From Knowledge To Profit

July, 2013

Exometric

Exometric is a research and consulting

firm specializing in identification and

quantification of marketing & sales

growth potentials – and advising how

to realize them

From Knowledge To Profit

• Knowledge is great – but profit is better

• It is our experience that 9 out of 10 marketing research projects do

not take into account realistic commercial aspects and consequences

• Most research firms can deliver data, averages and percentages. But

only very few have the capability to identify viable economic growth

potentials and what it takes to fulfill them

• Exometric delivers specific recommendations as to how companies

can take advantage of their full growth potential

• At Exometric, we have carefully put together a team of senior

specialists from the fields of marketing research, marketing operations

and strategy. Each senior specialist has more than 15 years of

operational experience from a vast field of industries

EconomicDescriptive

Data

Consulting

Fieldwork

Suppliers

Research Firms

Data

Suppliers

Exometric

How Big Is Your Company’s Potential & What Will It Take?

• We believe that every business has growth potential

• However, the challenging part is determining the size of that potential

and what it takes to realize it

• But for any company, it is important to eliminate risk and ensure that

the investment of realizing a growth potential is worth the effort

Realize Your Companies Potential

• EXOME

TRIC

• We help companies determine:

• What types of potentials are present

• How big they are

• What it take to realize them

• The risks

• The implications for your target markets

• What your ROI (return-on-investment) should be

• Your short and long term priorities?

110 mill.

20 mill.

10 mill.

15 mill.

17 mill.

Risk

$

Timing

What We Do Is Very Simple

I + Q + R = Profit

IIdentify:

We identify the most profitable target groups in the market.

We evaluate their motivation and barriers for buying your

product and determine their spending patterns

R

Recommend:

We give specific recommendations as to how your

company can take advantages of the potentials available

and how to prioritize them

Q

Quantify:

We quantify the target markets potential by combining

buying criteria, buying behavior and your company’s

offer and positioning

Step 1 - Identify

We determine what behaviors and motivations will

lead to positive money streams (transactions).

Barriers are identified and if possible eliminated.

v

v

First we determine how big the potential

is within the existing setup.

Second, we determine the implications of

product or target market development.

Buying Behavior Motivation

/Barriers

Money Stream

New

target groups

Existing

target groups

Exis

tin

g

pro

du

cts

Ne

w

pro

du

cts

Step 2 - Quantify

Growth potentials are evaluated in terms of

investment requirements and risk

If possible preliminary success factors are determined

Growth potentials are quantified and

described

New

Target groups

Existing

target groups

Exis

tin

g

pro

du

ct

Ne

w

pro

du

cts

$ $

$ $

$ $ $ $

$ $ $ $

Potentials

Barriers

Step 3 - Recommend

We prioritize the identified growth potentials in terms

of timing, risk and investment requirements

We develop specific recommendations on how to

realize each growth potential

New

target group

Existing

target group

Exis

tin

g

pro

du

cts

Ne

w

pro

du

cts

Recommendation

Scenario 1

Recommendation

Scenario 2

Recommendation

Scenario 3

Recommendation

Scenario 4

110 mill.

20 mill.

10 mill.

15 mill.

17 mill.

Risk

$

Timing

• We work with 6 specific growth areas

What Growth Potentials?

Target Group

Potentials

Geographical

PotentialsPrice Potentials

Product/Concept

Potentials

Marketing

Potentials

Image

Potentials

1. Day-to-day standard tests

We can help you execute your day-to-day tests to research awareness, new products, packaging, marketing material etc.

Our requirement is that we will add a few ”questions” to determine the commercial implications and how to support your sales function.

2. Existing research set-up and system We advise you on how to add commercial aspects to your existing research set-up and system. You keep working with your existing vendors and still have the ability to compare data from earlier studies.

3. Optimizing existing business

We optimize your existing business and topline through commercially based marketing research. We help you determine if your existing target groups are fully penetrated, if you have the right price and marketing strategy.

4. Identifying new growth areas

We develop commercial marketing research in order to find new growth opportunities such as new target groups, new products, new services, new geographical areas, etc.

How To Work With Exometric

Palle Andersen

E-mail: pan@exometric.com

Cell: +45 29 49 95 05

Daniel Kim Soren

E-mail: dso@exometric.com

Cell: +45 40 91 99 66