expanding the summer program through community partners · expanding the summer program through...

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Expanding the Summer Program Through

Community PartnersAmanda Bot, RD, SNS

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

The OCPS Summer Food Service Program

Vision:

The Summer Food Service Program

(SFSP) will ensure that hungry

children continue to receive nutritious

meals when school is not in session.

Mission:

“To work as a team to successfully

produce and deliver nutritious meals

to our customers during the summer

months.”


Growth Strategy: Market Penetration

More of the same product to more of the same market

GOAL: Increase Market Share

How is this accomplished

?


Relating the 4 P’s to the SFSP

• PRODUCT

– Tangible good

– Intangible service

• PRICE

– Profit Margins

– Supply & Demand

– Marketing Strategy

• PROMOTION

– Advertising

– Public Relations

– Social Media

• PLACE

– Ideal Locations

– Physical

– Online

It’s about putting

the right Product,

at the right Price,

at the right Place,

at the right Time


Orange County: Summer Food Service Program Overview

• Largest SFSP Sponsor in FL

• 240 sites – 180 School Sites

– 60 Community Partner Sites

• 7 Central Kitchens

• 300 FNS Employees

• 12 Refrigerated Trucks

• 1 bus, 1 truck, 1 van

Orange County Schools

75%

Churches8%

Libraries2%

Community Centers

10%

Charter/Private Schools

4%

Cub Scout Camps1%

Other25%

Summer Site Breakdown

Orange County Schools Churches

Libraries Community Centers

Charter/Private Schools Cub Scout Camps


Evaluate Your Current Model

• No “One Size Fits All” in the summer

• Evaluate Current Resources

– Food storage and transport equipment

– Vehicles

– People

• Identify how your current summer model can be adapted

– Menu

– Production

– Delivery


Qualities with Promising Partnering Potential

• Programming already in place (not necessarily nutrition related)

• Geographic area of high need

• Food storing capacity- a bonus, not needed

• Find the win-win

• Make a list of partners with potential


Network and Connect!

• Contact all organizations on your brainstorm list

– Reach out via email, telephone, website, social media

• Summer Food Information Night

• Local Anti Hunger Organizations or Coalitions

• Church Networks

• Word of Mouth

Most important piece: Connect early and often


Meeting Their Needs

Orange County provides a range of services to summer sites:

Service All CommunityPartners

Some Community Partners

Meal Preparation ✓ ✓

Food Delivery X ✓

Cleaning Supplies ✓ ✓

Thermometers ✓ ✓

Site Paperwork Binders ✓ ✓

FNS Staff X ✓

Coolers for Food Storage ✓ ✓

Marketing Materials ✓ ✓


Provide Marketing Materials

Promotion can:

• Increase meals through participation

instead of # of sites

• Increase program awareness

• Increase partner satisfaction of the

program

Achieved via:

• Hard copy promotional materials

• Social media messaging


Use SNA Materials!

Social media is free, easily accessible and widely used


Summer BreakSpotat the Library

It all began with one email…


Why has it worked?

Identify the needs and wants of the customer

• Needs:

– Food storage and serving space

– Staff to assist

• Wants:

– Provide beneficial services to the community

– Increase participation in library summer programs

– Encourage new families to visit the libraries


• 2 library locations in 2015



• What’s next…?


• Summer of 2018 will feature the new and improved bus!


Farm to Summer Events

• Increase participation

• Media exposure

• Nutrition education

• Partnerships with local organizations

• Program integrity

• Program promotion

• FUN!

Photo from The Hunger Coalition


Farm to Summer Pre- Planning

Begin by asking yourself and your team a few questions:

• What grows during the summer in our region?

• What organization/associations can we reach out to that connect

to our theme?

• How can nutrition education be incorporated?


Farm to Summer Event Planning

• Planning:

– Worked with distributor to locate Florida grown watermelons

– Florida Watermelon Association

– National Watermelon Promotion Board

– Florida Department of Agriculture and Consumer Services

• Location

– Wanted to spotlight sites getting mobile meals

– New library provided ideal location

Event Theme: Florida Fresh Watermelon


• Preparation

– Watermelon slicing

– Games/Activities

– Nutrition Education

– Prizes

– Media Alert

– Speakers

Event Theme: Florida Fresh Watermelon


• Success!

– Regional and state USDA staff

– School board and local officials

– Media exposure

– Library promotional video

– “Florida Fresh” watermelon at all four library sites

– Fun games and prizes

– Showcase the Orange County SFSP program


Don’t try to do it all yourself!

…AND they have a Queen!


…More Watermelon Fun


Farm to Summer Event: Florida Dairy Council


Farm to Summer Event:Florida Dairy Council


Questions ?

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

• Presentation Title: Expanding the Summer Program

through Community Partners

• Presentation Key Area: Key Area 3 - Administration

• Professional Standards Code: 3220

expanding the summer program through community partners · expanding the summer program through...

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