expand your organic reach with effective facebook marketing

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Expand your organic reach with effective Facebook Marketing strategies By social media advertisement experts mostly mean Facebook ads as they are still the most powerful paid advertising medium for small to medium scale businesses which is affordable as well as result-oriented. Facebook is the heart’s desire for social media advertising with massive potential customer base. Almost every day close to 890 million users are signing up with Facebook. To make your Facebook ad campaign successful, go for optimized Facebook ads as targeting the right audience is the key to a successful ad campaign. Facebook is one of the powerful drivers in relation to sales and conversion.

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Page 1: Expand your organic reach  with effective facebook marketing

Expand your organic reach with effective Facebook Marketing strategies

By social media advertisement experts mostly mean Facebook ads as they are still the most powerful paid advertising medium for small to medium scale businesses which is affordable as well as result-oriented. Facebook is the heart’s desire for social media advertising with massive potential customer base. Almost every day close to 890 million users are signing up with Facebook. To make your Facebook ad campaign successful, go for optimized Facebook ads as targeting the right audience is the key to a successful ad campaign. Facebook is one of the powerful drivers in relation to sales and conversion.

Page 2: Expand your organic reach  with effective facebook marketing

The custom audience and lookalike feature of Facebook gives a boost to your marketing efforts with refined and high quality audience/customers/clients who you already know from ads on Facebook. In a nut shell, with Custom Audience you get to:

•Target quality and influential people/clients and direct them to the sales funnel•Boost website conversion by retargeting visitors to the sales page •Target your existing subscribers with Facebook ads by uploading email subscriber list in custom audience•You can target people who don’t open your emails with custom audience•Target people with same or popular first names with custom audience•Get back lost clients or customers with custom audience•Target LinkedIn contacts in custom audience for Facebook ads•Target best customers or your brand evangelist is custom audience

Page 3: Expand your organic reach  with effective facebook marketing

•In custom audience make sure you prepare two segmented lists to customize your ads for your target audience

•One list should be for the visitors who visit your webpage and another for newsletter subscribers.

So get creative with your marketing attempt! Acquire quality leads and customers with Facebook marketing.Beside, in paid advertising, one needs to develop the call to action, ad design which includes imagery, compelling copy and value proposition. When it comes to color, go for vibrant schemes with contrast background. Your image might talk about your work or might sound irrelevant. Both ways it could be a hit! Clear, simple yet direct and easy to understand CTA. Induce a question in your CTA or some action words. Write copy in a way that’ll tell your audience how they’ll be benefited from your services. How your service will simplify their life is what you should be looking at while creating copy.

Page 4: Expand your organic reach  with effective facebook marketing

Let’s focus on some innovative ways to intensify your Facebook marketing

To start with, make your Facebook page fiercely entertaining and appealing! Facebook posts with catchy and amusing tagline makes it attractive, invite more comment and shares thereby establishing your brand authority and increased leads and followers. If you check the FB page of Qatar Airways, they mostly post soccer pictures. Fans love soccer and are pretty receptive to the questions posted on company page as well. Also alter the cover photo time to time. The bottom line, your post should engage your audience.

Page 5: Expand your organic reach  with effective facebook marketing

Engage your audience into something interesting with a tint of humor! Add some fun idea to your Facebook posts. Organize fun event that your audience will find tempting to join with some fabulous discounts! Who doesn’t love a lucrative deal? The concept is to assemble your audience and make them feel special! If you provide service, you can offer 1 hour free consultation or maybe other service that can be rightly used as a free gift.

Increase your brand visibility with tagging and proper hashtags. Use hashtags wisely though. Like and comment on your company posts to increase its social media presence and publicity.

Page 6: Expand your organic reach  with effective facebook marketing

If email is your main mode of communication with customers, use Facebook fan page and other social media URL’s below your email signature. It makes your social media profiles easily detectable and might convert as well. Also add the impending social media event, if any, as a call to action to your email signature.

An email blast could be an effective Facebook marketing strategy. If you’ve just started off, you would definitely want people to know you that you’re in Facebook. Email blast could be that right step for you. Make sure you do that on mornings on Mondays and Wednesdays as a HubSpot study says ‘’ The Science of Email Marketing 2012, stated that morning e-mails get high CTR’’.

Page 7: Expand your organic reach  with effective facebook marketing

Confused of what to share? Between projects? Share something that tells people what you and your company are doing right now maybe. Use social media with its original intention – letting people know what you are up to! Share something funny or may be something that people find interesting and significant as well.

Do give importance on offline marketing as well. Mention about your social media profile in your business cards, pamphlets, flyers, trade shows, may be bulletins, office Christmas birthday cards, office calendars and talk about your social profile wherever possible.

Also find out the best possible time your followers/audiences/fans remain online. Upload posts according to that.

Page 8: Expand your organic reach  with effective facebook marketing

Make sure you respond to your followers and audiences comments regularly. Be consistent in publishing posts. Your posts should either be entertaining, enlightening or empowering.

Try to use emoticons in your status updates and posts as a recent study of AMEX OPEN forum points out that emoticons helps to boost comments by 33%, likes by 57% and shares by 33%.

Post inspiring videos. Dove posted a video which didn’t speak about the brand but got million views and quite a few thousand likes and shares.

Page 9: Expand your organic reach  with effective facebook marketing

Ask your fans what/who inspire them, tell them to share their passion and arrange a timeline contest or may be a Facebook event. Re share an event, if any. Encourage people to join the event and strengthen your brand visibility.

Tell story about your brand on Facebook that your followers and fans would love to hear!

Use multi channel promotion on different social sites regularly for highest visibility and connection! Use quotes and inspiring images for your fans intermittently.

Page 10: Expand your organic reach  with effective facebook marketing

Do experiment in incorporating Facebook plugins in your website. It increases brand awareness as well as following list. The plugins which are a must for any website are like Facebook comments, Activity Feed, Like Button, Send Button, Follow Button, Registration Button, Facepile and Live Stream. If you have side bars in your website, integrate like button or a like box.

Create Facebook groups. Groups have the possibility to become a powerful conversational medium for your brand. Initially you can request few of your clients, followers and stakeholders to join the group. Watch the conversational trend, engagement pattern, measure the dynamics and optimize your content accordingly.

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Post montages that give effective tips or narrate a story. You can also tell or share a story about one of your employees. If you check the FB page of Agilent technologies, they’ve made an interesting attempt. They’ve put on the wall the names of their longest associated members with their then and now snap.

Arrange some fun game that your niche audience can take part directly in Facebook. Warp an image and ask your audience to identify or a puzzle or a word game may be. ‘’Girls who code’’ does a great job! Their posts are a mix of information and fun. Sporadically they post games and puzzles for maximum audience engagement!

Page 12: Expand your organic reach  with effective facebook marketing

Upload an image that corresponds to your work or something that fans find helpful with a call to action button and upload it as a cover image. At the same time talk about this new thing that your company is about to launch or does in your regular FB status update and tell people to comment as well.

Going personal with your fans can make you distinct and earn following. Neil Gaiman becomes a brand in himself by talking about his works in FB and getting people to see him.

Give a sneak peak to your company’s latest launch of a product or services in FB. Barra MacNeils, the Celtic band goes behind the scene almost in every show.

Integrate social media plug-ins into your website to maximize sharing and taking it to the level of going viral.

Page 13: Expand your organic reach  with effective facebook marketing

Select concise post for optimal engagement. Avoid novels!!

Share testimonials on FB. Instead of words, go for interesting photos, videos and some other media.

Use fill in the blank tactic in some posts with a large colorful photo to complement! Get more eyeballs engaged!

Ask audience to add a caption to an exhilarating or amusing photo can prove to be a smart FB strategy to increase engagement!

Lastly avoid promotional posts.

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Few key tips on Facebook marketing:•Lessen the unused pages in FB and keep significant pages and groups as your favorites.

•Yours should a business page not a profile.

•Go for easy usernames

•Update page information time to time

•Maintain a comprehensive FB content plan keeping your audience in mind

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Finally, update your websites about page time to time and keep the mobile in mind!

Social media marketing campaigns are similar to courtship. You have to adhere to all the methods and styles one by one in solidifying a relationship with your customers and followers! Facebook can be highly rewarding provided it’s set up correctly. You have to target and explore every possible mean with close monitoring. The tips that I shared in my post today have benefitted many businesses and shows how things are going with medium to small scale businesses out there! Publish the pivotal posts that your readers are getting interested in. So make sure, it’s a visual content, along with uniqueness and a pinch of humor!

Now it’s over to you… what’s working for you? Please share in comments as I’m all ears!! It’s time to create not to read!