exit seller presentation
TRANSCRIPT
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SELLER PRESENTATION
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EXIT KINGDOM REALTY• A full service real estate brokerage firm that focuses on maintaining professional
real estate service for our customers and clients by treating them as an extension
of our family
• Ranked #1 in Residential Homes sold in 2007, 2008 & 2009 in our market area
with lower days on the market than the average brokerage
• Specialize in residential, co-ops, condos, land & commercial properties for over
21 years
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WHY EXIT KINGDOM REALTY?• We provide extensive and diverse marketing campaigns in multiple languages
• Our team actively search, discover and position only opportunities that will
benefit you through our comprehensive market research and marketing
campaigns
• Brand awareness, trust & customer loyalty in community
• Full knowledge of all aspects of real estate
• Ability to get the work done faster – saving your time and money
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I lived in New York City for more than 10 years and
know the different characteristics and benefits of
each of its neighborhoods. With a degree in
communication design from Parsons The New
School for Design, I has a knee understanding of
advertising and marketing. Before joining Exit
Kingdom Realty I worked as Branding Director at
branding agency in Manhattan, where I handled
domestic and international brands for fortune 500
companies, built brand equities and increased the
new business opportunities.
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HOW CAN WE HELP?• High tech virtual office sales force
• Open 7 days a week, 10 hours a day
• We contact every agent after they show your home and keep track of all the
comments about your property
• Closing coordinator will help facilitate closing, eliminate unnecessary delays,
keeps sellers informed and ensures a timely closing
• Offers more personalized service that provides a comfort zone for both parties
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HOW TO ACHIEVE YOUR GOAL?
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40% OF BUYERS COME FROM BRAND NAME
EXIT is one of North America’s fastest growing real estate companies!
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WHERE BUYERS COME FROM?
Ads and lawn signs don’t sell your home, we do…
Local Buyers Out-of-Town
50
21
12
17
7511
15
50
Agents
Internet/Other
Ads
Yard Signs
61%
13%
11%
15%
50%
21%
12%
17%
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85% OF BUYERS START THEIR SEARCH ONLINE
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THE BEST WAY TO SELL YOUR HOME
• REALTOR.com® offer millions of homes spanning all 50 states and thousands of
cities and towns representing over 800 MLSs in the United States
• Over 2700 cooperating offices with 23,500 members who follow a strict code
of ethics
• Buyers can gain access to REALTOR.com’s® expansive database of real estate
listings, homes for sale, and other real estate property currently on the market
• Studies show that home sellers who use a REALTOR® to represent them
generally get a better price than those who sell the home themselves
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THE BEST WAY TO SELL YOUR HOME
• Access controlled and granted through Exit Kingdom Realty
• Ability for buyers and sellers to search for homes like a realtor
• Full awareness of new competing listings & price changes
• Access to sold homes as they close and how much they sold for
• Keeps the sellers well informed and educated on market conditions and activity
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THE STRATEGY TO SUCCESS
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90% MARKETING EFFECTIVENESS
DEPENDS UPON PRICING!
• Makes competing homes look like better values
• Reduces agent and buyer interest
• Can lead to mortgage rejection and critical lost time
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TIME IS OF THE ESSENCE
• Market your home strategically and effectively
• Consider offering incentives such as new appliances,
a furniture allowance or paying for closing costs or
interest points
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0
10
20
30
40
50
60
70
80
90
100
Activity
1 2 3 4 5 6 7 8 9 10 11 12 13
Time on market in weeks
WE NEED TO TAKE FULL ADVANTAGE OF YOUR
“WINDOW OF OPPORTUNITY”
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+15%
+10%
-10%
-15% 90%
75%
60%
30%
10%
Market Value
Asking price in relation to
market value
Percentage of prospective
buyers who will look at property
THE PRICING PYRAMID
A competitive price will generate more showings!
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Listed
$299
Listed
$400
Listed
$292
Listed
$295
Listed
$284
YOUR HOME
THIS
PROPERTY
GET SOLD
FIRST
HOW TO GENERATE MORE BUYERS?
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WHY ARE OTHER AGENTS SO IMPORTANT?
Nationally, only small percentage of
all homes are sold by listing agent
75% Other Agents
25% Listing Agents
75
25
Source: National Association of REALTORS®
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4% commission 2% commission 5% commission 3% commission 6% commission
YOUR HOME
Broker Listing
Agent
30/70 Split 50/50 Split
THIS
PROPERTY
GET SOLD
FIRST
Buying
Agent
HOW TO SELL YOUR HOME FASTER?
Low incentive
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SELLING A HOME IS A COMPLEX PROCESS
MARKET
ANALYSIS
LISTING PRICING MERCHANDISING YARD SIGN MULTIPLE LISTING
SERVICE
BROKER/PUBLIC
OPENS
SELLER
UPDATES
LOCAL BUYER
CONTACTS
OUT-OF-TOWN
BUYER CONTACTS
PERSONAL
REFERRALS
NEGOTIATING
PURCHASE
AGREEMENT
SECURING
FINANCING
SELLER
UPDATES
INSPECTIONS CLOSING SOLD
EXCLUSIVE
MARKETING
TOOLS
SELLER
UPDATES
OFFICE
TOUR/
CARAVAN
INTERNET
MARKETING
MOBILIZE
OTHER
BROKERS/AGENTS
NEWSPAPER
ADS
PRESENTING
THE OFFER
ASKING THEM
TO BUY
HANDLING
OBJECTIONS
SHOWING QUALIFYING
BUYS
SELLER
UPDATES
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YOU ARE HELPING WITH
A GREAT CHARITY
• A portion of the proceeds from all transactions closed by
EXIT is applied to our charitable fund
• Over $1,600,000 donated to Habitat for Humanity
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THANK YOU.
Prepared by: Anthony Tam Licensed Real Estate Salesperson T. 917-671-6717 [email protected]