EXHIBITORS BRIEFING25th January 2018

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About US

• AdQrate is a full-fledge advertising agency - collective industry experience of over 40 years

• Our services:

oaccount management, creative direction, media strategy & planning – mainstream & digital media

• We are an accredited agency to all leading media agencies - print and broadcast.

• Strong creative capabilities – brand development for corporate & brands.

• Core Values – In depth understanding of brands and its strategic direction.

SEMICON SEA Campaign 2017/2018

Proposed Communication Channels for Advertising

• Digital Google Display Network (Banner Ads) create awareness, education &

branding to the mass target market

LinkedIn (Text Box Ads & In Mail Ads) businesses & employees related to the industry (niche)

Youtube (Video Ads) create awareness and educate the target audience

Facebook (Banner Ads) Student engagement

SEMICON SEA Campaign 2017/2018

Proposed Communication Channels for Advertising

• On Ground ActivationFlyer Distribution – Free Trade Zones in Pen. Malaysia

1. Bayan Lepas FTZ, Penang2. Hulu Klang FTZ (Statchippac, Texas Instrument)3. Kulim Hi-Tech Park, Kedah4. Melaka Batu Berendam FTZ (Texas Instrument, Dominant

Semiconductor, Panasonic)5. Pasir Gudang FTZ, Johor6. Port Klang FTZ, Selangor7. Sungai Way FTZ (Western Digital, Free Scale, etc.)8. Teluk Panglima Garang FTZ (Toshiba, etc.)

Communications Artwork

DIGITAL BANNER ADS

INFOGRAPHICS

The Result – Current Campaign

Clicks Impressions Click-Through-Rate

48,600 2,470,000 2.08%

Country/Territory Clicks Impressions

Malaysia 1,715 288,766

Thailand 1,80490,920

India35,746 765,128

Indonesia 2,362249,044

Philippines 4,968 215,356

Vietnam 3,281 530,738

Singapore 1,320262,090

1st Dec – 30 Dec 2017 – Actual Figures

1st Dec – 30th December 2017 – Estimated Figures

Clicks Impressions

20,000 3,000,000

The Result – Previous Campaign

• 198,765 clicks and 59,098,841 impressions delivered

• Semicon’s website traffic increased by 4,468%

• Registration increased by 10% as compared to the previous year

• 20% reduction is marketing spend

Google Analytics – SEMICON SEA Website

• A gradual increase in traffic when AdQrate started the campaign from January 2017 onwards, and the traffic started to peak during the months nearing to the event – www.semiconsea.org

Potential Strategy on how Exhibitors can Leverage on Semicon SEA & Adqrate Partnership

• Exhibitors can collaborate with SEMICON SEA and leverage on the campaign (Discussion with SEMICON SEA team)oPotential – As a sponsor

• Exhibitors engage Adqrate to promote their product or service:oAwareness of participation in SEMICON SEA

oGenerate traffic to exhibition booths