opportunity is available to the sponsorrepresentative.

This sponsorship package is the BEST value given the complimentarydelegate fee included, speaking opportunity, plus the visibility provided!


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“The concept and availability of the NSOs/PSOs during the Sport EventsExchange is always a highlight. You get a designated time and can alwayscount on making that connection”

Ontario DMO representative


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SWEATWORKING (PHYSICAL ACTIVITY) SPONSOR $2,500One position available

At SEC we like to move more and sit less! Join CSTA instaging a physical activity element to SEC – A morningrun? Yoga? Zumba? We will work with our physicalactivity sponsor to come up with one or more activitiesdesigned to get the heart pumping and to leveragenetworking!

SPONSOR OF DELEGATE MATERIALS*Our 400+ delegates are walking billboards! If you are seeking maximum visibility at the Congress each of these packagesoffers your name/logo on any of the following items:

DELEGATE GIFT$4,000 in 2018 or $7,500 for 2018 & 2019

CSTA covers the cost of the gift item and your sponsorship fees cover the right to have yourbrand displayed on the gift item and creatively packaged and presented to delegates.

DELEGATE BAG $4,000 in 2018 or $7,500 for 2018 & 2019

It's an eco-friendly reusable swag bag branded with your company logo/name and filledwith sponsor materials and gifts.

LANYARD & NAME BADGE $3,000 in 2018 or $5,000 for 2018 & 2019

Lanyards are branded with your company name and/or logo (to be supplied by the sponsor at itscost) and the reverse side of each name badge will feature your company’s advertising. Artworkto be supplied according to specs provided by the CSTA.

* CSTA reserves the right to select the type and style of promotional item, bag and lanyard/name badge.


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HOSPITALITY EVENT SPONSOR$TBD

Our hospitality event sponsors understand the importance of socialconnections!

Each event is themed and planned to fit with the sponsor’s objectives,while offering a lively and hospitable atmosphere at SEC. Bring yourcreative event ideas and help us to make the evening social events themost talked about part of SEC18!

POKEN SPONSOR$TBD

Help the CSTA facilitate event networking using a cool little gadget calledPoken! Each Poken device will be branded with your company logo (similarto a USB) and delegates will be able to immediately connect with each otherby tapping their Poken devices together and instantly transferring oneelectronic business card to another. Exhibitors in Vendor Alley will also beequipped with a Poken touch point where they can track booth traffic anddelegates can transfer exhibitor product and service info directly to theirown Poken USB. Ask us for details on how you sponsor this unique newtechnology at SEC18!


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PRESTIGE AWARDS

CSTA’S PRESTIGE Awards celebrate the people, places and events that makethe Canadian sport tourism industry so dynamic. These awards arepresented annually in seven (7) categories to individuals, companies andorganizations that have made outstanding contributions to the success ofthe sport tourism industry.

The awards are presented at a luncheon that takes place in conjunction withSport Events Congress. The PRESTIGE Awards attract SEC delegates + friendsand family of award finalists making it the event with the biggest draw at SEC.

PRESTIGE LUNCHEON SPONSOR$6,500 (2018 only) or $12,000 (2018 & 2019)

The PRESTIGE Awards luncheon sponsor has the highest profile of any ofthe plenary sponsors at SEC. The Awards luncheon is a sell-out every yearand attracts SEC delegates + friends, family and colleagues of the awardfinalists. It's a delicious meal combined with engaging video presentationsand lots of visibility for the luncheon sponsor.

PRESTIGE AWARDS CATEGORIES$4,000/category in 2018 or $7,000/category in 2018 and 20197 awards available

Sponsorship of PRESTIGE Awards categories offers a combination ofvarious benefits associated with both the Congress and the Awardsluncheon and the awards nomination process which takes place 4-5months in advance of the Congress.

• CSTA Canadian Sport Event of the Year • SOLD• CSTA Sport Tourism Champion of the Year • SOLD• CSTA Sustainable Sport Event of the Year Award • SOLD• CSTA Sport Event Volunteer of the Year • SOLD• CSTA International Sport Event of the Year • SOLD• CSTA Canadian Sport Event Sponsor of the Year • CSTA Sport Tourism Organization of the Year


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“Sport Events Congress is a great way to connect with National andProvincial Sport bodies. The opportunities provided start conversations thathelp build partnerships that will last for years!”

Reggie Lang, WestJet, PRESTIGE and SEC Sponsor

Optional Add-Ons

ADDITIONAL CONGRESS REGISTRATIONS • $600 (maximum 2)

Corporate partners who have purchased any sponsorship package, trade show package or advertising offered by CSTA atSport Events Congress can secure additional delegate registrations at a discount in order to have additional companyrepresentation at the Congress.

These additional Congress registrations must be purchased at the time of confirmation of the package. This special ratecannot be offered after the fact. If you decide at a later date to have extra company representatives in attendance, theywill be required to register on-line as a delegate and pay the current Congress registration rates.

SINGLE OR DOUBLE EXHIBITOR BOOTH • $1500 (single) or $2500 (double)

If your chosen package doesn’t include trade show space in Vendor Alley, you can add it on at a discounted rate. Theadd-on fee includes the kiosk space only (no delegate registrations are included).

INSERT IN DELEGATES’ BAGS • $500

If your chosen package doesn’t include an insert in the SEC delegates’ bags, you can add-on this option and provide 400copies of promotional material or a small gift delivered to delegates in their conference swag bag. Specs and guidelineson acceptable items for insert will be provided.

Sponsorship Packages - Features, Benefits & Activations

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Category Delegate Vendor PRESTIGE CategoryA Materials Alley Awards B

Breakfast Hospitality Sport Bag, Booth Lounge Awards Lunch Refresh Phys. Sessionor Lunch Event Events Gift or or Cat Break ActivitySponsor Sponsor Exchange Lanyard Game

& Name ZoneBadge

Title or presenting status 1

Branding on SEC materials 2

Speaking Opportunity 3

Branding on event signage 4

Branding on ListingSEC website 5 only

Comp Congress 2 3 2 1 1 3 2 2 1 1 1Registration(s) 6

Customized @ inPromo 7 booth lounge

Exhibit kiosk + Add-on kiosk + Add-on in Kiosk + Kiosk + Add-on Add-on Add-onSpace 8 listing ($) listing ($) lounge listing listing ($) ($) ($)

Other/Misc. One Social Priority Charging See SeePillar Wrap Media Appts in Station, notes notes

& Social Mentions Sport WiFi, on onMedia Events Furniture p. 14 p. 14

Mentions Exchange*

Delegates’ List 9

ReservedSeating 10

Web ad Add-on Add-on Add-on Add-on Add-on Add-on Add-on Add-onbanner 11 ($) ($) ($) ($) ($) ($) ($) ($)

Ad on Add-on Add-on Add-on Add-on Add-on Add-on Add-on Add-onSEC-TV 12 ($) ($) ($) ($) ($) ($) ($) ($)

Insert in Add-on Add-on Add-on Add-on Add-on Add-on Add-on Add-on Add-on Add-onBags 13 ($) ($) ($) ($) ($) ($) ($) ($) ($) ($)

Access to Pre-Game

= Included = Not Applicable

* Sponsor must meet Exchange eligibility requirements

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Notes:

1. Title or presenting status of an SEC activity or session includes mention of your company on the SEC website and inthe event survival guide and on any conference-related materials where the sponsored session/activity isreferenced (i.e. Sport Events Congress 2018 presented by Destination XYZ or Sport Events Exchange presented byCompany ABC).

2. Branding/logo on Congress materials including the event survival guide and schedule, on-site and digital signage,etc. Corporate logos are accommodated where possible or company name.

3. A speaking opportunity to address the crowd (i.e. a 2-3 minute welcome or thank-you to the speaker) for a seniormember of your company/organization to take place in conjunction with your sponsored session/activity at theCongress.

4. Logo to be prominently visible on event signage located near the meeting space used for your sponsoredsessions/activities. All signage meets with Congress branding standards. Sponsors are not permitted to bring theirown banners or signs.

5. Branding on CSTA’s website (in the SEC section of the site) in conjunction with other sponsors.

6. Conference registrations are valued at up to $900 per person. There is no credit for unused complimentaryregistrations and they are non-transferable.

7. Opportunity to conduct a customized promotional campaign and/or interactive activity (i.e. contest, raffle or draw,etc.) during the sponsored session/activity (at the sponsor’s cost).

8. Exhibit space includes a kiosk/booth, a 6 ft skirted table and 2 chairs plus a mention on CSTA’s website and in theCongress event survival guide as a participant in Vendor Alley. This activation is either included in a package oravailable as an add-on at a special price of $1,500 or $2,500.

9. An electronic copy of the delegates’ list will be provided to sponsors following SEC. Hard copies are provided to alldelegates on-site.

10. Reserved table for all SEC meals/plenary sessions for you and your guests.

11. Web ad banner is a rotating ad banner on the home page of CSTA’s website (in rotation with other Congresssponsors). Banner includes a hyperlink (click-thru) to sponsor’s website.

12. SEC-TV offers live video programming on a television screen positioned in a high traffic area during the Congresswhere sponsors can feature their promotional message (max 2 mins in length) in rotation with all SEC-TVprogramming.

13. Inserts in delegates’ bags may include promotional literature or promotional items. Exact specs will be provided.Estimated # of delegates = 400-425.

PRESTIGE EXTRA BENEFITS!

• If you choose to sponsor a PRESTIGE Awards category, your company name will be integrated into the name of thesponsored award in all references to the award, including engraving on the awards sculpture.

• Each PRESTIGE sponsor will receive two (2) guest tickets (value $75) for extra luncheon guests (note: sponsor repshave an awards ticket included with their comp Congress registration) and a reserved table at the luncheon.

• Sponsor reps will be invited onstage to assist in the presentation of the sponsored award (PRESTIGE luncheonsponsor takes part in the official on-stage welcome to kick-off the luncheon)

• Your corporate ID (logo and name) will be visible on all promotional materials related to the PRESTIGE Awardsincluding nomination forms, website, event display/signage, etc.

Confirm Now!

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CONFIRM YOUR SPOT AT SEC 2018 OR 2019

Company/Organization Name

Contact #1 Name

Contact #1 Email

Contact #1 Telephone

Contact #2 Name

Contact #2 Email

Contact #2 Telephone

If you would like your company/organization to be identified differently from what isnoted above, please indicate how you wish to be identified:

Signature(your signature confirms you accept the terms and conditions of sponsorship, advertising orexhibiting and that you’ve read The Fine Print on page 16)

PAYMENT

You will be invoiced for fees and will have the option to pay via cheque or credit card.If you have specific invoicing or payment instructions, please indicate them here:

TOTAL FEES

Package Selected: $

Less 10% discount for sponsors of [un] GOLF 2017 $

Additional Delegate Registrations(Added on at a discount rate. Quantity x $600 each): $

Optional Add-Ons: $

$

Total Owing: $

To confirm your spot, please complete this form, sign it and fax it or email it to 819-682-9669or [email protected]. All packages are available on a first come, first servedbasis with returning sponsors having first priority to opt into the options available.

Sponsorship Optionsq Presenting Sponsor

Sold Out (2018)

q Luncheon or Breakfast Sponsor $6000 (1 yr) or $11,000 (2 yrs)

q Refreshment Break Sponsor$4000 (1 yr) or $7000 (2 yrs)

q Sport Events Exchange Sponsor $5000 (1 yr) or $9000 (2 yrs)

q Concurrent Session Sponsor$3500 (1 yr) or $6000 (2 yrs)

q Physical Activity Sponsor (Sweatworking) $2500 (1 yr)

q Delegate Gift Sponsor$4000 (1 yr) or $7500 (2 yrs)

q Delegate Bag Sponsor$4000 (1 yr) or $7500 (2 yrs)

q Lanyard & Name Badge Sponsor$3000 (1 yr) or $5000 (2 yrs)

q Hospitality Event Sponsor $ ________(2018 only)

q PRESTIGE Luncheon Sponsor$6500 (1 yr) or $12,000 (2 yrs)

q PRESTIGE Award Category Sponsor$4000 (1 yr) or $7000 (2 yrs)

Advertising Optionsq Promo Spot on SEC-TV $500q Pillar Wrap $1900

q Rotating Ad Banner on canadiansporttourism.com $750

Vendor Alley Optionsq Single Exhibitor Booth Space

$3500 (2018 only)

q Double Exhibitor Booth Package$5000 (2018 only)

q Game Zone Sponsor$7000 (2018 only)

q Hot Spot Lounge Sponsor$7000 (2018 only)

Optional Add-Onsq Additional Delegate Registrations

$600 each (max 2 allowed)

q Single Exhibitor Booth$1500 (booth only)

q Double Exhibitor Booth$2500 (booth only)

q Insert in Delegates’ Bags$500

(must be confirmed with CSTA prior to Aug 1, 2017)

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Contact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

THE FINE PRINT

Confirmation of Participation as a Sponsor or Exhibitor or Advertiser

Sponsors, advertisers and exhibitors may submit a confirmation form to request participation as a sponsor, advertiser orexhibitor by selecting a package, completing the confirmation form and submitting it to the CSTA forapproval/acceptance.

A limited number of spaces are available each year and are allocated to corporate partners on a first come, first servedbasis. Returning sponsors have priority and have first choice of the options available. Sponsors from previous years donot automatically have their same position reserved from one year to the next unless they have opted into a 2-yearagreement with the CSTA (see details below).

Sponsorship Fees & Benefits

Sponsorship fees and the benefits/features associated with each package are subject to change from year to year and areoutlined in this document which is updated annually. Sponsors who commit to participate for two consecutive events(i.e. SEC 2018 and 2019) will have their preferred sponsorship position reserved for two years and will save on sponsorshipfees (a staggered payment plan over 2 years is offered). There are no refunds or credits for any sponsorship packages notutilized in year 2.

Sponsorship and exhibitor fees are invoiced and payable by cheque or credit card at least one month in advance of theCongress. Failure to pay fees in accordance with CSTA’s payment policy may result in a sponsorship position or boothspace being reassigned.

Official Activities & Unauthorized Events

Only those who are supporting Sport Events Congress through the payment of registration fees or sponsorship fees arepermitted to conduct business at the event or at official SEC functions.

The generosity and support of sponsors/partners of official Sport Events Congress functions shall not be abused. Personsnot affiliated with SEC or the CSTA will not be permitted to attend any hospitality events or any other activity.Furthermore, any events or activities conducted at the Congress venue or off-site are not permitted to be staged duringthe hours in which an official Sport Events Congress activity is scheduled. Please consult the official Schedule of Events.Organizations violating this rule may be suspended from participating in future events.

exhibitor packages | vendor alley • advertising rate card •...

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