Expand your potential

Your Question

How can we create innovations which

inspire our customers?

How can we improve the performance

of a specific product or service?

How can we simplify our processes

and focus on customer needs?

How can we communicate more

effectively with our customers?

Our answerTake a fresh look at your customers

and learn.

Create experiences instead

of products.

Connect your knowledge about

the customer with the creativity

of your company.

Use the new business case as driver

for innovation and development

Think big and discover new

markets.

Your benefitAn experience portfolio which gives more

value for customers and company.

High customer satisfaction and strong

customer relation.

Effective process management.

Innovations full of meaning.

Inspired team work.

The new business case

Is based on the unmet customer‘s

need.

Balances needs, market opportunities,

solution, benefit and competition.

Is inspiring and facilitates powerful

decision making.

Supplies the company with the drive

to innovate.

Is nothing for financial wizards.

Explore your

customer

Prototype youroffer

Reframe your

strategy

Use the energy of the team

Our method: the four skills of Experience Design

-Observe the customer and understand his needs-Tell the story of the customer-Identify the resources of the customer

-Build the future immediately-Learn while creating the future-Give and use powerful feedback

-Identify and realize new market opportunities-Focus strategic thinking on customer needs

-Boost multidisciplinary team work-Reduce complexity-Focus on solutions and not problems-Let flourish creativity

Innovation with Experience Design

ResearchUnderstanding

InspirationIntegration

Model thinkingPrototypes

Implementation: the future is now

Innovation old school

Problem Solution

ContactMensch Design Innovation GmbH

Matthias Müller, MSc.

mueller@mdii.ch

+41 79 570 09 64

www.mdii.ch

http://twitter.com/brainguard