exim final 1

8/12/2019 Exim Final 1

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INTRODUCTION

DELMORE TRADING PVT.LTD was established in Dec 2006 but initiallthe we!e "uncti#nin$ unde! %e&ste' which was established in the ea!())6.It is a $#*e!n&ent !ec#$ni+ed e',#!t h#use based in Mu&bai. The c#&,anhas $!#wn u, $!aduall "!#& +e!# tu!n#*e! t# -D 2/ &illi#n tu!n#*e! in as,an #" / ea!s.,eciali+ed in e',#!ts #" te'tile "ab!ics &ainl A"!ican ,!ints in (00c#tt#n1 Read&ade $a!&ents1 stainless steel utensils1 h#useh#ld wa!es1indust!ial &achine! and ,a!ts and ulds.

The e',#!t te'tiles t# the tune #" -D (/20 &illi#ns. E*e! ea! the &a3#!e',#!t is t# A"!ican c#unt!ies. The te'tile bein$ e',#!ted is (00 c#tt#n

,!inted "ab!ics which is called A"!ican ,!ints #! 4itan$ee1 in the ,iece len$th#" 6 5 (2 a!ds. The als# e',#!t ualit suitin$ 5 shi!tin$ in 778 5 /98width. The ha*e *e! st!#n$ tie u,s with leadin$ ,!inte!s "#! A"!ican ,!ints.Thei! tea& is e',e!tise t# s#u!ce an 4ind #" te'tile "ab!ics as ,e! the#*e!seas de&and.


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BRIEF DESCRIPTION OF MANAGEMENT

TEAM

Del!e T!adin$ is a s#le ,!#,!iet#!shi, "i!&. It is an #!$ani+ati#nc#&,!isin$ #" the "#ll#win$ (( ,e#,le and thei! !es,ecti*e desi$nati#ns:

(. M!. V.G. ;undwani #ti ;undwani


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PRODUCTS/SERVICES OFFERED AND

UNIQUE ADVANTAGES

Del!e a!e e',#!te!s #" *a!i#us t,es #" hi$h ualit inte!nati#nal,!#ducts. Thei! ,!#duct line includes:

(= Te'tiles A"!ican ,!ints1 wiss c#tt#n1 etc.

2= Ga!&ents A!abian !#be1 hi!ts1 T!#use!s1 etc.

?= tainless steel #u, ,lates1 R#und t!a1 cutle!1 etc.

7= M#ulds and &achine! C##lin$ t#we!s1 C#&,!ess#!s1 T!ans"#!&e!s1

etc.

/= Pac4a$in$ 5 P!intin$ Ca!t#ns1 tic4e!s1 Catal#$ues1 etc.

6= T#wels Plain ded t#wels1 Beach t#wels1 etc.

= und!ies tati#ne!1 C#&dities 5 M#ulded "u!nitu!e.

-NI-E ADVANTAGE:Thei! st!en$th lies in s#u!cin$ #" the ab#*e ,!#ducts bein$ &anu"actu!ed inIndia. The als# ha*e tie u,s with "act#!ies "#! #uts#u!cin$ *a!i#us ,!#ducts

based #n the needs and wants #" the Bue!sI&,#!te!s. The &a3#! e',#!tsa!e #" te'tiles &ainl A"!ican ,!ints in Fest A"!ican c#unt!ies. As India isthe la!$est ,!#duce! #" c#tt#n the ualit #" the c#tt#n used "#! ,!intin$$i*es a sli$ht ed$e #*e! its "#!ei$n c#&,etit#!s.


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FOREIGN MARKET EXPERIENCE

ince the ,ast (((2 ea!s the ha*e been e',#!tin$ t# A"!ica and1 initiall

the als# used t# e',#!t t# Gul" c#unt!ies but ha*e !ecentl st#,,ed. InA"!ica /90 #" e',#!ts #" the c#&,an a!e t# c#unt!ies li4e An$#la1L#ne1 C#t#n#u1 La$#s1 Abid3an and P#inte N#i!e. A"!ica has a *e! wide&a!4et "#! c#tt#n d!esses as thei! cli&ate c#nditi#ns a!e si&ila! t# Indianc#nditi#ns. The stle and taste #" the A"!icans als# d#es n#t chan$e that"!euentl. India bein$ the la!$est ,!#duce! #" c#tt#n has an ad*anta$e as the!aw &ate!ials a!e a*ailable at a chea,e! !ate and the!e"#!e the ,!#ducts bein$&anu"actu!ed tu!n #ut t# be *e! !eas#nable. Due t# this !eas#n the!e is *e!sti"" c#&,etiti#n in this sect#!. The!e is *e! little &a!$in "#! ,!#"its.

Recentl the a!e "acin$ a d#wn"all in thei! business as a !esult #" the!e$ulati#ns i&,le&ented b the A"!ican $#*e!n&ent in #!de! t# ,!#tect theh#&e indust!ies.

INDUSTRY STRUCTURE AND

COMPETITION

IND-TR TR-CT-RE:The te'tile indust! #ccu,ies a uniue ,lace in #u! c#unt!. One #" theea!liest t# c#&e int# e'istence in India1 it acc#unts "#! (7 #" the t#talIndust!ial ,!#ducti#n1 c#nt!ibutes t# nea!l ?0 #" the t#tal e',#!ts and isthe sec#nd la!$est e&,l#&ent $ene!at#! a"te! a$!icultu!e.

Te'tile Indust! is uniue in the te!&s that it is an inde,endent indust!1"!#& the basic !eui!e&ent #" !aw &ate!ials t# the "inal ,!#ducts1 with hu$e*alueadditi#n at e*e! sta$e #" ,!#cessin$. Te'tile indust! in India has *ast

,#tential "#! c!eati#n #" e&,l#&ent #,,#!tunities in the a$!icultu!al1indust!ial1 #!$ani+ed and decent!ali+ed sect#!s 5 !u!al and u!ban a!eas1

,a!ticula!l "#! w#&en and the disad*anta$ed. Indian te'tile indust! isc#nstituted #" the "#ll#win$ se$&ents: Read&ade Ga!&ents1 C#tt#nTe'tiles includin$ @andl##&s1 Man&ade Te'tiles1 il4 Te'tiles1 F##lenTe'tiles1 @andic!a"ts1 C#i!1 and >ute.


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The #utl##4 "#! te'tile indust! in India is *e! #,ti&istic. It is e',ected thatIndian te'tile indust! w#uld c#ntinue t# $!#w at an i&,!essi*e !ate. Te'tileindust! is bein$ de!ni+ed b an e'clusi*e sche&e1 which has set asideH/bn "#! in*est&ent in i&,!#*isati#n #" &achine!. India can als# $!ab#,,#!tunities in the e',#!t &a!4et.

Competition: The!e is ,lent #" c#&,etiti#n in the d#&estic &a!4et "#!e',#!t #" A"!ican ,!ints. Pahala3 Rai >ai4ishan and >aish!ee e',#!ts a!e the&a3#! th!eats t# the c#&,an due t# thei! c#&,etiti*e ,!ices and ualit.

MARKET RESEARCH

TARGET COUNTRIES

The ,!i&a! c#unt! that the ta!$et is Feste!n ,a!t #" A"!ica which includesc#unt!ies li4e An$#la1 L#ne1 C#t#n#u1 La$#s1 Abid$#n and P#inte N#i!e.The sales in the A"!ican c#unt!ies acc#unted "#! / 90 #" the t#tal tu!n#*e! #"

the c#&,an.

The sec#nda! c#unt! t# a ce!tain e'tent we!e c#unt!ies in the Gul"


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MARKET CONDITIONS IN WEST AFRICA

DEMAND IN FET A%RICA:Fest A"!ica is a $!eat &a!4et "#! A"!ican ,!ints. The de&and is hi$hest inAn$#la. E*e! c#unt! has its #wn taste. Li4e in An$#la b#th c#tt#n as wellas ,#leste! is ,!e"e!!ed at e*en a hi$h ,!ice but in the #the! c#unt!ies li4eL#ne1 C#t#n#u1 La$#s1 etc. #nl c#tt#n is ,!e"e!!ed and that t# at a l#we!

,!ice. De&and is hi$hest du!in$ Ch!ist&as and Eid as the &a3#! ,#,ulati#n#" Fest A"!ica c#nsists #" Ch!istians and Musli&s. P!esentl the de&and

has !educed due t# inh#use indust!ies in the stated c#unt!ies. Gene!all in anth 9 c#ntaine!s a!e e',#!ted with each c#ntaine! c#stin$ H60000H0000.

COMPETITION IN FET A%RICA:The c#&,etiti#n is *e! hi$h in India itsel" with little &a!$in #" ,!#"its "#!e',#!tin$. The ,!esent &a!4et c#nditi#ns a!e als# n#t suitable "#! e',#!tsdue t# d#&estic ,!#ducti#n in Feste!n A"!ica which is cu!bin$ the

,!#ducti#n in a wa !educin$ the ,!#"its #" e',#!te!s t# ba!e &ini&u&. Thea!e ,!#tin$ d#&estic ,!#ducti#n which is b!in$in$ health c#&,etiti#n t#the e',#!te!s.

ENTR BARRIER IN FET A%RICA:The!e a!e n# such ent! ba!!ie!s "#! the te'tile indust! in Fest A"!ica. Onli&,#!ts a!e cu!bed t# a ce!tain e'tent t# "l#u!ish !e #" the d#&estic

&a!4ets. %#!ei$n e'chan$e "luctuati#n !is4 is alwas in the &inds with ac#ntinu#us *e&ent #" the -.. D#lla!. Due t# this the $ain #! l#ss has t#

be b#!ne b the e',#!te! the&sel*es. A"!ica is a "!ee ,#!t a!ea the!e"#!e n#e',#!t duties ha*e t# be ,aid. Lette! #" C!edit is n#t usuall used in A"!ica.Deli*e! a$ainst ,a&ent is stl used which inc!eases the "#!ei$ne'chan$e !e&ittance !is4 &a4in$ e',#!te!s thin4 be"#!e su,,lin$.


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MARKETING DECISIONS

DITRIB-TION DECIION:

Di!ect e',#!tin$: Del!e is a &e!chant t!ade! which e',#!ts A"!ican,!ints di!ectl t# the west A"!ican c#unt!ies. The ha*e thei! #wn #""icein the west a"!ican c#unt!


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PROMOTION DECIION:The a!e listed #n sea!ch en$ines #n the inte!net. Bein$ t!ade!s n#ad*e!tise&ents a!e !eui!ed. The c#&,an was sta!ted and is stillsuccess"ull !unnin$ #n the basis #" c#ntacts and !elati#ns. # the!e"#!ethe!e a!e n# such ,!#ti#nal acti*ities unde!ta4en b the c#&,an.

LEGAL DECISIONS

AGENTDITRIB-TOR AGREEMENT:Del!e T!adin$ P*t. Ltd. has a b!anch in An$#la which itsel" acts as ana$ent #! dist!ibut#! and c#nt!#ls the t!adin$ acti*ities in Fest A"!ica. All thele$al acti*ities a!e unde!ta4en with the c##!dinati#n between b#th the#""iceJs


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MANUFACTURING AND OPERATIONS

LOCATION AND MAN-%ACT-RING %ACILIT:The s#u!ce thei! !aw &ate!ials "!#& Gu3a!at1 Ra3asthan1 Ti!,u! andC#i&bat#!e. On basis #" ualit1 the ,u!chase standa!d ualit c#tt#n "!#&Gu3a!at and Ra3asthan and ,!e&iu& ualit "!#& Ti!,u! and C#i&bat#!e.The d# n#t ha*e a &anu"actu!in$ setu, and the!e"#!e #uts#u!ce the !est #"thei! ,!#ducti#n.

EKPANION PLAN:

ince the a!e 3ust t!ade!s and n#t &uch #" ca,ital is !eui!ed1 e'cessde&and "!#& bue!s w#uld als# n#t !eui!e the& t# e',and as n#&anu"actu!in$ acti*it ta4es ,lace.

INCENTIVE B T@E GOVERNMENT %OR C@OOING T@ATLOCATION:%#! ch##sin$ Fest A"!ica the $#*e!n&ent ,!#*ides dut d!awbac4 t# thec#&,an. ,eci"icall "#! An$#la the als# $et an additi#n #" 2./ #n the%OB ,!ice i.e.


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FINANCIAL DECISIONS

%INANCIAL TATEMENT:The c#&,an has $!#wn $!aduall and ,!esentl has a tu!n#*e! #" Rs.2/?0c!#!es. It d#es n#t !eui!e a la!$e in*est&ent as it is a t!adin$ "i!&. Thec#&,aniesJ &a'i&u& tu!n#*e! ca&e in the ea!s 2000200? when it wasRs./90 c!#!es. ince then the sales has !educed due t# A"!ican &a!4etscu!bin$ e'cess #" i&,#!ts int# the c#unt! t# ,!#te thei! inh#useindust!ies.

O-RCE O% %-NDING:The c#&,an bein$ a t!adin$ "i!& d#es n#t !eui!e la!$e in*est&ent. Theca,ital is !aised #nl "!#& ,!i*ate ban4s. The l#ans and "inances "!#& the

ban4 a!e su""icient "#! the c#&,an t# !un its #,e!ati#ns. The c#&,aniesban4in$ t!ansacti#n ta4es ,lace "!#& 2? di""e!ent ban4s li4e ING Vsa1Indian O*e!seas Ban4. IndusInd Ban4. Othe! s#u!ce #" "undin$ has ne*e!

been !eui!ed b the "i!& "#! d#in$ business.

%INANCIAL PLANNING AND %-T-RE O-RCE O% %-NDING:As stated ea!lie! the "unds ,!#*ided b the ban4 is su""icient "#! thec#&,an. The "utu!e s#u!ces #" "undin$ "#! the c#&,an t## is the ,!i*ate

ban4s as n#t &uch in*est&ent $#es in "#! such t!adin$ "i!&s.

INCENTIVE B GOVERNMENT O% INDIA:Ban4 l#ans a!e sancti#ned *e! "ast "#! e',#!ts and at a l#we! !ate #"inte!est. Bill disc#untin$ "acilities a!e als# ,!#*ided "#! the&. %#! e',#!tin$1#n c#tt#n #n "#b and ,#leste! (?.( #n "#b is $i*en as a dutd!awbac41 which is an incenti*e $i*en b the $#*e!n&ent "#! b!in$in$ in

"#!ei$n cu!!enc.

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